What Blue Tees Golf does

Blue Tees Golf is a privately held connected golf technology company that designs, manufactures, and sells an integrated ecosystem of golf electronics and accessories. The product portfolio spans four primary categories: laser and GPS rangefinders (Captain Pro at $299.98, Captain Air at $249.99, Series 3 Max+ at $199.98, Series 4 Ultra at $299.98), GPS-enabled speakers (Player Pro with touchscreen at $199.98, Player GO at $129.98), launch monitors (Rainmaker at $599.99), and GPS handhelds/wearables (Ringer GPS 2.0 at $149.98, PlayMaker+ watch), complemented by magnetic accessories. All devices connect to the company's flagship GAME App platform, which delivers AI-powered club recommendations via the Scout AI Caddie, True Distance adjusted yardages accounting for slope/wind/elevation/temperature, automatic shot tracking, post-round analytics, and integration with USGA handicap systems across 42,000+ preloaded courses. The company holds 11 patents and has earned 12+ industry awards including a 2022 International Network of Golf Product Innovation Award.

The business model is hybrid across hardware sales, a recurring software subscription, and channel/wholesale revenue. Blue Tees sells direct-to-consumer through blueteesgolf.com, distributes through 3,000+ retailers in 29 countries anchored by a Dick's Sporting Goods partnership established in 2021, and operates a Custom Branding Program for corporate buyers (minimum 12 units, 30-day turnaround). The GAME App subscription is priced at $79.99/year or $99 for three years with $25 annual store credit, after a free 30-day trial, layered on top of hardware purchases. Customer segments span individual golfers across skill levels (primary), brand ambassadors including PGA Tour coach Sean Foley and golf influencer Paige Spiranac, corporate/event buyers, and retail partners. Strategic emphasis in 2025-2026 has shifted toward ecosystem buildout, including the Elevate Program retail kiosk, Rainmaker launch monitor, and lifestyle collaborations with TaylorMade (2023) and Travis Mathew (2025).

The company is founder-led, with no disclosed institutional investors or funding rounds, and operates as an independent private entity. It markets through a multi-channel digital strategy (Instagram, Facebook, YouTube, TikTok, LinkedIn), PGA Show participation, and brand ambassador activations. End-customer reviews are strongly positive, with a 4.9 GAME App rating across 10k+ reviews and 2,000+ five-star product reviews, while pricing positions Blue Tees as a player-friendly alternative to premium incumbents like Bushnell and Garmin.

Name

Blue Tees Golf

Legal name

Blue Tees Golf

Website

https://blueteesgolf.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Golf Technology & Equipment

NAICS

Sporting and Athletic Goods Manufacturing (33992), Sporting Goods Retailers (45911), Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Golf Rangefinders, GPS & Wearable Tech Retail (CRAMAGAH)

akta.pro secondary industries

Golf Training Aids & Swing Analytics Retail (CRAMAGAG), Golf Simulators, Nets & Practice Equipment Retail (CRAMAGAI)

Keywords

• Golf rangefinders
• Gps golf speakers
• Portable launch monitors
• Golf gps wearables
• Golf accessories

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Hardware Sales: One-time hardware product sales including rangefinders (Captain Pro, Captain Air, Series 3 Max+, Series 4 Ultra), GPS speakers (Player Pro, Player GO), launch monitors (Rainmaker), GPS devices (Ringer, PlayMaker+), and accessories (towels, cases, divot tools)
2. GAME App Subscription: Annual subscription to the GAME app providing GPS distances, AI caddie, advanced analytics, and premium features. Free 30-day trial then billed annually at $79.99/year. Multi-year options available at discounted rates.
3. Custom Branding & Wholesale: Custom branding program for corporate clients, tournaments, and retail with minimum 12-unit orders and 30-day turnaround. Wholesale pricing for retail and distribution partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels11 records

Core offering

Blue Tees Golf designs, manufactures, and sells a connected ecosystem of golf technology hardware including laser rangefinders (Captain Pro, Captain Air, Series 3 Max+, Series 4 Ultra), GPS speakers (Player Pro, Player GO), portable launch monitors (Rainmaker), and GPS handhelds/wearables (Ringer, PlayMaker+). All devices are unified through the AI-powered GAME App platform that delivers GPS distances for 42,000+ courses, SCOUT AI™ caddie recommendations, shot tracking, and post-game analytics. The company distributes through its own e-commerce site, retail partnerships (Dick's Sporting Goods), and a custom branding/wholesale program.

Product overview

Blue Tees Golf is a connected ecosystem of golf technology products designed to help players own their game from tee to green. The portfolio consists of four core product categories: (1) Laser and GPS Rangefinders including Captain Pro, Captain Air, Series 3 Max+, and Series 4 Ultra with OLED displays and AI-powered club recommendations; (2) GPS Speakers including Player Pro with touchscreen display and Player GO with compact magnetic design; (3) Launch Monitors including the Rainmaker portable device; and (4) GPS Handhelds & Wearables including Ringer GPS 2.0 handheld and PlayMaker+ smartwatch. All devices are unified through the GAME App platform which provides AI-powered caddie services (Scout AI), True Distance adjusted yardages, shot tracking, and post-round analytics. The ecosystem also includes accessories like MagTowel, Divot Tools, carrying cases, and the MagHub magnetic bag clip. The company emphasizes accessibility—delivering pro-level performance at player-friendly prices.

Differentiator

Problem solved

Functional benefit

Brands

• GAME: AI-powered GPS golf app and intelligence platform that powers the Blue Tees ecosystem, providing GPS distances, shot tracking, AI caddie recommendations, and advanced analytics for over 42,000 courses.

Products and services

• Captain Pro Connected GPS Rangefinder Tour-level Bluetooth laser rangefinder with 1200-yard range, OLED display, slope switch, AI-powered club recommendations, and integrated GPS distances for golfers seeking pro-grade performance.
• Captain Air Connected GPS Rangefinder Connected Bluetooth laser rangefinder with 1000-yard range, LED display, slope switch, and AI-powered club recommendations for everyday golfers.
• Series 3 Max+ Laser Rangefinder Upgraded flagship magnetic laser rangefinder with improved software, enhanced ergonomics, rechargeable battery, and magnetic mounting; awarded the ING Product Innovation Award in 2022.
• Series 4 Ultra Magnetic OLED Rangefinder Most advanced Blue Tees rangefinder with auto-adjusting OLED display, magnetic mount, and tournament-legal slope; recognized by Sports Illustrated as golf's best rangefinder for its price.
• Player Pro GPS Speaker GPS touchscreen golf speaker with 360° sound, access to 42,000+ courses, AI club recommendations, dynamic hole view, green heat maps, shot tracking, on-device scoring, color touchscreen, and IP67 weatherproof rating.
• Player GO Compact GPS Speaker Compact GPS golf speaker delivering rich sound, audible distances, AI integration, and a built-in magnet for cart attachment.
• Rainmaker Portable Launch Monitor Compact, portable, high-precision launch monitor for range or home use that tracks ball speed, carry distance, spin, and additional metrics; achieved #1 New Release status on Amazon.
• Ringer GPS 2.0 Handheld Magnetic GPS handheld device with touchscreen glass display, 42,000+ preloaded courses, and companion app integration for yardage and scoring on the course.
• PlayMaker+ GPS Golf Watch Ultra-light GPS golf watch with AMOLED touchscreen, delivering distances, real-time swing data, shot tracking, and access to 42,000+ preloaded courses.
• GAME App AI-powered GPS golf app and intelligence engine providing True Distance adjusted yardages, SCOUT AI caddie, AI club recommendations, shot tracking, 3D mapping, USGA handicap integration, and post-game analytics across 42,000+ courses.
• MagTowel Magnetic Golf Towel Waffle-weave microfiber golf towel with integrated magnetic strip, groove cleaner, scrub brush, and carabiner clip, available in 18x18 and 18x39 caddie sizes.
• 6-in-1 Divot Tool Multi-functional 6-in-1 divot repair tool that repairs divots, aligns putts, cleans grooves, opens bottles, holds ball markers, and keeps grips dry.
• Rangefinder Magnetic Strap Quad magnetic technology strap that secures a rangefinder to a golf cart, designed to be 70% smaller than competing magnetic strap products.
• MagHub Magnetic Accessory Pad Magnetic pad with steel core and rubber coating that securely attaches multiple magnetic golf accessories to a golf bag.
• Player+ Hard Shell Carrying Case Premium molded leatherette hard case with suede lining, padded handle, and magnetic lock designed to protect Player and Player+ GPS speakers.
• Player+ Soft Drawstring Carrying Case Leatherette drawstring soft case with foam padding, suede lining, RipStop cuff, and carabiner clip for Player+ GPS speakers.
• 1st Ed Black Palm HeadCovers Limited edition driver and fairway wood headcovers crafted with premium materials.

Quantifiable outcome

• Over 500,000 active golfers using Blue Tees products
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability6 records

Feature7 records

Partnerships

Five partnerships are on record, tiered flagship and core.

• Travis MathewflagshipStrategic or Co-development Partner · 1 January 2025Limited-edition collaboration inspired by Ferris Bueller's Day Off, fusing performance gear with cultural relevance. The campaign brought together fashion, music, and tech, turning heads on and off the course.
• TaylorMadeflagshipStrategic or Co-development Partner · 1 January 2023Collaboration on TaylorMade Stealth2 Driver launch featuring a limited-edition box set with Blue Tees' best-selling tech and co-branded accessories. The partnership was a bold statement that modern golfers want the full experience—gear, fashion, and technology combined.
• Dick's Sporting GoodscoreChannel Partner/ Reseller/ Distributor · 1 January 2021Major retail partnership that accelerated Blue Tees' distribution nationally. After strong DTC traction, Blue Tees entered retail in a big way through Dick's Sporting Goods, expanding reach and giving golfers across the country direct access to their lineup on shelves nationwide.
• USGAcoreTechnology or IntegrationOfficial integration with USGA systems allowing users to upload scores directly to the USGA to easily maintain their official Handicap Index. Links user accounts with GAME app for automatic score posting.
• PGA ShowcoreGTM or Marketing PartnerAnnual participation at the PGA Show where Blue Tees debuted with their iconic black shirts, white kicks, and immersive tech-bar style booth experience, making a statement among traditionally presented golf brands.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• SkyCaddie: Long-standing GPS rangefinder and handheld brand (SkyGolf) directly competing with Blue Tees' Ringer GPS 2.0 and rangefinder lines, particularly in the on-course distance measurement category.
• Bushnell Golf: Long-standing market leader in golf rangefinders and GPS (now part of Revelyst/Vista Outdoor). Direct head-to-head competitor to Blue Tees in the laser rangefinder category, with overlapping distribution in sporting goods retail and a more established pro-tour presence.
• Precision Pro Golf: Direct-to-consumer golf rangefinder brand competing in the same $150–$300 price band as Blue Tees' Series 3 Max+ and Series 4 Ultra, with similar tournament-legal slope and magnetic features.
• Shot Scope: Scottish golf tech company combining GPS watches and rangefinders with performance tracking software — directly comparable to Blue Tees' connected ecosystem spanning PlayMaker+ watch, rangefinders, and GAME App.
• Voice Caddie: Direct competitor offering laser rangefinders with slope and GPS, plus a SC300i launch monitor — overlapping hardware categories and price points with Blue Tees' Captain Pro, Series 4 Ultra, and Rainmaker lines.
• GolfBuddy: GPS rangefinder, handheld, and wearable brand with comparable device categories and price points to Blue Tees' Player Pro, Player GO, and Ringer GPS 2.0 — competing for the same on-course GPS slot.

Emerging players

• Arccos Golf: AI-powered golf shot tracking platform built around smart sensors and a subscription app. Comparable to the software/AI layer of Blue Tees' GAME App (Scout AI caddie, club recommendations) and competing for the same analytics-minded golfer.

Broad incumbents

• Garmin Golf: Garmin's Approach series of GPS golf watches and handhelds competes with Blue Tees' PlayMaker+ watch and Ringer GPS handheld. A much larger, publicly traded incumbent with deeper R&D, broader multi-sport positioning, and global distribution.
• Callaway Golf: Major golf equipment OEM (clubs, balls) that has expanded into rangefinders and other tech accessories through Callaway Golf Gear and Topgolf. A broad incumbent rather than a focused tech peer, but a relevant comparison on retail shelf space and cross-sell dynamics.
• Decathlon: Global sporting goods mass retailer with in-house golf brands (Inesis, Geologic) including rangefinders and accessories at aggressive price points. Comparable as a distribution-and-price-pressure competitor for entry-level golfers shopping Big Box.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/blue_tees_golf
• YouTubeyoutube.com/@blueteesgolf
• Facebookfacebook.com/blueteesgolf
• LinkedInlinkedin.com/company/blue-tees
• Instagraminstagram.com/blueteesgolf
• TikToktiktok.com/@bluetees_golf

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blue Tees Golf