Luden.io

What Luden.io does

Luden.io (legal entity Ludenio Labs Ltd, registered in Limassol, Cyprus) is an independent game developer founded in 2015 that builds educational games across VR, AR, mobile, PC, and console platforms. The company operates a portfolio of more than nine titles — including while True: learn() (machine learning education), Learning Factory (factory automation with ML), Learning Factory EDU (free NGSS-aligned STEM curriculum), Craftomation 101 (visual programming with robots), Rewire and Teamwork Adventure (special-education VR and RPG), and earlier VR/AR titles such as InMind VR, InCell VR, and ARrived — and reports more than 16 million cumulative player installations.

The underlying technology stack is built primarily on Unity/Defold game engines, with first-party integrations of Apple ARKit, Google ARCore, Apple CoreML, and the Steam, App Store, Google Play, PlayStation, Xbox, Nintendo Switch, GOG, Epic, Humble, Oculus, and Poki distribution platforms. Differentiated technical components include in-game visual programming systems used across multiple titles, real-machine-learning mechanics in while True: learn() and Learning Factory, and a CoreML-based real-world object recognition system in ARrived. GameAnalytics is integrated for in-game telemetry.

Luden.io monetizes through one-time game purchases, in-game virtual currency and virtual goods, and a freemium model in which educational versions (Learning Factory EDU, Craftomation 101 web) are offered free to schools and individual users. Its go-to-market is product-led and self-serve, relying on app-store discovery, an active Discord community, a Substack newsletter, and earned media through press kits and educator case studies. The company's only disclosed institutional capital is a 2016 $1.1M round from Sistema_VC; it also received an Epic Mega Grant in 2019 for Rewire. Headcount is reported in the 11-50 range, and the company is privately held with no public ownership disclosure.

Name

Luden.io

Legal name

LUDENIO LABS LTD

Website

https://luden.io

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Luden.io is a Cyprus-based independent game developer founded in 2015 that builds educational games teaching machine learning, programming, and STEM across VR, AR, mobile, PC, and console, serving consumer learners, K-12 schools, and special-education centers with a portfolio of 9+ titles and 16M+ cumulative installs.

Ownership category

akta.pro rank

Product category

Educational Games

NAICS

Software Publishers (5132), Educational Support Services (611710), Computer Training (61142)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Educational Services (8200)

akta.pro primary industry

Interactive Learning Games & Gamified Courseware (EDAGALAL)

akta.pro secondary industries

Interactive Practice & Skill-Building (Drills, Games, Mastery Practice) (EDAFACAC), Game-Based CS & Computational Thinking Platforms (EDAFANAD)

Keywords

• Educational games
• Serious games
• Game-based learning
• VR learning experiences
• AR mobile games

Headquarters

HQ city

Limassol

HQ country

Cyprus

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Game Sales (One-time Purchase): Full versions of games (while True: learn(), Learning Factory, VRobot, InMind series, etc.) sold as one-time purchases through Steam, app stores, console stores, and other digital platforms
2. Virtual Currency and Virtual Goods: In-game virtual currency used to purchase virtual goods (additional features, items, privileges) within gameplay. Third-party payment providers handle transactions.
3. Free Educational Games: Learning Factory EDU and Craftomation 101 are offered completely free for educational use in schools and browsers

Pricing tiers

Go-to-market motion1 record

Distribution channels15 records

Marketing channels5 records

Core offering

Luden.io is an independent game developer that designs and publishes educational video games across PC, mobile, console, VR, and AR platforms. Its portfolio of 10+ titles focuses on teaching real machine learning, programming, engineering design, and life/social skills through gameplay mechanics themselves, with both paid consumer editions and free educational editions aligned to NGSS standards for schools.

Product overview

Luden.io is an educational game developer offering a portfolio of games designed as learning enablers. The core products include while True: learn() (machine learning simulation), Learning Factory (factory automation with ML and cats), and Learning Factory EDU (free STEM curriculum aligned with NGSS standards). Supporting titles include Craftomation 101 (visual programming with robots), Rewire (VR life skills training), and Teamwork Adventure (autism education RPG). The company also developed foundational VR titles including InMind VR, InCell VR, and InMind 2 VR, plus ARrived (AR sandbox, App Store Best of 2017) and VRobot (PSVR destruction simulator). With over 16 million players, the product line spans VR, AR, mobile, PC, and console platforms, all focused on making learning fun through interactive experiences.

Differentiator

Problem solved

Functional benefit

Brands

• Learning Factory: A factory-building game about machine learning and cats
• Learning Factory EDU
• while True: learn()
• Craftomation 101
• VRobot
• InMind VR
• InMind 2 VR
• InCell VR
• ARrived
• Rewire
• Teamwork Adventure
• AIDraw

Products and services

• while True: learn() A simulator of a machine learning specialist who uses visual programming to build ML systems, deploy to cloud, and scale as data grows. Designed to teach how machine learning actually works for individual learners.
• Learning Factory A factory-building game about machine learning and cats in which players optimize production chains, sell crafted items to cats, and use real ML to analyze data and improve service on the way to establishing Catopia on Mars.
• Learning Factory EDU A free game-based STEM course for middle school aligned with NGSS Engineering Design Standards, with ten lessons where learners invent a Catisfaction Detector to detect cats' needs. Winner of the Games4Change STEM Your Game Challenge.
• Craftomation 101 A craft automation game in which players terraform a frozen planet using an in-game visual code system to control self-replicating programmable robots called CraftoMates. Free and playable in web browsers and Chromebooks.
• Teamwork Adventure A tiny RPG co-designed with teachers to help spark communication and teach cooperation to students with autism and related disorders, including a teacher guide.
• Rewire A playful VR experience for teaching vital life skills such as spatial orientation, shape recognition, graphomotor skills, and social interactions through mini games, co-designed with certified specialists and works with PC and VR headsets.
• InMind 2 VR An adventure VR game inspired by Pixar/Disney's Inside Out and Lövheim's theory of emotions, in which players help shape a teenager named John's future as he becomes an adult.
• InCell VR An action/racing VR game with strategy and science elements in which players journey into the micro world of human cells to prevent a virus from advancing while learning cell structure and organelle functions.
• InMind VR A short scientific VR adventure with arcade elements in which players experience a journey into a patient's brain in search of neurons causing mental disorders using nanotechnologies and a surgical prototype bathyscaphe.
• AIDraw A drawing game in which players draw items well enough to be recognized by a neural network, with the neural network learning alongside the player to teach both drawing skills and AI recognition.
• VRobot A Giant Robot Destruction Simulator released for PSVR in which players operate a Giant Robot with tools like Tractor Beam, Transformers Sword, Lightning Hammer, and Tornado Maker to defeat SuperRobot 3000 and reclaim cities from robots and driverless cars.
• ARrived A 5-minute God simulation sandbox AR game inspired by Pocket God, Populous, and Black & White, in which players act as a deity leading followers through key decisions with real environment interactions. The first game designed for Google's ARCore, Apple's ARKit, and CoreML, awarding App Store Best of 2017.

Quantifiable outcome

• 16 million+ player installations across all games

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability9 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Games4ChangecoreStrategic or Co-development Partner · 1 January 2021Games4Change partnered with Luden.io as part of the STEM Your Game Challenge, selecting Learning Factory EDU as the winner. Games4Change provides professional support and validation for educational games aligned with NGSS standards.
• NivalminorStrategic or Co-development PartnerLuden.io originated as an R&D group at Nival, the developers behind Heroes of Might and Magic V. This historical partnership provided the foundation for Luden.io's formation in 2015.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• CodeCombat: Game-based platform teaching Python and JavaScript through RPG gameplay. Closely comparable to while True: learn() and Craftomation 101 in teaching programming concepts via interactive game mechanics.
• Matific: K-6 math and STEM educational gaming platform with school-district distribution. Comparable NGSS-aligned approach and game-based STEM learning for primary/secondary students.
• Tynker: Game-based coding education platform for K-12, directly comparable to Craftomation 101's visual programming and ML education angle. Overlaps in coding-as-game category.

Broad incumbents

• Kahoot!: Publicly-traded gamified learning platform serving schools and enterprises globally. Competes for the same K-12 teacher budget and gamified STEM category as Learning Factory EDU.
• Duolingo: Publicly-traded leader in gamified consumer education with massive mobile user base. Comparable business model of free core product with premium upsells, targeting lifelong learners.
• BrainPOP: Long-established K-12 educational content provider with games, videos, and lesson plans. Overlaps with Luden.io's NGSS-aligned curriculum approach for middle school STEM.

Direct peers

• Osmo: Educational game platform combining physical pieces with iPad games (Osmo Coding, Numbers, Tangram). Overlaps with Luden.io in K-12 STEM learning through interactive play.
• Schell Games: Pittsburgh-based educational and VR game developer behind titles like I Expect You To Die and Until You Fall. Closely comparable in combining educational content with commercial-grade VR/AR game design.
• Filament Games: Educational game studio that designs custom learning games for K-12 and higher education, with similar educational-mechanics approach (game-based STEM learning). Comparable in size, mission, and target audience.
• Triseum: Educational game studio developing games for higher education (ARTé: Mecenas, Variant: Limits). Similar mission of using game-based learning for STEM and conceptual subjects.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/luden_io
• Facebookfacebook.com/ludenio

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Luden.io