What Amazon Payment Services does

Amazon Payment Services (APS) is a payment solutions provider operating exclusively across the Middle East and North Africa, headquartered in Dubai with additional offices in Cairo and Jeddah/Riyadh. The company is a subsidiary of Amazon.com, Inc. (NASDAQ: AMZN) and is not separately listed or funded. APS serves online merchants in 9 MENA countries (UAE, Saudi Arabia, Egypt, Qatar, Kuwait, Oman, Bahrain, Jordan, Lebanon) with a modular product suite centered on a REST-based payment gateway supporting credit/debit cards, digital wallets (Apple Pay, Samsung Pay, MasterPass, Visa Checkout), local payment networks (mada, stcpay, Meeza, NAPS, KNET, OmanNet, BENEFIT), installments, and Buy Now Pay Later via partners Tabby (UAE/KSA) and valU (Egypt). The platform processes transactions in 100+ currencies and serves an enterprise customer base that includes Air Arabia, Royal Jordanian, Flydeal, Ticketmaster, Vodafone, AXA, Ounass, Instashop, and unnamed leaders in real estate, ecommerce, and social commerce.

The technology stack includes SHA-256 signed REST APIs, native iOS and Android SDKs, and pre-built plugins for Shopify, Magento, WooCommerce, OpenCart, PrestaShop, CS-Cart, and ecomz, plus integrations with Amadeus, Sabre, and Navitaire for travel. Security and optimization features include 3D Secure, gateway and network tokenization (Safe), ML-driven fraud detection with device fingerprinting and geolocation (Protect), risk-based 3DS bypass (Lift), and recurring billing. Acquiring is enabled through a network of local bank partnerships (Mashreq, FAB, SABB, Al Rajhi, CIB, Banque Misr, and others) that allow settlement in local currency and regulatory compliance per market.

APS operates a hybrid go-to-market combining self-serve onboarding for SMBs and startups with sales-assisted engagement for enterprise merchants. Revenue is generated primarily through transaction take rates (typically 2.75-3.25% plus fixed per-transaction fees), fixed monthly account management fees (AED 200/SAR 200/EGP 650 in core markets), and pay-as-you-go fees for value-added services such as Protect Plus, installments, BNPL, and local payment method processing. Volume discounts and customized multi-year contracts are available for high-MCC merchants. The company claims a customer base of over 3,500 businesses across the MENA region.

Name

Amazon Payment Services

Legal name

Amazon.com, Inc.

Website

https://paymentservices.amazon.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

Amazon Payment Services is a MENA-focused online payment gateway and platform, operated as a subsidiary of Amazon.com, Inc., serving over 3,500 merchants across 9 countries with cards, local payment methods, BNPL, and fraud protection.

Ownership category

akta.pro rank

Product category

Online Payment Gateway Services

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)

SIC

Finance Services (6199)

akta.pro primary industry

Merchant Payment Gateways (API/Hosted Checkout) (FSAMACAA)

Keywords

• Payment gateway services
• Online payment processing
• MENA payment solutions
• Merchant acquiring platform
• Payment fraud protection

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales

Revenue model

1. Transaction Processing Fees: Primary revenue stream from percentage-based fees charged per transaction plus fixed per-transaction fees. Rates vary by country and transaction volume tier. For example: UAE 2.80% + AED 1.0 per transaction; KSA 2.80% + SAR 1.0 per transaction; Egypt 2.75% + EGP 2.5 per transaction. Volume discounts available for merchants exceeding monthly thresholds.
2. Monthly Account Management Fees: Fixed monthly fees for account management and platform access. Rates vary by country: UAE AED 200, KSA SAR 200, Egypt EGP 650, Qatar QAR 200, Kuwait KWD 12, Oman OMR 20, Jordan JOD 21, Bahrain BHD 20, Lebanon USD 50.
3. Installments Service: Separate pricing for installment payment processing. Saudi Arabia SAR 4.00 per transaction; UAE AED 4.00 per transaction; Egypt EGP 5.00 per transaction.
4. Protect Plus Fraud Protection: Additional per-transaction fee for advanced fraud protection service. Saudi Arabia SAR 0.25 per attempted transaction; UAE AED 0.25 per attempted transaction; Egypt EGP 1.15 per attempted transaction.
5. Local Payment Method Processing: Reduced rates for local payment methods like mada (Saudi Arabia 1.00-1.75% per approved transaction), stcpay, Meeza, NAPS, KNET, OmanNet, BENEFIT. American Express processing at standard or custom rates.
6. BNPL/Lend Services: Transaction-based revenue from Buy Now Pay Later services via partners Tabby (UAE/KSA) and valU (Egypt). Egypt: 3.0% + EGP 2.5 per transaction for valU.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels10 records

Core offering

Amazon Payment Services is a regional payment gateway that enables online merchants to accept credit/debit cards, digital wallets, local MENA payment methods, installments, and Buy Now, Pay Later through multiple integration modes (no-code, plugin, hosted checkout, and full API). The platform supports 100+ currencies across 9 MENA countries, offers tokenization (Safe), 3D Secure, risk-based 3DS bypass (Lift), advanced fraud detection (Protect), recurring billing, and a real-time dashboard. It is offered to SMBs through self-serve onboarding and to enterprises through dedicated sales teams, with local acquiring-bank and BNPL partner distribution.

Product overview

Amazon Payment Services is a MENA-focused payment solutions platform offering a modular product architecture. The core platform, Process Payments, serves as the unified payment gateway with integration options ranging from no-code payment links to full API customization. The product suite is organized around three pillars: payment acceptance (Process Payments, Local Payments, BNPL via Tabby/valU, Installments), security and optimization (Protect, Safe, Lift, Monitor), and analytics and invoicing (Insights, Data-Mine, Collect, Payment Link). The platform covers 9 MENA countries and supports 100+ currencies, with dedicated solutions for Airlines, E-commerce, Ticketing, Insurance, and Education industries.

Differentiator

Problem solved

Functional benefit

Brands

• Tabby: Buy Now, Pay Later service available in UAE and KSA through partnership with Tabby
• valU
• Collect
• Lift
• Safe
• Protect
• Monitor
• Lend

Products and services

• Process Payments Core payment gateway service enabling merchants to accept and process payments across credit/debit cards, digital wallets, and local payment methods, with secure transaction authorization, multiple integration options, and real-time processing.
• Installments Standalone installment offering that lets customers spread the cost of purchases over flexible monthly payment plans using their credit card, with merchants receiving full payment upfront. Available in UAE, Egypt, and KSA via partner banks.
• Local Payments Acceptance of locally issued debit and credit cards and regional payment networks including mada (Saudi Arabia), stcpay, Meeza (Egypt), NAPS, KNET, OmanNet, and BENEFIT, providing a seamless payment experience for MENA-region customers.
• Buy Now, Pay Later (BNPL) Short-term financing service enabling customers to purchase now and pay later through installment plans via partnerships with Tabby (UAE and KSA) and valU (Egypt), with merchants receiving full payment upfront.
• Payment Link Smart payment link service that lets merchants collect payments via shareable links through SMS, email, social media, or messaging apps, supporting multiple currencies and payment methods without requiring a merchant website.
• Protect Advanced fraud protection and prevention service with machine-driven customizable fraud rules, real-time threat detection, 24/7 monitoring, and dedicated support to reduce fraud and chargebacks, with per-attempted-transaction pricing (Protect Plus).
• Lift Transaction optimization service that reduces payment failures through frictionless checkout by allowing selective bypass of 3D Secure authentication and reducing failures from incorrect CVV input.
• Collect Invoicing and payment link service for generating and sending secure payment links to customers, with batch invoice generation, customizable templates, and delivery via SMS, email, or social media.
• Lend Buy Now, Pay Later service for Egypt powered by valU that enables customers to finance purchases through specific installment plans, with merchants receiving full payment upfront.

Quantifiable outcome

• Sales increase of 10-15% by offering flexible payment options like installments
• +4 more outcomes

Named customers11 records

Segments7 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability1 record

Feature8 records

Partnerships

22 partnerships are on record, tiered core.

• TabbycoreStrategic or Co-development PartnerStrategic BNPL partnership enabling merchants to offer interest-free installment payments in 4 equal monthly installments. Available for UAE and KSA merchants. Allows reaching over 4 million active Tabby shoppers. Merchants receive full payment upfront while customers enjoy flexible payments. Partnership delivers over 18% average increase in conversion and up to 40% repeat purchase rate.
• valUcoreStrategic or Co-development PartnerBNPL partnership with Egyptian fintech company valU enabling buy now, pay monthly options for Egyptian consumers. valU serves both banked and unbanked customers with simple finance application and flexible repayment terms. Loved by over 100,000 Egyptians. Merchants receive full payment upfront. Currently available only in Egypt.
• Mashreq Bank (UAE)coreChannel Partner/ Reseller/ DistributorPrimary acquiring bank partner in UAE for merchant account setup and settlement processing. Works with Amazon Payment Services to enable online payment acceptance for UAE merchants.
• First Abu Dhabi Bank (FAB)coreChannel Partner/ Reseller/ DistributorPrimary acquiring bank partner in UAE for merchant account setup and settlement processing.
• Network InternationalcoreChannel Partner/ Reseller/ DistributorAcquiring bank partner in UAE and Jordan facilitating merchant onboarding and payment processing services.
• Saudi British Bank (SABB)coreChannel Partner/ Reseller/ DistributorPrimary acquiring bank partner in Saudi Arabia for merchant account setup with fast settlement (24-48 hours).
• Al Rajhi Bank (KSA)coreChannel Partner/ Reseller/ DistributorKey acquiring bank partner in Saudi Arabia for merchant account setup and payment processing.
• Riyadh BankcoreChannel Partner/ Reseller/ DistributorAcquiring bank partner in Saudi Arabia for merchant payment processing.
• National Commercial Bank (NCB)coreChannel Partner/ Reseller/ DistributorAcquiring bank partner in Saudi Arabia for merchant payment processing.
• Arab National Bank (ANB)coreChannel Partner/ Reseller/ DistributorAcquiring bank partner in Saudi Arabia for merchant payment processing.
• Commercial International Bank (CIB) - EgyptcoreChannel Partner/ Reseller/ DistributorPrimary acquiring bank partner in Egypt for merchant account setup and settlement processing.
• Banque MisrcoreChannel Partner/ Reseller/ DistributorAcquiring bank partner in Egypt for merchant payment processing.
• Doha Bank (Qatar)coreChannel Partner/ Reseller/ DistributorAcquiring bank partner in Qatar for merchant payment processing.
• Areeba (Lebanon)coreChannel Partner/ Reseller/ DistributorAcquiring bank partner in Lebanon for merchant payment processing.
• National Bank of Kuwait (NBK)coreChannel Partner/ Reseller/ DistributorAcquiring bank partner in Kuwait for merchant payment processing.
• National Bank of Oman (NBO)coreChannel Partner/ Reseller/ DistributorAcquiring bank partner in Oman for merchant payment processing.
• ShopifycoreTechnology or IntegrationPre-built plugin integration for Shopify ecommerce platform enabling 1-click payment acceptance with all Amazon Payment Services features.
• MagentocoreTechnology or IntegrationPre-built plugin integration for Magento ecommerce platform enabling seamless payment acceptance.
• WooCommercecoreTechnology or IntegrationPlugin integration for WooCommerce (WordPress) enabling payment acceptance for WordPress-based online stores.
• AmadeuscoreTechnology or IntegrationIntegration with Amadeus travel booking system for airline industry merchants enabling seamless payment processing for flight bookings.
• SabrecoreTechnology or IntegrationIntegration with Sabre travel booking system for airline and travel industry payment processing.
• NavitairecoreTechnology or IntegrationIntegration with Navitaire booking system for airline industry payment processing.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tap Payments: MENA-focused payment gateway serving merchants across UAE, KSA, and other regional markets with similar card processing, BNPL, and local payment method support. Directly comparable in product scope, customer segments, and geographic footprint.
• HyperPay: Leading MENA payment gateway offering online and in-store payment processing with extensive local method coverage. Direct competitor in Saudi Arabia, UAE, and Egypt with overlapping merchant segments and similar technology stack.
• Telr: UAE-based payment gateway providing multi-currency processing, recurring billing, and merchant services across MENA. Direct peer in core payment gateway category with similar target customers and integration options.
• PayTabs: MENA-origin payment gateway serving SMBs and enterprises across the region with card processing and alternative payment methods. Direct peer in product offering and merchant segments across Saudi Arabia, UAE, and Egypt.

Broad incumbents

• Checkout.com: Global payment gateway with strong MENA presence, serving enterprise merchants including regional airlines and marketplaces. Comparable in API-first gateway architecture, though broader in geography and customer base.
• Network International: MENA-wide payment processor and acquirer providing merchant acquiring and processing infrastructure. Direct overlap in payment processing and bank partnership model across UAE, Egypt, and other regional markets.
• Adyen: Global enterprise payment platform serving large merchants with unified online and in-store processing. Comparable in API-first architecture and enterprise customer focus, though broader in geography.
• Stripe: Global payment infrastructure provider with developer-first API and broad merchant base. Comparable in API-first gateway offering and ecommerce platform integrations, expanding into MENA markets.

Emerging players

• Moyasar: Saudi Arabia-focused payment gateway serving regional merchants with online payment processing. Comparable in KSA market focus and local payment method support, though smaller in geographic scope.
• Geidea: Saudi-based payment solutions provider offering online and in-store payment processing for MENA merchants. Emerging peer with overlapping functionality in KSA and expanding regional presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/amzpymntservs
• YouTubeyoutube.com/c/AmazonPaymentServices
• Facebookfacebook.com/amazonpaymentservices
• LinkedInlinkedin.com/company/amazon-payment-services

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amazon Payment Services