Eureka
- Company typePrivate
- Founded2016
- HeadquartersJakarta, Indonesia
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
Eureka firmographics
Firmographics- Name
- Eureka
- Legal name
- Eureka AI
- Website
- https://eureka.ai
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Eureka industry classification
Industry- Product category
- Market Intelligence & Data Analytics Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Enterprise Search, Indexing & Content Discovery (HDAEAGAH)
Keywords
Where Eureka is headquartered
LocationHeadquarters
- HQ city
- Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Markets served
Eureka business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Enterprise SaaS Subscriptions: Eureka offers flexible subscription plans for its platform, targeting enterprises, startups, small businesses, and venture capitals. The primary revenue stream is likely subscription-based access to the Omni, Explorer, and Spectrum products with tiered plans based on usage and features.
- Alternative Data Credit Scoring (Spectrum): Spectrum generates revenue by providing alternative data credit scores to banks and financial institutions, increasing their approval rates by 10-20%, likely through per-assessment or volume-based pricing integrated with credit bureau partnerships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Trial for individual users, startups, small businesses, and venture capitals |
| Subscription | Annual | Enterprise subscription plans for large corporations with full platform access |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Eureka product offering
Product offeringCore offering
Eureka is an enterprise AI and big data analytics company that provides market intelligence, deterministic audience creation for digital advertising, and alternative data credit scoring. The platform is built on a privacy-compliant anonymized first-person smartphone panel covering 20-80% of the population across 8+ countries, processing 500M+ audience records. Eureka sells three integrated products (Omni, Explorer, Spectrum) primarily to Fortune 500 enterprises in banking, insurance, telecom, eCommerce, FMCG, ride hailing, food delivery, media, and hedge fund sectors.
Product overview
Eureka offers a unified enterprise data intelligence platform consisting of three integrated products: Omni (market intelligence), Explorer (audience targeting), and Spectrum (alternative credit scoring). The platform leverages population-scale smartphone panel data covering 20-80% of the population to deliver actionable market intelligence, targeted advertising audiences, and risk analytics across 8+ operating countries. All products are AI-powered and privacy-compliant, designed for Fortune 500 companies and enterprises seeking digital market insights.
Differentiator
Problem solved
Functional benefit
Brands
- Omni: Market intelligence platform providing the most accurate and granular understanding of market share and customer profiles using privacy-compliant anonymized data.
- Explorer
- Spectrum
Products and services
- Omni Market intelligence platform that provides granular understanding of market share and customer profiles using privacy-compliant anonymized data covering 30-80%+ of the population. Designed for enterprises seeking accurate market sizing, brand penetration, and competitive intelligence.
- Explorer Audience creation platform that builds deterministic audiences based on credit score, income/SES class, and specific app usage, and activates them across programmatic, Meta, Google, TikTok, and WhatsApp advertising environments. Built for advertisers and brands running digital campaigns.
- Spectrum Alternative data credit score that combines with credit bureau scores to allow banks to increase loan approvals by 10-20% while maintaining the same level of non-performing loans. Built for banks, insurers, and financial institutions for credit decisioning and risk analytics.
Quantifiable outcome
- Banks can increase loan approvals by 10-20% with the same level of non-performing loans using Spectrum Score
- +3 more outcomes
Companies that use Eureka
Customer profileNamed customers7 records
Segments7 records
Ideal customer profiles6 records
Eureka technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability4 records
Feature6 records
Eureka partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Credit BureaucoreEureka's Spectrum product combines and partners with the credit bureau to provide alternative data credit scores. This partnership enables the unique combination of Eureka's smartphone panel data with traditional credit bureau data, allowing financial institutions to increase approval rates by 10-20% with the same NPL levels.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Eureka competitors and assessment
Company assessmentBroad incumbents
- SimilarWeb: SimilarWeb provides digital market intelligence and audience insights across web and app ecosystems; it overlaps directly with Eureka's Omni (market intelligence) and competes for similar enterprise marketing and analytics buyers globally.
- Nielsen (NielsenIQ): Nielsen offers established market share, audience measurement and consumer intelligence used by FMCG, retail and media clients; it competes with Eureka's Omni in market share analytics and with Explorer in audience profiling at a much broader geographic scale.
Emerging players
- YouGov: YouGov provides panel-based consumer intelligence, brand tracking and audience profiling globally; it is comparable to Eureka's Omni for market research and audience analytics, particularly in brand and media use cases.
- AppsFlyer: AppsFlyer provides mobile attribution, audience segmentation and marketing analytics integrated with Meta, Google and TikTok; it is adjacent to Eureka's Explorer product in deterministic audience targeting across digital ad platforms.
- Sensor Tower: Sensor Tower delivers mobile app insights, advertising intelligence and audience analytics; it competes partially with Eureka's Explorer and Omni in mobile-first market intelligence for app-driven verticals like ride hailing and food delivery.
Direct peers
- Provenir: Provenir offers AI-powered risk analytics and alternative data decisioning for financial services; it is a direct competitor to Eureka's Spectrum product for banks seeking to expand loan approvals without raising NPLs.
- data.ai (formerly App Annie): data.ai provides mobile app market intelligence and consumer usage analytics; it overlaps with Eureka's smartphone-panel-driven app usage and market share insights used by ride hailing, eCommerce and media clients.
- Comscore: Comscore provides digital audience measurement, market intelligence and advertising analytics; it is directly comparable to Eureka's Omni and Explorer products for media buyers and enterprises evaluating consumer behavior across digital channels.
- LenddoEFL: LenddoEFL provides alternative credit scoring using digital and behavioral data for emerging market lenders; it competes with Eureka's Spectrum product in SE Asia and other emerging markets for financial inclusion use cases.
Regional players
- Momentum Works: Momentum Works is a SE Asia-focused digital economy research and data intelligence firm covering eCommerce, fintech and super apps; it overlaps with Eureka's vertical focus on ride hailing, food delivery and eCommerce across SE Asia.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Eureka social profiles
Digital presenceEureka financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eureka leadership team
Management profileNumber of profiles
Profiles7 records
Eureka funding detail
Funding detailFunding overview
Funding rounds3 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eureka M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eureka
What does Eureka do?
Eureka is an enterprise AI and big data analytics company that provides market intelligence, deterministic audience creation for digital advertising, and alternative data credit scoring. The platform is built on a privacy-compliant anonymized first-person smartphone panel covering 20-80% of the population across 8+ countries, processing 500M+ audience records. Eureka sells three integrated products (Omni, Explorer, Spectrum) primarily to Fortune 500 enterprises in banking, insurance, telecom, eCommerce, FMCG, ride hailing, food delivery, media, and hedge fund sectors.
Is Eureka a public or private company?
Eureka is a private company. It is classified as venture growth investor backed and is currently operating.
When was Eureka founded?
Eureka was founded in 2016. It employs 51 to 100 people.
Where is Eureka based?
Eureka is headquartered in Jakarta, Indonesia, in the Asia region.
How does Eureka make money?
Two revenue lines are on record. Enterprise SaaS Subscriptions are the primary driver. The others are alternative Data Credit Scoring (Spectrum).
Who are Eureka's main competitors?
Broad incumbents on record are SimilarWeb and Nielsen (NielsenIQ). Emerging players are YouGov, AppsFlyer and Sensor Tower. Direct peers are Provenir, data.ai (formerly App Annie), Comscore and LenddoEFL. Momentum Works is listed as a regional player.
Does Eureka have an API?
No public API is recorded for Eureka.
What industry is Eureka in?
Eureka's product category is Market Intelligence & Data Analytics Software. Its primary akta.pro industry code is HDAEAGAH, Enterprise Search, Indexing & Content Discovery. Its NAICS code is 51821 and its SIC code is 7370.