MELON
MELON is a US-based metaverse development studio that builds branded Roblox experiences and original game properties for enterprise clients including the NFL, Chipotle, Mattel, and music artists, operating on a project-based professional services model out of St. Petersburg, Florida.
- Company typePrivate
- Founded2022
- HeadquartersSt. Petersburg, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What MELON does
MELON is a US-based metaverse development studio that designs and builds original game properties and branded immersive experiences, primarily on the Roblox platform, for enterprise clients across sports, music, television, fashion, and consumer brands. The studio operates on a project-based professional services model, delivering custom virtual-world activations for named clients including the NFL, Chipotle, Mattel, and music artists KSI and Zara Larsson. Its stated technology focus is Roblox experience development, with descriptions indicating intent to expand 'beyond' Roblox into adjacent immersive platforms.
The company was founded in 2022 and is headquartered in St. Petersburg, Florida, operating with a small team of 1-10 employees. In July 2022 it closed a $5 million seed funding round led by Crush Ventures with participation from Gaingels and Comcast Spectacor, alongside undisclosed media, entertainment, and biotech investors. Comcast Spectacor's involvement provides strategic access to sports and entertainment IP holders. Industry credibility is anchored by a Clio Award for metaverse development work.
Revenue is generated through project-based custom engagements with enterprise brands; pricing is not publicly disclosed. The company's go-to-market is direct client engagement with enterprise marketing and brand teams, supplemented by industry-award visibility (Clio) and a portfolio anchored by recognizable consumer brands. The website domain melon.dev is currently listed for sale, which introduces uncertainty about ongoing web presence or operating intensity. A separate Japan-based Melon Co., Ltd. engaged in a Tokyo wellness initiative appears unrelated to the US metaverse studio despite sharing the name.
MELON firmographics
Firmographics- Name
- MELON
- Legal name
- Melon
- Website
- https://melon.dev
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MELON is a US-based metaverse development studio that builds branded Roblox experiences and original game properties for enterprise clients including the NFL, Chipotle, Mattel, and music artists, operating on a project-based professional services model out of St. Petersburg, Florida.
- Ownership category
- akta.pro rank
MELON industry classification
Industry- Product category
- Metaverse Development Services
- akta.pro primary industry
- Metaverse & Social Virtual Worlds (BPAMAKAF)
Keywords
Where MELON is headquartered
LocationHeadquarters
- HQ city
- St. Petersburg
- HQ country
- United States
- HQ region
- North America
Markets served
MELON business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Brand Experience Development: Project-based development of branded metaverse experiences for enterprise clients including NFL, Chipotle, Mattel, and music artists
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
MELON product offering
Product offeringCore offering
MELON is a metaverse development studio that designs and builds original game properties and immersive branded experiences primarily on the Roblox platform. The studio develops custom virtual worlds, branded activations, and interactive entertainment for enterprise clients across sports leagues, music artists, consumer brands, and entertainment companies such as NFL, Chipotle, Mattel, KSI, and Zara Larsson.
Product overview
Melon operates as a single-product metaverse development studio focused on creating original game properties and immersive brand experiences. The company develops Roblox experiences and virtual world content for high-profile clients including the NFL, Chipotle, Mattel, and music artists. As indicated by the limited source data, the company's portfolio centers on this core metaverse development offering without additional named modules or sub-products.
Differentiator
Problem solved
Functional benefit
Products and services
- Branded Metaverse Experience Development
Companies that use MELON
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles1 record
MELON technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
MELON partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Starts Care Service Co., Ltd.coreStrategic partnership for Tokyo's Be Smart Tokyo Inclusive project. Melon is implementing a mindfulness-based menopausal care initiative for female nursing care welfare workers in partnership with Starts Care Service Co., Ltd.
- Fast Beauty Co., Ltd.coreStrategic partnership for Tokyo's Be Smart Tokyo Inclusive project. Melon is implementing a self-care program for hairdressers in partnership with Fast Beauty Co., Ltd.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
MELON competitors and assessment
Company assessmentDirect peers
- Gamefam: Leading Roblox-native game studio and brand-experience agency that builds and operates top Roblox titles and branded activations for major advertisers. Closest direct competitor to MELON given shared platform focus, brand-experience positioning, and enterprise client roster.
- Supersocial: Roblox-focused development studio and brand-experience agency that builds custom games and metaverse activations for music artists, sports leagues, and consumer brands — directly overlapping MELON's vertical mix and target buyer.
- Sawhorse Productions: Roblox development studio and experiential agency producing branded Roblox experiences, original game properties, and metaverse launches. Comparable to MELON in size, platform focus, and project-based engagement model.
- Wonder Works Studio: Metaverse and Roblox-focused creative agency building branded experiences and original game properties for entertainment and consumer brands — a close functional peer with similar services, scale, and customer type.
- Dubit: Digital media and games company with a dedicated Roblox studio building brand experiences and UGC content for global brands. Overlaps MELON in target customer (enterprise brands) and delivery mechanism (Roblox experiences).
Broad incumbents
- Dapper Labs: Web3 gaming and metaverse company behind NBA Top Shot, CryptoKitties, and the Flow blockchain. A broader incumbent in branded virtual worlds and digital collectibles — adjacent rather than directly competitive with MELON.
- The Sandbox: Decentralized metaverse platform where brands (e.g., Gucci, Adidas, Warner Music) buy land and build branded experiences. Same end-customer (brand marketers) but operates its own platform rather than building on Roblox, making it a broader incumbent in the same space.
Others
- Melon Co., Ltd. Japanese wellness company selected for Tokyo's "Be Smart Tokyo Inclusive" project, focused on menopausal care and self-care programs. Shares the "Melon" name but operates in a completely different industry; included only to flag the identity ambiguity.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
MELON social profiles
Digital presenceMELON financial estimates
Financial estimateRevenue estimate
Valuation estimate
MELON leadership team
Management profileNumber of profiles
Profiles1 record
MELON funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MELON M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MELON
What does MELON do?
MELON is a metaverse development studio that designs and builds original game properties and immersive branded experiences primarily on the Roblox platform. The studio develops custom virtual worlds, branded activations, and interactive entertainment for enterprise clients across sports leagues, music artists, consumer brands, and entertainment companies such as NFL, Chipotle, Mattel, KSI, and Zara Larsson.
Is MELON a public or private company?
MELON is a private company. It is classified as venture growth investor backed and is currently operating.
When was MELON founded?
MELON was founded in 2022. It employs 1 to 10 people.
Where is MELON based?
MELON is headquartered in St. Petersburg, United States, in the North America region.
How does MELON make money?
One revenue line is on record: brand Experience Development.
Who are MELON's main competitors?
Direct peers on record are Gamefam, Supersocial, Sawhorse Productions, Wonder Works Studio and Dubit. Broad incumbents are Dapper Labs and The Sandbox. Melon Co., Ltd. is listed as an others.
Does MELON have an API?
No public API is recorded for MELON.
What industry is MELON in?
MELON's product category is Metaverse Development Services. Its primary akta.pro industry code is BPAMAKAF, Metaverse & Social Virtual Worlds.