Supersocial
Supersocial is a Brooklyn-based, remote-first Roblox studio and creative agency that builds branded immersive experiences and original games for enterprise consumer clients including Gucci, NARS, e.l.f., Bandai Namco, UMG, Warner Bros, and Walmart, and was acquired by Super League in May 2025.
- Company typePrivate
- Founded2020
- HeadquartersBrooklyn, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Supersocial does
Supersocial is a Brooklyn-headquartered, remote-first game studio and creative agency that builds branded immersive experiences and original games on Roblox, with announced expansion into Fortnite and Meta Quest in 2025. Founded in 2020 by Yonatan Raz-Fridman (CEO), Pedro Romi (CFO), Luiza Justus (Head of Creative) and Tatiana Wlasek (COO), the company operates a 11–50-person team distributed across six or more time zones and was acquired by Super League (NASDAQ: SLEA) in May 2025. The core offering combines Roblox-native development expertise (Lua-based game and experience development, UGC platforms, high-fidelity 3D world-building) with consumer-brand creative direction, allowing enterprise clients to launch platform-native brand worlds, virtual fashion shows, and gamified product integrations rather than repurposed ads.
The studio's product portfolio splits between three original IPs (Ballista, a 50-player battle royale; Ghostopia, a high-fidelity immersive avatar/character experience; Pirates vs Ninjas, an 8-class PvP action game) and a roster of brand-partnership experiences for clients including Gucci (Gucci Town, Gucci Ancora), NARS Cosmetics (Color Quest with 42M players, Sweet Rush), e.l.f. Cosmetics (e.l.f. UP), Bandai Namco (PAC-MAN Simulator), Universal Music Group / Rolling Stones (Beat Galaxy), Walmart (Supercampus), Heidi Klum (Modelverse), Warner Bros (Elf North Pole Workshop), Polydor Records (Baby Queen) and Toikido (Piñata Smashlings). Supersocial also operates the "Into The Metaverse" podcast as a thought-leadership channel.
The business model is professional-services / agency revenue (development fees, licensing and ongoing partnership engagements with consumer brands) augmented by platform-licensing economics as experiences scale across Roblox and, going forward, Fortnite and Meta Quest. Supersocial raised a single $5.2M seed round in September 2021 led by Initial Capital (with Griffin Gaming, Time Ventures, Warner Music Group, LightShed, Aream and Powerhouse Capital participating), claimed profitability in January 2025, and was acquired by publicly traded Super League four months later. The go-to-market is sales-led B2B targeting marketing and entertainment executives at large consumer brands, supported by an enterprise-credibility stack of Roblox Partner Program membership, multiple #1 Roblox experience rankings, and CARU COPPA Safe Harbor certification for child-audience experiences.
Supersocial firmographics
Firmographics- Name
- Supersocial
- Legal name
- Supersocial, Inc.
- Website
- https://supersocialinc.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Supersocial is a Brooklyn-based, remote-first Roblox studio and creative agency that builds branded immersive experiences and original games for enterprise consumer clients including Gucci, NARS, e.l.f., Bandai Namco, UMG, Warner Bros, and Walmart, and was acquired by Super League in May 2025.
- Ownership category
- akta.pro rank
Supersocial industry classification
Industry- Product category
- Metaverse Experience Development
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Social/UGC & Sandbox Game Studios (Roblox-like) (MPAFAAAF)
- akta.pro secondary industry
- Metaverse & Social Virtual Worlds (BPAMAKAF)
Keywords
Where Supersocial is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Supersocial business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Brand Partnership & Experience Development: Full-service studio and creative agency model where Supersocial develops, produces, and publishes world-class games, experiences, and brand worlds for brands on Roblox, Web3 and emerging platforms. Revenue derived from development fees, licensing agreements, and ongoing partnership engagements with consumer brands.
- Platform Expansion Revenue: Expansion to new platforms like Fortnite and Meta Quest creates additional revenue streams through cross-platform experience development and licensing.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Supersocial product offering
Product offeringCore offering
Supersocial is a full-service Roblox game studio and creative agency that develops, produces, and publishes branded games, experiences, and virtual worlds on Roblox and emerging metaverse platforms (Fortnite, Meta Quest) for consumer brands and entertainment companies. The studio combines original IP development (e.g., Ghostopia, Ballista) with brand partnership experiences (e.g., Gucci Town, NARS Color Quest, PAC-MAN Simulator) and operates as a strategic bridge between legacy consumer brands and metaverse-native audiences.
Product overview
Supersocial operates as a cutting-edge studio and next-generation creative agency developing, producing, and publishing games, experiences, and brand worlds primarily on Roblox, with expansion to Fortnite and Meta Quest. The portfolio consists of original IP games (Ballista, Ghostopia, Pirates vs Ninjas) and brand partnership experiences with major companies including Gucci, NARS Cosmetics, e.l.f., Bandai Namco, Universal Music Group, Warner Bros, Walmart, and Toikido. The company also produces a podcast (Into The Metaverse) and provides full-service creative agency capabilities for immersive brand experiences in the metaverse. The core offering is the development of Roblox-based experiences that connect brands with audiences through engaging, platform-native gameplay and virtual worlds.
Differentiator
Problem solved
Functional benefit
Brands
- Supersocial Labs: A new division created to work with Roblox developers, focused on developing metaverse experiences.
Products and services
- Gucci Town Branded Roblox experience developed with Gucci featuring an airport-themed world with Valigeria luggage collection integration and gamified luxury travel engagement for Gucci customers and Roblox users.
- Gucci Ancora Branded Roblox experience developed with Gucci bringing Sabato De Sarno's debut fashion show to the metaverse, featuring worldwide access, immersive challenges, and UGC unlock rewards; limited UGC sold out in under 6 hours.
- NARS Color Quest Branded Roblox experience developed with NARS Cosmetics featuring groundbreaking makeup customization, immersive product integration, and social features; recognized as the #1 Roblox branded beauty experience with 42 million players and featured at RDC 2022 and 2023.
- NARS Sweet Rush Branded Roblox experience developed with NARS Cosmetics showcasing the Afterglow line through delectable board maps, immersive minigames, and UGC creator content; ranked #1 non-entertainment brand experience on Roblox in June 2023.
- e.l.f. UP Branded Roblox experience developed with e.l.f. Cosmetics described as the first social tycoon on Roblox, where players build businesses and learn entrepreneurship themes.
- PAC-MAN Simulator Branded Roblox experience developed with Bandai Namco bringing the iconic Pac-Man game to Roblox, featuring dot-eating gameplay, ghost challenges, power-ups, and capsule pet collection.
- Elf North Pole Workshop Branded Roblox experience developed with Warner Bros celebrating the 20th anniversary of the Elf film, featuring toy-crafting gameplay, a family-friendly world, and Clausometer boost mechanics; CARU COPPA Safe Harbor certified.
- Supercampus Branded Roblox experience developed with Walmart featuring a back-to-school gamified virtual school with BIC, Crayola, and Post-it product integrations, influencer events, and original IP Splorps characters.
- Piñata Smashlings Branded Roblox experience developed with Toikido described as Roblox's first native toy line, with cutting-edge behavioral AI integration supporting hundreds of unique characters, real-time interaction, and IRL collectibles.
- Baby Queen Branded Roblox experience developed with Polydor Records for artist Baby Queen, featuring a viral UGC collection with over 1.6 million impressions at launch, interactive shopping hub, and community-first UGC strategy.
- Modelverse Branded Roblox experience developed with Heidi Klum allowing users to model, dress up using the Roblox catalog, vote on outfits, and participate in runway events inspired by real-life fashion shows.
- Beat Galaxy Branded Roblox experience developed with Universal Music Group creating a metaverse-native music discovery hub on Roblox featuring licensed tracks, social gameplay, leaderboards, and track customization; used for Rolling Stones music launch.
- Deddy Bears Tower Defense Branded Roblox tower defense experience developed with Kreepy Collectibles and Innov8 featuring cuddly nightmare bears, haunted plush defenders, ability upgrades, and balloon wave progression.
- Ghostopia Supersocial original IP hauntingly immersive experience on Roblox showcasing platform-defining avatar design, high-fidelity visuals, groundbreaking immersive 3D shopping experience, and user expression customization.
- Ballista Supersocial original IP mass multiplayer battle royale game on Roblox featuring team clashes for up to 50 players with streamlined UI and customizable gear.
- Pirates vs Ninjas Supersocial original IP action-packed PvP game on Roblox with 8 classes, unique loadouts, immersive maps, and swashbuckling pirate vs ninja faction combat.
- Into The Metaverse Podcast Podcast hosted by CEO Yonatan Raz-Fridman exploring metaverse trends, technology, and business with industry leaders; available on Spotify, Apple Podcasts, YouTube, and Substack.
Quantifiable outcome
- 42 million players experienced NARS Color Quest, making it the #1 Roblox branded beauty experience
- +4 more outcomes
Companies that use Supersocial
Customer profileNamed customers10 records
Segments2 records
Ideal customer profiles1 record
Supersocial technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Supersocial partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered flagship, core, minor and major.
- GucciflagshipMultiple high-profile partnerships including Gucci Town (luxury travel experience) and Gucci Ancora (virtual fashion show bringing Sabato De Sarno's debut to metaverse). Gucci Ancora UGC sold out in under 6 hours.
- NARS CosmeticsflagshipMultiple partnerships including NARS Color Quest (#1 Roblox branded beauty experience with 42M players) and NARS Sweet Rush (#1 brand experience June 2023). Featured at RDC 2022 & 2023.
- e.l.f. Cosmeticscoree.l.f. UP! - first social tycoon on Roblox teaching entrepreneurship. e.l.f. tested real-world commerce on Roblox via Walmart tech.
- Bandai NamcoflagshipOfficial licensing partnership for PAC-MAN Simulator on Roblox - bringing legendary game icon to platform with next-level immersion.
- Universal Music Group / Rolling StonesflagshipBeat Galaxy - metaverse-native music discovery hub on Roblox, bringing Rolling Stones iconic music to the platform in partnership with UMG.
- WalmartcoreSupercampus - back-to-school adventure with organic integration of BIC, Crayola & Post-it brands. Featured on Walmart corporate blog.
- Heidi KlumcoreModelverse - fashion experience allowing users to model in virtual events inspired by real-life gatherings, dress up using entire Roblox catalog.
- Warner Bros / Fairview PortalscoreElf North Pole Workshop - 20th anniversary celebration for the beloved Will Ferrell film, created in collaboration with Fairview Portals.
- Polydor Records / Baby QueencoreBaby Queen - viral UGC sensation on Roblox with over 1.6 million impressions at launch. Free limited UGC sold out in minutes.
- Toikido / Kreepy CollectiblescorePiñata Smashlings - Roblox's first native toy line with physical toy counterpart. Pioneering immersive universe with behavioral AI integration.
- Innov8 / Kreepy CollectiblesminorDeddy Bears Tower Defense - tower defense game featuring cuddly nightmare bears, partnership with Innov8 and Kreepy Collectibles.
- Super LeaguemajorSuper League acquired Supersocial in May 2025 to enhance interactive brand integrations on Roblox and expand strategic partnerships in gaming space. Supersocial's CEO serves as advisor to Super League.
- Roblox (Partner Program)flagshipOfficial Roblox Partner Program member, developing experiences on Roblox platform with access to platform tools and distribution.
- CARU / BBB ProgramsminorCARU COPPA Safe Harbor Program certification for Elf North Pole Workshop ensuring child privacy compliance.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
Supersocial competitors and assessment
Company assessmentOthers
- Zynga (Take-Two Interactive):
- Roblox Corporation: Roblox is the platform on which Supersocial develops and distributes nearly all of its experiences, and Supersocial is a Roblox Partner Program member. Not a competitor but the platform partner whose policy and growth decisions drive Supersocial's economics.
Broad incumbents
- Super League Gaming: Super League (NASDAQ: SLEA) is now Supersocial's parent company and a broader incumbent in immersive gaming, esports, and branded experiences across Roblox and other platforms. Comparable business model with a wider portfolio and public-market scale.
Direct peers
- Gamefam: Gamefam is one of the largest Roblox-native game studios building brand experiences and original IP, with marquee partnerships (Nike, Walmart, Netflix). Closely comparable to Supersocial in offering, customer profile (major consumer brands), and Roblox-first go-to-market.
- Melon (acquired by Take-Two Interactive): Melon builds branded experiences on Roblox for major entertainment and consumer brands (e.g., Netflix's Stranger Things). Direct competitor to Supersocial in the brand-experiences-on-Roblox niche, recently acquired by Take-Two for further scale.
- Sawhorse Productions: Sawhorse is a Roblox-focused creative studio producing both original games and brand partnerships. Comparable to Supersocial in studio size, target customers, and focus on immersive Roblox experiences.
- Dubit: Dubit builds branded games and experiences on Roblox and other metaverse platforms for entertainment and consumer brands. Comparable studio size and customer profile, with similar cross-platform expansion ambitions.
- FreshDigital Group: FreshDigital is a creative and technology agency focused on the metaverse, building branded experiences on Roblox, Fortnite, and other platforms for major consumer brands. Direct peer in the metaverse-brand-agency category.
Emerging players
- AdInMo: AdInMo is an in-game advertising platform enabling brands to place ads inside mobile and casual games. Comparable in bridging brands and games for immersive marketing, though focused on traditional in-game ad formats rather than full branded experiences.
- Animoca Brands: Animoca is a large Web3/gaming conglomerate operating metaverse platforms, blockchain games, and brand collaborations. Comparable in metaverse and brand-engagement focus, with additional Web3/GameFi capabilities relevant to Supersocial's emerging-platform work.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Supersocial social profiles
Digital presenceSupersocial compliance and trust
Trust signalCompliance1 record
Supersocial financial estimates
Financial estimateRevenue estimate
Valuation estimate
Supersocial leadership team
Management profileNumber of profiles
Profiles12 records
Supersocial funding detail
Funding detailFunding overview
Funding rounds2 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Supersocial M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Supersocial
What does Supersocial do?
Supersocial is a full-service Roblox game studio and creative agency that develops, produces, and publishes branded games, experiences, and virtual worlds on Roblox and emerging metaverse platforms (Fortnite, Meta Quest) for consumer brands and entertainment companies. The studio combines original IP development (e.g., Ghostopia, Ballista) with brand partnership experiences (e.g., Gucci Town, NARS Color Quest, PAC-MAN Simulator) and operates as a strategic bridge between legacy consumer brands and metaverse-native audiences.
Is Supersocial a public or private company?
Supersocial is a private company. It is classified as corporate owned and is currently acquired.
When was Supersocial founded?
Supersocial was founded in 2020. It employs 11 to 50 people.
Where is Supersocial based?
Supersocial is headquartered in Brooklyn, United States, in the North America region.
How does Supersocial make money?
Two revenue lines are on record. Brand Partnership & Experience Development is the primary driver. The others are platform Expansion Revenue.
Who are Supersocial's main competitors?
Others on record are Zynga (Take-Two Interactive) and Roblox Corporation. Super League Gaming is listed as a broad incumbent. Direct peers are Gamefam, Melon (acquired by Take-Two Interactive), Sawhorse Productions, Dubit and FreshDigital Group. Emerging players are AdInMo and Animoca Brands.
Does Supersocial have an API?
No public API is recorded for Supersocial.
What industry is Supersocial in?
Supersocial's product category is Metaverse Experience Development. Its primary akta.pro industry code is MPAFAAAF, Social/UGC & Sandbox Game Studios (Roblox-like), with a secondary code of BPAMAKAF, Metaverse & Social Virtual Worlds. Its SIC code is 7372.