The Run Experience
The Run Experience is a direct-to-consumer mobile running coaching platform offering The Daily Run app, structured training programs from 5K to ultramarathon, and a coaching-led blog for individual runners across beginner, postpartum, and masters personas.
- Company typePrivate
- Founded2015
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What The Run Experience does
The Run Experience (TRE), founded in 2015 and based in San Francisco, is a direct-to-consumer running coaching platform built around its mobile application, The Daily Run. The core product delivers short daily coached workouts of roughly 20 minutes, structured training programs spanning 5K, 10K, half marathon, marathon, and ultramarathon distances, and supplementary modules covering strength training, injury prevention, and recovery. Coaching content is produced by a named team of seven running coaches and distributed through video guidance and guided runs inside the app, supported by a public blog of 50+ articles on technique, nutrition, postpartum running, and race preparation that doubles as an SEO-led acquisition channel. The platform also includes an in-app running community for sharing personal records, photos, and coach Q&A.
Underlying technology consists of a consumer mobile application delivered through the Apple App Store and Google Play via an attribution-routed deep link (tre.onelink.me), with onboarding, sign-up, and customer support hosted on the Ongo (Ongo Labs) platform. TRE operates as a product inside the Ongo ecosystem, indicated by a "Powered by Ongo" footer, shared support email ([email protected]), and onboarding URLs on get.ongo.app/tre. No enterprise sales motion or B2B channel exists; distribution is entirely digital and self-serve across app stores and owned media (blog, YouTube, Facebook, Instagram).
The business model is freemium: the app is offered free ("Try it Today for Free"), with premium subscription access implied for full program content though specific pricing is not publicly disclosed. Customer acquisition is product-led, leveraging blog SEO, social channels, and app-store optimization as the primary top-of-funnel drivers, with no outside equity capital beyond a single $50,000 Bend Venture Conference micro-grant disclosed in 2021. The customer base is composed of individual runners segmented across beginner, distance-specific, postpartum, and 50+ personas, with no disclosed enterprise customers or anchor accounts.
The Run Experience firmographics
Firmographics- Name
- The Run Experience
- Legal name
- The Run Experience
- Website
- https://therunexperience.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Run Experience is a direct-to-consumer mobile running coaching platform offering The Daily Run app, structured training programs from 5K to ultramarathon, and a coaching-led blog for individual runners across beginner, postpartum, and masters personas.
- Ownership category
- akta.pro rank
The Run Experience industry classification
Industry- Product category
- Running Coaching Mobile App
- NAICS
- Sports and Recreation Instruction (61162), Educational Support Services (61171)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Endurance & Conditioning Coaching (running, cycling, triathlon) (HSADAEAD)
- akta.pro secondary industries
- Online/Remote Personal Training & Programming (HSADAAAM), Endurance & Running/Cycling Training (HSADAAAG)
Keywords
Where The Run Experience is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
The Run Experience business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Mobile App Subscription: Freemium model with a free tier providing basic access to the app and some training content. Premium subscription likely required for full program access, though specific pricing tiers were not disclosed in available sources.
- Content Marketing: Blog content drives organic traffic and app downloads, monetized indirectly through app adoption rather than direct content revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with basic access to daily runs and some training content |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
The Run Experience product offering
Product offeringCore offering
The Run Experience sells "The Daily Run," a mobile running coaching application that delivers short, ~20-minute daily workouts with video coaching, guided runs, and structured training plans. The platform covers every race distance from 5K to ultramarathon, plus strength training, beginner running, and injury prevention and recovery routines. A running community and access to a team of coaches through the app round out the offering, with the educational blog supporting acquisition and engagement.
Product overview
The Run Experience is a running coaching platform built around The Daily Run mobile app, which delivers daily workouts, guided runs, and structured training programs for runners of all levels. The company offers training programs for various race distances (5K, 10K, Half Marathon, Marathon, and Ultramarathon), supported by educational blog content and a community of running coaches and members. Key products include The Daily Run App as the primary platform, Training Programs covering beginner to advanced distances, the RUN Experience Blog for educational content, and a Coach Team providing professional guidance. The company also provides injury prevention and recovery resources to support long-term runner health.
Differentiator
Problem solved
Functional benefit
Brands
- The Daily Run: Mobile application providing daily running workouts, training programs, and coaching.
Products and services
- The Daily Run App Mobile running coaching application providing daily ~20-minute workouts with video coaching, guided runs, and training plans for runners of all levels. Distributed via onelink.me deep link to Apple App Store and Google Play.
- Training Programs for Race Distances Structured running training programs offered through the app for 5K, 10K, half marathon, marathon, and ultramarathon distances, including strength training, beginner running, and injury prevention components.
- 8-Week Half Marathon Program An 8-week structured training program specifically designed to prepare runners for a half marathon race, including long runs, pace work, and tapering guidance, available through The Daily Run app.
- 6-Week 5K Training Program A comprehensive 6-week training program for 5K races featuring speed work, running drills, strength training, and restorative work, available through The Daily Run app.
- Injury Prevention & Recovery Routines Recovery routines, mobility work, foam rolling guidance, and injury-prevention exercises delivered through the app to keep runners healthy for the long term.
- Running Community A supportive runner community accessed through The Daily Run app, enabling members to share personal records, sweaty selfies, progress photos, and running stories, with access to running coaches for questions and guidance.
Quantifiable outcome
- Users report achieving running milestones such as first continuous runs after multi-year breaks, half marathon completions under 2 hours, and successful postpartum return to running
Companies that use The Run Experience
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles5 records
The Run Experience technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The Run Experience partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- OngocoreThe Run Experience is powered by Ongo, which appears to be the underlying technology platform provider. Ongo provides the infrastructure for the TRE app and platform. Footer states 'Powered by OnGo' indicating a core technology partnership.
Recent moves5 records
Expansion highlights4 records
The Run Experience competitors and assessment
Company assessmentDirect peers
- Nike Run Club: Nike's flagship free running app offers guided runs, training plans across distances (5K to marathon), audio coaching, and community features. Directly comparable to TRE as a D2C running coaching product with a freemium-style free tier backed by a major athletic brand.
- Strava: Leading run/ride tracking platform with social community and a paid Strava subscription tier adding training insights, route planning, and coach-built content. Competes with TRE for the same engaged, training-focused runner segment.
- Runkeeper (ASICS): Long-running mobile running app owned by ASICS offering GPS tracking, training plans for multiple distances, audio coaching, and a premium subscription. Directly comparable feature set and D2C subscription business model to TRE.
- Adidas Running (formerly Runtastic): Adidas-owned running app combining GPS tracking, guided training plans, and community features with a premium tier. Comparable to TRE as a brand-backed running coaching app targeting mass-market runners.
- MapMyRun (Under Armour): Under Armour-owned running app offering route tracking, training plans, audio coaching, and a paid MVP subscription. Direct peer in the GPS run-coaching subscription category.
- TrainingPeaks: Endurance training platform popular with serious marathon and ultra runners, offering structured plans, workout analysis, and coach-led programming. Comparable to TRE for the serious long-distance runner segment.
Broad incumbents
- Peloton: Connected fitness platform with a growing library of outdoor running, treadmill, and strength classes. Broader incumbent whose running content increasingly overlaps with TRE's coaching remit.
- Apple Fitness+: Subscription fitness service built into Apple Watch ecosystem offering running, strength, and recovery workouts with guided coaching. Broad incumbent that bundles running content into a wider wellness subscription.
Emerging players
- Aaptiv: Audio-based fitness app offering guided running, strength, and other workouts via subscription. Emerging player with overlapping audio-coach format but broader fitness remit than TRE.
- Brooks Run Club: Brooks Running's digital running experience offering training plans, audio-guided runs, and community features. Emerging brand-backed player directly comparable to TRE's coached training approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The Run Experience social profiles
Digital presenceThe Run Experience financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Run Experience leadership team
Management profileNumber of profiles
The Run Experience funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Run Experience M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Run Experience
What does The Run Experience do?
The Run Experience sells "The Daily Run," a mobile running coaching application that delivers short, ~20-minute daily workouts with video coaching, guided runs, and structured training plans. The platform covers every race distance from 5K to ultramarathon, plus strength training, beginner running, and injury prevention and recovery routines. A running community and access to a team of coaches through the app round out the offering, with the educational blog supporting acquisition and engagement.
Is The Run Experience a public or private company?
The Run Experience is a private company. It is classified as corporate owned and is currently operating.
When was The Run Experience founded?
The Run Experience was founded in 2015. It employs 11 to 50 people.
Where is The Run Experience based?
The Run Experience is headquartered in San Francisco, United States, in the North America region.
How does The Run Experience make money?
Two revenue lines are on record. Mobile App Subscription is the primary driver. The others are content Marketing.
Who are The Run Experience's main competitors?
Direct peers on record are Nike Run Club, Strava, Runkeeper (ASICS), Adidas Running (formerly Runtastic), MapMyRun (Under Armour) and TrainingPeaks. Broad incumbents are Peloton and Apple Fitness+. Emerging players are Aaptiv and Brooks Run Club.
Does The Run Experience have an API?
No public API is recorded for The Run Experience.
What industry is The Run Experience in?
The Run Experience's product category is Running Coaching Mobile App. Its primary akta.pro industry code is HSADAEAD, Endurance & Conditioning Coaching (running, cycling, triathlon), with a secondary code of HSADAAAM, Online/Remote Personal Training & Programming. Its NAICS code is 61162 and its SIC code is 7372.