WorkPilots

What WorkPilots does

WorkPilots (legal entity Work Pilots Oy) is a Finland-based SaaS company founded in 2015 and headquartered in Espoo, operating a mobile-first task-based work platform that connects people with short-form work opportunities. The platform's stated purpose is work inclusion — providing low-barrier, task-based paths into working life for groups such as youth, newcomers, migrants, people with partial work capacity, and experience experts, through what the company describes as its ABC model (a gradual progression from small tasks to stronger skills and sustainable work).

The product is delivered in two configurations on a shared technology base. The WorkPilots Open Platform (Avoin Alusta) is a public-facing consumer platform restricted to Finnish users with national IDs, where workers register for free and tasks starting from one hour can be posted or applied to. The WorkPilots Own Platform (Oma Alusta) is a white-label SaaS deployed under each client organisation's brand — for municipalities, public-sector bodies, enterprises, NGOs, and education providers — typically live within a week and embedding client-specific branding, pricing models, and contract types. Native iOS and Android apps, a web client, multi-language support (10+ languages), automated contract/payment/tax handling, in-app chat, real-time analytics, GDPR-aligned data practices with EU-based servers, and API integrations support both deployments.

The company monetises through setup fees plus monthly recurring licence fees for Own Platform SaaS deployments, transaction/service fees on completed tasks in the open Finnish platform, and supplementary professional services. Customers span municipalities (Espoo, Helsinki, Vantaa, Tampere), large enterprises (Hertz Finland, LähiTapiola), NGOs and foundations (Diakonissalaitos, Niemikoti Foundation, Deaconess Foundation, EskoTyö), higher education (Metropolia) and care providers (Länsi-Uusimaa hyvinvointialue, Helsingin Kivelän seniorikeskus). Reported scale metrics include a community of more than 60,000 users on the Finnish-language open platform and hundreds of referencing organisational deployments. Disclosed funding totals approximately $1.18M across 2015 and 2017; no further funding rounds are recorded in the available data. The company is led by co-founder and CEO Eija Kiviranta, with Jari Raitanen as Chairman.

Name

WorkPilots

Legal name

Work Pilots Oy

Website

https://workpilots.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

WorkPilots is a Finnish SaaS company providing a mobile-first, white-label platform that matches workers — including youth, migrants, and people with partial work capacity — to short-form tasks for municipalities, enterprises, NGOs, and education providers.

Ownership category

akta.pro rank

Product category

Gig Work Platform

NAICS

Employment Placement Agencies (561311), Temporary Help Services (561320)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Gig / On-Demand Generalist Staffing Platforms (BPACACAK)

akta.pro secondary industries

Professional & Business Services Marketplaces (Freelancers, SMB Services) (BPAMAHAG), Internship/Apprenticeship Matching & Work-Based Learning Platforms (EDAFAMAL)

Keywords

• Gig work platform
• Workforce matching software
• White-label SaaS
• Task-based employment
• Work inclusion platform

Headquarters

HQ city

Espoo

HQ country

Finland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Own Platform Licensing (SaaS): WorkPilots generates revenue primarily through branded Own Platform deployments sold to organisations (municipalities, enterprises, NGOs). Pricing is based on setup fees plus monthly licence fees, with additional services available. The platform can be deployed in under a week as a service.
2. Task/Transaction Fees (Consumer Open Platform): For the consumer-facing open platform in Finland, WorkPilots charges a service fee on completed tasks/orders. Workers register for free and earn from completed gigs; buyers pay for the service. The platform handles contracts, payments, taxes, and compliance.
3. Professional Services and Implementation Support: Additional services beyond core platform licensing may include implementation support, custom development, and ongoing professional services, charged separately from the base licence fee.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

WorkPilots is a mobile-first SaaS platform that matches workers with short-term tasks and gig opportunities. It sells a white-label "Own Platform" to organisations (municipalities, enterprises, NGOs, education providers) as a branded service, and also operates a consumer-facing "Open Platform" in Finland for individuals to post or apply for gig tasks. The platform automates matching, contract generation, payments, tax handling, and provides real-time impact analytics.

Product overview

WorkPilots is a mobile-first task-based work platform with two main product tiers: the WorkPilots Open Platform (Avoin Alusta) for Finland's public market connecting workers with gig tasks, and WorkPilots Own Platform (Oma Alusta) as a customizable, white-label SaaS solution for organizations such as municipalities, corporations, NGOs, and educational institutions. Both offerings share a common mobile app (iOS/Android) and web interface that handles the full workflow from opportunity creation through fast matching, automated contracts, multi-model pricing/payments, in-app chat, and real-time analytics and impact reporting. The platform is purpose-built for work inclusion, flexible resourcing, and skill-based matching across diverse work models.

Differentiator

Problem solved

Functional benefit

Products and services

• WorkPilots Own Platform (Oma Alusta) A white-label, custom-branded SaaS platform delivered to organisations (municipalities, corporations, NGOs, education providers) under their own brand. Manages task posting, worker matching, contracts, payments, and impact analytics within the client's own ecosystem. Deployed as a service within one week.
• WorkPilots Open Platform (Avoin Alusta / WorkPilots Suomi) A public-facing consumer platform in Finland that connects individual workers with task-based gig opportunities from one hour upwards. Handles contracts, payments, and taxes automatically. Free registration for workers; buyers pay per completed task.
• WorkPilots Mobile App Mobile-first application available on iOS and Android, plus web browser, providing the core interface for workers and employers to manage tasks, matching, contracts, and payments. Powers both the Open Platform and custom-branded Own Platform deployments.

Quantifiable outcome

• A cleaning company halved its own workload by onboarding young gig workers for a single task (hoovering), building a pool of 20 workers within months.
• +4 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• TaskRabbit: Direct task-based gig marketplace connecting consumers and SMBs with local freelancers for short-duration jobs — the same core use case WorkPilots addresses on its consumer-facing open platform.
• Wonolo: On-demand staffing marketplace that matches businesses with hourly workers for temporary roles — directly comparable to WorkPilots' task-matching, contracts/payments automation, and flexible staffing value proposition.
• Coople: European (Swiss/Nordic-headquartered) staffing platform focused on flexible/hourly work placements with automated matching and payment — overlap with WorkPilots on European geography, white-label-style enterprise deployments, and automated contract handling.

Broad incumbents

• Upwork: Large incumbent freelance marketplace offering matching, contracts, payments, and multi-language support — broader in scale and skill coverage but overlapping on the core marketplace-plus-managed-payments model.
• Fiverr: Global marketplace for freelance services with built-in payments and category-based matching; overlaps with WorkPilots as a broad SMB services marketplace, though oriented toward digital services rather than local/in-person tasks.
• Indeed Flex: Backed by Indeed, focused on flexible/hourly work matching with mobile-first UX and automated payroll — broad incumbent competing for the same on-demand staffing wallet as WorkPilots' enterprise deployments.

Emerging players

• Qwick: On-demand hospitality staffing platform matching hotels, restaurants, and caterers with vetted gig workers — comparable to WorkPilots' hospitality-segment deployments (e.g., hotel bed-making use case) and the cleaning-company workload case study.
• Instawork: Hourly staffing marketplace for hospitality, warehouse, and light industrial roles with automated matching — comparable segment focus and similar SaaS-enabled employer-side workflow.
• Temper: European (Netherlands-headquartered) flexible-staffing marketplace for hospitality and retail — direct overlap with WorkPilots on European geography, hourly/task matching, and mobile-first UX.

Others

• Visma / Sympa HR (HR/payroll ecosystem): Nordic HR/payroll SaaS ecosystem that supports automated payroll, contracts, and compliance — an adjacent platform/integrator that could resell or bundle WorkPilots-style inclusion features into existing public-sector HR stacks.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/WorkPilots
• LinkedInlinkedin.com/company/workpilots

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WorkPilots