What Digital Joy does

Digital Joy is a private, cloud-based SaaS company that sells a suite of digital media solutions to broadcasters, media organizations, businesses, educational institutions, nonprofits, film festivals, government agencies, and houses of worship. Founded in 2019 and headquartered in Florida, the company operates with 11-50 employees as a portfolio company of Black Dragon Capital (founded and chaired by Louis Hernandez Jr.), with Tracey Arrowood-Shaw serving as Founder and President. The product portfolio spans seven interconnected tools: Digital Joy Newsroom (a next-generation story-centric NRCS built natively on Grass Valley's AMPP platform), Digital Joy Insight (a multi-cloud cost visibility and FinOps platform covering AWS, Azure, and GCP), Digital Joy Engage (interactive polling with SMS, QR, and PowerPoint integration), Digital Joy Studio (cloud-native video editing and multi-platform publishing), Digital Joy Contesting, Digital Joy Chat, and Digital Joy Events.

The platform is built natively on cloud infrastructure and integrates deeply with Grass Valley's AMPP media processing platform, which positions Digital Joy as an embedded layer within the broader Grass Valley broadcast ecosystem. Reported customer logos include Nexstar Broadcasting Group, KGET, Broadfield Distributing, ForeFront CRE, Boston Jewish Film Festival, Covenant House, and Fine Line Productions, spanning sub-scale enterprise and SMB accounts across multiple verticals. The company also advertises AI-assisted newsroom tools within the Newsroom product, though no detailed AI/ML capabilities, proprietary models, or patents are disclosed.

Digital Joy monetizes primarily through subscription SaaS fees with annual billing, supplemented by usage-based tiers on products such as Engage and Studio. The go-to-market is hybrid: a product-led/self-serve motion (free 30-day trial of Engage, direct website signup, published price list) coexists with an enterprise field-sales motion targeting broadcasters and large organizations, plus channel distribution through Black Dragon Capital's portfolio and Grass Valley's AMPP customer base. Marketing relies on content (blog, buyer's guides, case studies), industry events (NAB Show, FOMEX, America's Credit Unions GAC), and PR distribution. Revenue, ARR, and funding details are not publicly disclosed; pricing is denominated in U.S. dollars and includes standard auto-renewal terms and limited refund windows.

Name

Digital Joy

Legal name

Digital Joy, Inc.

Website

https://digitaljoy.media

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Digital Joy is a Florida-based cloud SaaS company, backed by Black Dragon Capital, that sells a suite of digital media tools — including an NRCS built natively on Grass Valley's AMPP, a multi-cloud FinOps platform, interactive polling, and cloud-native video publishing — to broadcasters, media organizations, businesses, nonprofits, and other verticals.

Ownership category

akta.pro rank

Product category

Cloud Media Software (Broadcast & Digital Media SaaS)

NAICS

Software Publishers (5132), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Remote Review, Approval & Dailies (screening, annotations, version compare) (MPAHANAB)

akta.pro secondary industries

Enterprise/Creator Video Hosting & OTT SaaS Platforms (MPACAAAL), Virtual Event Platforms & Production Services (Streaming, Engagement, Moderation) (MPAGAOAO), Experiential Digital & Hybrid Events (Virtual Platforms, Livestream) (BPAFAGAI), On-Demand Video Hosting & Content Repurposing (VOD Libraries, Highlights, Editing) (THAHAOAN)

Keywords

• Cloud media software
• Newsroom computer system
• Interactive polling platform
• Cloud cost visibility
• Broadcast video production

Headquarters

HQ city

Miami Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription: Digital Joy operates on a subscription-based SaaS model with recurring monthly or annual fees. Fees are charged in advance, at time of purchase, or on a recurring basis for subscription services. Automatic renewal at then-current prices unless cancelled 3 business days prior to end of billing cycle.
2. Platform Usage Fees: The platform offers services with various usage tiers and response limits. The platform tracks usage through features like survey responses and participant limits, with some tiered based on consumption.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Digital Joy provides cloud-based SaaS digital media solutions covering the full content lifecycle—from planning and production to distribution, cost management, and audience engagement. Its product suite includes a story-centric Newsroom Computer System built natively on Grass Valley's AMPP platform, a multi-cloud cost visibility platform (Insight), an interactive polling/audience engagement product (Engage), and a cloud-native video production platform (Studio), complemented by add-on modules for contesting, live chat, and virtual events.

Product overview

Digital Joy offers a platform-plus-modules architecture of intuitive, cloud-based digital media solutions. The core products include Digital Joy Newsroom (next-generation NRCS built on Grass Valley AMPP), Digital Joy Insight (multi-cloud cost visibility platform), Digital Joy Engage (interactive polling and audience engagement), and Digital Joy Studio (cloud-native video production). Additional modules include Digital Joy Contesting, Digital Joy Chat, and Digital Joy Events. The platform is designed for story-centric workflows spanning video editing and publishing, live polling, contesting, newsroom operations, and cloud cost management, serving broadcasters, businesses, educational institutions, nonprofits, houses of worship, government, and film festivals.

Differentiator

Problem solved

Functional benefit

Brands

• Digital Joy Insight: Cloud cost visibility platform providing centralized view of cloud spending across AWS, Azure, GCP, and modern media workflows with real-time visibility, budget tracking, cost allocation, forecasting, and optimization.
• Digital Joy Newsroom
• Digital Joy Engage
• Digital Joy Studio
• Digital Joy Contesting
• Digital Joy Chat
• Digital Joy Events

Products and services

• Digital Joy Newsroom Story-centric Newsroom Computer System (NRCS) built natively on Grass Valley AMPP platform for broadcast, digital, social, streaming, and podcast workflows; aimed at news organizations and broadcasters modernizing legacy newsroom systems.
• Digital Joy Insight Multi-cloud cost visibility and FinOps platform providing a centralized view of cloud spending across AWS, Azure, GCP, and modern media workflows with real-time monitoring, budget tracking, cost allocation, forecasting, and optimization recommendations for media organizations.
• Digital Joy Engage Interactive polling technology for audience participation including live polls, trivia, surveys, word clouds, Q&A, SMS voting, QR code participation, and PowerPoint integration with real-time results for events, media, education, and live broadcasts.
• Digital Joy Studio Cloud-native video production platform for managing, editing, and publishing broadcast-quality video content to multiple platforms from one intuitive dashboard, including video asset management, collaboration tools, and highlight generation.
• Digital Joy Contesting Contest creation platform for easily creating custom and sponsored contests to grow prospects and audience engagement.
• Digital Joy Chat Live chat functionality for real-time audience interaction during events and broadcasts.
• Digital Joy Events Custom landing page platform for live webinars and virtual events with full control over viewership, custom branding, downloadable content, and audience interaction tools.

Quantifiable outcome

• Boston Jewish Film Festival transformed from paper voting to digital polling, enabling paperless operations and improved audience participation
• +2 more outcomes

Named customers7 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Grass ValleycoreTechnology or Integration · 8 April 2026Digital Joy Newsroom is built natively on Grass Valley's AMPP (Agile Media Processing Platform) platform. This integration enables Digital Joy to deliver next-generation newsroom NRCS capabilities to Grass Valley's broadcast customer base, combining Digital Joy's story-centric workflows with Grass Valley's cloud-native media ecosystem.
• America's Credit UnionsminorGTM or Marketing Partner · 23 February 2026Black Dragon Capital attends America's Credit Unions GAC 2026 in Washington DC to support the credit union industry, showcase portfolio companies involved in fintech solutions, and engage with credit union partners.
• FOMEXminorGTM or Marketing Partner · 21 January 2026Black Dragon Capital and its portfolio companies including Digital Joy participate in FOMEX 2026 media event in Riyadh, Saudi Arabia to strengthen regional ties and drive innovation in the Middle East, supporting the Kingdom's Vision 2030 goals through media and technology initiatives.
• Broadfield Distributing, Inc.coreChannel Partner/ Reseller/ DistributorBroadfield Distributing, a video production and streaming equipment company, uses Digital Joy Events and Engage for their weekly Liquid Lunch & Learn webinar series. They also recommend Digital Joy to their integrator channel and dealer network, functioning as both a customer and channel partner.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• AhaSlides: Emerging player in interactive presentation polling that overlaps directly with Digital Joy Engage. Explicitly listed by Digital Joy among free-tier polling competitors, indicating comparable feature breadth and shared target buyers in education and events.
• Vimeo OTT (formerly VHX): Comparable SaaS platform for video production, hosting, and multi-platform publishing targeting media organizations and content teams. Overlaps with Digital Joy Studio and Digital Joy Newsroom for the same creators and publishers needing broadcast-grade video workflows in the cloud.

Direct peers

• Mentimeter: Direct competitor to Digital Joy Engage in interactive audience polling, live Q&A, and quizzes for presentations and events. Both target the SMB and enterprise event market with cloud-native polling SaaS, and Digital Joy explicitly benchmarks against Mentimeter in its pricing comparisons.
• Slido: Direct competitor to Digital Joy Engage, offering live polls, Q&A, and quizzes for meetings and events. Slido (owned by Cisco/Webex) competes head-to-head in the same audience-engagement use cases Digital Joy targets, especially for hybrid and virtual events.
• Poll Everywhere: Direct competitor to Digital Joy Engage in live polling and audience response for education, training, and corporate events. Both offer SMS voting, web-based polling, and PowerPoint integration, with Poll Everywhere often cited as an incumbent in the same buyer comparisons.
• Kahoot!: Direct competitor to Digital Joy Engage and Contesting, particularly in trivia-based audience engagement and learning. Kahoot overlaps with Digital Joy in educational and live-event use cases and is referenced as a comparable free-tier competitor.

Broad incumbents

• Grass Valley: Strategic technology partner and fellow Black Dragon Capital portfolio company. Grass Valley's AMPP platform hosts Digital Joy Newsroom natively, making it simultaneously an enabler and adjacent incumbent in cloud broadcast production workflows that Digital Joy plays in.
• Avid Technology: Established incumbent in newsroom computer systems (iNEWS) and broadcast video workflows. Competes with Digital Joy Newsroom for the same broadcast NCS replacement cycles and is one of the legacy players Digital Joy positions its cloud-native NRCS against.
• Ross Video: Major broadcast infrastructure vendor offering Inception (NRCS) and production workflow tools that overlap directly with Digital Joy's newsroom and studio products. Comparable as another established player seeking cloud-native repositioning in newsroom systems.
• Brightcove: Established video hosting and OTT SaaS platform comparable to Digital Joy Studio's multi-platform publishing and Digital Joy Newsroom's streaming workflows. Both serve media organizations publishing broadcast-quality video to multiple endpoints from a unified cloud dashboard.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digital Joy