Cardihab
Cardihab is an Australian digital therapeutics company that delivers a clinically validated, home-based cardiac rehabilitation platform (SmartCR) to private health insurers and public hospital networks, addressing the 80% of patients who miss traditional cardiac rehab programs.
- Company typePrivate
- Founded2017
- HeadquartersParkville, Australia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Cardihab does
Cardihab (Cardihab Pty Ltd, ABN 20 610 971 910) is an Australian digital therapeutics company that delivers a clinically validated, home-based cardiac rehabilitation program under the brand 'SmartCR by Cardihab'. Founded in 2017 as a joint venture between CSIRO and the Queensland Government and headquartered in Fortitude Valley, Queensland, the company addresses the well-documented gap in cardiac rehabilitation uptake, where approximately 80% of eligible patients miss out on traditional clinic-based programs. The platform combines a participant-facing smartphone and web application (iOS, Android, browser) — used to record health measures, exercise, symptoms, medication adherence, and education engagement, with wearable device integration — alongside the Clinician Portal (PAM), a cloud-based web application that enables clinicians to personalize care plans and monitor participants remotely. A telehealth/video-calling capability is integrated into the participant app, and the CROPS analytics layer (Cardiac Risk Outcomes and Process Synopsis) provides dashboards, consulting, and a CROPS Data Blocks API for customer system integration. The platform is hosted on AWS in Australian data centres and is registered on the Australian Registry of Therapeutic Goods as a Class IIa Medical Device (ARTG No: 520745), with ISO/IEC 27001:2013 and ISO 13485 certifications.
The company's evidence base centers on a world-first randomized controlled trial published in Heart, with subsequent real-world evidence published in European Heart Journal Digital Health, European Journal of Preventive Cardiology, JMIR Cardio, and JACC Advances. Outcomes reported include 80% uptake (vs. 63% traditional), 94% adherence (vs. 68%), 94% completion (vs. 47%), a 71% reduction in hospital bed days, and reductions in all-cause hospitalizations (RR 0.68), cardiac-related hospitalizations (RR 0.55), and ED visits (RR 0.37). A Primary Prevention Program extends the platform upstream to at-risk individuals.
Cardihab monetizes through enterprise B2B contracts with healthcare providers and private health insurers. The platform is distributed through white-label arrangements (e.g., Medibank's 'Heart Health at Home', GMHBA's 'Healthier Heart') and dedicated referral pathways with nine Australian private health insurers (Bupa, Medibank, HCF, NIB, GMHBA, Latrobe Health Services, Queensland Country Health Fund, St Lukes, Westfund), the Tasmanian Health Service public hospital network, and the Honeysuckle Health referral platform. Pricing is not publicly disclosed and is handled via 'Book a Demo' and 'Get in Touch' CTAs. The company also operates in New Zealand.
Cardihab firmographics
Firmographics- Name
- Cardihab
- Legal name
- Cardihab Pty Ltd
- Website
- https://cardihab.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Cardihab is an Australian digital therapeutics company that delivers a clinically validated, home-based cardiac rehabilitation platform (SmartCR) to private health insurers and public hospital networks, addressing the 80% of patients who miss traditional cardiac rehab programs.
- Ownership category
- akta.pro rank
Cardihab industry classification
Industry- Product category
- Cardiac Rehabilitation Software
- NAICS
- Services for the Elderly and Persons with Disabilities (62412)
- SIC
- Services-Home Health Care Services (8082), Services-Health Services (8000)
- akta.pro primary industry
- Cardiology Telemedicine Platforms (HLALAGAB)
- akta.pro secondary industries
- Cardiac Rehabilitation & Secondary Prevention (HLAKABAJ), Home Cardiac Care & Remote Patient Monitoring (Skilled Oversight) (HLADAFAJ), Cardiometabolic RPM & Chronic Disease Management (diabetes, hypertension, CHF, obesity) (HLALAFAA)
Keywords
Where Cardihab is headquartered
LocationHeadquarters
- HQ city
- Parkville
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Cardihab business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Healthcare Provider Subscriptions: Cardihab provides its digital cardiac rehabilitation platform to healthcare organisations including hospital networks and health insurers who then deliver programs to their patients or members. The organisation pays for access to the platform, clinician portal, and support services. Medibank implemented the program as 'Heart Health at Home' for eligible members during 2019-2020.
- Health Insurer Partnerships: Partnerships with private health insurers (Bupa, HCF, Medibank, NIB, GMHBA, Latrobe Health Services, Queensland Country Health Fund, St Lukes, Westfund) who offer Cardihab's digital program as a health benefit to their members. Insurers cover program costs for eligible members as part of their health management offerings.
- Enterprise White-label Licensing: Enterprise solutions that are white-labelled and tailored to customer needs. Customisation of app and collateral in line with organisational branding, enabling healthcare organisations to deliver the program under their own brand identity.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Cardihab product offering
Product offeringCore offering
Cardihab provides a registered Class IIa digital therapeutic platform for cardiac rehabilitation that enables healthcare providers and health insurers to deliver guideline-aligned, remotely supervised rehabilitation programs to patients in their own homes. The offering combines a participant smartphone and web application (SmartCR) with a clinician monitoring portal (PAM), integrated telehealth, wearable data capture, and the CROPS data and analytics platform for population health insights. Programs are deployed as direct enterprise subscriptions to providers and insurers, with optional white-label branding such as Medibank's Heart Health at Home.
Product overview
Cardihab offers a unified digital therapeutic platform for virtual cardiac rehabilitation and primary prevention. The core portfolio consists of SmartCR (a participant-facing smartphone/browser app integrated with wearable devices) paired with the Clinician Portal (a secure cloud-based web portal for healthcare providers to monitor participants and deliver personalised care plans). The platform is complemented by the CROPS analytics platform with three components — CROPS Knowledge dashboards, CROPS Insights consulting, and the CROPS Data Blocks API — which surface data from care programs into usable point-of-care dashboards and reports. An optional Primary Prevention Program module extends the offering to at-risk individuals via a six-month themed program delivered through the same app infrastructure. Enterprise white-labelling is also available.
Differentiator
Problem solved
Functional benefit
Brands
- SmartCR: Mobile app for participants to complete cardiac rehabilitation programs, available on iOS and Android
- Cardihab Companion
- CROPS
- Heart Health at Home
Products and services
- SmartCR Participant App Smartphone, tablet, and browser application for participants to record health measures, exercise sessions and symptoms, receive medication reminders, access education materials, participate in telehealth/video consultations with clinicians, and integrate data from wearable devices. Built for cardiac rehabilitation participants referred or enrolled by participating healthcare providers and health insurers.
- Clinician Portal (PAM) Secure cloud-based web portal that enables authorised healthcare clinicians to personalise virtual care plans, monitor participant progress, track medication adherence, exercise, blood pressure, stress and SMART Goals, generate electronic records and discharge summaries, and conduct integrated telehealth consultations. Used by cardiologists, GPs, nurses, and allied health professionals within enterprise deployments.
- CROPS Data and Analytics Platform Data and analytics platform with three components: CROPS Knowledge (visualisation dashboards), CROPS Insights (consulting service providing tailored data sets), and the CROPS Data Blocks API (programmatic data access for system integration). Available exclusively to Cardihab customers, providing aggregated population health insights, PROMs/PREMs data, and quality improvement reporting drawn from millions of patient and clinician-driven data points.
- Primary Prevention Program Six-month virtual program for people at higher risk of heart disease, delivered through the Cardihab app with monthly themed focus areas covering risk factors, diet, physical activity, blood pressure, and mindfulness, supported by telehealth coaching from a qualified care team.
Quantifiable outcome
- 80% patient uptake vs 63% for traditional cardiac rehabilitation
- +7 more outcomes
Companies that use Cardihab
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles2 records
Cardihab technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Cardihab partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered core, founding, supporting, primary, regional and core infrastructure.
- The Baker Heart and Diabetes InstitutecoreIndependent medical research institute conducting clinical trials and cohort studies reviewing effectiveness of digital approaches to cardiovascular disease management, rehabilitation, prevention and treatment. Five-year agreement involving multiple research projects. Conducted health economics analysis published in European Journal of Preventive Cardiology.
- CSIROfoundingCardihab was launched as a joint venture between CSIRO (Commonwealth Scientific and Industrial Research Organisation) and the Queensland Government in 2017. CSIRO contributed research expertise in cardiovascular disease management and digitally enabled models of care developed through years of clinical trials and healthcare platform development.
- Queensland GovernmentfoundingJoint venture founding partner alongside CSIRO in 2017. Queensland Government support enabled establishment of the digital health company and initial commercial development of the Cardihab platform.
- Australian Centre for Heart HealthsupportingOrganisation dedicated to supporting psychological, social and behavioural recovery after cardiac events. Their evidence-based resources are available to patients via the Cardihab education libraries.
- Heart Support AustraliasupportingPeer support group program for cardiac rehabilitation patients, helping build connections and ensure ongoing care in communities following the Cardihab program.
- Amplar HealthcoreHealthcare clinicians from Amplar Health delivered the Medibank Heart Health at Home service during the 2019-2020 pilot program, providing clinical care to patients using the Cardihab platform.
- BupaprimaryNational private health insurance partner offering Cardihab's digital cardiac rehabilitation program to Bupa members. Patients access the program through Bupa's health management offerings with referral through Honeysuckle Health.
- MedibankprimaryMajor private health insurer partner implementing Cardihab as 'Heart Health at Home' service for eligible members. Conducted pilot program 2019-2020 with Amplar Health clinicians. Outcomes published in European Heart Journal Digital Health.
- HCFprimaryPrivate health insurer offering Cardihab program to members through their coaching program. Contact via [email protected] or 1800 592 944.
- NIBprimaryPrivate health insurer partner offering digital cardiac rehabilitation access to nib members nationally. Referrals via Honeysuckle Health platform.
- GMHBAprimaryHealth insurer offering Cardihab's 'Healthier Heart' program to members with referral forms available on their website.
- Latrobe Health ServicesregionalRegional health insurer based in Victoria offering Cardihab program to members in their service areas.
- Queensland Country Health FundregionalQueensland-based health fund offering Cardihab program through their care navigation service with dedicated contact channels.
- St LukesregionalParticipating in Cardihab cardiac rehabilitation pilot program with referral pathways through Honeysuckle Health.
- WestfundregionalRegional health insurer offering Cardihab program to members with contact via [email protected].
- Tasmanian Health ServiceprimaryPublic hospital network covering North, North West, and South Tasmania locations. Referrals submitted via HealthLink SmartForm eReferral system, integrating Cardihab into public healthcare delivery.
- Honeysuckle HealthsupportingHealthcare provider and partner enabling patient referral pathways for multiple health insurers (Bupa, Latrobe, St Lukes, Westfund, NIB) to access Cardihab programs through their digital referral platform.
- Queensland Cardiovascular GroupcoreClinical partner that conducted independent research using Cardihab, published in JMIR Cardio. Study demonstrated participation rates increased from 21% to 63% when Cardihab offered to patients who declined traditional cardiac rehabilitation.
- Amazon Web Services (AWS)core infrastructureCloud computing platform hosting the Cardihab web portal and data storage. AWS Australian data centres used to ensure all Australian patient data remains within Australia. Patient information encrypted at rest with Cardihab controlling encryption settings and keys.
- InsightlysupportingCustomer relationship management system used to manage business contact information. Subsidiary of Unbounce, Canadian company.
- MailchimpsupportingEmail marketing platform used to send communications to business contacts and healthcare providers using the services. US-based company.
- SurveyMonkeysupportingSurvey platform used to gather feedback from business contacts. Survey data private by default with no selling of individual responses.
- Google AnalyticssupportingWeb analytics service used to evaluate website effectiveness and functionality. Collects visit data including time, referral source, and IP address for traffic analysis.
- Google FabricsupportingMobile app analytics platform providing information about use, performance, and stability of Cardihab apps distributed via app stores.
Scale indicators4 records
Recent moves9 records
Expansion highlights6 records
Cardihab competitors and assessment
Company assessmentEmerging players
- Datos Health: RPM platform with customisable chronic-care pathways including cardiac rehab, sold to health systems and providers. Comparable on configurable remote-care delivery but smaller and more focused on US deployments.
- Biofourmis: Digital therapeutics and RPM platform with AI-driven analytics, pursuing cardiovascular and other chronic-disease use cases. Adjacent in category; competes in similar enterprise healthcare deals but covers a broader disease list.
- Sweetch: Digital therapeutic platform focused on chronic-disease prevention and management, with payer and provider distribution. Overlaps with Cardihab's Primary Prevention Program positioning and at-risk-population targeting.
Direct peers
- Moving Analytics: US-based digital cardiac rehabilitation platform providing at-home Phase 2 CR programs delivered through partnerships with hospitals and health systems. Closest functional peer to Cardihab in terms of product category, clinical workflow, and B2B2C payer-provider model.
- Vivify Health: Connected care platform covering cardiac and other chronic conditions with patient apps, clinician dashboards, and telehealth. Comparable product architecture and similar focus on enterprise health-plan and provider deployments.
- Heartbeat Health: Digital cardiology platform offering virtual cardiology consultations and connected care for cardiac conditions. Comparable to Cardihab in combining telehealth delivery, remote monitoring, and enterprise sales to providers and payers, though focused on broader cardiology beyond CR.
- Health Recovery Solutions (HRS): Remote patient monitoring platform with cardiac-specific kits and pathways, sold to hospitals, home health agencies, and payers. Directly comparable to Cardihab on connected-care delivery, device integration, and enterprise GTM.
- Wellbe: Digital care-pathway platform that includes cardiac specialty programs, deployed through hospitals and clinicians. Overlaps with Cardihab's clinician portal + patient-app model and its B2B enterprise sales motion.
Broad incumbents
- Omada Health: Larger established digital therapeutics company covering diabetes, hypertension, and cardiac prevention via insurer and employer contracts. Competes for the same payer budget pool as Cardihab even though its core indications differ.
Others
- MGH Center for Cardiac Outcomes Research (digital CR initiatives): Major US academic medical centre operating digitally enabled cardiac rehab programs as part of clinical care, published peer-reviewed evidence. Functions as a research and delivery benchmark rather than a commercial competitor, but Cardihab's evidence-driven approach mirrors its model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Cardihab social profiles
Digital presenceCardihab compliance and trust
Trust signalCompliance3 records
Cardihab financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cardihab leadership team
Management profileNumber of profiles
Profiles9 records
Cardihab funding detail
Funding detailFunding overview
Funding rounds5 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cardihab M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cardihab
What does Cardihab do?
Cardihab provides a registered Class IIa digital therapeutic platform for cardiac rehabilitation that enables healthcare providers and health insurers to deliver guideline-aligned, remotely supervised rehabilitation programs to patients in their own homes. The offering combines a participant smartphone and web application (SmartCR) with a clinician monitoring portal (PAM), integrated telehealth, wearable data capture, and the CROPS data and analytics platform for population health insights. Programs are deployed as direct enterprise subscriptions to providers and insurers, with optional white-label branding such as Medibank's Heart Health at Home.
Is Cardihab a public or private company?
Cardihab is a private company. It is classified as venture growth investor backed and is currently operating.
When was Cardihab founded?
Cardihab was founded in 2017. It employs 1 to 10 people.
Where is Cardihab based?
Cardihab is headquartered in Parkville, Australia, in the Oceania region.
How does Cardihab make money?
Three revenue lines are on record. Healthcare Provider Subscriptions are the primary driver. The others are health Insurer Partnerships and enterprise White-label Licensing.
Who are Cardihab's main competitors?
Emerging players on record are Datos Health, Biofourmis and Sweetch. Direct peers are Moving Analytics, Vivify Health, Heartbeat Health, Health Recovery Solutions (HRS) and Wellbe. Omada Health is listed as a broad incumbent. MGH Center for Cardiac Outcomes Research (digital CR initiatives) is listed as an others.
Does Cardihab have an API?
No public API is recorded for Cardihab.
What industry is Cardihab in?
Cardihab's product category is Cardiac Rehabilitation Software. Its primary akta.pro industry code is HLALAGAB, Cardiology Telemedicine Platforms, with a secondary code of HLAKABAJ, Cardiac Rehabilitation & Secondary Prevention. Its NAICS code is 62412 and its SIC code is 8082.