Honeysuckle Health

What Honeysuckle Health does

Honeysuckle Health is an Australian health services and specialist data science company that operates Australia's only ACCC-authorised health services buying group and delivers nurse-led telephonic and digital health management programs on behalf of private health insurers, general insurers, and employers. Founded in December 2019 as a 50/50 joint venture between nib Group and Cigna Corporation (each contributing AUD$10 million in start-up funding), the company became a wholly-owned subsidiary of nib Group on 1 March 2025 when nib acquired Cigna's 50% stake. Honeysuckle Health manages hospital, medical, and ancillary provider networks covering 88% of Australia's private hospitals (including Healthscope and St Vincent's networks), and negotiates provider contracts on behalf of multiple insurers through the ACCC-authorised buying group.

The company's product portfolio comprises four interconnected lines. The Health Services Buying Group administers collective provider contracting and invoice review for healthcare payers. Health Management Programs deliver telephonic, registered nurse-led care coordination across Hospital Support, Mental Health Hospital Support, Care Support, Mental Health Care Support, and Injury Support programs (the latter embedded in QBE's claims workflow). Digital Health Programs integrate third-party platforms — Cardihab for cardiac rehabilitation (delivered via the SmartCR mobile app) and SilverCloud by Amwell for mental health — combined with Honeysuckle Health clinician support via telehealth. Healthcare Analytics includes the Smart Health Risk Assessment, Good Health Plan (RACGP-endorsed), Provider and Specialist Benchmarking (PREMS and PROMS), and Program Measurement and Evaluation. hubPass for Business, a subscription-based corporate health product, extends the offering to employers with telehealth, digital health checks, pharmacy services, and a Health InSight Dashboard.

Revenue is generated through four streams: subscription/recurring fees from healthcare payers joining the ACCC-authorised buying group; managed services contracts for health management programs funded by participating insurers; subscription-based hubPass for Business corporate health membership sold per employee per month; and tailored healthcare analytics services sold to health insurance providers on multi-year contracts. Programs are delivered to eligible members at no direct cost, making the business a B2B2C model in which insurers and employers fund access. The company serves nib (1.6 million members across Australia and New Zealand), QBE Australia, Westfund, St Lukes, Latrobe Health, GU Health, BUPA, Healthscope (39 hospitals), and St Vincent's Private Hospital Group (10 hospitals). Following the nib ownership consolidation, the company has announced a merger with Midnight Health (nib's digital GP telehealth and pharmaceutical services subsidiary) under CEO Rhod McKensey to deliver integrated digital primary care and chronic disease management.

Name

Honeysuckle Health

Legal name

Honeysuckle Health Pty Limited

Website

https://honeysucklehealth.com.au

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

Honeysuckle Health is an Australian health services and data science company operating Australia's only ACCC-authorised healthcare buying group, delivering nurse-led telephonic and digital health management programs, provider network management, and healthcare analytics to private health insurers, general insurers, and employers across Australia and New Zealand.

Ownership category

akta.pro rank

Product category

Healthcare Services

NAICS

Home Health Care Services (621610), Offices of Other Health Practitioners (6213)

SIC

Services-Health Services (8000), Services-Home Health Care Services (8082)

akta.pro primary industry

Chronic Disease Management IoT (Diabetes, CHF, COPD, Hypertension) (HLACAPAD)

akta.pro secondary industry

Behavioral Health Benefit Administration (MBHO Core) (HLAEAHAA)

Keywords

• Health management programs
• Healthcare analytics services
• Provider network management
• Corporate health programs
• Digital health programs

Headquarters

HQ city

Newcastle

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Health Services Buying Group Administration: Healthcare payers (private health insurers, general insurers, travel insurers) pay to join the ACCC-authorised buying group to collectively negotiate and administer contracts with healthcare providers. Participants share the costs associated with provider contract negotiation, administration, and operational processes.
2. Health Management Programs: Telephonic and digital health programs (Injury Support, Hospital Support, Mental Health, Care Support, Cardiac Rehabilitation, Mental Health Digital) are funded by participating private health insurers and general insurers for eligible members. Programs are provided at no cost to eligible members.
3. hubPass for Business Corporate Health Subscription: Employers pay a monthly subscription fee per employee for the hubPass membership program, providing unlimited telehealth consultations, annual digital health checks, pharmacy services, and access to a Health InSight Dashboard for anonymised workforce health data.
4. Healthcare Analytics Services: Tailor-made healthcare analytics products and services sold to health insurance providers including program measurement and evaluation, Smart HRA, Personalised Preventative Health Plans, and Provider Benchmarking.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Honeysuckle Health is a health services and data science company that delivers telephonic and digital health management programs (Hospital Support, Mental Health, Care Support, Injury Support, Cardiac Rehabilitation, Cancer Coach) to members of partner health funds and general insurers. It operates Australia's only ACCC-authorised health services buying group to collectively negotiate provider contracts, sells healthcare analytics products (Smart HRA, Good Health Plan, Provider Benchmarking, Program Evaluation) to health insurers, and offers the hubPass for Business corporate primary-care subscription to employers.

Product overview

Honeysuckle Health is a health services company offering a unified portfolio of telephonic health management programs, digital health programs via third-party app integrations, healthcare analytics, and health services contracting. The telephonic programs (Hospital Support, Mental Health Hospital Support, Care Support, Mental Health Care Support, and Injury Support) deliver nurse-led care coordination via phone. The digital health offerings integrate Cardihab (cardiac rehabilitation and primary prevention) and SilverCloud by Amwell (mental health) apps with Honeysuckle's clinical team telehealth support. Corporate clients access hubPass for Business for primary care memberships with employer health dashboards. The healthcare analytics suite provides Smart Health Risk Assessment, Good Health Plan, provider benchmarking, and program measurement services. Provider network management spans hospital agreements (88% of private hospitals), nib MediGap and GapSure Anaesthetics networks, Clinical Partners (orthopaedic surgery), and GU Health networks. The ACCC-authorized Health Services Buying Group enables collective provider contracting for healthcare payers.

Differentiator

Problem solved

Functional benefit

Brands

• hubPass for Business: Australia's first membership-based digital primary care solution supporting the health and wellbeing of workforces through unlimited telehealth consultations, annual digital health checks, pharmacy services, and employer access to real-time anonymised health data via Health InSight Dashboard.
• Honeysuckle Health Buying Group
• Clinical Partners
• Smart Health Risk Assessment

Products and services

• Hospital Support Program Phone-based program providing access to experienced registered nurses to help patients navigate the health system before, during, and after hospital discharge. Includes health status assessment, clinical decision support, knowledge/treatment gap closure, and individualized care planning. Funded by participating private health insurers for eligible members.
• Mental Health Hospital Support Program Phone-based program providing experienced mental health nurse support before, during, and following overnight mental health admissions, designed to accompany usual care from psychologists, psychiatrists, or GPs. Funded by participating private health insurers for eligible members.
• Care Support Program Phone-based program supporting people with chronic conditions and hospital admission history. Provides health education, care coordination, and carer support via experienced registered nurses over 4-6 months. Funded by participating private health insurers.
• Mental Health Care Support Program Phone-based program for people feeling overwhelmed, stressed, anxious, or depressed with overnight hospital admissions history. Provides community services connection and mental health management support over 4-8 months. Funded by participating private health insurers.
• Injury Support Program Phone-based program supporting injured people after workplace injury or motor vehicle accidents. Delivered by experienced registered nurses with goal setting, health education, care coordination, and return-to-work support. Embedded in general insurer claims workflows (e.g., QBE workers compensation and CTP claims). Achieves 20% improvement in recovery timelines versus Official Disability Guidelines averages.
• Cardihab Cardiac Rehabilitation Program Six-week evidence-based digital cardiac rehabilitation program adhering to Australian Heart Foundation and Cardiac Rehabilitation Association guidelines. Combines weekly one-on-one telehealth clinician calls with SmartCR mobile app for medication tracking, blood pressure monitoring, symptoms, exercise, and educational resources. For members recovering from heart-related events.
• Cardihab Primary Prevention Program Digital program focusing on heart health improvement by reducing heart disease risk or preventing worsening. Promotes lifestyle changes through education, monitoring, and personal clinical support including medication reminders and health metric tracking via SmartCR app.
• SilverCloud by Amwell Mental Health Programs Evidence-based digital mental health platform using CBT, mindfulness, and positive psychology. Offers 20+ programs for depression, anxiety, chronic pain, OCD, panic, resilience, sleep, and mindfulness. Available with self-guided, asynchronous clinician support, or blended telephone coaching. Achieves 62% clinical improvement rate and 80% cost reduction vs face-to-face interventions.
• Cancer Coach Program (Osara Health) Education, support, and behaviour change program designed by oncologists to help people take control of their cancer care. Delivered via the CancerAid app with one-on-one health coaching support. Funded by participating private health insurers for eligible members.
• hubPass for Business Australia's first membership-based digital primary care solution for workplaces. Monthly subscription providing unlimited telehealth consultations, annual digital health checks, treatment plan access, pharmacy services, free shipping, and real-time anonymized Health InSight Dashboard for employers. Sold directly to employers on a per-employee monthly fee.
• Health Services Buying Group Australia's only ACCC-authorized buying group for healthcare payers. Provides collective negotiation and administration of contracts with healthcare providers (hospital, medical specialist, general treatment) on behalf of private health insurers, general insurers, and travel insurance companies. Covers 88% of all private hospitals nationwide.
• Smart Health Risk Assessment (Smart HRA) Captures member health data to identify customers who may benefit from preventative health programs substantially earlier. Generates personalized health risk profiles enabling targeted interventions and improved health outcomes. Sold as a tailor-made B2B analytics service to health insurance providers.
• Good Health Plan (Personalised Preventative Health Plans) RACGP-endorsed personalized recommendations for preventative healthcare generated from Smart Health Risk Assessment and claims data. Empowers customers to engage in their own healthcare and discuss prevention activities with their GP.
• Provider and Specialist Benchmarking Suite of hospital and medical provider benchmarking reports comparing length of stay, readmission rates, sentinel event occurrences, and referral rates to inpatient rehabilitation. Includes PREMS and PROMS metrics for value-based care.
• Program Measurement and Evaluation End-to-end health program measurement and evaluation creating continuous feedback loops. Identifies customers most likely to benefit from programs and provides confidence to scale programs for improved health outcomes. Sold as a B2B analytics service to health insurer clients.
• Hospital Provider Network Management Management of nib and GU Health hospital agreements covering most private hospitals in Australia. Includes negotiated contracts, relationship management, and access for health fund members nationwide.
• nib MediGap Medical Network Medical network eliminating or reducing out-of-pocket costs for inpatient medical and surgical fees. Offers no-gap (No Gap) or known gap (up to $500) options for participating providers.
• nib GapSure Anaesthetics Network First-of-its-kind anaesthetics network providing uniformed RVG unit value ($45/unit) and known gap option ($500 max) for more complex procedures (5+ RVG base units). Non-discretionary network providing billing certainty for anaesthetists and patients.
• Clinical Partners Program Program removing out-of-pocket expenses for total hip and knee replacement surgery through partnerships with medical specialists. Provides post-operative recovery options including in-home rehabilitation with no-gap certainty. Available in NSW, QLD, VIC, SA, WA, and TAS.
• nib First Choice Network

Quantifiable outcome

• 60,000+ privately insured customers have participated in programs; +83 participant NPS (FY24)
• +9 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability9 records

Feature8 records

Partnerships

Nine partnerships are on record, tiered significant and core.

• WestfundsignificantChannel Partner/ Reseller/ Distributor · 2 February 2026Regional not-for-profit health insurer Westfund partnered with Honeysuckle Health and Cardihab to improve access to clinically validated home-based cardiac prevention and rehabilitation programs. Addresses barriers including travel distance, time constraints, and individual health limitations common among regional members.
• St LukessignificantChannel Partner/ Reseller/ Distributor · 30 June 2025Tasmanian not-for-profit health insurer partnered with Honeysuckle Health and Cardihab to expand access to home-based cardiac rehabilitation programs for Tasmanians. Heart-related issues are St Lukes' largest claim area annually, with cardiovascular disease claiming 1,300 Tasmanian lives per year — 13% higher than national average.
• Midnight HealthcoreStrategic or Co-development Partner · 24 February 2025nib Group (owning 80% of Midnight Health as of Feb 2025) intends to merge Midnight Health's operations with Honeysuckle Health. Midnight Health is a leading digital health provider offering GP telehealth and pharmaceutical support. The merger will deliver synergies in health management, digital and telehealth programs, chronic disease management, and marketing.
• St Vincent's Private Hospital GroupsignificantStrategic or Co-development Partner · 21 August 2024Honeysuckle Health, acting on behalf of nib, negotiated a contract agreement with St Vincent's private hospital group (10 private hospitals). Ensures nib members can continue to limit out-of-pocket costs. Both parties working toward patient care initiatives including at-home care models for wound care and orthopaedic rehabilitation post-surgery.
• SilverCloud by AmwellcoreTechnology or Integration · 1 July 2024Partnership with SilverCloud by Amwell delivers evidence-based digital mental health programs to 800,000 Australians. SilverCloud provides 24/7 access to CBT-based mental health programs. The partnership achieves 80% cost reduction vs telephone or face-to-face interventions and enables clinicians to treat four times more patients. Programs include depression, anxiety, chronic pain, OCD, panic, resilience, sleep, and mindfulness modules.
• Osara Health (formerly CancerAid)significantTechnology or Integration · 22 June 2023Partnership with Osara Health (formerly CancerAid) delivers the Cancer Coach Program to nib members at no additional cost. Cancer Coach is an education, support and behaviour change program designed by oncologists to help people take control of their cancer care. One-in-two Australians will be diagnosed with cancer by age 85.
• HealthscopecoreStrategic or Co-development Partner · 21 April 2023Five-year strategic partnership with Australia's only national private healthcare provider (39 hospitals, 18,000+ employees). Delivers simpler and more flexible funding terms and addresses rising costs of quality private hospital care. Both parties collaborating on new patient-focused models of care and funding including at-home care for wound care, orthopaedic rehabilitation, and palliative care.
• CardihabcoreTechnology or Integration · 1 January 2023Partnership with Cardihab delivers digital cardiac rehabilitation programs. Programs include a 6-week evidence-based Cardiac Rehabilitation Program for those recovering from heart events, and a Primary Prevention Program. Programs combine digital delivery via SmartCR app with Honeysuckle Health clinician support. Available to nib, BUPA, St Lukes, Westfund, and Latrobe Health members.
• SilverCloud Health (pre-Amwell acquisition)coreTechnology or Integration · 5 August 2021Earlier partnership with SilverCloud Health (before Amwell acquisition) launched digital mental health platform for nib members at no additional cost from August 2021. Over 20 mental health programs available through the platform with Honeysuckle Health Mental Health Supporters providing additional support.

Scale indicators23 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Amwell: Amwell operates the SilverCloud digital mental health platform that Honeysuckle distributes to 800,000 Australians. Direct peer in digital mental health and virtual care delivery to health plan members, and a current technology partner.
• Omada Health: Omada Health is a US-based digital chronic disease management company serving health plans and employers with diabetes, hypertension, and behavioral health programs. Closely comparable to Honeysuckle's Care Support, Cardiac Rehabilitation, and chronic disease programs delivered to insurer and employer customers.
• Cardihab: Cardihab is an Australian digital cardiac rehabilitation platform. Direct peer and current partner of Honeysuckle for cardiac rehab and prevention programs, with overlapping technology (SmartCR app) and payer distribution model.
• Medibank Private: Medibank is Australia's largest private health insurer with 3.7M+ members and operates in-house health services, provider networks, and care management programs. Closely comparable to Honeysuckle's payer-aligned health services and provider contracting business in the Australian market.

Emerging players

• Hinge Health: Hinge Health is a leading digital musculoskeletal (MSK) care platform sold to health plans and employers. Comparable to Honeysuckle's Limber Health MSK partnership and Injury Support Program, addressing the same pain points with digital MSK solutions.
• Eucalyptus: Eucalyptus is an Australian digital health company operating telehealth clinics across men's health, women's health, and chronic conditions. Comparable as an emerging Australian digital health player selling to insurers, employers, and consumers with similar chronic disease and primary care focus.

Broad incumbents

• Teladoc Health: Teladoc Health is a global leader in virtual care including telehealth, mental health, and chronic disease management. Comparable to Honeysuckle's digital health programs and B2B2C payer distribution, but operating at global scale and broader scope.
• Bupa Australia: Bupa Australia is a major private health insurer with integrated health services, dental, optical, and care management programs. Comparable to Honeysuckle as an Australian payer that funds and delivers health management programs to its own members.
• Evernorth Health Services: Evernorth is Cigna's health services division offering data, pharmacy, care, and behavioral solutions to health plans and employers. Directly comparable as the previous 50/50 JV partner of Honeysuckle Health, providing analogous health services, analytics, and care management programs at much greater scale.

Regional players

• HCF (Hospitals Contribution Fund): HCF is a large Australian not-for-profit private health insurer offering health management programs and provider network services. Comparable to Honeysuckle as a regional payer-focused health services player competing in the same Australian market.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat7 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCNm7AgJEOXdhs-IkTvCU9ew/featured
• LinkedInlinkedin.com/company/honeysuckle-health

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Honeysuckle Health