What Coubic does

Coubic is a Tokyo-based internet services company that operates the STORES Reservation platform, a cloud-based booking and reservation management system offered to appointment-driven small and mid-sized businesses in Japan. Founded in 2013 and operating as a privately held entity, the platform serves 250,000+ cumulative companies across fitness, beauty, education, medical, food and beverage, hospitality, and rental venues, and supports both Japanese-language workflows and a set of national-logo enterprise accounts including JR Kyushu, Wacoal, Bridgestone, Alpen Group, and Central Sports.

The product core is a SaaS reservation engine that automates 24/7 booking acceptance, customer management, and pre-payment collection, with differentiated features such as a Smart List segmentation tool, ticket book (回数券) management for recurring sessions, customizable intake/survey forms for healthcare and consultation use cases, and integrations with LINE Mini App, Google Calendar, Zoom, and RemoteLOCK. A bundled Standard Plan at 3,300 JPY/month packages the reservation engine with STORES POS and a payment terminal at 1.98%+ processing rates, positioning the platform as a unified commerce stack rather than a single-purpose scheduling tool.

Monetization combines tiered subscription plans (Free, Small at 9,790–12,980 JPY/mo, Team at 19,690–22,880 JPY/mo, Business at 28,600–31,790 JPY/mo, Enterprise at 66,000–77,000 JPY/mo) with transaction fees (4.9% + 99 JPY on credit card pre-payments), monthly booking overage charges (1,078 JPY per 50 additional bookings), and professional services for enterprise/multi-location onboarding. Go-to-market is a hybrid of self-serve PLG onboarding for the Free and Small tiers and consultative field sales for Business, Enterprise, and multi-store deployments, supported by content marketing, paid search, social (LINE, X, Instagram, YouTube), webinars, and referral campaigns.

Name

Coubic

Legal name

store.jp株式会社 (store.jp, Inc.)

Website

https://coubic.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Coubic operates the STORES Reservation cloud platform, providing 24/7 booking, customer management, and pre-payment tools to over 250,000 SMB and enterprise service businesses across fitness, beauty, education, medical, and hospitality in Japan.

Ownership category

akta.pro rank

Product category

Online Booking and Reservation Management Software

NAICS

Travel Arrangement and Reservation Services (5615)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA)

akta.pro secondary industries

Restaurant/Table Reservation & Booking Engines (THALADAH), B2B Agent/Partner Booking Portals (Extranet) (THALADAJ)

Keywords

• Online booking system
• Reservation management software
• Appointment scheduling software
• POS payment integration
• Customer management software

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Plans: Monthly or annual subscription revenue from tiered plans (Free, Small, Team, Business, Enterprise) providing booking management, customer management, and related features.
2. Transaction / Take Rate Fees: Pre-payment credit card processing fee of 4.9% + 99 JPY per transaction applied uniformly across all plans. Additional per-booking surcharges (50 bookings = 1,078 JPY) for exceeding plan quotas.
3. Bundled POS and Payment Services: Standard Plan bundles POS and payment terminal services (3,300 JPY/month flat rate) with discounted card processing (1.98%+), generating additional per-transaction revenue.
4. Professional Services: Implementation and onboarding support services for enterprise and multi-location deployments, including guided setup, configuration, and go-live assistance.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels12 records

Core offering

Coubic provides a cloud-based online booking and reservation management SaaS platform for service-based businesses in Japan. The system automates 24/7 reservation acceptance, customer and staff management, pre-payment processing, ticket book (回数券) management, and intake surveys, and integrates with POS systems, payment terminals, and LINE Mini App. Customers span fitness, beauty, education, medical, F&B, and retail verticals, with tiered subscription plans plus a bundled booking+POS+payment Standard Plan.

Differentiator

Problem solved

Functional benefit

Brands

• STORES 予約: Online reservation management system enabling 24/7 booking acceptance, customer management, and pre-payment processing for businesses.
• STORES 決済
• STORES レジ
• STORES ブランドアプリ
• STORES ポイント・ランク

Products and services

• STORES 予約 (STORES Reserve) Online Booking and Reservation System

Quantifiable outcome

• Over 250,000 companies have adopted the STORES booking system
• +3 more outcomes

Named customers22 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• LINEcoreTechnology or IntegrationLINE Mini App integration enables businesses to offer booking, reservation management, and automated reminders (e.g., next-day reminders) directly within the LINE messaging ecosystem — Japan's dominant messaging platform. This integration brings the booking experience to where customers already communicate, reducing friction and enabling native message-based re-engagement.
• Google CalendarcoreTechnology or IntegrationGoogle Calendar synchronization enables two-way or one-way calendar sync for booking management, helping businesses avoid double-booking by surfacing calendar availability alongside reservation data.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Resy: Restaurant-focused reservation platform owned by American Express with POS/payment integrations and a network of diners. Directly comparable as an online booking platform with payments ecosystem targeting F&B and adjacent service businesses.
• OpenTable: Global restaurant reservation platform owned by Booking Holdings with integrated guest management and payment tools. Closely comparable online reservation SaaS with tiered subscription and per-cover transaction fees.
• Mindbody: SaaS for fitness studios, salons, and wellness businesses with booking, payments, and marketing tools. Comparable vertical mix (fitness/beauty) and similar bundling of reservation and payments for appointment-driven SMBs.
• Vagaro: Booking, POS, and payments platform for salons, spas, fitness, and wellness. Comparable vertical coverage, freemium-to-enterprise pricing ladder, and bundled hardware/software offering.
• Square Appointments (Block): Booking, POS, and payments platform from Block aimed at service-based SMBs (beauty, fitness, wellness). Directly comparable bundled SaaS targeting the same appointment-driven verticals with integrated payments.
• Acuity Scheduling (Squarespace): Online appointment scheduling SaaS with subscription plans, intake forms, and payment integrations. Closely comparable self-serve booking platform for service-based SMBs with tiered pricing.
• SimplyBook.me: Global online booking SaaS with intake forms, payments, and a free tier. Comparable tiered subscription model targeting appointment-based service SMBs across multiple verticals.

Regional players

• Toreta (トレタ): Japan-focused restaurant reservation and CRM platform. Comparable domestic booking SaaS targeting the same F&B segment with a similar mid-market and chain restaurant positioning.
• Hot Pepper Beauty (Recruit): Japan's leading beauty/salon reservation marketplace operated by Recruit. A direct Japanese-market competitor for Coubic's beauty and salon vertical, with strong consumer-side traffic and merchant-side booking tools.

Broad incumbents

• Calendly: Widely adopted online scheduling platform with freemium and tiered plans. Competes for the same SMB scheduling workflows but without integrated POS/payments, so it represents the pure-booking alternative to Coubic's bundled approach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/stores_jp
• YouTubeyoutube.com/@stores_just-for-fun
• Instagraminstagram.com/stores.jp

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coubic