Aerial Canvas

What Aerial Canvas does

Aerial Canvas is a full-service real estate media production and marketing services company based in San Carlos, California, founded in 2017 by Brendan Hsu and Colby Johnson. The company produces listing photography, cinematic and luxury videography, FAA Part 107-certified drone coverage, 3D Matterport virtual tours, 2D floor plans, twilight photography, virtual staging, CGI renderings, listing copywriting, and dedicated single-property websites. It sells these as both a-la-carte services and bundled packages (Essential, Social Edge, Care, Premier, Luxury) at price points ranging from roughly $495 to $3,200+ per shoot depending on region, square footage, and package tier.

Aerial Canvas serves individual real estate agents, multi-agent brokerages, and luxury property listings, with named flagship relationships at Keller Williams and Compass offices across the Bay Area. Its core operational technology stack includes the Tonomo-powered booking portal at portal.aerialcanvas.com for self-service scheduling, Frame.io for post-production review, Matterport for 3D tours, and Rela for white-labeled listing websites, supplemented by an in-house editing pipeline that handles AB 723 disclosure labeling for altered images. GTM is sales-led with multi-channel access: an online portal for mid-market agents, phone support with extension routing, dedicated project managers for enterprise/brokerage accounts, live chat, and referral partnerships with stagers, title/mortgage firms, and construction companies.

The business operates across three California metros (Bay Area, Los Angeles/San Diego, Sacramento) with a team that scaled from two co-founders to over 100 within roughly three years, and the company has stated it is on track for $10M in annual revenue. The company is a California LLC, privately held, with no disclosed institutional investors and approximately $790K in cumulative small funding rounds between 2018 and 2021, indicating largely bootstrapped, revenue-driven growth. Revenue model is primarily transactional and pay-as-you-go per shoot, with package bundling designed to increase average order value; premium Luxury packages and recurring brokerage relationships provide the most material up-sell economics.

Name

Aerial Canvas

Legal name

Aerial Canvas LLC

Website

https://aerialcanvas.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Aerial Canvas is a full-service real estate media company that produces photography, video, drone, 3D tours, and listing websites for agents and brokerages across California, delivering content through bundled packages and a self-service booking portal.

Ownership category

akta.pro rank

Headquarters

HQ city

San Carlos

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Photography and Media Services: One-time transactional services for real estate photography, videography, drone services, and other marketing deliverables. Pricing varies by package tier, property square footage, and geographic region. Professional packages can save clients up to 40% off competitor pricing.
2. Bundled Package Subscriptions: Value-packed bundles including Essential, Social Edge, Care, Premier, and Luxury packages that bundle core services at discounted rates compared to individual service pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Aerial Canvas is a full-service real estate media production company that delivers turn-key marketing content to real estate agents and brokerages. Its services span HDR photography, cinematic videography, FAA Part 107 drone aerial capture, 3D Matterport virtual tours, 2D floor plans, twilight photography, virtual staging, CGI renderings, dedicated listing websites, and listing copywriting, sold both a-la-carte and through bundled packages (Essential, Social Edge, Care, Premier, Luxury) with next-day to three-day turnaround times. Pricing is structured by geographic region (Bay Area, Los Angeles/San Diego, Sacramento) and property square footage, with packages delivering up to 40% savings versus single-service pricing.

Product overview

Aerial Canvas is a full-service real estate media company offering turn-key marketing solutions for real estate agents and brokerages. The product portfolio includes individual services (photography, videography, drone services, 3D Matterport tours, 2D floor plans, twilight photography, virtual staging, CGI renderings, listing copywriting, dedicated listing websites, and print materials) and bundled packages (Essential, Care, Premier, and Luxury packages). The platform operates through a booking portal for scheduling and delivers content via Frame.io for revisions and Matterport for 3D tours. Their flagship packages range from basic photography bundles at competitive price points to comprehensive luxury marketing solutions, with most packages offering next-day to three-day turnaround times. The company also produces branded content under the Stories and Spotlights sub-brands for agent and brand marketing.

Differentiator

Problem solved

Functional benefit

Products and services

• Photography Interior and exterior real estate photography with high-quality HDR processing and next-day turnaround for listing marketing.
• Videography Cinematic video production including highlight videos (30-45 seconds), cinematic videos (1-2 minutes), and luxury videos (1-3 minutes) showcasing property interiors and exteriors for real estate listings.
• Drone Services Licensed aerial drone photography and videography with FAA Part 107 certified pilots capturing unique perspectives from higher altitudes to showcase properties and surrounding neighborhoods.
• 3D Matterport Virtual Tour Interactive and immersive 3D tours powered by Matterport technology, allowing clients to explore properties from every angle with complimentary 3-month hosting.
• 2D Floor Plans Schematic black and white floor plans outlining interior space and approximate square footage, delivered in PDF and PNG format.
• Twilight Services Professional twilight and virtual twilight photography capturing properties at sunset with rich lighting, plus Smart Twilight video.
• FPV (First-Person View Drone) First-person view drone videography providing unique immersive aerial perspectives for property showcase.
• Social Edge Package Social media-optimized package including vertical video (30-60 seconds), interior/exterior photos, and dedicated listing website, delivered within 3 business days.
• Essential Package Entry-level marketing package with 20-30 photos and choice of highlight video or 3D Matterport with 2D floor plan, delivered within 3 business days.
• Care Package Most popular bundled package including photos, drone, 3D Matterport, highlight video or social media reel, and dedicated listing website, delivered within 2 business days.
• Premier Package Comprehensive package with all core services including cinematic video (1-2 minutes), 5-10 drone photos, 3D tour, 2D floor plan or social media edit, delivered within 3 business days.
• Luxury Package Premium portfolio-worthy package with enhanced quality services including luxury video (1-3+ minutes), 8-12 drone photos, 2D floor plan, stock lifestyle, social edge video, and priority service.
• Virtual Staging Digital furniture and decor enhancement for empty rooms, adding lifestyle elements to create visual appeal, subject to AB 723 disclosure requirements.
• CGI Renderings Computer-generated imagery for properties not yet built or to show potential renovations and modifications.
• Illustrated Drone Photography Artistic drone photography combining real estate imagery with illustrated/graphic elements for unique visual impact.
• Listing Copywriting Professional real estate listing descriptions that paint pictures in readers' minds, delivered within 2 business days.
• Dedicated Listing Websites Personalized single-property websites aggregating all digital assets with custom domain hosting for one year, hosted indefinitely with annual domain renewal options.
• Print / Flyers Print design and marketing materials for property promotion including disclaimers for AB 723 compliance.
• Stories (Branded Production) Narrative brand films centered around agents, homes, clients, communities, transformations, and brands, designed to interest, amuse, and inspire audiences.
• Spotlights (Branded Production) Refined, turnkey production process capturing the essence of stories with an easy, fun, and direct approach for brand visibility.

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability5 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core, minor and flagship.

• TonomocoreTechnology or IntegrationTonomo powers Aerial Canvas's online booking portal at portal.aerialcanvas.com, enabling self-service scheduling and project management for clients
• RelacoreTechnology or IntegrationRela (relahq.com) is recommended for property/listing websites, described as best-in-class with an amazing backend system that can be white-labeled by Aerial Canvas clients
• Staging CompaniesminorGTM or Marketing PartnerPartnerships with staging companies for referral opportunities - offering photos and video in exchange for network access and referrals
• Title/Mortgage CompaniesminorGTM or Marketing PartnerPartnerships with title and mortgage companies who seek marketing tools to support their agents, positioning Aerial Canvas as a valued partner
• Construction CompaniesminorGTM or Marketing PartnerReferral partnerships with construction companies for mutually beneficial relationships in the real estate ecosystem
• Frame.iocoreTechnology or IntegrationFrame.io is used for post-production preview and seamless feedback/revisions workflow for cinematic video projects
• Keller WilliamsflagshipGTM or Marketing PartnerPremier brokerage partner with multiple agents using Aerial Canvas services for all their listings. Described as a trusted partnership spanning three years
• CompassflagshipGTM or Marketing PartnerMajor real estate platform partner with agents praising Aerial Canvas's services and personal touch in customer support

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• iGUIDE: iGUIDE offers 3D tours and floor plans for real estate using its own camera system — comparable to Aerial Canvas's Matterport-powered offering, though with proprietary hardware rather than licensed Matterport tech.
• Asteroom: Asteroom offers 3D tours and floor plans for residential real estate agents, providing an alternative to Aerial Canvas's Matterport-based 3D tour bundles with a more software-led delivery model.
• Cupix: Cupix provides 3D virtual tour technology used by real estate professionals, partially overlapping with Aerial Canvas's 3D Matterport tour service and competing for similar listings customers.

Direct peers

• VHT Studios: VHT Studios is a long-established real estate photography and video production company serving agents and brokerages with similar full-service marketing bundles, comparable in customer profile and delivery.
• Virtuance: Virtuance is a real estate photography and media services company providing HDR photography, virtual staging, and drone services to agents and brokerages nationwide — directly competing with Aerial Canvas's core bundle.
• Luxury Presence: Luxury Presence serves luxury real estate agents and teams with websites, media production, and digital marketing, directly comparable to Aerial Canvas's Luxury Package and luxury listing focus.
• Agent Image: Agent Image provides real estate marketing services including websites, branding, and media production — overlapping with Aerial Canvas's brokerage-tier offering and competing for the same enterprise accounts.
• HouseLens: HouseLens is a direct competitor offering Matterport 3D tours, photography, and floor plans for real estate agents, with similar turnkey delivery and bundled service model to Aerial Canvas.

Others

• Matterport: Matterport is the underlying platform Aerial Canvas licenses for 3D tours; it is a partner/technology provider but increasingly offers direct services to real estate customers, posing a vertical-integration risk.

Broad incumbents

• Real Geeks: Real Geeks is an established real estate technology platform offering websites, lead generation, and CRM to agents and brokerages — adjacent to but broader than Aerial Canvas's media focus, with overlapping enterprise brokerage customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/aerialcanvas_
• Facebookfacebook.com/aerialcanvasphoto
• LinkedInlinkedin.com/company/aerialcanvas

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds3 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aerial Canvas