AIDE

What AIDE does

AIDE, legally operated under APPPPS Partners Inc., is a Philippine home medical care marketplace founded in 2016 by the Bugayong siblings. The company operates a mobile-first platform connecting patients in Metro Manila and select Philippine cities with a network of 3,000+ medical professionals — including doctors, registered nurses, physical therapists, and veterinarians — for home-based services such as doctor home visits, home diagnostics and lab packages, COVID-19 testing, vaccinations, physical therapy, nursing care (12-hour shifts), chat and video consultations, and medicine delivery. The platform functions as a two-sided marketplace: patients submit service requests via iOS, Android, or Huawei AppGallery apps and receive competing offers from vetted practitioners, while medical professionals subscribe to receive booking requests.

The business generates revenue through multiple streams: practitioner subscriptions (P2,000 quarterly / P5,000 annually), per-appointment transaction fees on home visits (P2,000-P5,000), video/chat consultations (P500-P1,000), laboratory commissions from partner labs (Singapore Diagnostics, Healthcube, American Bio-Clinic, Hi-Precision, Hero Laboratories), and medicine delivery referral fees from Generika Drugstore. The platform supports multi-profile family accounts (up to 10 profiles per family) and operates with Data Privacy Act compliance.

AIDE's strategic position rests on being the first dedicated home healthcare app in the Philippines, with earned media coverage from Bloomberg, Philippine Daily Inquirer, and Smart Parenting, and a partnership with AC Health (Ayala-affiliated) launched in 2018. Distribution is concentrated in Metro Manila with extended coverage to Bulacan, Laguna, Cavite, Rizal, Pampanga, Cebu, and Davao; teleconsultations are accessible globally without geographic restriction. The platform is consumer-led (B2C) with a documented user base skew of approximately 70% women aged 29-44, with an average lifetime spend of approximately PHP 10,000 per family.

Name

AIDE

Legal name

APPPPS Partners Inc.

Website

https://aide-app.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

AIDE is a Philippine mobile marketplace, founded in 2016, connecting Metro Manila-area patients with 3,000+ vetted medical professionals for home-based doctor visits, diagnostics, nursing care, vaccinations, teleconsultations, and medicine delivery. It operates as a two-sided B2C platform with practitioner subscriptions and per-service transaction fees.

Ownership category

akta.pro rank

Product category

Home Healthcare Marketplace

NAICS

Home Health Care Services (621610), Home Health Care Services (62161), Home Health Care Services (6216), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Care Navigation, Referral & Digital Front Door Platforms (HLALABAH)

akta.pro secondary industries

Temporary, On-Demand & Short-Notice Caregiver Staffing (HSABAMAE), Skilled Home Health Aide Services (HHA/CNA under Skilled Plan of Care) (HLADAFAF), In-Home Medication Administration (Nurse-Delivered) (HSABALAF), Behavioral Health & Substance Use Remote Monitoring (HLACAFAD)

Keywords

• Home healthcare services
• Telemedicine platform
• Medical marketplace
• Doctor home visits
• Home laboratory testing

Headquarters

HQ city

Quezon City

HQ country

Philippines

HQ region

Asia

Offices6 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Patient Booking Fees: Patients pay booking fees per appointment (previously P130-P200, now typically included in service cost). Exact prices quoted by medical professionals upon receiving requests through the app.
2. Practitioner Subscription Fees: Medical professionals pay to subscribe to the platform to receive booking requests. Quarterly subscription at P2,000, semi-annual at P3,300, annual at P5,000. Practitioners earn P500-P1,000 per appointment.
3. Laboratory Services Commission: Revenue share from laboratory test services conducted through the platform via partner labs (Singapore Diagnostics, Healthcube, American Bio-Clinic)
4. Consultation Fees: Fees from video consultations (P600-P1,000), chat consultations (P500-P900), and home doctor visits (P2,000-P5,000) collected through the platform
5. Medicine Delivery: Medicine delivery service connecting users with Generika Drugstore and other pharmacies. P79 delivery fee for orders below P2,000, free delivery above P2,000.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels12 records

Core offering

AIDE operates a mobile healthcare marketplace that connects patients in the Philippines with vetted medical professionals for home-based care services. The platform enables booking of doctor home visits, home diagnostics and laboratory tests, COVID-19 testing, vaccinations, nursing care, physical therapy, chat and video consultations, and medicine delivery through partner pharmacies and laboratories.

Product overview

AIDE is a mobile healthcare super app providing comprehensive home-based medical services in the Philippines. The platform operates as a one-stop-shop connecting users with a network of medical professionals for multiple services: Doctor Home Visits for primary care consultations, Home Diagnostics/Laboratory Services for at-home blood tests and lab packages (Basic, General Health, Diabetic, Liver, Thyroid, Men's Health, Pregnancy Health, and Pre-Employment packages), COVID-19 Home Testing, Home Vaccinations, Nursing Care (stay-in and acute care), Chat and Video Consultations for telehealth, Physical Therapy/Rehabilitation, and Medicine Delivery through pharmacy partners. The platform functions as a unified app where users can browse services, book appointments, receive offers from healthcare providers, and pay through integrated payment methods.

Differentiator

Problem solved

Functional benefit

Products and services

• Doctor Home Visits
• Chat Consultation
• Video Consultation
• Home Diagnostics / Laboratory Services
• COVID-19 Home Testing
• Home Vaccinations
• Nursing Care
• Physical Therapy
• Medicine Delivery

Quantifiable outcome

• Over 25,000 app downloads within first year of operation
• +3 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• AC HealthcoreStrategic or Co-development Partner · 1 January 2018Partnership in 2018 to launch the improved mobile app. AC Health, a healthcare-focused company, partnered with AIDE to enhance and relaunch the app with improved features and expanded services.
• Singapore Diagnostics, InccoreTechnology or IntegrationDOH-certified laboratory partner providing RT-PCR testing services and home laboratory sample collection. Located in Makati City, serving Metro Manila patients with certified testing procedures.
• Healthcube Medical ClinicscoreTechnology or IntegrationLaboratory partner with locations in San Juan and Mandaluyong providing home diagnostic services and sample collection for AIDE patients.
• American Bio-Clinic LaboratoriescoreTechnology or IntegrationLaboratory partner in Muntinlupa providing diagnostic testing services and home sample collection for AIDE platform users.
• Hi-Precision DiagnosticscoreTechnology or IntegrationLaboratory partner mentioned for blood testing and diagnostics. Medical technologists conduct home sample collection with results emailed to patients.
• Hero LaboratoriescoreTechnology or IntegrationDOH-certified laboratory partner for RT-PCR COVID-19 testing, providing certified testing services for home testing appointments.
• Generika DrugstorecoreChannel Partner/ Reseller/ DistributorPrimary pharmacy partner for medicine delivery service. Connects patients with Generika stores across Metro Manila for OTC medicines, prescription drugs, and supplements with same-day delivery.
• TaxumominorGTM or Marketing PartnerPartnership announced March 2021 to help medical professionals on AIDE platform with tax management and compliance, addressing doctor tax concerns.
• KonsultaMDminorChannel Partner/ Reseller/ DistributorPartnership allowing AIDE nursing care bookings through KonsultaMD app concierge service, extending distribution reach for nursing services.
• HER (Herowave Media)minorGTM or Marketing PartnerMarketing partnership for promotional content and brand awareness campaigns.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Doctor Anywhere: Southeast Asia telehealth and home-care provider operating across Singapore, Thailand, Vietnam, Malaysia, and the Philippines. Comparable as a multi-service home medical and digital health platform in the same regional category.
• Zocdoc: US-based online medical appointment-booking marketplace connecting patients with healthcare providers. Comparable to AIDE's marketplace dynamics, though focused on in-clinic rather than home-based care.
• Practo: India-based healthcare platform offering online doctor consultations, lab bookings, and medicine delivery. Comparable to AIDE as a multi-service digital health marketplace with in-home service offerings.
• Halodoc: Indonesia's largest telehealth and medicine delivery platform, offering doctor consultations, lab bookings, and pharmacy delivery. Comparable to AIDE in operating as a multi-service home-care super app in Southeast Asia.
• Alodokter: Indonesian digital health platform connecting patients with doctors for consultations, hospital bookings, and content. Comparable as a regional telemedicine and care-navigation platform serving similar Southeast Asian consumer health needs.

Direct peers

• KonsultaMD: Philippine telehealth platform offering online doctor consultations and chat-based medical advice. AIDE partners with KonsultaMD for distribution of nursing care bookings, indicating overlapping product/market positioning in Filipino digital health.
• HealthNow: Philippine digital health platform offering telemedicine, video consultations, and medicine delivery. AIDE's career page links to healthnow.ph, and both companies operate in the Philippine online consultation and home-care space.
• Speedoc: Singapore-headquartered platform providing house-call doctors, telemedicine, and home nursing across Southeast Asia. Directly comparable to AIDE in offering on-demand doctor home visits and nursing care delivered to the patient's residence.

Regional players

• mClinica: Southeast Asia pharmacy and patient-engagement platform operating across Indonesia, Philippines, Thailand, and Vietnam. Comparable as an adjacent SEA digital health infrastructure provider intersecting with AIDE's medicine delivery segment.

Others

• Generika Drugstore: Philippine pharmacy retail chain and AIDE's primary medicine delivery partner. Comparable as a distribution and fulfillment partner serving Filipino patient demand for accessible pharmaceutical care.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/aideapp
• Instagraminstagram.com/aideapp
• Xx.com/aide_app

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AIDE