4.events

What 4.events does

4.events Soluções para Eventos is a Brazilian SaaS company that provides an integrated event-management ecosystem to corporate, academic, government, and entertainment event organizers. Originally founded in 2013 as vpEventos by two university students (USP and UFSCar), the company rebranded to 4.events in 2021 and has organized more than 30,000 events impacting over 12 million participants, supported by a team of 42 professionals headquartered in São Paulo.

The platform is built as a single cloud-based system with native modules covering ticket sales and registration, custom-branded mobile apps (iOS/Android), QR-code credentialing with up to 30 check-ins per minute, facial-recognition check-in in under 3 seconds, the CAEX exhibitor service center, AI-powered business-round matchmaking, and a Módulo Acadêmico for scientific congresses (paper submission, peer review, digital certificates). Its proprietary AI assistant E.V.E. (Events Virtual Intelligence) is accessible via WhatsApp and provides real-time database analytics, generates landing pages from natural-language prompts, and recommends matchmaking connections. The architecture is intentionally all-in-one to eliminate third-party integrations, and the company is LGPD-compliant with a designated DPO.

4.events monetizes primarily through transaction fees of 4.5%-8.9% on tickets sold (PIX, boleto, or credit card up to 21 installments), with funds disbursed 32 days post-transaction. Additional revenue comes from monthly subscription plans (R$89-R$499), per-event licensing of add-on modules (CAEX R$5,000, business rounds R$2,980, mobile app builds), and a dedicated technical-support subscription at R$3,600/month. Distribution combines a product-led self-service setup flow (vip.4.events) for SMBs with a specialist field-sales motion for enterprise accounts, supplemented by event-driven demand generation through high-visibility deployments such as COP30, Campus Party, Banco do Brasil, and BTG Pactual. The company has been bootstrapped throughout its history, with the only disclosed external capital being a small CapTable round in 2021.

Name

4.events

Legal name

4.events Soluções para Eventos

Website

https://4.events

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Event Management Software

NAICS

Convention and Trade Show Organizers (561920)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Conference & Trade Show Registration Platforms (THAHAFAB)

akta.pro secondary industry

Trade Shows & Exhibitions (Booths, Show Management) (BPAFAGAD)

Keywords

• Event management software
• Event ticketing platform
• Event credentialing systems
• Exhibitor management software
• Facial recognition check-in

Headquarters

HQ city

Indaiatuba

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Ticket Sales Commission: Platform charges a percentage fee on each ticket sold. Fees range from 4.5% to 8.9% depending on plan. Payment can be via PIX, credit card, or boleto. Organizers receive funds 32 days after transaction.
2. Mobile App Services: Add-on modules for event mobile app including agenda, networking, push notifications, gamification, exhibitor leads collector, and development services.
3. CAEX System: Exhibitor management system licensed per event. Includes lead collector, CRM, and marketplace functionality.
4. Business Round Licensing: Business networking system licensed per event with full matchmaking, scheduling, and reporting capabilities.
5. Technical Support Services: Dedicated technical support with allocated analyst working 8 hours per week, proactive assistance, and weekly reports.
6. Monthly Subscription Plans: Optional monthly subscription plans (R$89-R$499) offering lower transaction rates in exchange for fixed monthly fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

4.events sells an integrated SaaS event technology ecosystem that combines ticket sales, registration, custom mobile apps, QR code and facial-recognition credentialing, exhibitor management (CAEX), AI-powered business matchmaking (Rodada de Negócios), and an academic/scientific congress module into a single unified platform. The product targets event organizers of corporate events, trade shows, scientific congresses, festivals, and government events, charging primarily via per-ticket transaction fees with optional monthly subscriptions and module-based unit pricing.

Product overview

4.events is a SaaS event technology ecosystem offering an integrated platform-plus-modules architecture. The core Plataforma de Eventos handles ticket sales, registration, and operations, which integrates natively with specialized modules: Aplicativo Personalizado (custom mobile app), Credenciamento (check-in/QR Code), Reconhecimento Facial (biometric check-in), CAEX (exhibitor management), Rodada de Negócios (matchmaking), Módulo Acadêmico (scientific conferences), Módulo Saúde (medical events), and E.V.E. AI assistant. The Coletor de Leads Pro and 4.events GO are sub-modules supporting lead capture and mobile check-in operations respectively. All modules share a single database and require no external integrations, offering event organizers an all-in-one solution from ticketing through post-event reporting.

Differentiator

Problem solved

Functional benefit

Products and services

• Plataforma de Eventos Core event management SaaS platform for ticket sales, registration, automated lot management, check-in management, coupons, cart recovery, CRM, reporting, digital certificates, and AI-powered site building. Features include white-label checkout with PIX, boleto, and credit card (up to 21x), multiple bank accounts, and international card support. Sold to event organizers of all sizes starting at 4.5% per-ticket transaction fee.
• Aplicativo Personalizado (App) Custom-branded mobile app published to App Store and Google Play as a whitelabel solution, integrated with the core platform. Includes social feed, gamification, networking, push notifications, event agenda, sponsor pages, digital credentials, and multi-event support. Sold with base app development plus optional modules such as agenda, push notifications, gamification, and multi-event support.
• Credenciamento e Controle de Acesso

Quantifiable outcome

• Up to 30 check-ins per minute per credentialing station
• +4 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability8 records

Feature7 records

Partnerships

One partnership is on record.

• Iugu Serviços na Internet LTDA MEcoreTechnology or IntegrationThird-party payment intermediary processing all ticket transactions. Handles PIX, boleto, and credit card payments. Critical infrastructure partner for payment processing and fund disbursement.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Ingresse: Brazilian event platform offering ticketing, access control, and event marketing. Competes head-to-head with 4.events on ticketing fees, fraud prevention, and credentialing for Brazilian organizers, particularly in entertainment and nightlife.
• Evenium: European B2B event platform with mobile apps, registration, and live engagement features. Comparable to 4.events on mid-market and enterprise event apps, with a similar product-led expansion strategy.
• Bizzabo: Enterprise event experience platform with registration, mobile apps, and networking. Closely comparable to 4.events on the corporate-event / enterprise use case, particularly around engagement apps and data analytics.
• RainFocus: Enterprise event marketing platform with deep integrations for large-scale corporate events. Comparable to 4.events on registration, session management, and data analytics for enterprise clients.
• Swapcard: Event platform focused on attendee networking, matchmaking, and engagement apps. Closely comparable to 4.events' Rodada de Negócios and Aplicativo Personalizado modules for B2B and trade-show use cases.
• Sympla: Brazilian event ticketing and management platform with the largest domestic market share. Directly comparable to 4.events on ticketing, registration, and SMB/mid-market organizer use cases, with overlapping customers in corporate events and festivals.

Broad incumbents

• Cvent: Enterprise event management suite for corporate meetings and conferences. Comparable as a broader incumbent in the enterprise event-tech stack, with overlapping modules for registration, mobile apps, and attendee engagement.
• Eventbrite: Global event ticketing and management platform operating in Brazil. Comparable as a ticketing and registration competitor; differs in scale, global brand, and limited integration depth versus 4.events' all-in-one ecosystem play.
• Aventri: Enterprise event management software (formerly etouches / Eventure) covering registration, venue sourcing, and engagement. Comparable as a broader incumbent with overlapping enterprise event-tech capabilities.

Emerging players

• Hubilo: Virtual and hybrid event platform with networking, engagement, and AI matchmaking. Comparable to 4.events on the engagement, app, and AI-powered matchmaking layers, though Hubilo emphasizes virtual-first while 4.events is in-person-first.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/4events
• YouTubeyoutube.com/@4events
• Facebookfacebook.com/4.events.oficial
• LinkedInlinkedin.com/company/12955383
• Instagraminstagram.com/4events

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 4.events