GrowersGo

What GrowersGo does

GrowersGo, founded in 2021 and headquartered in Huelva, Spain, operates a stress-reduction ecosystem that merges a consumer mobile app with physical wellness venues. The core product is the GrowersGo app (iOS and Android), which delivers daily micro-habits through a gamified virtual garden: users' habit completions grow a virtual plant that can be exchanged for a real plant. The app also includes a 2-minute Stress Test questionnaire that produces a stress level estimate and personalized recommendations, and tracks environmental impact metrics (water saved, CO2 avoided, life days gained) for individual users and HR teams. The company serves two primary customer segments: individual consumers managing daily stress and corporate HR departments deploying the platform as an employee wellbeing program priced at €5.5 per person per month via annual or multi-year subscriptions.

The business is monetized through a hybrid revenue model combining B2B SaaS subscriptions, consumer freemium access, professional services (wellness workshops, Wellness Academy cohorts, Garden Therapy sessions), and physical hospitality revenue from a 4-star anti-stress boutique hotel, panoramic terrace, and coworking/event venue in Huelva. Distribution is omnichannel: direct enterprise sales for B2B, app stores for consumers, an owned e-commerce store, and physical retail/showroom sites. Marketing relies on earned media in Spanish outlets, community programs (including the Huelva against stress city initiative), and awards sponsorships (Premios Lú). Operational support comes from a 1–10 person team, institutional investors (Santander, Bankinter, ENISA) who participated in a €300,000 seed round in May 2024, and Telefónica's Wayra accelerator.

Following the 2024 seed round, GrowersGo announced international expansion into the United States, Mexico, and Colombia, a broader B2B push, and continued development of its hospitality and academy footprint. Named strategic partners include Quirónsalud (medical services for hotel guests) and the MOEVE Foundation (community sustainability events). The company is privately held with no disclosed revenue, ARR, or enterprise customer list, and its public positioning emphasizes the intersection of personal development, horticultural therapy, and environmental sustainability as its unifying narrative.

Name

GrowersGo

Legal name

GrowersGo

Website

https://growersgo.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

GrowersGo operates a Huelva-based stress-reduction ecosystem combining a gamified plant-care mobile app, a B2B corporate wellbeing platform, wellness workshops, and a boutique anti-stress hotel, serving individual consumers and HR departments.

Ownership category

akta.pro rank

Product category

Corporate Wellness Software

NAICS

Nursery, Garden Center, and Farm Supply Retailers (444240), Nursery, Garden Center, and Farm Supply Retailers (44424), Nursery and Floriculture Production (11142)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200), Services-Prepackaged Software (7372)

akta.pro primary industry

Mental Wellness & Resilience Education (Non-clinical) (EDAAAHAK)

Keywords

• Stress management app
• Corporate wellness platform
• Therapeutic horticulture
• Habit tracking app
• Wellness workshop programs

Headquarters

HQ city

Huelva

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. B2B Enterprise Platform Licensing: Annual or multi-year subscription licensing of the GrowersGo platform to corporate clients for employee wellness programs. Pricing starts from €5.5 per person per month, with customizable plans for different company sizes and needs.
2. Mobile App (Consumer): The GrowersGo app provides daily micro-habits for stress reduction and environmental care. Revenue model may include freemium access with premium features.
3. Wellness Workshops and Programs: In-person and online workshops covering emotional management, resilience, mindfulness, yoga, and therapeutic horticulture. The Wellness Academy offers cohort-based programs with weekly 60-120 minute theoretical-practical workshops.
4. Boutique Hotel Services: Revenue from hotel accommodations at the 4-star anti-stress boutique hotel, including gift packages, event hosting, and panoramic terrace services (brunch, cocktails, events, coworking).
5. E-commerce Store: Online store selling workshops, events, gift packages, and related wellness products.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

GrowersGo operates an integrated wellbeing ecosystem that delivers stress-reduction micro-habits and personal growth content through a gamified mobile app where users grow virtual (and ultimately real) plants. It sells the same platform to corporate HR departments under annual per-seat licensing and complements both lines with paid wellness workshops, the Wellness Academy cohort program, a 4-star anti-stress boutique hotel, panoramic dining terrace, gift packages, therapeutic gardening sessions, and an e-commerce storefront.

Product overview

GrowersGo is a multi-product wellbeing ecosystem centered on reducing stress and promoting personal growth through the intersection of technology and horticulture. The core offering consists of the GrowersGo App (mobile application with gamified micro-habits and plant care) and the Enterprise Platform for HR (B2B corporate wellbeing solution with impact dashboards). These are complemented by in-person services including the Wellness Academy (weekly workshops across Body, Mind, Spirit, Heart pillars), Garden Therapy sessions, Wellness Workshops, and Boutique Hotel accommodations. Additional offerings include the Panoramic Terrace dining space, Events and Coworking facilities, Gift Packages, Stress Test assessment tool, and the Premios Lu awards event. The ecosystem is unified by a shared mission of combining personal development with environmental sustainability, with all offerings accessible through the company's online store.

Differentiator

Problem solved

Functional benefit

Products and services

• GrowersGo App Mobile application that delivers daily micro-habits to reduce stress while teaching users about environmental sustainability through a gamified virtual plant care experience where completed habits grow a virtual plant that can become a real plant, targeted at individuals seeking daily stress management.
• Platform for HR (Enterprise B2B) B2B corporate wellbeing platform combining emotional wellness, gamification with virtual gardens, and environmental impact metrics (CO2, water, life days) with a dedicated HR impact dashboard, sold on per-seat subscription licensing starting at €5.5 per person per month.
• Wellness Academy Citizen wellness academy offered via Espacio Growers in Huelva, delivering weekly theoretical-practical workshops across four pillars (Body, Mind, Spirit, Heart) focused on stress management, mindfulness, emotional intelligence, and personal development, sold as a cohort program.
• Hotel Growers Boutique Huelva World's first 4-star anti-stress boutique hotel in Huelva, Spain (Av. Manuel Siurot, 7) offering wellbeing-focused accommodations with hotel gift packages, event hosting, panoramic terrace access, and Quirónsalud-backed medical support for guests.
• Wellness Workshops In-person and online workshops on emotional management, resilience, mindfulness, and therapeutic horticulture guided by expert professionals and sold individually through the store.growersgo.com storefront.
• Panoramic Terrace Dining and event space at the Huelva location offering healthy brunch, aromatic cocktails, and panoramic views, with reservations managed via the store.growersgo.com storefront.
• Events and Coworking Event and coworking space within the GrowersGo Huelva venue, offered for team activities, workshops, and productivity sessions in a natural, relaxing environment and booked via the GrowersGo e-commerce store.
• Gift Packages Curated gift packages combining hotel nights, wellness workshops, panoramic terrace reservations, and unique wellbeing experiences, sold via the store.growersgo.com storefront for individual and corporate gifting.
• Garden Therapy Therapeutic horticulture service applying scientifically proven gardening practices to improve physical, mental, emotional, and social health, offered as a paid service line within the GrowersGo ecosystem.

Quantifiable outcome

• Thousands of people in 20 countries have used GrowersGo
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Telefónica Wayra AcceleratorcoreStrategic or Co-development Partner · 14 May 2024GrowersGo joined Telefónica's Wayra accelerator to support its growth. The accelerator provides access to enterprise sales channels, mentorship, and the broader Telefónica ecosystem, aiding international expansion plans.
• QuirónsaludcoreStrategic or Co-development PartnerQuirónsalud provides home medical service, ambulance transfer, and telemedicine for hotel guests at Hotel Growers Boutique Huelva. Includes telephone support in 10 languages to manage insurance procedures during stays.
• MOEVE FoundationminorStrategic or Co-development PartnerMOEVE Foundation partnered with GrowersGo to organize sustainability and environmental events in the city center, with the MOEVE Foundation supporting community initiatives around sustainability.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• BetterUp: BetterUp is a large, well-funded enterprise coaching and wellbeing platform serving HR buyers. While it focuses on 1:1 coaching rather than app-based content, it competes for the same corporate wellness budget and buyer (CHRO/Wellness leads).
• Virgin Pulse: Virgin Pulse is an established employee wellbeing and engagement platform with a broad portfolio spanning health risk assessments, fitness, and content. It competes with GrowersGo's enterprise platform in the HR buyer category at much greater scale.
• Limeade: Limeade is an employee experience platform combining wellbeing, engagement, and inclusion for mid-to-large enterprises. Its wellbeing module overlaps with GrowersGo's enterprise offering, though it serves a different buyer persona.
• Modern Health: Modern Health is a global mental health platform for employers, providing therapy, coaching, and self-care resources. Like Spring Health, it competes for the same enterprise HR budget but with a clinical mental health focus.
• Lyra Health: Lyra Health is a mental health benefits platform connecting employees to therapy and coaching. While it focuses on clinical care rather than wellbeing apps, it competes for the same corporate mental health/wellness procurement budgets.
• Spring Health: Spring Health is a mental health benefits platform for employers, combining therapy, coaching, and self-guided content. It competes for corporate wellness budgets with a clinical-grade positioning that GrowersGo's non-clinical wellness app does not.

Direct peers

• Headspace: Headspace is a leading mindfulness and meditation app with both consumer freemium and B2B enterprise offerings (Headspace for Work). It directly competes with GrowersGo in the corporate wellbeing space, using a similar content-driven engagement model but without the horticulture/ESG angle.
• Calm: Calm is a direct competitor in the consumer/B2B mental wellness app market, offering meditation, sleep, and stress reduction content. Like GrowersGo, it sells enterprise licenses to HR departments, though at much larger scale and with broader content library.
• Wellable: Wellable is a corporate wellness platform that combines activity tracking, challenges, and content for employee wellbeing programs. Its B2B focus and per-employee pricing model mirror GrowersGo's enterprise platform positioning.

Emerging players

• Whil: Whil is a smaller digital wellbeing and resilience training platform targeting enterprises with mindfulness, neuroscience, and stress reduction content. Its product-led growth model and corporate focus make it a more direct niche competitor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/laluhuelva
• LinkedInlinkedin.com/company/growersgo

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GrowersGo