Beachly Brands
Beachly Brands is a San Diego-based DTC subscription company that curates and delivers seasonal beach lifestyle boxes across women's, men's, beauty, and home décor categories, serving individual consumers with up to 70% off retail pricing.
- Company typePrivate
- Founded2015
- HeadquartersSan Diego, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Beachly Brands does
Beachly Brands, legally Retention Brands WV, LLC, is a privately-held direct-to-consumer subscription box company founded in 2015 and headquartered in San Diego, California. The company curates and delivers seasonal beach and coastal lifestyle boxes across four product verticals — Women's apparel and accessories, Men's apparel including boardshorts, Beauty and skincare, and Home Décor — offering subscribers up to 70% off estimated retail value. Customers can also purchase items individually through the Member Market, and the Sun Seekers Society loyalty program (Beachly Tribe) underpins retention and community engagement.
The operating model is subscription-centric with seasonal delivery cadence, complemented by a la carte retail, gift subscriptions, and an affiliate partner program. Marketing is driven by Instagram (@beachly), the Aloha Chronicles content blog, email, and earned media including features in Forbes and Inc. Magazine. The company reports 4.67 stars across 748 verified customer reviews and operates with a small team of 11-50 employees. The technology stack is built on a standard Shopify e-commerce storefront with no disclosed proprietary platform, AI capabilities, or API surface.
Capitalization has been modest: a $550,000 seed round in 2017 led by Blue Startups with Hawaii Angels participation, followed by a 2021 Lighter Capital facility of undisclosed size. There is no disclosed institutional venture backing beyond the initial seed, and no parent company. Beachly has also entered into a sustainability-themed partnership with Seatrees (Beachly x Seatrees) and ships globally, though no specific geographic revenue mix is disclosed.
Beachly Brands firmographics
Firmographics- Name
- Beachly Brands
- Legal name
- Retention Brands WV, LLC
- Website
- https://beach.ly
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Beachly Brands is a San Diego-based DTC subscription company that curates and delivers seasonal beach lifestyle boxes across women's, men's, beauty, and home décor categories, serving individual consumers with up to 70% off retail pricing.
- Ownership category
- akta.pro rank
Beachly Brands industry classification
Industry- Product category
- Subscription Box Retail
- NAICS
- Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Subscription Boxes & Curated Product Subscriptions (CRAFAIAF)
- akta.pro secondary industries
- Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ), Water Sports & Marine Recreation Retail (Paddle/Surf/Dive/Boat Accessories) (CRAMABAI)
Keywords
Where Beachly Brands is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Markets served
Beachly Brands business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Subscription Boxes: Seasonal and annual subscription boxes delivering curated beach lifestyle products across women's, men's, beauty, and home decor categories. Boxes are delivered multiple times per year with seasonal themes. Subscribers receive exclusive member pricing and access to the Member Market for additional purchases.
- E-commerce Retail: Direct-to-consumer online store selling individual beach lifestyle products including apparel, footwear, accessories, and home decor items. Products available for one-time purchase in addition to subscription options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Women's Seasonal Box |
| Subscription | Annual | Men's Seasonal Box |
| Subscription | Annual | Beauty Seasonal Box |
| Subscription | Annual | Beachly Home Seasonal Box |
| Subscription | Multi-year contract | Gift Subscriptions |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Beachly Brands product offering
Product offeringCore offering
Beachly Brands operates a direct-to-consumer subscription box business delivering curated seasonal boxes of beach and coastal lifestyle products across four categories: Women's, Men's, Beauty, and Home Decor. Boxes are shipped multiple times per year at up to 70% off retail pricing, and the company also runs an à la carte Member Market for individual product purchases.
Product overview
Beachly Brands operates a subscription box e-commerce platform offering multiple seasonal subscription products across four core categories: Women's, Men's, Beauty, and Home Decor. Each subscription box is delivered seasonally (multiple times per year) and contains curated beach and coastal lifestyle products including apparel, accessories, beauty items, and home décor. The company also maintains a loyalty program (Sun Seekers Society) for the Beachly Tribe community and an à la carte Member Market for additional purchases. Subscriptions offer savings of up to 70% off retail pricing.
Differentiator
Problem solved
Functional benefit
Brands
- Sun Seekers Society: Beachly's rewards program for customers.
Products and services
- Beachly Women's Subscription Seasonal subscription box featuring beach lifestyle products for women, including apparel, footwear, beauty items, and accessories delivered multiple times per year with savings up to 70% off retail.
- Beachly Men's Subscription Seasonal subscription box delivering beach and coastal lifestyle products for men, including tops, shorts, boardshorts, pants, and accessories with savings up to 70% off retail.
- Beachly Beauty Subscription Subscription box focused on beach-themed beauty and personal care products, featuring skincare, cosmetics, and beauty accessories delivered multiple times per year with savings up to 70% off retail.
- Beachly Home Seasonal Box Seasonal subscription box delivering coastal and beach-themed home décor items including towels, home accessories, and lifestyle products with savings up to 70% off retail.
- Beachly Home Annual Box Annual subscription box providing curated beach lifestyle home décor items delivered throughout the year, offering savings up to 70% off retail pricing.
Quantifiable outcome
- Up to 70% savings compared to retail pricing on subscription boxes
- +1 more outcomes
Companies that use Beachly Brands
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles2 records
Beachly Brands technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Beachly Brands partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SeatreesminorBeachly has established an environmental partnership with Seatrees, a reforestation organization. The partnership is branded as 'Beachly x Seatrees' and represents the company's sustainability initiative. Details of the partnership scope and specific environmental commitments are limited on the main website.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Beachly Brands competitors and assessment
Company assessmentDirect peers
- Ipsy: Beauty subscription box delivering curated skincare and makeup monthly. Direct peer on Beachly's Beauty subscription line with similar value-led positioning.
- Birchbox: Pioneer beauty subscription box with curated samples and a member e-commerce shop. Comparable to Beachly's Beauty box + Member Market combination.
- Loot Crate (and successor brands): Subscription box operator across hobby and lifestyle categories. Comparable on the core subscription mechanics, even though end categories differ from Beachly's beach focus.
- Causebox / Alltrue: Curated lifestyle subscription box with a values-driven, sustainability-leaning brand. Comparable to Beachly on multi-category curation and ESG positioning.
- FabFitFun: Multi-category lifestyle subscription box (beauty, fashion, home, fitness) operating on a seasonal cadence. Closest direct competitor to Beachly's multi-box, value-positioned subscription model, but at materially larger scale.
Emerging players
- Daily Harvest: Direct-to-consumer subscription brand built around curated, seasonal product drops. Comparable on subscription-driven DTC playbook, though in food rather than beach lifestyle.
- Sips By: Personalized subscription box operator (tea) with similar seasonal cadence and curated-discovery value proposition. Comparable on subscription mechanics and giftable positioning.
- Pura Vida Bracelets: DTC brand built around a beach/coastal lifestyle aesthetic with strong social community. Adjacent competitor for share-of-wallet among Beachly's target consumer.
- Salty Crew: Beach and ocean lifestyle apparel brand selling directly to consumers. Comparable on beach-coastal positioning and target demographic, even though Salty Crew is apparel-only without a subscription model.
Broad incumbents
- Stitch Fix: Data-driven apparel subscription and personal styling service at much larger scale. Comparable to Beachly's Women's and Men's boxes via the apparel subscription mechanic, but with proprietary personalization technology.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Beachly Brands social profiles
Digital presenceBeachly Brands financial estimates
Financial estimateRevenue estimate
Valuation estimate
Beachly Brands leadership team
Management profileNumber of profiles
Profiles2 records
Beachly Brands funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Beachly Brands M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Beachly Brands
What does Beachly Brands do?
Beachly Brands operates a direct-to-consumer subscription box business delivering curated seasonal boxes of beach and coastal lifestyle products across four categories: Women's, Men's, Beauty, and Home Decor. Boxes are shipped multiple times per year at up to 70% off retail pricing, and the company also runs an à la carte Member Market for individual product purchases.
Is Beachly Brands a public or private company?
Beachly Brands is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Beachly Brands founded?
Beachly Brands was founded in 2015. It employs 11 to 50 people.
Where is Beachly Brands based?
Beachly Brands is headquartered in San Diego, United States, in the North America region.
How does Beachly Brands make money?
Two revenue lines are on record. Subscription Boxes are the primary driver. The others are E-commerce Retail.
Who are Beachly Brands's main competitors?
Direct peers on record are Ipsy, Birchbox, Loot Crate (and successor brands), Causebox / Alltrue and FabFitFun. Emerging players are Daily Harvest, Sips By, Pura Vida Bracelets and Salty Crew. Stitch Fix is listed as a broad incumbent.
Does Beachly Brands have an API?
No public API is recorded for Beachly Brands.
What industry is Beachly Brands in?
Beachly Brands's product category is Subscription Box Retail. Its primary akta.pro industry code is CRAFAIAF, Subscription Boxes & Curated Product Subscriptions, with a secondary code of CRAFADAJ, Sporting Goods & Outdoor Inventory-led Online Retailers. Its NAICS code is 459 and its SIC code is 5600.