Reactful
Reactful is a small Goleta, California-based company founded in 2013 that offers AI and machine learning marketing technology intended to engage and convert website visitors in real time, targeting digital marketers and website operators.
- Company typePrivate
- Founded2013
- HeadquartersGoleta, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Reactful firmographics
Firmographics- Name
- Reactful
- Website
- https://reactful.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Reactful is a small Goleta, California-based company founded in 2013 that offers AI and machine learning marketing technology intended to engage and convert website visitors in real time, targeting digital marketers and website operators.
- Ownership category
- akta.pro rank
Reactful industry classification
Industry- Product category
- Marketing Technology
- NAICS
- Advertising Agencies (54181), Advertising Agencies (541810)
- SIC
- Services-Prepackaged Software (7372), Services-Advertising (7310)
- akta.pro primary industry
- Programmatic Display & Retargeting (DSP) (MPAAACAE)
- akta.pro secondary industry
- Direct Response & Database Marketing (Mailing Lists, Data Hygiene) (MPAAAIAK)
Keywords
Where Reactful is headquartered
LocationHeadquarters
- HQ city
- Goleta
- HQ country
- United States
- HQ region
- North America
Markets served
Reactful business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Reactful product offering
Product offeringCore offering
Reactful provides AI and machine learning marketing technology that helps businesses engage and convert their website visitors in real-time. The platform uses behavioral data and machine learning to personalize on-site experiences and drive conversion lift for marketing and e-commerce teams.
Differentiator
Problem solved
Functional benefit
Products and services
- Reactful Real-Time Engagement Platform AI and machine learning platform that engages and converts website visitors in real-time through personalized on-site experiences. Designed for marketing, e-commerce, and growth teams at businesses seeking to increase conversion rates.
Companies that use Reactful
Customer profileIdeal customer profiles1 record
Reactful technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Reactful competitors and assessment
Company assessmentBroad incumbents
- Dynamic Yield: Personalization and optimization platform (acquired by Mastercard) that delivers real-time, AI-driven on-site engagement and conversion optimization — the same core problem Reactful targets, but at significantly greater scale.
- Optimizely: Established experimentation and personalization platform offering A/B testing, feature experimentation, and on-site personalization — directly overlapping Reactful's real-time website engagement value proposition.
- Monetate: Long-standing personalization platform for digital retailers, providing real-time product recommendations and on-site targeting — same on-site conversion use case as Reactful.
- Kibo Personalization (Certona): Enterprise personalization engine (Certona) acquired by Kibo, offering AI-driven product recommendations and personalized on-site experiences — overlapping Reactful's real-time personalization category.
- Evergage (Salesforce Interaction Studio): Real-time personalization platform acquired by Salesforce, now part of Interaction Studio/Marketing Cloud — a direct competitor in real-time, AI-driven website personalization that has been absorbed by an incumbent.
Direct peers
- Crazy Egg: Heatmaps, session recording, and A/B testing aimed at SMB marketers for website conversion — comparable in customer profile and conversion-optimization mission to Reactful.
- AB Tasty: Mid-market-focused A/B testing and personalization platform that uses AI to engage and convert website visitors — closely comparable in target customer and use case to Reactful.
- VWO (Visual Website Optimizer): Conversion optimization suite providing A/B testing, personalization, and behavioral analytics for websites, with a strong mid-market customer base — directly comparable in product scope to Reactful.
Emerging players
- Convert.com: A/B testing and personalization platform with a focus on privacy-compliant experimentation — a comparable smaller-scale competitor to Reactful in the website conversion optimization niche.
- Hotjar: Behavior analytics and feedback tool that helps marketers understand and act on website visitor behavior — adjacent to Reactful's conversion optimization focus, particularly for SMB and mid-market users.
Market position
Customer concentration
Reactful social profiles
Digital presenceReactful financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reactful leadership team
Management profileNumber of profiles
Profiles1 record
Reactful funding detail
Funding detailFunding overview
Funding rounds5 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reactful M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reactful
What does Reactful do?
Reactful provides AI and machine learning marketing technology that helps businesses engage and convert their website visitors in real-time. The platform uses behavioral data and machine learning to personalize on-site experiences and drive conversion lift for marketing and e-commerce teams.
When was Reactful founded?
Reactful was founded in 2013. It employs 1 to 10 people.
Where is Reactful based?
Reactful is headquartered in Goleta, United States, in the North America region.
Who are Reactful's main competitors?
Broad incumbents on record are Dynamic Yield, Optimizely, Monetate, Kibo Personalization (Certona) and Evergage (Salesforce Interaction Studio). Direct peers are Crazy Egg, AB Tasty and VWO (Visual Website Optimizer). Emerging players are Convert.com and Hotjar.
Does Reactful have an API?
No public API is recorded for Reactful.
What industry is Reactful in?
Reactful's product category is Marketing Technology. Its primary akta.pro industry code is MPAAACAE, Programmatic Display & Retargeting (DSP), with a secondary code of MPAAAIAK, Direct Response & Database Marketing (Mailing Lists, Data Hygiene). Its NAICS code is 54181 and its SIC code is 7372.