VizSense
VizSense is a Boston-based AI-enabled influencer marketing agency that combines proprietary Viz Score technology with managed campaign services for enterprise consumer brands across beauty, CPG, alcohol, and wellness verticals.
- Company typePrivate
- Founded2015
- HeadquartersDallas, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What VizSense does
VizSense is a Boston-headquartered, AI-enabled influencer marketing agency founded in 2015 that combines proprietary technology with managed services for enterprise and mid-market consumer brands. The company operates a platform-plus-services model centered on two integrated offerings: a Full-Service Partnership that manages the entire influencer campaign lifecycle (influencer identification and vetting, content oversight, paid amplification, closed-loop reporting) and a standalone Consumer Insights service that delivers AI-powered market research and competitive intelligence. Underlying both is a proprietary algorithm producing the 'Viz Score' — an influencer benchmark derived from computer vision, anomaly detection, image recognition, and NLP applied to 2,000,000+ accumulated data points across 500+ campaigns over the company's 10-year operating history. Adjacent offerings include paid amplification across Instagram, TikTok, Facebook, Pinterest, and YouTube, plus PR and experiential marketing delivered through partnerships. Technology integrations include Google Analytics and Hotjar for internal site analytics; social platform integrations are execution-side rather than product-side APIs.
VizSense firmographics
Firmographics- Name
- VizSense
- Legal name
- VizSense, Inc.
- Website
- https://vizsense.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- VizSense is a Boston-based AI-enabled influencer marketing agency that combines proprietary Viz Score technology with managed campaign services for enterprise consumer brands across beauty, CPG, alcohol, and wellness verticals.
- Ownership category
- akta.pro rank
VizSense industry classification
Industry- Product category
- Influencer Marketing Services
- NAICS
- Advertising Agencies (541810), Marketing Research and Public Opinion Polling (541910), Marketing Consulting Services (541613)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Influencer Discovery, Vetting & Due Diligence Services (BPAFAHAE)
- akta.pro secondary industries
- Affiliate & Performance Creator Programs (BPAFAHAG), Business Intelligence, Reporting & Visualization Services (BPAEAHAD)
Keywords
Where VizSense is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
VizSense business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Full-Service Influencer Marketing Partnership: VizSense manages the entire influencer and campaign lifecycle for enterprise brands as an extension of their team. This is a managed services / retainer model where clients pay for end-to-end campaign execution including strategy, creator recruitment, content management, and paid amplification.
- Consumer Insights & Research: AI-powered consumer insights and market research delivered as standalone or bundled reports to brands seeking data-driven decision-making for their marketing strategies.
- Paid Amplification Services: Strategic paid amplification of influencer content across social media platforms (Facebook, Instagram, Pinterest, TikTok, YouTube) to extend reach beyond organic follower base, integrated as part of full-service or standalone engagements.
- Public Relations & Experiential Marketing: Additional services including PR strategy, narrative crafting, and experiential marketing campaigns offered through strategic partnerships as add-ons to core influencer services.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
VizSense product offering
Product offeringCore offering
VizSense is a data-driven AI influencer marketing MarTech agency that manages the full campaign lifecycle for brands, from influencer identification and vetting through content management, paid amplification, and closed-loop performance reporting. The company combines a proprietary algorithm (producing the "Viz Score") with human expertise to identify micro-influencers, mine authentic consumer conversations via computer vision and image recognition, and tie influencer content directly to retailer sales outcomes. Its two core service offerings are the Full-Service Partnership and Consumer Insights, supported by the Bloom creator platform and a real-time client dashboard.
Product overview
VizSense is a data-driven, AI-powered influencer marketing MarTech agency operating a platform-plus-services model. The core offering consists of two integrated services: the Full-Service Partnership (managing the full influencer campaign lifecycle from vetting to closed-loop reporting) and Consumer Insights (AI-powered market research using computer vision, anomaly detection, and image recognition to surface brand intelligence). These are supported by the proprietary Viz Score metric, the Bloom creator management platform, a real-time client dashboard, and paid amplification capabilities. Extended services via partnerships include PR and experiential marketing. The technology stack centers on a sophisticated algorithm that processes influencer performance data, audience metrics, competitor data, and brand sentiment to generate actionable campaign insights.
Differentiator
Problem solved
Functional benefit
Brands
- Bloom: Creator platform and client portal for managing influencer relationships and campaign access.
Products and services
- VizSense Full-Service Partnership End-to-end managed influencer marketing service for enterprise and mid-market brands covering the full campaign lifecycle including influencer identification, vetting, contract management, content oversight, paid amplification, and closed-loop performance reporting. VizSense acts as an extension of the client's marketing team, combining proprietary AI and human expertise.
- VizSense Consumer Insights AI-powered market research and consumer intelligence service that combines computer vision, anomaly detection, and image recognition with human analyst review to surface authentic brand sentiment, industry trends, competitive insights, and product conversations, packaged as reports and bespoke strategic recommendations for brands.
- Paid Amplification Strategic paid social amplification of influencer-generated content across Instagram, TikTok, Facebook, Pinterest, and YouTube to extend reach beyond organic followers, with detailed analytics and tracking for campaign optimization and ROI measurement.
- Bloom by VizSense Self-serve creator management and onboarding platform where influencers apply, manage their profiles, and access campaign content and collaboration tools. Bloom supports VizSense's campaign supply side and enables the firm to scale its creator network.
- Public Relations Services Strategic PR services that enhance brand visibility through compelling narratives designed to resonate with target audiences, offered through strategic partnerships as part of VizSense's extended service offering.
- Experiential Marketing Tailored experiential marketing services that create brand experiences aimed at building lasting consumer connections, offered through strategic partnerships as part of VizSense's extended service offering.
Quantifiable outcome
- 41,000+ clicks to retailer site in a single 60-day Neutrogena beauty campaign
- +9 more outcomes
Companies that use VizSense
Customer profileNamed customers24 records
Segments4 records
Ideal customer profiles3 records
VizSense technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability7 records
Feature5 records
VizSense partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, flagship and minor.
- GeminaicoreVizSense partnered with Geminai, a women-led AI company based in Boston, to develop AI-powered hologram technology specifically for influencer marketing applications. The partnership aims to showcase the technology at a Boston event featuring the first AI-generated hologram of a speaking 'spokespup' for Soul Dog Wines, a personalized wine subscription brand. Both companies are women-led Boston-based innovators.
- Savvy NavvyflagshipVizSense partnered with Savvy Navvy, a marine navigation app dubbed 'Google Maps for boating', to execute a multi-platform influencer campaign across YouTube, TikTok, and Instagram. The campaign, which won Best Marketing Collaboration at the MMA Neptune Awards, generated 4.2M+ impressions, 56,106 clicks to download, and a 4.09% engagement rate (double industry average). VizSense CEO Kristen Standish noted that the partnership 'broke new ground in marine tech marketing' by transforming technical features into relatable, educational content through trusted mariner-influencers.
- Alex Ostler (Savvy Navvy CMO)minorAlex Ostler, CMO of Savvy Navvy, publicly praised VizSense as 'the best agency I've ever collaborated with', citing VizSense's superior campaign execution compared to other influencer marketing partnerships spanning his career since Instagram's early days.
- DrizlyminorDrizly is used as a retailer/digital shelf partner for alcohol brand clients (e.g., Hornitos, Haig Club whisky) to drive online sales and track e-commerce conversions from influencer campaigns. Clicks to Drizly links are used as a key performance metric.
- Family EqualityminorVizSense executed a Pride campaign on behalf of a client where a portion of product sales was donated to Family Equality — an organization dedicated to protecting LGBTQIA+ family rights and providing educational resources. VizSense's role was in campaign execution and influencer strategy, not a financial partnership.
Scale indicators17 records
Recent moves5 records
Expansion highlights5 records
VizSense competitors and assessment
Company assessmentDirect peers
- CreatorIQ: Enterprise influencer marketing platform with proprietary creator discovery, analytics, and campaign management tools. Directly comparable to VizSense's full-service + technology model targeting Fortune 500 CPG and enterprise brands.
- Grin: Creator management platform focused on e-commerce and DTC brands with influencer CRM, content approval, and ROI tracking. Overlaps with VizSense's Bloom platform and enterprise campaign workflow.
- Aspire (formerly AspireIQ): Full-service influencer marketing platform serving mid-market and enterprise brands with creator marketplace, campaign management, and analytics — closely aligned with VizSense's offering.
- NeoReach: Influencer marketing agency and platform serving enterprise clients with data-driven creator campaigns and analytics. Directly comparable managed-services-plus-tech model to VizSense.
- Klear: Influencer marketing platform with creator discovery, audience analytics, and campaign management tools. Comparable to VizSense's Viz Score and influencer vetting functionality.
- Obviously: Full-service influencer marketing agency serving enterprise CPG, beauty, and consumer brands with end-to-end campaign management, comparable to VizSense's full-service partnership offering.
- Open Influence: Data-driven influencer marketing platform and agency serving enterprise brands globally with creator discovery, campaign management, and analytics — comparable in scope and customer type to VizSense.
Others
- Tagger by Sprout Social:
Broad incumbents
- IZEA Worldwide: Public influencer marketing technology company offering managed services and a creator marketplace. Overlaps with VizSense's full-service model but operates as a public incumbent with broader category coverage.
- Mavrck: Influencer marketing platform specializing in creator-driven advocacy and loyalty for enterprise CPG brands. Comparable category and customer base, though broader platform with different emphasis on creator community.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
VizSense social profiles
Digital presenceVizSense financial estimates
Financial estimateRevenue estimate
Valuation estimate
VizSense leadership team
Management profileNumber of profiles
Profiles1 record
VizSense funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VizSense M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VizSense
What does VizSense do?
VizSense is a data-driven AI influencer marketing MarTech agency that manages the full campaign lifecycle for brands, from influencer identification and vetting through content management, paid amplification, and closed-loop performance reporting. The company combines a proprietary algorithm (producing the "Viz Score") with human expertise to identify micro-influencers, mine authentic consumer conversations via computer vision and image recognition, and tie influencer content directly to retailer sales outcomes. Its two core service offerings are the Full-Service Partnership and Consumer Insights, supported by the Bloom creator platform and a real-time client dashboard.
Is VizSense a public or private company?
VizSense is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was VizSense founded?
VizSense was founded in 2015. It employs 11 to 50 people.
Where is VizSense based?
VizSense is headquartered in Dallas, United States, in the North America region.
How does VizSense make money?
Four revenue lines are on record. Full-Service Influencer Marketing Partnership is the primary driver. The others are consumer Insights & Research, paid Amplification Services and public Relations & Experiential Marketing.
Who are VizSense's main competitors?
Direct peers on record are CreatorIQ, Grin, Aspire (formerly AspireIQ), NeoReach, Klear, Obviously and Open Influence. Tagger by Sprout Social is listed as an others. Broad incumbents are IZEA Worldwide and Mavrck.
Does VizSense have an API?
No public API is recorded for VizSense.
What industry is VizSense in?
VizSense's product category is Influencer Marketing Services. Its primary akta.pro industry code is BPAFAHAE, Influencer Discovery, Vetting & Due Diligence Services, with a secondary code of BPAFAHAG, Affiliate & Performance Creator Programs. Its NAICS code is 541810 and its SIC code is 7311.