Mavely
Mavely is a social commerce and affiliate marketing platform enabling everyday influencers and content creators to monetize their audiences through shoppable SmartLinks, brand partnerships, and casted creator campaigns. Founded in 2018 and acquired by Later for $250M in January 2025, the company serves a community of 180,000+ creators and 1,700+ brand partners across multiple consumer verticals.
- Company typePrivate
- Founded2018
- HeadquartersChicago, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingSoftware
What Mavely does
Mavely is a social commerce and affiliate marketing platform that enables everyday influencers and content creators to monetize their audiences through shoppable links, brand partnerships, and creator campaigns. The company targets "everyday creators" — explicitly removing the minimum-follower requirement common across the creator economy — and connects them to 1,400+ brand affiliate programs across beauty, fashion, home, health, finance, and other verticals. Its core technology, branded SmartLinks, provides deep-linked shoppable URLs with real-time click, conversion, and earnings tracking across Instagram, TikTok, YouTube, blogs, and newsletters; the platform layers a free LinkIn.bio Pro landing page tool, a first-of-its-kind paid amplification feature called Boosts, and a dedicated account-manager support model.
Mavely operates a hybrid revenue model combining affiliate commissions (take-rate on creator-driven GMV), full-service casted brand campaigns (UGC content creation and social shopping managed services for enterprise marketers), and creator-paid Boosts visibility. Pricing is freemium on the creator side (no fees, no minimum follower threshold, bi-weekly payouts at a 45-day cycle claimed as roughly 3x faster than the 120-day industry standard) and performance-based on the brand side (no upfront fees, affiliate program model with optional paid optimization packages). Distribution is product-led and self-serve, augmented by community-led GTM including the annual Swipe Up Creator Commerce Summit in Chicago, regional meetups, and creator education programs.
As of January 2025, Mavely operates as a wholly-owned subsidiary of Later, an AI-powered social and influencer marketing platform, following a $250M acquisition funded in part by a strategic investment from Summit Partners. Prior to that transaction the company was owned by Nu Skin Enterprises. The combined Later+Mavely entity scaled to a $2.4B+ GMV run rate within twelve months of acquisition, with Mavely's creator community expanding from 120,000+ at deal close to 180,000+ creators generating more than 100% year-over-year GMV growth. Documented enterprise brand relationships include Sam's Club (8M new orders and 30,300+ new memberships via creator campaign), Shop Premium Outlets, Urban Outfitters, and QVC. Headcount is reported in the 51–100 range with primary operating presence in Provo, Utah and a Chicago presence tied to community events.
Mavely firmographics
Firmographics- Name
- Mavely
- Legal name
- Mavely, LLC
- Website
- https://joinmavely.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Mavely is a social commerce and affiliate marketing platform enabling everyday influencers and content creators to monetize their audiences through shoppable SmartLinks, brand partnerships, and casted creator campaigns. Founded in 2018 and acquired by Later for $250M in January 2025, the company serves a community of 180,000+ creators and 1,700+ brand partners across multiple consumer verticals.
- Ownership category
- akta.pro rank
Mavely industry classification
Industry- Product category
- Influencer Marketing and Creator Commerce Platform
- NAICS
- Advertising Agencies (541810), Media Representatives (54184), Media Buying Agencies (54183)
- SIC
- Services-Advertising (7310), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Influencer Marketing Platforms (Discovery/Search/CRM) (MPACAGAA)
- akta.pro secondary industries
- Influencer Campaign Operations & Managed Services (BPAFAHAF), Influencer Marketing & Creator Marketplaces (BPAMALAG), Campaign Management & Workflow Software (Briefing/Approvals) (MPACAGAE)
Keywords
Where Mavely is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mavely business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Affiliate Commission Revenue: Creators earn commission on sales generated through their SmartLinks. Mavely takes a cut of affiliate revenue from brand partnerships.
- Brand Campaigns: Full-service creator casted campaigns, social shopping, and content creation services for brands.
- Creator Boosts (Paid Visibility): Creators can pay for increased visibility on the platform to reach more of their audience and drive organic growth.
- Platform Revenue from Combined Entity: Combined Later+Mavely platform surpassed $2.4B GMV run rate demonstrating scale of transaction volume through the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Creator Free Tier - No cost to join with full access to affiliate links, brand partnerships, and analytics |
| Transaction based/ take rate | Pay-as-you-go | Brand Partnership - No upfront fees, affiliate program model with performance-based costs |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Mavely product offering
Product offeringCore offering
Mavely is a social commerce platform that enables everyday influencers and creators to monetize their audiences through shoppable SmartLinks, affiliate commissions, and brand partnerships across more than 1,400 direct-to-consumer brand programs. The platform offers free creator signup with no minimum follower requirement, bi-weekly payouts, real-time performance analytics, and access to full-service creator marketing campaigns for enterprise brands.
Product overview
Mavely is an influencer marketing and affiliate commerce platform positioned as "The Platform for Every Creator" enabling everyday influencers to monetize their audiences. The platform operates through its core Mavely Platform with SmartLinks technology for affiliate tracking, supported by free tools like LinkIn.bio Pro and AI-powered features like EdgeAI. Mavely connects creators with over 1,400 brand affiliate programs across categories including beauty, fashion, home decor, health & wellness, and finance, offering bi-weekly payouts and commission rates reportedly 177% higher than industry averages. The platform was acquired by Later in January 2025 for $250 million and now operates as part of Later's creator marketing infrastructure.
Differentiator
Problem solved
Functional benefit
Products and services
- Mavely Platform A self-serve influencer marketing and affiliate commerce platform that enables everyday creators to monetize their audiences through shoppable links, brand partnerships, and access to over 1,400 affiliate programs across beauty, fashion, home, health, finance, and travel verticals.
- LinkIn.bio Pro
Quantifiable outcome
- 8 million new orders generated for Sam's Club through creator campaign
- +4 more outcomes
Companies that use Mavely
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Mavely technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature4 records
Mavely partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- LatercoreLater, an AI-powered social and influencer marketing platform, acquired Mavely for $250 million in January 2025. The acquisition provided Mavely access to Later's enterprise client roster, AI capabilities including EdgeAI predictive creator intelligence, and combined platform surpassed $2.4B GMV run rate within one year.
Scale indicators15 records
Recent moves6 records
Expansion highlights6 records
Mavely competitors and assessment
Company assessmentDirect peers
- Upfluence: Upfluence provides influencer search, campaign management, and affiliate/commission tracking for brands and creators. Comparable to Mavely's SmartLink tracking, creator onboarding, and commerce integration capabilities.
- CreatorIQ: CreatorIQ is an enterprise influencer marketing platform used by large brands and agencies to discover creators, manage campaigns, and measure outcomes. Overlaps with Mavely's enterprise brand offerings and with Later's broader enterprise suite, especially post-Mavely acquisition.
- Aspire (formerly AspireIQ): Aspire is an end-to-end creator marketing platform used by brands and agencies to run influencer campaigns, manage affiliate programs, and ship product. Directly comparable to Mavely's enterprise brand-side workflow and creator casted campaign service.
- LTK (formerly LiketoKnow.it): LTK is one of the largest creator-driven shopping and affiliate marketing platforms globally, connecting influencers with retailers and brands via trackable shopping links. Highly comparable to Mavely in core affiliate monetization model and target audience of everyday creators and brand marketers.
- Grin: Grin is a creator marketing platform providing direct-to-consumer brands with influencer relationship management, affiliate tracking, and content workflows. Competes with Mavely on the same enterprise brand buyers, with overlapping SmartLink-style affiliate tracking and paid campaign functionality.
- Shopify Collabs: Shopify Collabs is Shopify's native creator and affiliate marketplace enabling merchants and creators to discover, collaborate, and track sales. Operates on a near-identical model to Mavely—a creator self-serve funnel tied to brand merchandise and affiliate commissions—making it a direct competitor.
Broad incumbents
- Tagger by Sprout Social: Tagger (acquired by Sprout Social) is an influencer marketing and social intelligence platform used by enterprise brands and agencies. Competes with Mavely's enterprise brand-side analytics and creator discovery stack, positioned as a broader social suite.
- Awin: Awin is a global affiliate marketing network connecting advertisers with publishers and creators to drive trackable sales. Comparable to Mavely on the affiliate network layer and competes for the same brand-side performance marketing budgets.
- impact.com: impact.com is a large partnership management platform spanning affiliate, influencer, and B2B partner programs with deep enterprise integrations. Overlaps with Mavely as a broader affiliate/creator commerce platform that competes on the same brand buyer.
- Rakuten Advertising: Rakuten Advertising is a global affiliate and performance marketing network used by major retailers to run partner programs. Overlaps with Mavely's affiliate program aggregation model on the brand side, though with a much broader, legacy network focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Mavely social profiles
Digital presenceMavely financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mavely leadership team
Management profileNumber of profiles
Profiles5 records
Mavely funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mavely M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mavely
What does Mavely do?
Mavely is a social commerce platform that enables everyday influencers and creators to monetize their audiences through shoppable SmartLinks, affiliate commissions, and brand partnerships across more than 1,400 direct-to-consumer brand programs. The platform offers free creator signup with no minimum follower requirement, bi-weekly payouts, real-time performance analytics, and access to full-service creator marketing campaigns for enterprise brands.
Is Mavely a public or private company?
Mavely is a private company. It is classified as corporate owned and is currently operating.
When was Mavely founded?
Mavely was founded in 2018. It employs 51 to 100 people.
Where is Mavely based?
Mavely is headquartered in Chicago, United States, in the North America region.
How does Mavely make money?
Four revenue lines are on record. Affiliate Commission Revenue is the primary driver. The others are brand Campaigns, creator Boosts (Paid Visibility) and platform Revenue from Combined Entity.
Who are Mavely's main competitors?
Direct peers on record are Upfluence, CreatorIQ, Aspire (formerly AspireIQ), LTK (formerly LiketoKnow.it), Grin and Shopify Collabs. Broad incumbents are Tagger by Sprout Social, Awin, impact.com and Rakuten Advertising.
Does Mavely have an API?
No public API is recorded for Mavely.
What industry is Mavely in?
Mavely's product category is Influencer Marketing and Creator Commerce Platform. Its primary akta.pro industry code is MPACAGAA, Influencer Marketing Platforms (Discovery/Search/CRM), with a secondary code of BPAFAHAF, Influencer Campaign Operations & Managed Services. Its NAICS code is 541810 and its SIC code is 7310.