Frobishers
Frobishers is a Devon-based premium soft drinks manufacturer producing NFC fruit juices, sparklers, fusions, and pressés for DTC, hospitality, retail, and airline channels. Founded in 1994, it became a wholly-owned subsidiary of AG Barr in February 2026.
- Company typePrivate
- Founded1994
- HeadquartersExeter, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Frobishers does
Frobishers is a Devon, UK-based manufacturer of premium soft drinks founded in 1994, operating across four product ranges: Jubilant Juices (NFC pressed fruit juices in glass bottles), Fantastical Fusions (real fruit juice blended with water in 275ml glass bottles), Spectacular Sparklers (lightly sparkling fruit and botanical drinks), and Sparkling Pressés (canned sparkling fruit drinks). The company's core technology centres on not-from-concentrate (NFC) juice processing and pasteurisation, supplemented by sustainability-driven packaging innovations including a 6-Bottle Mini format developed with EGI that reduces carton size by 56% and carbon footprint by up to 60%. Frobishers holds B Corp certification (score 86.9, achieved September 2024) and has been carbon neutral since 2022, and sources 'wonky fruit' to reduce food waste. The portfolio positions 99.99% of bottle liquid as pure fruit juice or water, targeting health-conscious, sustainability-minded consumers as well as mixology and mocktail use cases.
Frobishers firmographics
Firmographics- Name
- Frobishers
- Legal name
- Frobishers
- Website
- https://frobishers.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Frobishers is a Devon-based premium soft drinks manufacturer producing NFC fruit juices, sparklers, fusions, and pressés for DTC, hospitality, retail, and airline channels. Founded in 1994, it became a wholly-owned subsidiary of AG Barr in February 2026.
- Ownership category
- akta.pro rank
Frobishers industry classification
Industry- Product category
- Premium Soft Drinks
- NAICS
- Soft Drink Manufacturing (312111), Beverage Manufacturing (3121)
- SIC
- Bottled & Canned Soft Drinks & Carbonated Waters (2086), Beverages (2080)
- akta.pro primary industry
- Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)
- akta.pro secondary industry
- Refrigerated Juices & Smoothies (CRADACAL)
Keywords
Where Frobishers is headquartered
LocationHeadquarters
- HQ city
- Exeter
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Frobishers business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct-to-Consumer E-commerce: Online sales of fruit juices, sparklers, fusions, and pressés through the Frobishers website. Customers can build custom boxes of 12 or 24 bottles with home delivery options.
- Wholesale B2B Supply: Supply to hospitality venues including restaurants, pubs, and bars, as well as retail outlets and airlines
- Airline Supply: Product sales to British Airways for in-flight cabin service (EuroTraveller)
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Box of 12 with standard shipping |
| Unit Pricing | Pay-as-you-go | Box of 24 with free shipping |
| Unit Pricing | Pay-as-you-go | Simply Elderflower - individual bottle |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Frobishers product offering
Product offeringCore offering
Frobishers manufactures and sells premium soft drinks across four ranges: NFC pressed fruit juices (Jubilant Juices), juice-and-water blends (Fantastical Fusions), lightly sparkling fruit and botanical drinks (Spectacular Sparklers), and canned sparkling pressés (Sparkling Pressés). The company sells directly to consumers via its own e-commerce website with custom box building, and wholesale to hospitality venues, retail outlets, and airlines including British Airways.
Product overview
Frobishers is a premium soft drinks company offering four distinct product ranges: Jubilant Juices (NFC pressed fruit juices in glass bottles), Fantastical Fusions (fruit juice drinks blended with water in portable 275ml bottles), Spectacular Sparklers (lightly sparkling fruit and botanical drinks in glass bottles), and Sparkling Pressés (bold-flavored sparkling drinks in cans). The company positions itself in the adult soft drinks market, emphasizing quality ingredients, sustainable sourcing, and mixability for cocktails and mocktails. Frobishers was acquired by AG Barr in February 2026 alongside Fentimans as part of AG Barr's strategy to expand into the growing adult soft drinks sector.
Differentiator
Problem solved
Functional benefit
Products and services
- Jubilant Juices Premium NFC (Not From Concentrate) pressed fruit juices including Orange, Apple, Bumbleberry, Cherry, Grapefruit, Mango, Cranberry, Pineapple, and Tomato, sold in glass bottles. Targeted at health-conscious adult consumers and hospitality venues seeking high-quality natural juices.
- Fantastical Fusions Refreshing juice drinks blending real fruit juice and water, including Orange & Passionfruit, Apple & Raspberry, and Apple & Mango. Packaged in 275ml screw-cap glass bottles for on-the-go refreshment. Targeted at consumers seeking lighter, lower-calorie juice drinks.
- Spectacular Sparklers Lightly sparkling soft drinks combining fruits and botanicals with sparkling water. Varieties include Ginger Lemonade, Simply Elderflower, Sicilian Lemonade, Apple & Elderflower, and Rhubarb & Raspberry, sold in 275ml glass bottles. Under 65 calories per bottle. Used as cocktail/mocktail mixers and for mindful drinking.
- Sparkling Pressés Bold-flavored sparkling fruit and botanical drinks in cans, including Raspberry & Rhubarb, Sicilian Lemonade, Apple & Elderflower, Raspberry Lemonade, Sparkling Cherry, and Sparkling Elderflower. Targeted at adult consumers seeking premium, low-calorie canned sparkling drinks.
Quantifiable outcome
- 99.99% of liquid in bottles is pure fruit juice or water
- +3 more outcomes
Companies that use Frobishers
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Frobishers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Frobishers partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- Ezee Group International (EGI)coreCollaborative development of the 6-Bottle Mini sustainable packaging solution that cuts carton size by 56% and reduces carbon footprint by up to 60%. The partnership demonstrates shared commitment to responsible packaging innovation.
- British AirwayscoreFrobishers Orange and Apple Juices are available for purchase in British Airways EuroTraveller cabin. The partnership elevates the in-flight beverage experience with premium, quality drinks.
- UK Seed PaperminorCollaboration to create limited-edition wildflower thank-you notes made from plantable seed paper supporting pollinators and biodiversity. First 100 orders in May received these sustainable notes.
- Somerset Wildlife Trust (Honeygar Farm)minorFrobishers has supported the pioneering 'wilded' site with donations and visited to witness re-wilding efforts, demonstrating commitment to environmental mindfulness.
- Monkerton Community Primary SchoolminorCommunity partnership including support for Forest School programme and planting activities at the school.
- Exeter CollegeminorDonated drinks to support Exeter College's wellbeing event and mindfulness awareness day.
- University of ExeterminorDonated drinks to support Mental Health Week Walk and Talk fundraising event for the Children and Young People's Mental Health project.
- The Masons Arms (Branscombe)minorRestaurant partnership featuring Frobishers juice pairings with festive menu items, showcasing products in a hospitality setting.
- Brothers (Exeter)minorCafé partnership showcasing Mediterranean-inspired brunch dishes paired with Frobishers juices.
- B Local DevonminorFrobishers Operations Manager co-chairs the Devon B Local group, a network of local B Corps holding regular networking events and sharing best practices.
- Lyre'sminorPartnership for non-alcoholic spirit brand Lyre's in mocktail recipes, featuring Frobishers juices as mixers for alcohol-free cocktails.
- EverleafminorPartnership with non-alcoholic aperitif brand Everleaf for mocktail recipes featuring Frobishers Fusions as mixers.
- Sea ArchminorPartnership with non-alcoholic spirit brand Sea Arch for mocktail recipes featuring Frobishers Pressés.
- CalenominorPartnership with non-alcoholic spirit brand Caleno for mocktail recipes featuring Frobishers Sicilian Lemonade.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Frobishers competitors and assessment
Company assessmentEmerging players
- Copella: UK premium pressed apple juice brand with strong foodservice presence. Comparable in NFC pressed juices, on-trade channel mix, and apple-led product positioning.
- Double Dutch Drinks: Premium mixer brand focused on cocktails and mindful drinking. Comparable premium positioning and bar/hospitality-led GTM, though focused on mixers rather than juices/sparklers.
Direct peers
- Fentimans: Premium UK botanical soft drinks and mixers brand acquired by AG Barr alongside Frobishers in 2026. Closest direct comparable in premium positioning, on-trade channel mix, and AG Barr portfolio fit.
- Fever-Tree: UK-listed premium mixer brand targeting cocktail and mindful drinking occasions. Comparable premium pricing, glass-bottle packaging, hospitality-led GTM, and overlap in mixers/mocktails use cases.
- Belvoir Fruit Farms: UK premium cordial and pressé producer with overlapping adult soft drinks positioning, on-trade and grocery distribution, and similar product formats (sparkling botanical drinks).
- Luscombe Drinks: Devon-based premium organic soft drinks brand. Highly comparable on regional origin, premium organic positioning, mixology use cases, and independent/sustainability-led identity.
- Cawston Press: UK premium pressed juice and sparkling soft drinks brand sold in cartons and pouches. Comparable in NFC juice category, family/health-conscious positioning, and retail/wholesale mix.
- Bottlegreen: UK premium cordial and sparkling pressé brand with strong on-trade presence. Overlaps in elderflower/raspberry pressé flavours, premium glass packaging, and hospitality mixology use cases.
Broad incumbents
- Innocent Drinks: Major UK premium juice and smoothie brand owned by Coca-Cola. Overlaps in NFC juices and health-conscious positioning, but operates at materially larger scale and broader category scope.
- Tesco Finest / Sainsbury's Taste the Difference juice ranges: Premium-tier supermarket own-label juices and pressés. Compete directly with Frobishers on shelf in UK grocery with lower price points and broader distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Frobishers social profiles
Digital presenceFrobishers compliance and trust
Trust signalCompliance2 records
Frobishers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Frobishers leadership team
Management profileNumber of profiles
Profiles3 records
Frobishers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Frobishers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Frobishers
What does Frobishers do?
Frobishers manufactures and sells premium soft drinks across four ranges: NFC pressed fruit juices (Jubilant Juices), juice-and-water blends (Fantastical Fusions), lightly sparkling fruit and botanical drinks (Spectacular Sparklers), and canned sparkling pressés (Sparkling Pressés). The company sells directly to consumers via its own e-commerce website with custom box building, and wholesale to hospitality venues, retail outlets, and airlines including British Airways.
Is Frobishers a public or private company?
Frobishers is a private company. It is classified as corporate owned and is currently operating.
When was Frobishers founded?
Frobishers was founded in 1994. It employs 11 to 50 people.
Where is Frobishers based?
Frobishers is headquartered in Exeter, United Kingdom, in the Europe region.
How does Frobishers make money?
Three revenue lines are on record. Direct-to-Consumer E-commerce is the primary driver. The others are wholesale B2B Supply and airline Supply.
Who are Frobishers's main competitors?
Emerging players on record are Copella and Double Dutch Drinks. Direct peers are Fentimans, Fever-Tree, Belvoir Fruit Farms, Luscombe Drinks, Cawston Press and Bottlegreen. Broad incumbents are Innocent Drinks and Tesco Finest / Sainsbury's Taste the Difference juice ranges.
Does Frobishers have an API?
No public API is recorded for Frobishers.
What industry is Frobishers in?
Frobishers's product category is Premium Soft Drinks. Its primary akta.pro industry code is CRADAHAB, Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks), with a secondary code of CRADACAL, Refrigerated Juices & Smoothies. Its NAICS code is 312111 and its SIC code is 2086.