What CareOff Inc does

CareOff is a Hyderabad-headquartered mobile marketplace that connects Indian families seeking non-medical care services with verified, trained caregivers. The company operates a two-sided platform — a customer-facing iOS/Android app and a separate companion app for caregivers — delivering flexible hourly bookings in two principal service categories: childcare (babysitting, school pick-up and drop-off, homework support, playtime supervision, meal assistance) and non-medical elder care (companionship, mobility assistance, medication reminders, meal support, transport to appointments). Headcount is reported at 11–50 employees, with operations currently concentrated in Hyderabad (covering 80+ localities such as Gachibowli, Madhapur, Jubilee Hills, Kondapur and Kukatpally) and a Bengaluru city launch scheduled for July 16, 2026. The legal entity, CareOff Caregivers Private Limited, is registered in Telangana, India.

The technology stack is built around safety, verification and real-time service visibility. Companion onboarding flows through a multi-layer KYC process — identity, Aadhaar, face matching, address, and background/court-record screening — augmented by CareConnect Hub, an in-house training and certification platform. Each service session is gated by OTP-based check-in and check-out for service verification, supported by real-time companion tracking, an SOS emergency alert, and in-app chat/voice/video communication that is restricted to active bookings. Underlying infrastructure runs on AWS with AES-256 encryption at rest and TLS in transit; identity verification is delegated to OnGrid and payment processing to Cashfree. No AI/ML capabilities, public API, or SDK is disclosed.

Monetization combines transaction fees with a three-tier consumer pricing structure (all prices exclusive of 18% GST). CareFlex is pay-as-you-go at ₹250/hour with a one-time ₹99/hour introductory rate for the first two hours and tiered volume discounts of 10–20% for bookings of three hours or more. CareSmart is a ₹999/month subscription bundling eight free hours, and CareElite is a ₹2,999/month subscription bundling thirty free hours with priority companion matching. Customers are exclusively long-tail individuals — working families with children, families with elderly relatives, and non-resident Indians (NRIs) coordinating care from a distance — with no enterprise or institutional logos disclosed. Go-to-market is product-led, leaning on App Store and Google Play distribution, city-specific landing pages, waitlist-based launch offers (notably a ₹3,000 free-care-credit package to the first 500 Bengaluru sign-ups), and organic word-of-mouth rather than paid acquisition.

Name

CareOff Inc

Legal name

CAREOFF CAREGIVERS PRIVATE LIMITED.

Website

https://careoff.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

CareOff is a Hyderabad-based mobile marketplace connecting Indian families with verified, KYC-cleared caregivers for non-medical child and elder care. It runs three subscription tiers and OTP-based session verification, and is expanding from Hyderabad to Bengaluru in July 2026.

Ownership category

akta.pro rank

Product category

On-Demand Home Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Child Care Services (6244), Other Individual and Family Services (624190)

SIC

Services-Child Day Care Services (8351), Services-Home Health Care Services (8082), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Childcare & Eldercare Caregiving Platforms (BPAMAHAJ)

akta.pro secondary industries

Specialty Caregiver Placement (Dementia, Parkinson’s, Post-Op) (HSABAMAG), Care Navigation & Service Coordination (Medical, Social, Community) (HSABAIAB)

Keywords

• On-demand caregiving
• Home care services
• Verified babysitting
• Elder care companionship
• Caregiver marketplace

Headquarters

HQ city

Cambridge

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Subscription Plans - CareSmart: Monthly subscription at ₹999 with 8 free hours per month. Additional hours billed at discounted rates (₹149/hr for hours 9-25, ₹200/hr for hour 26+). Calendar-month billing cycle with free hours resetting each cycle. Provides predictable recurring revenue from regular care users.
2. Subscription Plans - CareElite: Monthly subscription at ₹2,999 with 30 free hours per month. Additional hours at discounted rates (₹149/hr for hours 31-60, ₹200/hr for hour 61+). Targets families with daily care or elderly support needs. Higher ARPU subscription tier.
3. Pay-As-You-Go - CareFlex: No monthly fee. First 2 hours at ₹99/hour (one-time introductory rate). Regular rate ₹250/hour thereafter. Volume discounts apply: 10% off for 3-4 hrs, 15% off for 5-6 hrs, 20% off for 7+ hrs. Attracts occasional users and provides transaction-based revenue.
4. Transaction/Platform Fees: CareOff facilitates bookings through its platform and charges fees embedded in the hourly rates. Payment processing through third-party gateway Cashfree. The platform acts as a marketplace connecting care seekers with caregivers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

CareOff operates a mobile-first, on-demand caregiving marketplace that connects families in India with background-checked, trained companions for non-medical child care (babysitting, school pick-up, homework help, playtime) and elder care (companionship, mobility, meals, medication reminders). Customers self-serve through the CareOff app on iOS and Android, selecting companions, completing pre-booking video consultations, and confirming service start and end with OTP verification. Caregivers complete structured onboarding through the CareConnect Hub training and certification platform before appearing in booking results.

Product overview

CareOff is an on-demand caregiving platform that operates as a two-sided marketplace connecting families with verified child care and elder care companions. The platform offers three subscription tiers: CareFlex (pay-as-you-go with no monthly commitment), CareSmart (₹999/month for occasional care with 8 free hours), and CareElite (₹2,999/month for regular care with 30 free hours). Core services include child care/babysitting (20+ activity types from school pick-ups to homework help) and non-medical elder care companionship (mobility, meals, medication reminders, social engagement). The company also operates CareConnect Hub, an internal training platform for caregiver onboarding. Safety features include OTP-based check-in/out, background verification, real-time tracking, and in-app communication.

Differentiator

Problem solved

Functional benefit

Brands

• CareConnect Hub: Proprietary training and certification platform for Caregivers used during companion onboarding and skill development.

Products and services

• CareFlex (Pay-As-You-Go Plan) A no-monthly-fee care plan for occasional or first-time users. First 2 hours billed at a one-time ₹99/hour introductory rate; thereafter ₹250/hour with 10% off for 3-4 hours, 15% off for 5-6 hours, and 20% off for 7+ hours. Billed per booking; minimum 2-hour booking duration; 18% GST applies.
• CareSmart (Monthly Subscription) Monthly subscription priced at ₹999/month including 8 free care hours; hours 9-25 at ₹149/hour (40% off), hours 26+ at ₹200/hour (20% off). Calendar-month billing cycle, cancel anytime; positioned for weekly care and working parents.
• CareElite (Monthly Subscription) Premium monthly subscription at ₹2,999/month with 30 free hours; hours 31-60 at ₹149/hour (40% off), hours 61+ at ₹200/hour (20% off). Includes priority caregiver matching. Targeted at daily care, regular support, and elder care families.
• Child Care & Babysitting Services Verified babysitting and child care companionship for infants through teenagers, covering school pick-up and drop-off, homework help, meal assistance, playtime and outdoor activities, bedtime routines, and transport to classes or extracurriculars. Delivered by background-checked, Aadhaar-verified companions booked via the CareOff app on flexible hourly engagements (minimum 2 hours).
• Elder Care & Companionship Services Non-medical companionship and daily living support for seniors at home, including companionship, meal assistance, mobility support (walking, getting in/out of bed), transportation to appointments or social activities, medication reminders, and personal hygiene and grooming assistance. Provided by verified, trained companions under the same hourly booking model as child care.
• CareOff Companion Mobile App (Two-Sided Marketplace) The proprietary mobile application that powers the CareOff marketplace: customers download it on iOS or Android to discover verified companions, conduct pre-booking video consultations, confirm bookings, track companions in real time, communicate in-app, trigger SOS alerts, and verify service start/end via OTP. Available on Apple App Store (id6759446251) and Google Play (com.careoff.android.seeker); primary product surface for both CareFlex, CareSmart, and CareElite plans.

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core.

• CashfreecoreTechnology or IntegrationCashfree is used as the authorized payment gateway for processing all transactions on the CareOff platform. Sensitive card and banking details are handled by Cashfree and never stored on CareOff servers. Payments include UPI, cards, wallets, and other payment methods processed through Cashfree's infrastructure.
• OnGridcoreTechnology or IntegrationOnGrid provides KYC verification services for companion onboarding, including identity verification and background checks. Used as part of CareOff's multi-layer verification process for caregivers before they become bookable on the platform.
• AWS (Amazon Web Services)coreTechnology or IntegrationAWS provides cloud hosting infrastructure for the CareOff platform. All platform data is stored and processed through AWS cloud services.
• Apple App StorecoreChannel Partner/ Reseller/ DistributorCareOff distributes its customer mobile app through the Apple App Store for iOS devices. The app is available for download in India through the App Store.
• Google Play StorecoreChannel Partner/ Reseller/ DistributorCareOff distributes its customer mobile app through Google Play Store for Android devices. The app is available for download in India through Google Play.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Urban Company (UrbanClap): India's largest managed in-home services marketplace offering cleaning, beauty, repair, and increasingly childcare/eldercare. It is a broad incumbent competing for the same household-services wallet with deeper funding, more cities, and a wider service catalog than CareOff.
• Care.com: Global marketplace connecting families with caregivers for child, senior, and pet care. The category-defining peer; provides benchmark for marketplace model, trust infrastructure, and subscription monetization that CareOff is mirroring for India.
• Portea Medical: India's largest home healthcare brand offering doctor visits, nursing, physiotherapy, and elder care at home. Adjacent in-home care competitor with deeper clinical capability and a stronger brand in the elder care market CareOff targets.

Direct peers

• BookMyBai: India-focused on-demand platform for maids, nannies, and caregivers serving urban households. Most direct comparable to CareOff in geography and target customer, though with a less rigorous verification and technology stack.
• Homely Hands Healthcare: India-based provider of in-home elder care, patient care, and attendant services. Direct competitor in the elder care companion segment with a more medicalized positioning.
• Kiddenz: India-based childcare platform offering verified nannies, babysitters, and daycare services. Most directly comparable to CareOff's child care vertical, focused on the same urban, working-parent segment.
• ElderAid: India-based elder care services provider offering companions, medical support, and dementia care. Direct competitor in non-medical elder companionship with similar geographic focus on Indian metros.

Regional players

• Yoopies: Europe-headquartered care marketplace for childcare, elder care, and household help. Comparable in marketplace structure and subscription monetization, though operating in a different regulatory and cultural geography.
• Sittercity: US-focused marketplace for babysitters, nannies, and senior care providers. Comparable product/marketplace mechanics and trust infrastructure, but serves a different geography and customer base than CareOff.
• Babysits: Global platform connecting families with babysitters and childminders. Comparable marketplace model with a strong international footprint, useful as a benchmark for cross-border expansion potential of CareOff's model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/CareOff_Inc
• Facebookfacebook.com/CareOff.Inc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CareOff Inc