More Than Real

What More Than Real does

More Than Real is a São Paulo-based B2B SaaS company, founded in 2018, that builds AI-powered beauty technology for enterprise beauty brands and retailers. Its platform centers on two products: Virtual Try-on, which uses proprietary computer vision algorithms to perform skin tone analysis, color matching, and realistic virtual makeup rendering for personalized product recommendations, and Beauty Agent, a multimodal conversational AI agent delivered natively through WhatsApp and mobile apps that provides virtual makeup application, skin and hair analysis, and personalized beauty routines aligned to each client's brand voice. The company's core technical differentiator is a proprietary algorithm set developed specifically to reflect Brazilian skin tone and background diversity, marketed as providing an inclusive experience for consumers in Brazil and internationally.

The company generates revenue through subscription-based enterprise contracts (annual billing cadence, custom quote-based pricing with no public tiers), sold via a sales-led go-to-market motion anchored by Calendly demo booking and direct outreach to brand and retailer decision-makers. Its target customer segment is narrowly defined as beauty brands and retailers seeking to reduce product return rates, lift conversion, and personalize the customer journey across makeup, skincare, and haircare. The platform is positioned as LGPD-compliant (Brazilian data protection), participates in the NVIDIA Inception Program, and counts Niu Ventures and Nestal among its disclosed investors based on small funding rounds in 2023 and 2025 totaling approximately $700,000. The company has no disclosed leadership team, no public revenue figure, and unnamed enterprise customer logos on its website, all of which constrain visibility into commercial scale.

Name

More Than Real

Legal name

More Than Real

Website

https://morethanreal.io

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

More Than Real is a São Paulo-based B2B SaaS company that sells AI-powered Virtual Try-on and a WhatsApp-delivered Beauty Agent to enterprise beauty brands and retailers, using proprietary skin tone algorithms to drive conversion and reduce returns.

Ownership category

akta.pro rank

Product category

Beauty Technology Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

Keywords

• Virtual try-on
• AI beauty technology
• Beauty recommendations
• Augmented reality beauty
• Beauty ecommerce software

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Virtual Try-on Services: The company provides virtual try-on technology to brands and retailers, likely on a subscription or usage basis. This helps reduce friction in the buying process, boost conversion rates, and reduce returns for beauty brands.
2. Beauty Agent Platform: AI beauty agent delivered through WhatsApp and apps, providing brands with a white-label or integrated solution for customer engagement, personalized beauty advice, and product recommendations.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

More Than Real provides a SaaS platform that enables beauty brands and retailers to deliver hyper-personalized shopping journeys through AI-based recommendations, virtual try-on, and AI beauty agents. The platform combines computer-vision-driven virtual make-up rendering with a conversational beauty agent delivered via WhatsApp and mobile apps, helping customers discover, try, and choose makeup, skincare, and haircare products while reducing friction, boosting conversion, and lowering returns.

Product overview

More Than Real is a unified AI-powered beauty technology platform consisting of two core products: Virtual Try-on and Beauty Agent. Virtual Try-on enables customers to try and choose the right products through personalized color and skin analysis with realistic virtual make-up rendering. Beauty Agent is an AI-powered conversational agent that delivers tailored beauty advice through WhatsApp and Apps, providing virtual makeup, skin and hair analysis, and personalized routines. Both products leverage proprietary algorithms developed with Brazilian diversity in skin tones for inclusive, representative experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Virtual Try-on AI-powered virtual try-on service that enables customers to virtually apply makeup products in real-time. Provides personalized recommendations based on color analysis and skin tone matching with realistic virtual make-up rendering. Designed for beauty brands and retailers to reduce buying friction, boost conversion rates, and reduce returns.
• Beauty Agent AI beauty agent that delivers tailored beauty advice for skincare, cosmetics, and haircare through WhatsApp and mobile apps. Offers virtual makeup, skin analysis, hair analysis, and personalized beauty routines aligned with each brand's unique values and voice. Aimed at driving loyalty, conversions, and deeper customer insights for beauty brands and retailers.

Quantifiable outcome

• Reduces friction in buying process, boosts conversion rates, and reduces product returns

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability5 records

Feature4 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Perfect Corp: Perfect Corp (YouCam) provides AI/AR virtual try-on and beauty tech SaaS to global beauty brands. It is the most direct competitor to More Than Real in AR makeup, skin analysis, and personalized beauty recommendations.
• Revieve: Revieve offers an enterprise beauty AI platform for skin diagnostics, virtual try-on, and personalized product recommendations. It serves global beauty brands with similar functionality and a comparable B2B SaaS model.
• ModiFace: ModiFace (acquired by L'Oréal) pioneered AR virtual try-on for makeup and skin analysis. It is a direct peer offering similar beauty AI/AR capabilities, now embedded inside L'Oréal's brand portfolio.
• Banuba: Banuba provides AR try-on SDKs and AI beauty technology for makeup, hair, and skincare. It serves brands and developers with virtual try-on and skin analysis, overlapping More Than Real's core product surface.

Emerging players

• Vue.ai: Vue.ai delivers AI personalization, visual search, and styling tools for fashion and beauty retailers. It overlaps with More Than Real's personalization and recommendation capabilities within the broader retail AI category.
• Syte: Syte provides visual AI and product discovery for retail, including recommendation engines and personalization. It is comparable to More Than Real's recommendation layer and personalization approach for beauty/retail customers.
• Obsess: Obsess creates AR/3D immersive shopping experiences for beauty and fashion brands. It overlaps with More Than Real's AR-driven customer journey enhancement for retail brands.
• Zoovu: Zoovu provides AI-driven product discovery and guided selling for enterprise brands, including beauty. Its personalization and recommendation capabilities overlap with More Than Real's AI recommendations engine.
• PulpoAR: PulpoAR offers AR try-on technology for beauty, eyewear, and fashion retailers. It is comparable in product (AR virtual try-on) and customer base (retail/beauty brands) but at a smaller scale than More Than Real.

Broad incumbents

• L'Oréal (Beauty Tech division): L'Oréal operates one of the largest internal beauty tech organizations through ModiFace and other AI investments. As a broad incumbent, it competes with and is also a potential enterprise customer for niche beauty AI/AR platforms like More Than Real.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/more-than-real

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about More Than Real