ServiceNow Ventures
ServiceNow Ventures is the corporate venture capital arm of ServiceNow, Inc., deploying minority equity and strategic M&A into enterprise AI, data, workflow, and infrastructure startups that build on the ServiceNow AI Platform. It backs late-stage and select seed-stage companies, granting them distribution into ServiceNow's enterprise ecosystem covering nearly 200 million employees.
- Company typePrivate
- Founded2012
- HeadquartersSanta Clara, United States
- Headcount—
- GTM typeB2B
- OfferingServices
What ServiceNow Ventures does
ServiceNow Ventures Holdings, Inc. is the corporate venture capital arm of ServiceNow, Inc. (NYSE: NOW), a publicly listed enterprise software company headquartered in Santa Clara, California. The Ventures vehicle was established in 2012 and operates as a strategic investment and corporate development subsidiary, deploying minority equity and compulsorily convertible preference capital into enterprise AI, data, workflow, and infrastructure startups that extend the ServiceNow AI Platform ecosystem. Its portfolio spans AI infrastructure (OpenRouter, Deepgram, LangChain, Thinking Machines Lab), analytics (Sigma, Pyramid Analytics), HR and workforce management (Novaworks, Oyster), healthcare AI (Hyro), insurance AI (Plutus, INSTANDA), cybersecurity (Halcyon, Contrast Security, 8Flow, xtype), digital commerce (Aditya Birla Digital Fashion Ventures / TMRW), and CRM modernization (Zaelab), with aggregate deployed capital in the multi-billion-dollar range. ServiceNow Ventures is distinguished from pure financial VCs by its distribution-led model: portfolio companies gain preferred access to the ServiceNow AI Platform, the ServiceNow Store marketplace, the Build Partner Program, and ServiceNow's enterprise customer base of nearly 200 million employees, while ServiceNow accelerates AI capability acquisition without building everything in-house.\n\nThe underlying technology anchor is the ServiceNow AI Platform — a workflow, automation, and AI stack that powers flagship products including the Autonomous Workforce system, ServiceNow EmployeeWorks (integrating Moveworks' AI capabilities), HR Service Delivery, Talent Development, Talent Acquisition, Hardware Asset Management, and Application Vulnerability Response. The platform is architected around multi-vendor AI integration (Anthropic Claude, Microsoft, NVIDIA) to avoid single-vendor lock-in, and ServiceNow extends its capabilities through strategic open-source collaborations such as the BigCode project with Hugging Face and its founding membership in the AI Alliance alongside IBM and Meta. Recent product launches (Autonomous Workforce in February 2026), acquisitions (Veza at ~$1B in late 2025 and Pyramid Analytics closing March 2026), and Build Partner integrations (Prismforce, Ziperase, Contrast Security, Bolt Data Connect) demonstrate an aggressive pace of ecosystem expansion.\n\nThe go-to-market motion is multi-layered: enterprise field sales into large global accounts (e.g., Coforge's 35,000+ employee HR Service Delivery deployment, TCS multi-year strategic partnership, NTT DOCOMO + StarHub inter-carrier collaboration), channel distribution through the ServiceNow Store and Build Partner Program for certified integrations, and an API-first architecture for portfolio-company connectors. ServiceNow Ventures itself does not publish pricing or ticket-size ranges; investment terms are bespoke per portfolio company, ranging from seed-stage (Novaworks $8M) to strategic participation in mega-rounds (Thinking Machines Lab $2B) and outright acquisition (Veza ~$1B). Customer segments are hybrid — primarily large enterprise AI infrastructure startups and Build Partner ISVs, with secondary segments in frontier AI model providers and large enterprise HR/workforce buyers — reflecting ServiceNow Ventures' dual mission of portfolio returns and strategic platform ecosystem expansion.
ServiceNow Ventures firmographics
Firmographics- Name
- ServiceNow Ventures
- Legal name
- ServiceNow Ventures Holdings, Inc.
- Website
- https://servicenow.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Short description
- ServiceNow Ventures is the corporate venture capital arm of ServiceNow, Inc., deploying minority equity and strategic M&A into enterprise AI, data, workflow, and infrastructure startups that build on the ServiceNow AI Platform. It backs late-stage and select seed-stage companies, granting them distribution into ServiceNow's enterprise ecosystem covering nearly 200 million employees.
- Ownership category
- akta.pro rank
ServiceNow Ventures industry classification
Industry- Product category
- Corporate Venture Capital / Enterprise Software Investment
- NAICS
- Portfolio Management and Investment Advice (523940), Management Consulting Services (54161)
- SIC
- Investment Advice (6282), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Corporate Strategic Partnership & Ecosystem Investment Arms (FSANAHAF)
- akta.pro secondary industries
- Sector-Focused Venture Capital (Vertical Specialists) (FSANAAAD), Corporate Innovation & Technology Scouting Units (with investment mandate) (FSANAHAI)
Keywords
Where ServiceNow Ventures is headquartered
LocationHeadquarters
- HQ city
- Santa Clara
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ServiceNow Ventures business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Venture capital investments (equity / convertible preference): ServiceNow Ventures deploys capital as minority equity stakes or compulsorily convertible preference shares (e.g., 0.0001% non-cumulative, participating compulsorily convertible preference shares in ABDFVL/TMRW) into portfolio companies. Returns are generated via capital appreciation, exits, IPOs, and acquisitions; one reported instance is the estimated $1 billion acquisition of Veza by ServiceNow.
- Strategic acquisitions via the Ventures arm: ServiceNow Ventures executed an estimated $1 billion acquisition of Veza, signaling that the unit also acts as a vehicle for strategic M&A rather than purely minority investment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | — | Investment terms bespoke per portfolio company |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
ServiceNow Ventures product offering
Product offeringCore offering
ServiceNow Ventures Holdings, Inc. is the corporate venture capital arm of ServiceNow, Inc., deploying strategic capital — typically as minority equity stakes or compulsorily convertible preference shares — into late-stage and growth-stage enterprise software, AI, data, and workflow startups (Series B, C, D, E and select seed rounds). Portfolio companies are expected to build natively on or integrate with the ServiceNow AI Platform, gaining access to the ServiceNow Store, Build Partner Program, and ServiceNow's ~200 million-employee enterprise customer base. The unit also executes strategic M&A through the Ventures vehicle, exemplified by the estimated $1 billion acquisition of Veza in late 2025.
Product overview
ServiceNow's offering is a platform-plus-modules architecture built on the ServiceNow AI Platform, which serves as the unified foundation for AI-powered enterprise workflow automation. The core ServiceNow AI Platform underpins several flagship capabilities, including the Autonomous Workforce system and ServiceNow EmployeeWorks (which integrates Moveworks' AI capabilities to automate routine work for nearly 200 million employees). Around the core platform, ServiceNow offers specialized modules such as Hardware Asset Management (HAM), the Configuration Management Database (CMDB), Application Vulnerability Response (AVR), HR Service Delivery, Talent Development, and Talent Acquisition. Recent acquisitions and integrations—including Pyramid Analytics (closed March 10, 2026) for AI-powered business analytics, the integration of Moveworks, and portfolio-built solutions like Novaworks, Prismforce's talent supply chain solution, Bolt Data Connect, and Contrast Security's AVR connector—extend the platform with industry-specific AI capabilities. ServiceNow Ventures itself is the corporate venture capital arm investing in companies that build natively on the ServiceNow AI Platform across sectors such as HR, analytics, IoT, insurance, voice AI, and cybersecurity.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategic Capital Investments (Minority Equity / Convertible Preference) Deployment of strategic capital as minority equity stakes or compulsorily convertible preference shares (e.g., 0.0001% non-cumulative, participating compulsorily convertible preference shares in Aditya Birla Digital Fashion Ventures) into late-stage and growth-stage enterprise AI, data, and workflow startups, primarily Series B through E rounds plus select seed rounds. Returns are generated via capital appreciation, exits, IPOs, and acquisitions.
- Strategic M&A Execution via Ventures Arm Execution of strategic acquisitions through the Ventures vehicle rather than purely minority investing, exemplified by the estimated $1 billion acquisition of Veza. The Ventures arm acts as a vehicle for capability-driven M&A aligned with the ServiceNow AI Platform roadmap.
- Build Partner Ecosystem Support and ServiceNow Store Distribution Strategic support to portfolio ISVs (Prismforce, INSTANDA, Contrast Security, Ziperase, RightCrowd, Bolt Data, Novaworks) to develop certified connectors and applications on the ServiceNow AI Platform and distribute them via the ServiceNow Store and Build Partner Program, with compatibility to releases such as Zurich.
Quantifiable outcome
- OpenRouter: $113M Series B at $1.3B valuation with ServiceNow Ventures as strategic investor
- +4 more outcomes
Companies that use ServiceNow Ventures
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles2 records
ServiceNow Ventures technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability14 records
Feature3 records
ServiceNow Ventures partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core, flagship and minor.
- ZiperasecoreZiperase launched the Ziperase Enterprise Connector on the ServiceNow Store, a free integration that delivers certified erasure evidence directly into ServiceNow Hardware Asset Management (HAM). Compatible with ServiceNow AI Platform Zurich release.
- Coforge LimitedcoreIndian IT services firm Coforge deployed ServiceNow's AI-powered HR Service Delivery across 35,000+ employees globally, integrating onboarding, background verification, learning, and performance management into a unified GenAI-enabled platform.
- Pyramid AnalyticsflagshipServiceNow entered into an agreement to acquire Pyramid Analytics, a provider of AI-powered business analytics, data science, and data preparation platform. The acquisition closed March 10, 2026 to enhance ServiceNow's data analytics capabilities.
- PrismforcecorePrismforce developed an agent-based talent supply chain solution as a ServiceNow Build Partner, embedding domain-specific AI agents into ServiceNow HR Service Delivery, Talent Development, and Talent Acquisition dashboards. App is available on the ServiceNow Store.
- NTT DOCOMO and StarHubflagshipServiceNow announced a strategic collaboration with NTT DOCOMO and StarHub to develop the industry's first inter-carrier operational model for real-time roaming fault resolution, leveraging the ServiceNow AI Platform. Commercial launch targeted for second half of the year.
- Contrast SecuritycoreContrast Security announced an integration with ServiceNow Application Vulnerability Response (AVR) that automates ticket creation, provides bidirectional sync of vulnerability data, and delivers runtime vulnerability context. Contrast is a Registered Build Partner; integration is available in the ServiceNow Store.
- MoveworksflagshipMoveworks' AI capabilities were integrated into the ServiceNow AI Platform to power the launch of ServiceNow EmployeeWorks and the Autonomous Workforce — an AI-powered system executing enterprise tasks autonomously for nearly 200 million employees.
- Tata Consultancy Services (TCS)flagshipMulti-year strategic partnership between TCS and ServiceNow to accelerate AI adoption in enterprise back-office functions. TCS will develop solutions on the ServiceNow platform leveraging trusted AI and a governance model.
- TQAminorTQA (founded 2020, 200+ advisors across USA, UK, Romania, Philippines) introduced a Microsoft and ServiceNow technology practice as part of a rebrand into Agentic AI, complementing its existing UiPath partnership.
- Bolt DatacoreBolt Data announced Bolt Data Connect, developed on the ServiceNow AI Platform to unify equipment data and operational workflows. The platform integrates live streaming IoT data to predict maintenance needs and automate field service responses.
- INSTANDAcoreINSTANDA announced an integrated solution with ServiceNow as part of the ServiceNow Build Partner Program, combining INSTANDA's no-code insurance policy administration platform with ServiceNow's workflow and AI-driven automation for end-to-end digital insurance capabilities.
- AnthropicflagshipServiceNow announced a strategic partnership with Anthropic in late January 2025 to integrate Claude AI models into its workflow automation platform, alongside existing relationships with Microsoft and NVIDIA. Provides validated enterprise distribution for Claude.
- VezaflagshipServiceNow Ventures acquired Veza for an estimated $1 billion — the largest transaction attributed to the Ventures arm in the source set, signaling strategic M&A capability beyond minority investing.
- AI Alliance (founded by IBM and Meta)flagshipServiceNow became a founding member of the AI Alliance — a consortium founded by IBM and Meta with 70+ members including universities and scientific agencies — advocating for open innovation in AI development.
- Hugging Face (BigCode project)flagshipServiceNow launched the BigCode project with Hugging Face in September 2022 to develop open-access code LLMs for knowledge worker tasks. NVIDIA joined the BigCode initiative to help train StarCoder2 models.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
ServiceNow Ventures competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
ServiceNow Ventures social profiles
Digital presenceServiceNow Ventures compliance and trust
Trust signalCompliance1 record
ServiceNow Ventures financial estimates
Financial estimateRevenue estimate
Valuation estimate
ServiceNow Ventures leadership team
Management profileNumber of profiles
ServiceNow Ventures funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ServiceNow Ventures M&A and investment
M&A and investmentM&A
Investments32 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ServiceNow Ventures
What does ServiceNow Ventures do?
ServiceNow Ventures Holdings, Inc. is the corporate venture capital arm of ServiceNow, Inc., deploying strategic capital — typically as minority equity stakes or compulsorily convertible preference shares — into late-stage and growth-stage enterprise software, AI, data, and workflow startups (Series B, C, D, E and select seed rounds). Portfolio companies are expected to build natively on or integrate with the ServiceNow AI Platform, gaining access to the ServiceNow Store, Build Partner Program, and ServiceNow's ~200 million-employee enterprise customer base. The unit also executes strategic M&A through the Ventures vehicle, exemplified by the estimated $1 billion acquisition of Veza in late 2025.
Is ServiceNow Ventures a public or private company?
ServiceNow Ventures is a private company. It is classified as corporate owned and is currently operating.
When was ServiceNow Ventures founded?
ServiceNow Ventures was founded in 2012.
Where is ServiceNow Ventures based?
ServiceNow Ventures is headquartered in Santa Clara, United States, in the North America region.
How does ServiceNow Ventures make money?
Two revenue lines are on record. Venture capital investments (equity / convertible preference) is the primary driver. The others are strategic acquisitions via the Ventures arm.
Does ServiceNow Ventures have an API?
No public API is recorded for ServiceNow Ventures.
What industry is ServiceNow Ventures in?
ServiceNow Ventures's product category is Corporate Venture Capital / Enterprise Software Investment. Its primary akta.pro industry code is FSANAHAF, Corporate Strategic Partnership & Ecosystem Investment Arms, with a secondary code of FSANAAAD, Sector-Focused Venture Capital (Vertical Specialists). Its NAICS code is 523940 and its SIC code is 6282.