What Luminara does

Luminara is a private, digitally delivered wellness platform that connects individuals globally with vetted energy healing practitioners for private one-on-one remote sessions, addressing stress, anxiety, chronic pain, hormonal imbalances, grief, fertility support, and burnout. Operated by the French simplified joint-stock company Heallo S.A.S.U. (registered in Paris), the company was launched as Heallo in 2021 by CEO Romain Daumont and rebranded to Luminara in 2023. The platform is built around an intake-to-matching workflow (users complete a questionnaire, get curated practitioner matches, and book sessions) and a proprietary Heallo video application for conducting remote sessions, with a patented "Digital Hug" feature, breathing-exercise onboarding, and a calming waiting-room experience.

The technology stack includes a HIPAA-compliant infrastructure for encrypted personal and health information storage, Stripe-based payment processing with support for over 135 currencies, app-less mobile web delivery, and WhatsApp-assisted intake. Distribution combines a self-serve consumer funnel with a structured B2B enterprise benefits program called "Energetic Healthcare Benefits," under which companies purchase annual session credits at roughly $1,000 per employee per year (about four sessions) and pay only for booked sessions, with unused credits reimbursed after 12 months. Consumer pricing is per-session at $100–$200 for 60–90 minute sessions, with a marketplace-commission revenue model on payments facilitated between clients and independent practitioners.

The go-to-market blends horizontal segmentation: individual consumers across a wide use-case range and enterprise employers — especially remote-first companies, high-growth startups, and leadership/care-intensive teams — buying energy healing as a workplace wellness benefit. Marketing channels include a content engine (blog, 10-part Energy Encyclopedia/wiki, healing-story testimonials), an organic social presence on Instagram, TikTok, and Facebook, earned media features in Oprah Daily, Allure, The Atlantic, and Byrdie, and appearances on multiple podcasts including The Telepathy Tapes (Season 2). Strategic partnerships — notably with the Complementary Health Innovation Lab at Florida State University College of Nursing (on what the company calls the largest energy healing study ever undertaken), The Subtle Energy Funders Collective, and Phenomena — anchor the company's scientific and narrative credibility. The team is small (1–10 employees) and the company has disclosed only a single $130,000 capital infusion (Sept 2024).

Name

Luminara

Legal name

Heallo S.A.S.U.

Website

https://luminara.care

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Luminara is a private digital wellness platform that connects individuals globally with vetted energy healing practitioners for remote one-on-one sessions targeting stress, anxiety, chronic pain, and burnout, and sells "Energetic Healthcare Benefits" subscriptions to enterprise employers.

Ownership category

akta.pro rank

Product category

Remote Energy Healing Platform

NAICS

Home Health Care Services (62161)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Reiki & Energy Healing (HSADAHAM)

akta.pro secondary industry

Holistic & Alternative Therapies (Reiki, Sound Healing, Breathwork, Energy Work) (THAJAHAF)

Keywords

• Remote energy healing
• Wellness platform
• Biofield therapy
• Energy healing marketplace
• Corporate wellness benefits

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Brokerage Commission on Energy Healing Sessions: Luminara acts as an intermediary between users and independent energy healing practitioners, facilitating bookings and collecting payments on behalf of practitioners. Users pay for sessions via Stripe, and practitioners provide services directly. Luminara is authorized by practitioners to invoice and collect payments on their behalf.
2. Enterprise Wellness Benefits: Companies purchase annual wellness budgets and dedicated session credits for employees. Luminara manages the full employee experience (HIPAA-compliant to respect privacy). Companies only pay for sessions actually booked; unused credits are reimbursed after 12 months. Recommended budget is approximately $1000 per employee annually for 4 sessions.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Luminara operates a digital marketplace that matches clients with vetted independent energy healing practitioners and facilitates private, one-on-one remote healing sessions delivered through the proprietary Heallo video application. The platform also provides an enterprise B2B wellness benefits program (Energetic Healthcare Benefits) that lets companies purchase annual per-employee session credits, with full implementation and HIPAA-compliant privacy management handled by Luminara.

Product overview

Luminara operates as a unified digital wellness platform centered on remote energy healing services. The core product is the Luminara Platform, which provides personalized remote energy healing sessions connecting clients with vetted practitioners worldwide. The ecosystem includes a Personalized Healer Matching service that uses intake questionnaires to recommend suitable practitioners, the proprietary Heallo Application for video-based healing sessions, and Discovery Calls for onboarding new users. For enterprise clients, Luminara offers Energetic Healthcare Benefits as an employee wellness benefit program. Supporting the platform is an Energy Encyclopedia providing educational content on energy healing modalities.

Differentiator

Problem solved

Functional benefit

Products and services

• Luminara Remote Energy Healing Platform A digital marketplace platform that connects individual clients and enterprise customers with vetted independent energy healing practitioners for private, one-on-one remote healing sessions delivered via the proprietary Heallo video application, accessible globally from home via desktop and mobile browsers.
• Remote Energy Healing Sessions Personalized private remote energy healing sessions delivered by vetted independent practitioners to provide relief from stress, anxiety, pain, hormone imbalances, and to support overall well-being from the privacy of the client's home.
• Personalized Healer Matching A proprietary matching service that pairs users with vetted practitioners based on their specific needs, challenges, and goals via a focused intake questionnaire, presenting a curated selection of three recommended healers.
• Energetic Healthcare Benefits A B2B employee wellness benefit program that lets companies purchase annual wellness budgets and dedicated session credits for employees, with full HIPAA-compliant employee experience managed by Luminara and privacy-respecting implementation.
• Discovery Calls 20-minute introductory calls that offer new users a low-friction way to begin their healing journey, familiarize themselves with the platform, and get matched with aligned practitioners before booking a full session.

Quantifiable outcome

• 96% of Luminara users feel relief after just one session
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• The Subtle Energy Funders CollectivecoreStrategic or Co-development PartnerA philanthropic network of donors and impact investors united by a shared belief that rigorous science is essential to understanding and responsibly integrating subtle energy and biofield healing into mainstream healthcare and wellness. They support research, ecosystem building, and knowledge generation to help reduce suffering and increase human flourishing. This partnership aligns with Luminara's mission and commitment to scientific credibility.
• PhenomenacoreStrategic or Co-development PartnerA nonprofit initiative and storytelling platform illuminating the science and lived experience of energy healing through documentary films, podcasts, and educational resources. Phenomena brings together leading researchers, practitioners, and remarkable human stories to explore where credible evidence meets profound transformation, expanding public understanding of energy healing therapies.
• Complementary Health Innovation Lab (CHIL) at Florida State University College of NursingcoreStrategic or Co-development PartnerA research hub dedicated to integrating evidence-based complementary therapies into conventional clinical care. Luminara is contributing to what will be the largest energy healing study ever undertaken, advancing rigorous scientific inquiry into how energy-based practices can support whole-person health and well-being.
• Barbara Brennan School of HealingminorOthersAdvisory board member Mary-Laure Teyssedre graduated from this USA-based school after a career in Sales & Marketing, bringing 15 years of pioneering energetic healing experience in France (2005-2020) to Luminara's advisory board.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Heal.me: Heal.me is an online marketplace connecting clients with holistic and energy healing practitioners for remote sessions, very similar in positioning, modality mix (Reiki, energy work, breathwork), and consumer-style booking flow to Luminara.
• Calm: Calm is a leading direct-to-consumer mental wellness platform with both an individual subscription and a B2B arm (Calm Business) sold to employers via per-employee budgets. It targets the same stress, anxiety, and burnout use cases as Luminara's energetic healthcare benefits, with overlapping enterprise buyers.
• Headspace: Headspace operates a consumer meditation and mental wellness app plus Headspace for Work, selling per-employee wellness benefits to enterprises. It competes for the same enterprise wellness budget pool and consumer stress/anxiety audience that Luminara targets with energy healing.
• BetterHelp: BetterHelp is a leading telehealth platform connecting individuals to licensed therapists for paid remote sessions. It shares Luminara's marketplace-style model of vetted providers, remote video delivery, and individual/enterprise mental wellness positioning.
• Talkspace: Talkspace operates a B2B and B2C telepsychiatry platform with employer-sponsored EAP channels, parallel to Luminara's enterprise energetic healthcare benefits. Both companies monetize by routing remote sessions between clients and vetted providers via subscription or session credits.
• Insight Timer: Insight Timer is the world's largest free meditation community with a marketplace for paid wellness sessions and teacher-led community. It targets the same holistic-wellness consumer and uses a similar content-plus-live-session engagement flywheel Luminara is building.
• The Healing Company: The Healing Company is a digital platform offering curated energy healing, Reiki, and alternative therapy sessions globally, including remote bookings. It is one of the closest direct competitors in remote energy healing alongside Luminara.

Broad incumbents

• Mindbody (ClassPass Business): Mindbody is an established marketplace/SaaS platform that books and pays independent wellness practitioners (yoga, massage, energy) for studios and individuals. It overlaps with Luminara's practitioner-to-client booking and payment flow, though it serves in-person and broad wellness rather than remote energy healing.
• ClassPass: ClassPass sells subscription credits for in-person and digital wellness classes across studios and practitioners, including meditation and recovery modalities. It competes for the same enterprise wellness budget and consumer wellness subscription wallet as Luminara.
• WellnessLiving: WellnessLiving is an established all-in-one SaaS for wellness studios and independent practitioners (scheduling, payments, marketplace). It plays the practitioner-side booking and monetization role that Luminara performs for its vetted energy healers, but at a much broader wellness scope.

Market position

Strengths5 records

Weaknesses6 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/luminara.care
• LinkedInlinkedin.com/company/luminara-care
• Instagraminstagram.com/luminara.care
• TikToktiktok.com/@luminara.care?is_from_webapp=1&sender_device=pc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Luminara