Wisdom Crowd

What Wisdom Crowd does

Wisdom Crowd is a Jakarta-based, privately held digital marketing and influencer agency that operates by building and curating segmented "crowds" of influencers and consumer communities — spanning Family, Foodies, Comedy, Actors, Automotive, TikTok, and Esports — and connecting them with brand clients for integrated marketing campaigns. Its service portfolio comprises eight core modules: Social Media Endorse, Media Placement, Photoshoot, Search Engine Optimization, Strategic Campaign, Television Commercial, Live TikTok, and Event management. The company positions itself as a community operator as much as an agency, claiming to provide influencers with sponsorship access, networking, early event access, coaching, and education in exchange for voluntarily shared demographic and behavioral data.

The business model is sales-led B2B professional services, with revenue generated from project-based and recurring engagements with enterprise brands across healthcare (Betadine, Tolak Angin), food and beverage (Cimory, Kapal Api, CLEO), retail/e-commerce (Blibli), and technology (Apple). Notable campaign outcomes include a Betadine Nasal Spray & Throat Spray digital campaign that generated 20M+ views in two days and trending placement on YouTube and Twitter. The company has documented multi-year relationships with Cimory (4+ years), Blibli (two consecutive annual KOL campaigns 2022-2024), and Apple (three consecutive iPhone launches), plus special-partnership agreements with named creators such as Hariyo, Tanboy Kun, Gadgetin, and Mak Beti.

Wisdom Crowd employs 11-50 people from its headquarters at PARK TOWER, Kebon Sirih, Menteng, Jakarta. The company's only disclosed capital event is a $250,000 accelerator investment from Newchip Accelerator in October 2021; no institutional investors, parent company, or further funding rounds are documented. There is no proprietary technology platform, no disclosed AI/ML capabilities, and no public pricing or revenue disclosures. Distribution is purely direct sales via website contact forms and WhatsApp Business, with operations currently concentrated in Indonesia.

Name

Wisdom Crowd

Legal name

Wisdom Crowd

Website

https://wisdomcrowd.id

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Wisdom Crowd is a Jakarta-based digital marketing and influencer agency that builds curated influencer crowds across segments like Family, Foodies, and Esports, delivering integrated campaigns to enterprise brands including Apple, Blibli, Cimory, and Betadine across eight service modules.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Media Buying Agencies (541830), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Influencer Media Buying & Paid Amplification (BPAFABAK)

akta.pro secondary industries

Entertainment Booking & Speaker/Talent Management (HSACAAAI), Party Invitations, Stationery & Guest Management (HSACACAK)

Keywords

• Influencer marketing services
• Digital marketing agency
• Brand campaign management
• Social media endorsement
• Integrated media campaigns

Headquarters

HQ city

Dki Jakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Digital Marketing Services: The company generates revenue by providing digital marketing services to brands including social media endorsement, media placement, photoshoot, SEO, strategic campaigns, TV commercials, TikTok live streaming, and event management. Revenue appears to be project-based and recurring client engagements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Wisdom Crowd is an Indonesian digital marketing and influencer agency that builds and manages curated crowd communities (business, women, shoppers, travelers, e-sport, hijabers, mother & child, influencers) and connects them with enterprise brand clients for integrated campaigns. Its service portfolio spans Social Media Endorse, Media Placement, Photoshoot, SEO, Strategic Campaign, Television Commercial, Live TikTok, and Event services, delivered on a project-based and recurring engagement basis.

Product overview

Wisdom Crowd is a marketing and digital agency platform that connects brands with targeted crowds through influencer networks and integrated marketing services. The company builds and manages specialized crowds (business professionals, shoppers, travelers, e-sport enthusiasts, mothers, influencers, etc.) and offers a portfolio of eight core service modules: Social Media Endorse, Media Placement, Photoshoot, Search Engine Optimization (SEO), Strategic Campaign, Television Commercial, Live TikTok, and Event services. These offerings work together as an integrated marketing solution, enabling brands to reach and engage specific audience segments through multiple channels and touchpoints.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Media Endorse

Quantifiable outcome

• 20M+ views generated in 2-day campaign with product sold out
• +2 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• HariyocoreGTM or Marketing PartnerHariyo is listed as a special partnership with brands and influencers. Hariyo Ardhito is also featured in the TikTok influencer section on the About page, suggesting ongoing collaboration for TikTok-focused campaigns.
• Tanboy KuncoreGTM or Marketing PartnerTanboy Kun is featured as a special partnership with brands and influencers. He is also listed in the Foodies category on the About page, indicating collaboration on food-related influencer campaigns.
• GadgetincoreGTM or Marketing PartnerGadgetin is listed as a special partnership brand/influencer relationship. Based on the name, likely a tech/gadget influencer partner for technology brand campaigns.
• Mak BeticoreGTM or Marketing PartnerMak Beti is featured as a special partnership with brands and influencers. She is also listed in the Comedy category on the About page, indicating collaboration on comedy/sketch content campaigns.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Buzeero (formerly Buzzhero): Indonesia-based influencer marketing agency connecting brands with local creators across categories. Closely comparable in geography, service model, and target customers (Indonesian enterprise brands).
• AnyMind Group: Singapore-headquartered, Southeast Asia-focused digital marketing and influencer marketing platform operating across Indonesia with similar brand-to-influencer matching and integrated campaign services. Directly comparable in service portfolio, geography, and target customers.
• Involve Asia: Southeast Asia performance and influencer marketing platform headquartered in Malaysia with significant Indonesia operations. Competes for the same enterprise brand budgets on influencer-led campaigns and creator partnerships.
• StarNgage: Asia-based influencer marketing platform connecting brands with influencers, with strong presence in Southeast Asia. Offers comparable influencer campaign management and brand-amplification services for enterprise clients.
• Sociabuzz: Indonesian creator-economy platform enabling content creators to monetize audiences via tips, sponsorships, and brand deals. Directly comparable as an Indonesia-based intermediary between influencers and brand sponsorships.

Broad incumbents

• HypeAuditor: Global influencer marketing analytics and campaign management platform serving enterprise brands worldwide. Overlaps with Wisdom Crowd's analytics and influencer-verification use cases but operates at significantly larger scale as part of a global SaaS business.
• Klear (Meltwater): Global influencer marketing SaaS platform (now part of Meltwater) used by enterprise brands for influencer discovery, campaign management, and analytics. Provides overlapping capabilities but as part of a much broader media-intelligence portfolio.

Emerging players

• Populix: Indonesian consumer-research and marketing-insights platform that overlaps with Wisdom Crowd's data-on-crowds value proposition. Serves similar enterprise brand clients in Indonesia with audience intelligence that complements influencer campaigns.

Regional players

• IDN Media: Indonesia-focused media and creator network operating multiple youth-oriented content brands and an integrated agency arm. Competes for Indonesian brand budgets on influencer-led and integrated digital campaigns.
• Think Web (Thinkdigital): Indonesian digital marketing agency offering integrated services including influencer campaigns, social media, and performance marketing. Overlaps with Wisdom Crowd's full-service agency model for Indonesian enterprise clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/wisdom-crowd
• Instagraminstagram.com/wisdomcrowd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wisdom Crowd