StarNgage
StarNgage is a Singapore-based influencer marketing SaaS platform connecting 30,000+ brands across 180 countries with a database of 5 million influencers. It provides discovery, campaign management, fake follower detection, and AI-powered creator matching across Instagram, TikTok, and YouTube.
- Company typePrivate
- Founded2015
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What StarNgage does
StarNgage is a Singapore-headquartered influencer marketing platform that operates a dual-sided marketplace connecting brands with content creators across Instagram, TikTok, YouTube, Facebook, and Threads. Founded in 2014, the company indexes more than 5 million influencers — adding roughly 200,000 new profiles monthly — and claims 30,000+ brand users across 180 countries, including Fortune 500 clients such as PayPal, Shopee Indonesia, Dermalogica, and Takashimaya. Its product surface spans the StarNgage+ SaaS suite (Creator Marketplace, Creator Management, Creator Affiliate), free tools (Fake Follower Checker), benchmarking modules (Industry Benchmark, Rate Card Benchmark), a Shopify-powered Commerce Intelligence integration, and a newer AI suite (AI Character Generator, AI Creator Discovery, AI Lead Gen).
The platform's technical core applies machine learning to influencer discovery, brand affinity analysis, fake follower detection, and content analysis. It supports 40+ languages, distributes via dedicated mobile apps on Apple App Store and Google Play, and operates a Google Chrome extension rated 4.6/5 stars. Regional offices in Singapore, Malaysia, Indonesia, Vietnam, Thailand, and China provide localized GTM in Asian markets; StarNgage's influencer dataset is also used by Google as an industry benchmark.
Revenue is generated through a three-tier SaaS subscription (Performance $49/month, Advanced $99/month, Success $199/month, with ~50% annual discount) plus a 7% platform fee on paid campaigns. GTM is hybrid: a self-serve product-led funnel for SMBs and individual creators, complemented by a dedicated enterprise sales and Customer Success motion for Fortune 500 accounts. The company is privately held, with no external funding rounds disclosed in the source material, and currently operates with 11-50 employees.
StarNgage firmographics
Firmographics- Name
- StarNgage
- Legal name
- StarNgage
- Website
- https://starngage.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- StarNgage is a Singapore-based influencer marketing SaaS platform connecting 30,000+ brands across 180 countries with a database of 5 million influencers. It provides discovery, campaign management, fake follower detection, and AI-powered creator matching across Instagram, TikTok, and YouTube.
- Ownership category
- akta.pro rank
StarNgage industry classification
Industry- Product category
- Influencer Marketing Software
- NAICS
- Advertising Agencies (54181), Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Influencer Marketing Platforms (Discovery/Search/CRM) (MPACAGAA)
- akta.pro secondary industries
- Influencer/Creator Marketplaces & Brand Deal Platforms (MPACABAI), Creator Sponsorship & Brand Deal Monetization Tools (MPACAFAG), Influencer Marketing & Creator Marketplaces (BPAMALAG)
Keywords
Where StarNgage is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices6 records
Markets served
StarNgage business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription Plans: Three-tier subscription model (Performance $49/mo, Advanced $99/mo, Success $199/mo) providing access to influencer search, analytics, campaign management, and AI tools. Annual billing offers 50% discount. Revenue is recurring subscription-based.
- Platform Commission: 7% platform fee on paid campaigns. No fee for product seeding campaigns. Transaction-based revenue from successful campaign completions.
- Contact & Export Upsells: Unlock additional influencer contacts (1000-2000/month depending on tier) and search exports (100-400/month) included in subscription tiers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Performance Plan - Entry tier with essential influencer marketing tools |
| Subscription | Monthly | Advanced Plan - Mid-tier with expanded search and analytics |
| Subscription | Monthly | Success Plan - Full-featured enterprise tier |
| Freemium | Pay-as-you-go | Free Tools - Fake Follower Checker |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
StarNgage product offering
Product offeringCore offering
StarNgage operates an end-to-end influencer marketing platform (StarNgage+) that enables brands to discover, evaluate, and engage content creators across Instagram, TikTok, YouTube, Facebook, and Threads. The platform combines a 5+ million influencer database, fake follower detection, campaign management workflow, AI-powered recommendations, and integrated payment processing. It serves 30,000+ brands from 180 countries, including Fortune 500 companies, via a three-tier SaaS subscription model plus a 7% platform fee on paid campaigns.
Product overview
StarNgage+ is a unified SaaS influencer marketing platform offering multiple integrated modules. The core platform (StarNgage+) provides end-to-end campaign management across Instagram, TikTok, and YouTube, supplemented by Creator Marketplace (influencer discovery and collaboration), Creator Management (ambassador programs), and Creator Affiliate (partnership tracking). AI-powered tools include AI Creator Discovery, AI Character Generator, and AI Lead Gen. Supporting tools include Fake Follower Checker (free Instagram/TikTok authenticity analysis), Industry Benchmark, Rate Card Benchmark, and Hashtag Analytics. Commerce Intelligence provides Shopify integration. The platform is available through three subscription tiers: Performance ($49/month), Advanced ($99/month), and Success ($199/month), with varying levels of AI credits, invite credits, and AI Boost features.
Differentiator
Problem solved
Functional benefit
Brands
- StarNgage+: The company's premium influencer marketing platform offering campaign management, influencer engagement, and performance analytics for brands and creators.
Products and services
- StarNgage+ End-to-end SaaS influencer marketing platform providing influencer discovery, brand affinity analysis, content analysis, campaign management, and performance tracking for brands and creators across Instagram, TikTok, and YouTube.
- Creator Marketplace Content creator marketplace that connects brands with influencers and professional creators across multiple channels and media, enabling brands to discover and collaborate with diverse creators.
- Creator Management Standalone product (starngage.pro) for managing brand ambassadors, new customers, and loyal fans, enabling brands to build advocacy and track ongoing influencer engagement.
- Creator Affiliate Standalone product (affiliate.starngage.com) that partners brands with top affiliate influencers on a performance basis to drive sales and boost brand visibility.
- Fake Follower Checker Free standalone tool that analyzes Instagram and TikTok public account data to identify fake followers, bot activity, and inflated engagement metrics for influencer authenticity vetting.
- AI Character Generator Standalone AI product (starngage.ai) for generating virtual characters or avatars to support brand influencer campaigns.
- AI Creator Discovery Standalone AI product (starscout.ai) that uses AI to discover and recommend suitable content creators for brand campaigns.
- AI Lead Gen Standalone AI product (locallead.ai) for generating leads for influencer marketing campaigns.
Quantifiable outcome
- 5M+ influencers in database with 200K new monthly additions
- +3 more outcomes
Companies that use StarNgage
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles2 records
StarNgage technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
StarNgage partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship and core.
- GoogleflagshipStarNgage's influencer data is used by Google as an industry benchmark, indicating a significant data partnership where StarNgage's analytics data serves as a reference standard for Google's industry analysis.
- ShopeecoreStarNgage collaborated with Shopee Indonesia for ShopeeLive influencer talent sourcing, helping find qualified influencers for live shopping campaigns that boosted Shopee sales.
- InstagramcorePrimary social media platform integrated into StarNgage's platform for influencer discovery, analytics, and campaign management. Supports Instagram as a core channel.
- TikTokcorePrimary social media platform integrated into StarNgage's platform for influencer discovery, analytics, and campaign management. Supports TikTok as a core channel.
- YouTubecorePrimary social media platform integrated into StarNgage's platform for influencer discovery, analytics, and campaign management. Supports YouTube as a core channel.
- ShopifycoreIntegration with Shopify for commerce intelligence and e-commerce tracking. Featured in case studies with Shopify Plus merchants including Skin Inc and Dermalogica.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
StarNgage competitors and assessment
Company assessmentDirect peers
- Traackr: Traackr is an influencer marketing platform focused on brand safety, performance measurement, and global creator discovery. Comparable to StarNgate on analytics depth and brand-discovery workflow for mid-market and enterprise brand customers.
- Influencer.com: Influencer.com operates an influencer marketing platform with marketplace and analytics offerings. Directly comparable to StarNgate's creator marketplace positioning and self-serve SaaS pricing approach for SMB and mid-market brands.
- Aspire: Aspire is an influencer marketing platform offering creator marketplace, campaign management, and affiliate tools. Directly comparable to StarNgate in dual-sided marketplace model, SaaS pricing tiers, and APAC enterprise focus, with overlapping customer base in beauty and e-commerce.
- HypeAuditor: HypeAuditor provides influencer analytics, fake follower detection, and fraud auditing. Directly comparable to StarNgate's fake follower checker and audience analytics modules, serving similar brand and agency customers.
- Upfluence: Upfluence offers influencer discovery, campaign management, and e-commerce integrations. Comparable to StarNgate on discovery + campaign suite structure, with overlapping Shopify-based e-commerce customer use cases and SMB/mid-market positioning.
- Klear: Klear (acquired by Meltwater) is an influencer marketing platform with discovery, analytics, and campaign management. Closely comparable to StarNgate on database-driven discovery, audience analytics, and creator-brand matchmaking across social platforms.
- GRIN: GRIN is a creator management platform with deep e-commerce integrations and ambassador program tools. Directly comparable to StarNgate's Creator Management and Creator Affiliate modules, with overlapping Shopify-based DTC customer base.
Emerging players
- Modash: Modash is an emerging influencer discovery and analytics platform. Comparable to StarNgate on database-driven influencer search and audience analytics, but with narrower campaign management scope and earlier-stage enterprise traction.
Broad incumbents
- CreatorIQ: CreatorIQ is an enterprise influencer marketing platform with deeper integrations and global enterprise customers. Broader incumbent in the same category as StarNgate but positioned upmarket with larger Fortune 500 deployments and heavier enterprise sales motion.
- Meltwater: Meltwater is a media intelligence and influencer marketing suite following its Klear acquisition. Broader incumbent competing with StarNgate across enterprise brand customers, with deeper PR/media analytics adjacency that extends beyond pure influencer marketing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
StarNgage social profiles
Digital presenceStarNgage financial estimates
Financial estimateRevenue estimate
Valuation estimate
StarNgage leadership team
Management profileNumber of profiles
Profiles2 records
StarNgage funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
StarNgage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about StarNgage
What does StarNgage do?
StarNgage operates an end-to-end influencer marketing platform (StarNgage+) that enables brands to discover, evaluate, and engage content creators across Instagram, TikTok, YouTube, Facebook, and Threads. The platform combines a 5+ million influencer database, fake follower detection, campaign management workflow, AI-powered recommendations, and integrated payment processing. It serves 30,000+ brands from 180 countries, including Fortune 500 companies, via a three-tier SaaS subscription model plus a 7% platform fee on paid campaigns.
Is StarNgage a public or private company?
StarNgage is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was StarNgage founded?
StarNgage was founded in 2015. It employs 11 to 50 people.
Where is StarNgage based?
StarNgage is headquartered in Singapore, Singapore, in the Asia region.
How does StarNgage make money?
Three revenue lines are on record. SaaS Subscription Plans are the primary driver. The others are platform Commission and contact & Export Upsells.
Who are StarNgage's main competitors?
Direct peers on record are Traackr, Influencer.com, Aspire, HypeAuditor, Upfluence, Klear and GRIN. Modash is listed as an emerging player. Broad incumbents are CreatorIQ and Meltwater.
Does StarNgage have an API?
No public API is recorded for StarNgage.
What industry is StarNgage in?
StarNgage's product category is Influencer Marketing Software. Its primary akta.pro industry code is MPACAGAA, Influencer Marketing Platforms (Discovery/Search/CRM), with a secondary code of MPACABAI, Influencer/Creator Marketplaces & Brand Deal Platforms. Its NAICS code is 54181 and its SIC code is 7311.