Cross Roads House

What Cross Roads House does

Cross Roads House is a 501(c)(3) non-profit organization founded in 1982 and headquartered at 600 Lafayette Road, Portsmouth, New Hampshire, providing emergency and transitional shelter to homeless individuals and families in the NH Seacoast region (Rockingham and Strafford Counties, NH, and southern York County, ME). The organization operates approximately 100 beds across a main shelter building and a family building, staffed 24 hours a day, 7 days a week, 365 days a year. In FY2024-2025, Cross Roads House provided 35,731 bed nights of shelter to 409 people, including 20 families with 36 children, with an average length of stay of 87 days. Service offerings include emergency and transitional shelter, three meals a day (with over 32,000 meals prepared annually by volunteers), individualized case management, "Rent Ready" and "Ready to Work" seminar classes, post-shelter case management, and a HUD-funded Permanent Supportive Housing program (Housing First model, launched 2016) serving chronically homeless individuals. Multiple partner agencies (Families First Health & Support Center, Health Care for the Homeless, Seacoast Mental Health Center, SATHA yoga, VITA tax assistance, AA/NA) deliver services on-site, and free COAST trolley access connects residents to community resources.

The underlying technology stack is minimal: a standard non-profit website with Blackbaud-powered donation forms, vhub.at volunteer management, email and printed newsletter distribution, social media presence, Strava-based cycling club community engagement, and a Double the Donation matching-gift search tool. There is no proprietary technology, AI/ML capability, or mobile application. The revenue model is donation- and grant-driven rather than transactional: approximately two-thirds of the operating budget comes from private donations (over $1 million annually, including Leadership Giving Society at $1,000+/year, The Neighborhood monthly recurring giving starting at $5, and Legacy Society planned giving), with the remainder from local, state, and federal government grants (HUD, CDBG). Major revenue events include the annual Benefit by the Sea Gala (which raised $575,000 in May 2026), the Music Hall Benefit Concert, the United for the Homeless cycling fundraiser, and large charitable gaming gifts from The Brook Casino (Seabrook, NH), which donated $207,782 in 2026 under NH's mandated 35% casino proceeds requirement. Go-to-market is event-driven and community-network-driven, with a 21-member Board of Directors providing fundraising and strategic support. Customer segments are unhoused individuals and families (primary), chronically homeless individuals (Permanent Supportive Housing), and community members/donors/supporters (geographic segment).

Name

Cross Roads House

Legal name

Cross Roads House, Inc.

Website

https://crossroadshouse.org

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

1–10 employees

Short description

Cross Roads House is a 501(c)(3) non-profit founded in 1982 that provides 24/7 emergency and transitional shelter, meals, case management, and Permanent Supportive Housing to approximately 75-100 homeless individuals and families nightly across the New Hampshire Seacoast and southern Maine region.

Ownership category

akta.pro rank

Product category

Homeless Shelter Services

NAICS

Temporary Shelters (624221), Other Community Housing Services (624229)

akta.pro primary industry

Homelessness Prevention, Shelter & Supportive Housing Services (BPAIANAC)

Keywords

• Emergency shelter services
• Transitional housing programs
• Homeless services support
• Housing first programs
• Nonprofit case management

Headquarters

HQ city

Portsmouth

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Private Individual Donations: Over $1 million of operating budget from private donations from individuals and businesses. Includes Leadership Giving Society ($1,000+ annually, founded 2010), The Neighborhood monthly recurring giving ($5+), and general donations.
2. Government Grants: Combination of local, state, and federal government grants. Includes HUD Permanent Supportive Housing program funding (Housing First model) and CDBG (Community Development Block Grant) support.
3. Charitable Gaming Proceeds: Under NH law, casinos must donate 35% of proceeds to local nonprofits. The Brook Casino (Seabrook, NH) donated $207,782 (largest gift to date) and previously $146,400.
4. Fundraising Events (Gala, Concert, Cycling): Annual Benefit by the Sea Gala raised $575,000 in May 2026; Music Hall Benefit Concert 2025 raised over $65,000 with BankProv as Premier Sponsor; United for the Homeless cycling fundraiser with $100,000 goal.
5. Legacy Society / Planned Giving Bequests: Legacy Society established to receive gifts and bequests through wills, trusts, or other charitable giving vehicles.
6. Op4G Market Research Participation: Internet-based market research panel where supporters earn money for themselves and Cross Roads House through participation.
7. Corporate & Community Grants/Donations: Donations from corporate partners (e.g., LeMay Family Goodworks - 125+ summer bags), family foundations, and community organizations. In-kind donations of goods and services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels12 records

Core offering

Cross Roads House provides emergency and transitional shelter to unhoused individuals and families from Rockingham and Strafford Counties, NH, and southern York County, ME, operating 24/7/365 at its Portsmouth, NH facility with approximately 100 beds. Core services include three meals a day, individualized case management, "Rent Ready" and "Ready to Work" seminar classes, on-site co-located health and mental health services, and post-shelter case management, complemented by a HUD-funded Permanent Supportive Housing program following the Housing First model.

Product overview

Cross Roads House is a single unified 501(c)(3) nonprofit organization offering a portfolio of integrated shelter and supportive services in the New Hampshire Seacoast area, rather than a platform-plus-modules architecture. Its core offerings include Emergency Shelter and Transitional Shelter as the foundation, supported by the Meal Program and Case Management Services. Educational components such as Rent Ready and Ready to Work Seminar Classes complement the residential services. Extended programs include Post-Shelter Case Management, the Permanent Supportive Housing Program (HUD-funded, Housing First model), Rapid Rehousing, and on-site collaborative services like mental health care from Seacoast Mental Health Center and medical/dental care from Families First Health & Support Center. Community engagement is driven by programs such as United for the Homeless cycling fundraiser, The Neighborhood recurring giving program, Leadership Giving Society, and the Legacy Society planned giving program. All services operate under a unified mission of fostering safety, dignity, belonging, and purpose for community members affected by homelessness.

Differentiator

Problem solved

Functional benefit

Brands

• United for the Homeless: A community cycling fundraising initiative by Cross Roads House, with a goal of riding a collective 1 million miles and raising $100,000 for the shelter.
• The Neighborhood
• Leadership Giving Society
• Cross Roads House Legacy Society
• Benefit by the Sea

Products and services

• Emergency Shelter 24/7/365 emergency shelter providing safe beds for unhoused individuals and families in the NH Seacoast area, with approximately 75-100 people housed on any given night. Emergency shelter for single adults was over capacity 35% of the year in FY2024-2025.
• Transitional Shelter Transitional shelter program for individuals and families, launched in 1987 with HUD Transitional Housing Grant funding, helping residents transition to permanent housing.
• Case Management Services Needs assessments, individualized case management, and goal-setting support to help residents access community services and return to stable, permanent housing.
• Meal Program Three meals a day for residents, with dinner prepared by volunteers seven nights a week; over 32,000 meals served annually by volunteers.
• Rent Ready Seminar Classes Seminar classes that prepare residents for successful return to permanent housing.
• Ready to Work Seminar Classes Job readiness seminar classes to prepare residents for entering or re-entering the workforce.
• Post-Shelter Case Management Program launched in July 2016 that helps clients maintain housing after leaving the shelter, lessening the likelihood of returning to homelessness.
• Permanent Supportive Housing Program HUD-funded program launched August 2016 serving chronically homeless individuals following the Housing First model, providing permanent housing and voluntary supportive services.

Quantifiable outcome

• 35,731 bed nights of shelter provided in FY2024-2025
• +6 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

26 partnerships are on record, tiered core, flagship, major and minor.

• NovocurecoreGTM or Marketing PartnerSponsor (Silver tier) of 2026 Benefit by the Sea Gala. Novocure Senior Technology Fellow Mike Ambrogi serves on Cross Roads House Board of Directors. Bronze Sponsor of 2025 Music Hall Benefit Concert.
• Arista NetworkscoreGTM or Marketing PartnerChris Bellmare, VP Americas North at Arista Networks, serves on Cross Roads House Board of Directors. Arista Networks supports Cross Roads House through individual board engagement.
• Sheehan PhinneycoreImplementation/ SI/ Consulting PartnerJason Gregoire, Chair of Health Care Group at Sheehan Phinney law firm, serves as Board Secretary. Bronze Sponsor of 2026 Benefit by the Sea Gala. Legal services and pro-bono support relationship.
• McLane MiddletoncoreImplementation/ SI/ Consulting PartnerAttorney Denis Dillon of McLane Middleton (specializing in taxes, wills, trusts, probate, elder law) serves on Cross Roads House Board since 2004. Pro-bono legal services relationship.
• Families First Health & Support CenterflagshipStrategic or Co-development PartnerProvides on-site medical, dental, and substance use disorder services at the Cross Roads House shelter. Eliminates transportation barriers for residents by co-locating services.
• Health Care for the HomelessflagshipStrategic or Co-development PartnerDelivers medical, dental, and substance use disorder services on-site at Cross Roads House alongside Families First Health & Support Center.
• Seacoast Mental Health CenterflagshipStrategic or Co-development PartnerProvides on-site mental health care and psychiatric care services directly at Cross Roads House shelter for residents.
• 2-1-1 New HampshireflagshipChannel Partner/ Reseller/ DistributorPrimary referral channel for Cross Roads House. Individuals and families seeking shelter must first call 2-1-1 (or 866-444-4211) to speak with a representative about shelter referrals and resources. Operates 24/7.
• COAST (Cooperative Alliance for Seacoast Transportation)majorStrategic or Co-development PartnerOperates free trolley service directly from Cross Roads House site, providing residents with free local public transportation access to community resources, employment, and services.
• LeMay Family GoodworksmajorGTM or Marketing PartnerLong-standing community partner that donated over 125 summer fun bags filled with towels, sunscreen, hats, snacks, and drinks for Cross Roads House residents. Has supported the organization for years.
• GathermajorStrategic or Co-development PartnerPartner organization that cooks and serves many nutritious meals for Cross Roads House residents. Cross Roads House publicly expressed gratitude for Gather's ongoing meal preparation contributions.
• The Music Hall (Portsmouth)majorGTM or Marketing PartnerAnnual benefit concert venue for Cross Roads House. Hosts Music Hall Benefit Concert with featured performers like Jon Cleary & The Absolute Monster Gentlemen and YellowHouse Blues Band.
• SATYA (yoga and relaxation classes)minorStrategic or Co-development PartnerProvides yoga and relaxation classes on-site for Cross Roads House residents as part of the supportive services program.
• VITA (Volunteer Income Tax Assistance)minorStrategic or Co-development PartnerProvides free tax preparation services on-site at Cross Roads House during tax season for residents.
• Strava (United for the Homeless Club)majorGTM or Marketing PartnerPlatform partner hosting the United for the Homeless cycling club (Club ID 1202400) where cyclists log miles toward the 1 million mile collective goal alongside $100,000 fundraising target.
• AEMC InstrumentsminorGTM or Marketing PartnerPartner Sponsor of Music Hall Benefit Concert 2025. President/CEO Bruce Yohr serves on Cross Roads House Board of Directors. Company based in Dover, NH.
• Global Atlantic FinancialminorGTM or Marketing PartnerPartner Sponsor of Music Hall Benefit Concert 2025.
• Brighthouse FinancialminorGTM or Marketing PartnerPartner Sponsor of Music Hall Benefit Concert 2025.
• Seascape (Kennebunk Beach)minorGTM or Marketing PartnerGold Sponsor of 2026 Benefit by the Sea Gala.
• Federal Point / Federal Point AdvisorsminorGTM or Marketing PartnerBronze Sponsor of 2026 Benefit by the Sea Gala.
• Portsmouth (Downtown) / 10 Percent GroupminorGTM or Marketing PartnerBronze Sponsor of 2026 Benefit by the Sea Gala and Bronze Sponsor of 2025 Music Hall Benefit Concert.
• ALand RealtyminorGTM or Marketing PartnerBronze Sponsor of 2026 Benefit by the Sea Gala.
• Nessit (Nessit LLC)minorGTM or Marketing PartnerSupporter Sponsor of 2026 Benefit by the Sea Gala.
• Swiss Knife ShopminorGTM or Marketing PartnerPartner Sponsor of Music Hall Benefit Concert 2025.
• Op4G (Options for Good)minorOthersInternet-based market research platform where supporters can earn money for themselves and Cross Roads House by anonymously participating in surveys through a safe and secure website.
• Double the DonationminorOthersMatching gift search tool integrated into Cross Roads House donation form to help donors identify and access employer matching gift programs.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Families in Transition: Manchester, NH-based emergency, transitional, and permanent housing provider serving families and individuals experiencing homelessness in New Hampshire. Operates a similar mix of emergency shelter, transitional housing, and supportive services, with comparable HUD-funded program participation.
• New Horizons for New Hampshire: Manchester, NH-based shelter and supportive services organization providing emergency shelter, food services, and case management. Operates a similarly integrated model combining shelter with on-site supportive services for homeless individuals and families in NH.

Regional players

• Friends of Forgotten Children: Hampton, NH-based nonprofit serving homeless and at-risk children and families on the NH Seacoast. Direct geographic overlap with Cross Roads House's service area and similar mission of supporting unhoused families and children.
• Heading Home: Greater Boston-area housing and homelessness services organization operating emergency shelter, transitional housing, and permanent supportive housing programs. Directly comparable service portfolio including Housing First PSH model in the New England region.
• Harbor House: Greater Lowell, MA-based emergency shelter for individuals and families experiencing homelessness. Operates a similar 24/7 emergency shelter model with case management and supportive services in the broader New England region.

Broad incumbents

• Catholic Charities New Hampshire: NH-based social services arm of the Catholic Church providing emergency assistance, housing support, and case management across the state. Overlaps with Cross Roads House on housing crisis intervention and emergency assistance in the NH Seacoast region.
• Salvation Army Northern New England: National faith-based nonprofit providing emergency shelter, transitional housing, and supportive services across the region. Operates as a broad incumbent with overlapping service lines including emergency shelter and meal programs in NH and southern Maine.
• Pine Street Inn: Boston, MA-based emergency shelter and housing organization operating one of the largest emergency shelters in New England. Serves as a regional incumbent with a comparable mission of providing emergency and transitional shelter with on-site supportive services, though at significantly larger scale.
• St. Anthony Foundation: San Francisco-based nonprofit offering a multi-program campus combining emergency shelter, meal programs, medical and mental health services, and supportive housing. Comparable integration of shelter with co-located medical, dental, and social services on a single site.

Others

• 2-1-1 New Hampshire: Statewide information and referral network that serves as Cross Roads House's primary referral channel. While not a direct service competitor, it is a critical ecosystem partner and comparable referral hub for connecting individuals to community-based housing and social services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/crossroadsnh
• YouTubeyoutube.com/@crossroadshouse
• Facebookfacebook.com/crossroadshouse
• LinkedInlinkedin.com/company/cross-roads-house
• Instagraminstagram.com/crossroadshouse

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cross Roads House