lynes
- Company typePrivate
- Founded2019
- HeadquartersDetmold, Germany
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
lynes firmographics
Firmographics- Name
- lynes
- Legal name
- lynes GmbH
- Website
- https://lynesapp.de
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
lynes industry classification
Industry- Product category
- Mobility Gamification Software
- NAICS
- Mixed Mode Transit Systems (485111)
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- Micromobility Rental Software & White-Label Platform Providers (THADAGAO)
Keywords
Where lynes is headquartered
LocationHeadquarters
- HQ city
- Detmold
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
lynes business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- White-Label Licensing to Mobility Apps: lynes offers its gamification and loyalty software as an embeddable, white-label module for existing mobility applications. Transport operators (e.g., NürnbergMOBIL) integrate lynes into their apps to reward their own users. Revenue is generated through licensing fees charged to the partner transit operators/cities.
- Rewards/Voucher Redemption from Partner Network: Users collect points through the app and redeem them for coupons and discount codes from lynes' partner network. While the redemption itself is with third-party partners, lynes earns a margin or transaction fee on redeemed rewards, funded by the partner brands.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
lynes product offering
Product offeringCore offering
lynes provides a white-label gamification and loyalty software platform that is embedded directly into existing mobility applications. Transport operators and cities integrate the module to offer users points, challenges, streaks, and partner rewards for climate-friendly travel, while lynes' underlying technology tracks mobility modes (via GPS and accelerometer data) and calculates CO2 savings. The company licenses this engine to public transit authorities and MaaS providers across the DACH region as a turnkey engagement and sustainability layer.
Product overview
lynes is a mobility-focused gamification platform that rewards sustainable transportation. The company evolved from a standalone mobile app (Lynes App, discontinued after 4 years) to a white-label software-as-a-service model. The current core offering is the lynes loyalty Software — a gamification platform featuring points, challenges, streaks, and rewards — delivered primarily as an embeddable white-label solution integrated into third-party mobility applications like NürnbergMOBIL. The platform tracks mobility data, calculates CO2 savings, and enables transport operators to reward climate-friendly behavior through partner vouchers and discounts.
Differentiator
Problem solved
Functional benefit
Products and services
- lynes loyalty Software A white-label gamification and loyalty platform featuring points, challenges, streaks, and partner rewards that is embedded directly into existing mobility apps to incentivize climate-friendly travel. Designed for public transport operators, cities, and MaaS providers in the DACH region.
- lynes White-Label Solution An embeddable gamification module for third-party mobility applications, enabling transport operators and cities to deliver bonus systems, points, challenges, and partner rewards to their existing user base without requiring a separate application.
Quantifiable outcome
- Over 100,000 customers reached via the new white-label gamification system
- +1 more outcomes
Companies that use lynes
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
lynes technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability3 records
Feature4 records
lynes partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- NürnbergMOBILcorelynes has integrated its white-label gamification and loyalty engine directly into the NürnbergMOBIL public transport app. This is the flagship commercial deployment of lynes' new software-as-a-service model, bringing gamification, points, challenges, and rewards to Nürnberg's transit users.
- MOTIONTAG GmbHcorelynes uses MOTIONTAG GmbH's tracking technology to automatically capture mobility data (GPS, accelerometer-based mode detection, geomatching). lynes and MOTIONTAG operate as joint controllers under GDPR Article 26 for data processing. They have also signed a Data Processing Agreement (DVV) under GDPR Article 28 for data processed solely on lynes' behalf.
Scale indicators4 records
Recent moves7 records
Expansion highlights4 records
lynes competitors and assessment
Company assessmentDirect peers
- MOTIONTAG GmbH: MOTIONTAG provides the core GPS/accelerometer-based mode-detection technology that powers lynes' modal-split and CO2 analytics. As a joint controller under GDPR Art. 26 and a close technology partner, it is the most directly comparable mobility-data infrastructure peer.
- BetterPoints: UK-based SaaS platform that rewards sustainable travel and behavior change with points and incentives for transport operators and employers. Direct comparable to lynes' gamification + sustainability use case, with overlap in target customers (transit agencies, employers) and mechanics (points, rewards, CO2 tracking).
- Bytemark: Provider of mobile ticketing and account-based payment solutions for transit agencies. Comparable B2B SaaS into public transit, with a similar geographic footprint in Europe and similar target customer (municipal transport operators).
- Spare Technology: Platform enabling transit agencies and mobility operators to launch and manage on-demand microtransit and mobility services. Comparable SaaS-to-transit-agencies motion and similar company-stage profile, with adjacent product surface in transit-agency engagement.
Broad incumbents
- Masabi: Established B2B SaaS provider of mobile ticketing, fare validation, and account-based payments for public transit agencies globally. Comparable B2B SaaS motion into municipal transit operators, with an overlapping customer base even though lynes adds an engagement/loyalty layer rather than fare collection.
- Cubic Transportation Systems: Large incumbent supplier of fare collection, real-time passenger information, and transit analytics to public transport operators worldwide. Comparable end customers (transit agencies) and overlapping capabilities in mobile/engagement infrastructure, but at much greater scale and with broader portfolios.
- Moovit: Widely deployed urban mobility app providing transit data, routing, and MaaS features to hundreds of millions of riders. Comparable in transit-app reach and user-engagement orientation, with potential to bundle engagement/loyalty features that could compete with lynes at the app level.
- Conduent Transportation: Large incumbent vendor of transportation technology and services to public-sector clients, including transit agencies. Comparable enterprise customer base, though at vastly greater scale and with broader portfolio offerings that may include their own engagement tools.
Regional players
- Klima Meta / KlimAktiv: German/DACH-based climate and mobility behavior-change programs targeting commuters and employers with CO2 tracking and incentive schemes. Comparable geographic focus (DACH) and overlapping mission (sustainable mobility behavior), though operating more as a consultancy/program operator than a software platform.
Emerging players
- Questers: European gamification and engagement platform focused on sustainable consumption and mobility behavior. Comparable in mission and mechanics (gamified CO2 reduction), though operating more as a consumer-facing B2C play than lynes' B2B white-label motion.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
lynes social profiles
Digital presencelynes compliance and trust
Trust signalCompliance1 record
lynes financial estimates
Financial estimateRevenue estimate
Valuation estimate
lynes leadership team
Management profileNumber of profiles
Profiles2 records
lynes funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
lynes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about lynes
What does lynes do?
lynes provides a white-label gamification and loyalty software platform that is embedded directly into existing mobility applications. Transport operators and cities integrate the module to offer users points, challenges, streaks, and partner rewards for climate-friendly travel, while lynes' underlying technology tracks mobility modes (via GPS and accelerometer data) and calculates CO2 savings. The company licenses this engine to public transit authorities and MaaS providers across the DACH region as a turnkey engagement and sustainability layer.
Is lynes a public or private company?
lynes is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was lynes founded?
lynes was founded in 2019. It employs 1 to 10 people.
Where is lynes based?
lynes is headquartered in Detmold, Germany, in the Europe region.
How does lynes make money?
Two revenue lines are on record. White-Label Licensing to Mobility Apps are the primary driver. The others are rewards/Voucher Redemption from Partner Network.
Who are lynes's main competitors?
Direct peers on record are MOTIONTAG GmbH, BetterPoints, Bytemark and Spare Technology. Broad incumbents are Masabi, Cubic Transportation Systems, Moovit and Conduent Transportation. Klima Meta / KlimAktiv is listed as a regional player. Questers is listed as an emerging player.
Does lynes have an API?
No public API is recorded for lynes.
What industry is lynes in?
lynes's product category is Mobility Gamification Software. Its primary akta.pro industry code is THADAGAO, Micromobility Rental Software & White-Label Platform Providers. Its NAICS code is 485111 and its SIC code is 4700.