Healthnet

What Healthnet does

Healthnet (healthnet.lk) is a private Sri Lankan company that operates an online retail storefront selling health, wellness, fitness, and lifestyle products directly to consumers. Founded in 2016 and headquartered in Colombo with 11-50 employees, the firm is led by co-founder & CEO Deeshana Basnayake. Its single disclosed capital event was a $718,589 funding round in September 2019 led by Hemas Holdings. The firmographic short description frames Healthnet as an online pharmacy app providing prescription medicines via home delivery, but the actual observable storefront is a general wellness/lifestyle retailer with no prescription pharmaceutical offering visible.

The storefront is built on a commodity WordPress/WooCommerce stack using a generic "Modern Shop" starter template. Its product catalog spans nine categories — Accessories, Aromatherapy, Beverages, Casual, Fitness Equipment, Furniture, Mindfulness, Supplements, and Travel — with individual SKUs including ergonomic office chairs, adjustable dumbbells, essential oil diffusers, vitamin D3 drops, plant-based protein powder, herbal teas, yoga mats, and meditation cushions. Per-unit pricing is in Sri Lankan Rupees (රු14.99–රු149.99). The site includes standard WooCommerce features (product pages, cart, checkout, customer accounts, ratings/reviews) plus a cookie consent system and promotional levers (a "70% OFF" banner and a "Deal of the Day" feature). There is no proprietary technology, no mobile app, no API, no integrations, and no AI/ML capabilities. The site carries substantial placeholder content — Lorem ipsum copy, a default "Sample Page" referencing a fictional 1971 company, and WooCommerce placeholder product images — and every product page displays the message "Something big is brewing! Our store is in the works and will be launching soon!" indicating the business has not yet formally launched commercial operations.

Revenue is intended to come from direct-to-consumer online sales of physical goods, but no revenue has been disclosed and the pre-launch state of the storefront implies negligible or zero current revenue. Go-to-market is self-serve D2C via the healthnet.lk storefront. Customer segments are individual Sri Lankan consumers; no enterprise customers, partnerships, or distribution agreements are disclosed.

Name

Healthnet

Legal name

Healthnet

Website

https://healthnet.lk

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Healthnet operates a direct-to-consumer online storefront (healthnet.lk) selling health, wellness, fitness, and lifestyle products to Sri Lankan consumers via a WordPress/WooCommerce site. Founded 2016, headquartered in Colombo; site remains in pre-launch state with placeholder content.

Ownership category

akta.pro rank

Product category

Health, Wellness & Fitness E-commerce

akta.pro primary industry

Health, Wellness & Pharmacy Marketplaces (CRAFABAF)

akta.pro secondary industry

Health & Wellness (Vitamins, Supplements, OTC) DTC (CRAFACAC)

Keywords

• Health wellness retail
• Fitness equipment
• Dietary supplements
• Wellness e-commerce
• Lifestyle products

Headquarters

HQ city

Colombo

HQ country

Sri Lanka

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct product sales: Revenue is generated through one-time online sales of physical health, wellness, fitness, and lifestyle products (e.g., Ergonomic Office Chair at රු149.99, Adjustable Dumbbells at රු99.99, Aromatherapy Candle Set at රු29.99, supplements, teas, yoga mats, backpacks) priced in Sri Lankan Rupees via the WooCommerce storefront at healthnet.lk. Pricing varies by SKU; some items are sold at a discount versus original price (e.g., Aturna condimentum originally රු80.00, current රු70.00).

Pricing tiers

Go-to-market motion1 record

Core offering

Healthnet (healthnet.lk) operates a WooCommerce-based direct-to-consumer e-commerce storefront in Sri Lanka selling health, wellness, fitness, and lifestyle products including dietary supplements, herbal teas, aromatherapy items, yoga accessories, fitness equipment (e.g., adjustable dumbbells, foam rollers, resistance bands), and ergonomic furniture. All products are listed in Sri Lankan Rupees (LKR) and aggregated into a single shopping cart and checkout on the company's own online store.

Product overview

Healthnet (healthnet.lk) operates as a single unified WooCommerce-based online storefront — not a multi-module platform — selling health, wellness, fitness, and lifestyle products to consumers. Its catalog is organized into product categories (Accessories, Aromatherapy, Beverages, Casual, Fitness Equipment, Furniture, Mindfulness, Supplements, Travel) that group its individual SKU offerings such as the Ergonomic Office Chair, Organic Matcha Powder, Adjustable Dumbbells – Pair, Aromatherapy Candle Set, Vitamin D3 Drops, Essential Oil Diffuser, Fitness Tracker Watch, Foam Roller – High Density, Herbal Immune Booster Tea, Stainless Steel Water Bottle, Yoga Mat – Eco-Friendly, Meditation Cushion, Protein Powder – Plant-Based, Resistance Bands Set, Organic Multivitamin Capsules, Organic Green Superfood Powder, Organic Detox Tea, and Organic Herbal Sleep Aid. All products are browsable via the homepage, left-sidebar, and right-sidebar catalog layouts and are added to a single shared WooCommerce shopping cart and checkout flow.

Differentiator

Problem solved

Functional benefit

Products and services

• Ergonomic Office Chair Furniture-category seating product listed at රු149.99 on the Healthnet storefront, targeting Sri Lankan consumers shopping for ergonomic home/office seating.
• Organic Matcha Powder Beverages-category organic matcha product listed at රු19.99 on the Healthnet storefront for Sri Lankan wellness consumers.
• Adjustable Dumbbells – Pair Fitness Equipment category adjustable dumbbell pair listed at රු99.99, targeted at home fitness customers in Sri Lanka.
• Aromatherapy Candle Set Aromatherapy-category candle set listed at රු29.99, marketed to wellness and lifestyle consumers in Sri Lanka.
• Vitamin D3 Drops Supplements-category dietary supplement (Vitamin D3 drops) offered on the Healthnet storefront for Sri Lankan health-conscious consumers.
• Essential Oil Diffuser Aromatherapy-category diffuser priced at රු49.99 for Sri Lankan wellness and aromatherapy buyers.
• Fitness Tracker Watch Fitness Equipment-category wearable fitness tracker priced at රු89.99, aimed at Sri Lankan consumers tracking activity and wellness.
• Foam Roller – High Density High-density foam roller in the Fitness Equipment category priced at රු24.99, for Sri Lankan home fitness and recovery buyers.
• Herbal Immune Booster Tea Beverages-category herbal tea blend listed at රු14.99 for Sri Lankan wellness consumers.
• Stainless Steel Water Bottle Accessories-category stainless steel water bottle priced at රු24.99 for Sri Lankan fitness and everyday hydration buyers.
• Yoga Mat – Eco-Friendly Eco-friendly yoga mat in the Fitness Equipment category priced at රු39.99, aimed at Sri Lankan yoga and mindfulness consumers.
• Meditation Cushion Mindfulness-category meditation cushion priced at රු29.99 for Sri Lankan mindfulness and meditation practitioners.
• Protein Powder – Plant-Based Supplements-category plant-based protein powder offered on the Healthnet storefront for Sri Lankan fitness and vegan consumers.
• Resistance Bands Set Fitness Equipment-category resistance bands set offered on the Healthnet storefront for Sri Lankan home workout consumers.
• Organic Multivitamin Capsules Supplements-category daily multivitamin capsules priced at රු24.99 for Sri Lankan health-conscious consumers.
• Organic Green Superfood Powder Supplements-category green superfood powder blend priced at රු34.99 for Sri Lankan wellness consumers.
• Organic Detox Tea Beverages-category organic detox tea offered on the Healthnet storefront for Sri Lankan wellness consumers.
• Organic Herbal Sleep Aid Supplements-category herbal sleep support supplement offered on the Healthnet storefront for Sri Lankan consumers seeking natural sleep aids.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Kapruka: Sri Lanka's largest domestic online retailer offering groceries, health products, wellness goods, and gift delivery. Highly comparable because it is the dominant local e-commerce player selling into the same Sri Lankan consumer base that Healthnet targets, and overlaps in health/wellness SKUs.
• MyDeal.lk: Sri Lankan deals and online retail site carrying health, beauty, and wellness products. Comparable because it pursues a similar online health/lifestyle retail proposition to Sri Lankan consumers, competing for the same basket of wellness spending.
• Netmeds: India-based online pharmacy and health-product retailer offering prescription and OTC medicine home delivery plus wellness SKUs. Directly comparable business model (online pharmacy/health retailer) and a useful regional benchmark for what Healthnet's 'pharmacy' positioning could become at scale.
• Tata 1mg: Indian online pharmacy and health-platform offering medicines, lab tests, and wellness products via app and web. Closely comparable on product mix (medicines + supplements + wellness) and on the app-based consumer health commerce model Healthnet's short description claims to pursue.
• PharmEasy: Indian online pharmacy delivering medicines, healthcare products, and wellness items. Comparable as a regional health e-commerce player operating the same DTC pharmacy-plus-wellness proposition that Healthnet describes itself as building.

Broad incumbents

• Daraz (Sri Lanka): Alibaba-owned general marketplace operating the leading e-commerce platform in Sri Lanka. Comparable as a broad incumbent that already sells supplements, fitness, and wellness categories to the same Sri Lankan consumers, but at much larger scale and across all retail verticals.
• iHerb: Global online retailer of supplements, vitamins, and natural health products. Comparable as a broad incumbent in cross-border health/wellness e-commerce that competes for the same international Sri Lankan-diaspora and import-shopper customer that Healthnet's catalog targets.

Regional players

• Wow.lk: Sri Lankan e-commerce marketplace selling electronics, fashion, and lifestyle goods. Comparable as a domestic e-commerce competitor for the same Sri Lankan online shopper wallet, though with less health/wellness category depth.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat1 record

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/healthnetlk

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Healthnet