Usono

What Usono does

Usono B.V. is a Dutch medtech company founded in 2016 in Eindhoven that designs, manufactures, and sells wearable ultrasound probe fixation devices used to enable continuous, hands-free imaging of patients and athletes in motion. Its core product family — ProbeFix Dynamic, ProbeFix Dynamic T, and ProbeFix Cardiac — consists of CE-marked mechanical holders that secure ultrasound transducers from more than a dozen OEMs (including Philips, GE, Canon, Clarius, Esaote, Samsung, SonoScape, Butterfly, Telemed, and Verasonics) to the body, allowing clinicians to capture dynamic musculoskeletal and cardiac images during exercise, rehabilitation, and stress testing. The company also distributes Telemed ultrasound systems to research customers and offers custom-engineered probe adapters for specialized applications such as ESA parabolic flight muscle studies and motion-capture integration.

The company generates revenue primarily through hardware sales of its ProbeFix product line via a hybrid distribution model: direct enterprise sales in the Netherlands paired with regional distributors and OEM partnerships across the UK (TRB Chemedica), Nordic region (Mermaid Medical), Poland (MDS Cardio), Italy/Esaote, Australia/New Zealand (Anaeron), and North America (Acertara Acoustic Labs). Secondary revenue streams include custom engineering services for research institutions and resale of ultrasound systems. Customers span professional football clubs (Torino FC, RCD Espanyol, Villarreal, PSV Vrouwen, FC Necaxa), university research programs (Maastricht University, KU Leuven, TU Eindhoven, Mayo Clinic), and hospitals (UMC Utrecht, Catharina Hospital, Máxima Medical Center, Rijnstate, Erasmus MC, Amsterdam UMC). Go-to-market is multi-channel, combining clinical KOL engagement, conference presence (Isokinetic, BASEM, Aspetar, EuroEcho, German Cardiology Congress), educational webinars with SonoSkills, and a high-profile sports ambassador program anchored by football journalist Fabrizio Romano.

Usono operates as a private company within Medacc Holding B.V., has approximately 1-10 employees with an actively expanding leadership team (CFO, CMO, Q&R Director, Commercial Director), and has raised modest disclosed capital including a 2018 MSB de Medici investment, EISMEA grants, and a 2024 Rabo Innovation Loan. Its strategic direction signals a shift from a research-anchored product into a scaled clinical-commercial business, supported by geographic expansion into the UK and intensified sports-medicine channel build-out.

Name

Usono

Legal name

Usono B.V.

Website

https://usono.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Usono B.V. is a Dutch medtech company that designs and sells CE-marked wearable ultrasound probe fixation devices — ProbeFix Dynamic, Dynamic T, and Cardiac — enabling hands-free dynamic imaging for sports medicine, cardiology, and academic research customers across more than 20 countries.

Ownership category

akta.pro rank

Product category

Medical Devices — Ultrasound Imaging Accessories

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Ultrasound & Echography Systems (HLAHABAD)

Keywords

• Ultrasound probe fixation
• Medical imaging devices
• Musculoskeletal ultrasound
• Dynamic ultrasound imaging
• Stress echocardiography equipment

Headquarters

HQ city

Eindhoven

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. ProbeFix Product Sales: Sale of ProbeFix probe holder hardware products including ProbeFix Dynamic, ProbeFix Cardiac, and ProbeFix Dynamic T. Revenue from direct sales and distributor channel sales of medical device hardware.
2. Custom Solutions & Engineering Services: Custom probe fixation device engineering and development services for research institutions and specialized clinical applications. Includes custom 3D-printed or designed probe adapters and specialized configurations.
3. Ultrasound System Distribution: Distribution of Telemed ultrasound devices and potentially other manufacturers' systems to research customers globally.

Go-to-market motion4 records

Distribution channels9 records

Marketing channels8 records

Core offering

Usono designs, manufactures, and sells wearable ultrasound probe fixation devices — the ProbeFix product family (ProbeFix Dynamic, ProbeFix Dynamic T, ProbeFix Cardiac) — that secure ultrasound transducers to the body to enable continuous, hands-free, dynamic imaging during patient movement. The company sells these medical device products directly and through regional distributors to hospitals, sports medicine clinics, professional sports clubs, and academic research institutions across more than 20 countries. Usono also distributes Telemed ultrasound research systems and provides custom-engineered probe fixation solutions for specialized research applications.

Product overview

Usono offers a portfolio of probe fixation medical devices that enable hands-free and dynamic ultrasound imaging. The core products include ProbeFix Dynamic (CE-marked for musculoskeletal applications in sports medicine), ProbeFix Dynamic T (research variant for motion capture studies), and ProbeFix Cardiac (for cardiac imaging). The company also distributes Telemed ultrasound devices and provides custom engineering services for bespoke probe holder development. These products work with various compatible ultrasound transducers from manufacturers including Canon, Clarius, GE, Esaote, Philips, Samsung, Butterfly, and Telemed.

Differentiator

Problem solved

Functional benefit

Products and services

• ProbeFix Dynamic CE-marked wearable ultrasound probe holder that secures linear or convex ultrasound transducers to the body, enabling continuous imaging during athlete motion for sports medicine, musculoskeletal, and rehabilitation applications. Compatible with probes from Canon, Clarius, GE, Esaote, Philips, Samsung, Butterfly, SonoScape, Vinno, Alpinion, and others via modular adapters.
• ProbeFix Dynamic T

Quantifiable outcome

• 82% success rate in achieving stable probe position during stress echocardiography
• +3 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

16 partnerships are on record, tiered core, flagship and supporting.

• TRB Chemedica UKcoreChannel Partner/ Reseller/ Distributor · 28 April 2026Distribution partnership for UK market with TRB Chemedica UK, part of TRB Chemedica International (Swiss family-owned healthcare group with 30+ years experience). TRB Chemedica UK specializes in musculoskeletal medicine, sports medicine, orthopaedics, and ultrasound, working with NHS and private healthcare professionals. Partnership includes education, training, and support for integrating dynamic ultrasound into UK clinical practice.
• Pura HealthcoreStrategic or Co-development Partner · 3 March 2026Partnership to advance clinical ultrasound through combined expertise. Both organizations share belief that ultrasound will play increasingly central role in clinical decision-making. Global partnership focused on advancing the future of clinical ultrasound technology and applications.
• SonoSkillscoreGTM or Marketing Partner · 26 February 2026Webinar collaboration featuring Clinical Application Specialist Aukje Brekelmans presenting on dynamic ultrasound techniques. Marc Schmitz (founder of SonoSkills) showcases ProbeFix Dynamic in educational videos about functional scanning. Partnership includes advanced MSK ultrasound eLearning courses with ProbeFix demonstrations.
• Fabrizio RomanoflagshipGTM or Marketing Partner · 5 February 2026Global ambassador partnership with Fabrizio Romano, leading football transfer market journalist, to promote dynamic ultrasound technology. Partnership reflects growing interest from professional clubs in dynamic assessment methods and supports Usono's adoption strategy for personalized rehabilitation solutions. Romano's endorsement reaches millions of athletes and sports professionals globally.
• Enraf NoniussupportingStrategic or Co-development Partner · 12 November 2025Joint workshop hosted on November 12, 2025 demonstrating how ultrasound and therapy complement each other in daily clinical practice. Led by Usono's Clinical Application Specialist and Enraf Nonius team, providing hands-on sessions for healthcare professionals showing practical applications from diagnostics to recovery monitoring.
• Torino FCcoreStrategic or Co-development Partner · 26 July 2023Partnership with Torino Football Club for dynamic ultrasound imaging in professional football. Usono supplies ProbeFix Dynamic Pro for use with Esaote and EagleView ultrasound systems. Collaboration on R&D projects to advance ultrasound technology in sports performance analysis. Medical staff use ProbeFix to optimize training, prevent injuries, and accelerate rehabilitation.
• EsaotesupportingTechnology or Integration · 26 July 2023Italian ultrasound manufacturer partnership for Torino FC collaboration. Esaote ultrasound probes used with ProbeFix Dynamic Pro. Integration partnership enabling use of Esaote systems for dynamic imaging in professional football.
• TelemedcoreChannel Partner/ Reseller/ Distributor · 8 June 2022Distribution agreement appointing Usono as distributor of Telemed ultrasound systems to researchers globally. Companies shared relationship for years before making partnership official. ProbeFix Dynamic developed in collaboration with Amsterdam UMC includes adapter designed for Telemed linear probes.
• Acertara Acoustic LabscoreChannel Partner/ Reseller/ Distributor · 5 March 2021Exclusive joint sales agreement for North America with U.S.-based ultrasound specialist Acertara Acoustic Labs. Acertara hosts Usono's products for ultrasound probe fixation in their product portfolio for North American customers.
• Mermaid MedicalsupportingChannel Partner/ Reseller/ Distributor · 6 July 2018Distribution partnership for Nordic countries (Norway, Sweden, Denmark, Finland) through Mermaid Medical. Active sales efforts in 9 European countries initially.
• MDS CardiosupportingChannel Partner/ Reseller/ Distributor · 6 July 2018Local distributor agreement for ProbeFix sales in Poland. Signed by CEO Benjamin Tchang in Warsaw with ambassador Professor Jaroslaw Kasprzak leveraging European network.
• AnaeronsupportingChannel Partner/ Reseller/ Distributor · 6 July 2018Representative for Australia and New Zealand market. Presented ProbeFix at Australian Sonographers Association conference in Sydney in 2018. Strong demand for ProbeFix Dynamic in Australian market.
• MindraysupportingTechnology or IntegrationMindray Magic Series portable ultrasound machines mentioned in TRB Chemedica UK partnership context. Partnership for ultrasound hardware compatibility with ProbeFix products in UK market.
• GE HealthcaresupportingTechnology or IntegrationCollaboration at conferences and product demonstrations. GE Healthcare integrated with ProbeFix for hands-off echocardiography demonstrations at German Cardiology Congress and EuroEcho-Imaging.
• PhilipssupportingTechnology or IntegrationLongstanding collaboration including marathon study with Philips Lumify, probe compatibility (Philips X5-1 with iRotate, L9-3, Lumify L12-4), and joint demonstrations at conferences. Philips referenced CEO Lucien Engelen's endorsement and support.
• ClariussupportingTechnology or IntegrationCollaboration with Clarius for wireless ultrasound compatibility. Clarius L7HD3, L15HD3, L20HD3 supported on ProbeFix Dynamic. Partnership mentioned in context of TRB Chemedica UK expanding ultrasound portfolio.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Butterfly Network: Maker of handheld, AI-enabled ultrasound probes (iQ3) widely adopted in point-of-care and sports medicine settings. Competes with Usono for the same clinical workflow of accessible, portable ultrasound, though Butterfly owns the probe while Usono adds fixation on top of third-party probes.
• Clarius Mobile Health: Wireless handheld ultrasound scanners used heavily in MSK, sports medicine, and emergency medicine. While Clarius is currently a Usono compatibility partner, both companies target the same clinician base seeking portable, accessible imaging — making them direct substitutes in many workflows.

Broad incumbents

• Echonous (GE HealthCare): Point-of-care ultrasound brand acquired by GE HealthCare targeting emergency medicine, MSK, and bedside imaging. Competes with Usono's clinical use cases at the system level rather than as an accessory, but addresses overlapping clinicians and workflows.
• FUJIFILM Sonosite: Established portable ultrasound manufacturer dominant in emergency medicine, anesthesia, and sports medicine. Competes for the same hospital and clinical budgets as Usono's cardiology and MSK applications, with broader product portfolios.
• Philips Lumify: Philips' portable ultrasound probe line used in point-of-care and sports medicine. While a current Usono compatibility partner, the broader Philips ultrasound portfolio competes for the same clinical imaging budgets and could over time absorb fixation functionality.
• GE HealthCare Vscan Air: GE HealthCare's handheld wireless ultrasound probe family. Competes for the same clinical workflows and budgets in cardiology and point-of-care imaging; also a current Usono compatibility partner whose probe strategy could shift in either direction.
• Esaote: Italian ultrasound specialist with strong presence in MSK, vascular, and sports medicine — direct overlap with Usono's clinical use cases. Currently a Torino FC partnership partner, but competes for the same hospital and clinic imaging spend.

Emerging players

• iRhythm Technologies: Wearable cardiac monitoring company (Zio patch) enabling continuous ambulatory ECG. Operates in Usono's adjacent wearable-monitoring use case for cardiology, addressing the same clinical pain point of hands-free, continuous capture during daily activity.
• AliveCor (KardiaMobile): Consumer and clinical wearable ECG monitor (KardiaMobile) used in cardiology and remote patient monitoring. Adjacent to Usono's wearable monitoring thesis in cardiac care, with overlapping clinician and patient populations.

Others

• Catapult Sports: Athlete performance and monitoring platform widely used by professional sports clubs — including several Usono customers (e.g., Torino FC, PSV). Competes for the same sports-medicine and performance-team budgets, making it a complementary adjacent player in elite sport.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/usono
• Facebookfacebook.com/UsonoNL
• LinkedInlinkedin.com/company/10933890
• Instagraminstagram.com/usono_official

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Usono