Sweeps

What Sweeps does

Layup, Inc. (also referenced as "Sweeps" in firmographic inputs) is a US-based financial technology company that operates a free mobile and web application targeted at legal US sports bettors aged 18 or older. The product connects to users' existing sportsbook accounts at DraftKings, FanDuel, and BetMGM via read-only integrations, aggregates bets and balances across books, and automatically transfers user-defined amounts of money into an FDIC-insured custodial wallet held at nbkc bank (with up to $250,000 of pass-through FDIC insurance per depositor via a ModernFi deposit network). The app is restricted in Arkansas and Georgia and is built around the thesis that sports-betting profits should be "pulled off the table" automatically rather than re-wagered.

The product follows a platform-plus-modules architecture. The BetSave engine moves money whenever the user bets, wins, or withdraws, with a 10% bonus reward on every BetSave deposit. The Bankroll & Unit Management module recommends unit sizing as a percentage of bankroll (e.g., Moderate at 2%), the Tax Calculator estimates annual gambling tax position including gross winnings reportable to the IRS and deductible losses, and the Savings Rewards (Sweepstakes) program runs daily draws where prize eligibility scales with the user's saved balance, subject to state-specific caps ($5,000 in NY/FL; $500 in RI). A separate "Matched" sub-brand is exposed at matched.layup.money as a sibling product surface.

The business model is not publicly disclosed. The app is free to download with no visible subscription, transaction, or interest-spread fee; banking is outsourced to nbkc, and the company has signaled B2B intent via a "For Sportsbooks" partner page and a [email protected] contact. Distribution is purely direct-to-consumer through the Apple App Store, Google Play, and the layup.money website, supported by organic/PR coverage (CNBC TV18, citybiz, PYMNTS, AlleyWatch, Casino.org). The company has 1-10 employees, was founded in 2022, and has raised approximately $1.1M cumulatively ($100K from ERA in June 2022 and $1M reported by PYMNTS in 2024); no revenue is disclosed.

Name

Sweeps

Legal name

Layup, Inc

Website

https://sweeps.fyi

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Layup is a US mobile fintech app for legal sports bettors that aggregates DraftKings, FanDuel, and BetMGM accounts via read-only connections, automates transfers into an FDIC-insured wallet at nbkc bank, and runs prize-linked savings sweepstakes.

Ownership category

akta.pro rank

Product category

Sports Betting Personal Finance

NAICS

Gambling Industries (7132), Other Gambling Industries (713290)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Digital Lottery & iLottery Platforms (Web/App) (MPAEAFAD)

Keywords

• Sports betting savings
• Prize-linked savings
• Sportsbook aggregation
• Automated savings rules
• Gambling tax tools

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Not publicly disclosed: The website does not disclose a specific monetization model. The product is positioned as free to download, with funds held at partner bank nbkc (FDIC). No subscription fee, transaction fee, or interest mechanism is described in the source content.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Sweeps operates a mobile and web financial technology application (branded Layup) that links users' sportsbook accounts (DraftKings, FanDuel, BetMGM, and others) via read-only integrations, applies user-configured automated savings rules (BetSave) that move money off the table on every bet, win, or withdrawal, and runs prize-linked daily sweepstakes draws on saved balances held in an FDIC-insured omnibus custodial wallet at nbkc bank. The product also surfaces bankroll-based unit sizing guidance and an in-app gambling tax estimator (annual effective gambling tax, IRS-reportable gross winnings, and potentially deductible total losses).

Product overview

Layup is a single unified mobile/web product from Layup, Inc. with a platform-plus-modules architecture. The core Layup app links users' sportsbook accounts (DraftKings, FanDuel, BetMGM, etc.) via read-only connections and applies user-defined rules through the BetSave module to automatically move profits into a FDIC-insured custodial wallet at nbkc bank. Built around the core app are several modules and sub-surfaces: the BetSave savings rule engine, a Bankroll & Unit Management module, a Tax Calculator, and the Savings Rewards (Sweepstakes) daily-draw program. Matched is exposed as a sibling sub-brand destination (matched.layup.money), and the overall offering is positioned as "the strategy layer for sports bettors."

Differentiator

Problem solved

Functional benefit

Products and services

• Layup mobile and web app Core consumer mobile and web fintech product distributed by Sweeps/Layup, Inc. that links users' sportsbook accounts via read-only integrations to DraftKings, FanDuel, BetMGM and others, applies automated BetSave savings rules on every bet, win, or withdrawal, and runs Savings Rewards daily sweepstakes draws. User balances are held in an FDIC-insured custodial wallet at nbkc bank with up to $250,000 pass-through insurance per depositor through a ModernFi deposit network. Includes bankroll-based unit sizing and a built-in gambling tax estimator.
• Matched Separate Sweeps/Layup-branded sub-brand web destination accessible at matched.layup.money and linked from the primary navigation; positioned as a sibling product surface to the main Layup app.

Quantifiable outcome

• 10,000+ active bettors using Layup
• +4 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Four partnerships are on record, tiered flagship and core.

• DraftKingsflagshipTechnology or IntegrationIntegrated sportsbook whose bets and balances are synced into Layup via a read-only connection. DraftKings is one of three named sportsbook integrations in the "Your Sportsbooks" product surface and is the highest-balance book on the illustrative user account shown ($342.10).
• FanDuelflagshipTechnology or IntegrationIntegrated sportsbook whose bets and balances are synced into Layup via a read-only connection. FanDuel is one of the three named sportsbook integrations and on the illustrative account shows 312 bets synced and a balance of $128.50.
• BetMGMflagshipTechnology or IntegrationIntegrated sportsbook whose bets and balances are synced into Layup via a read-only connection. BetMGM is one of the three named sportsbook integrations and on the illustrative account shows 156 bets synced and a balance of $75.00.
• ModernFi (nbkc bank deposit network)coreTechnology or IntegrationProvides a deposit network service used by nbkc bank to sweep Layup Wallet balances across multiple FDIC-insured depository institutions, supporting pass-through FDIC insurance up to $250,000 per depositor. ModernFi is referenced via the public list of network banks at modernfi.com/nbkcbanklist.

Scale indicators8 records

Recent moves2 records

Expansion highlights5 records

Emerging players

• Fliff: Fliff is a social sportsbook that uses sweepstakes-style virtual currency mechanics in many US states where real-money OSBs are restricted. It is comparable to Layup as another consumer product built around sweepstakes/prize rules serving US sports-betting-curious users.
• Unabated: Unabated provides professional-grade sports betting tools, including odds tracking and bet syncing across sportsbooks. It overlaps with Layup's bet aggregation and bankroll-management modules for serious US bettors.
• PrizePool: PrizePool is a prize-linked savings platform offering users chances to win cash prizes by saving. It is an emerging player in the same prize-linked savings category Layup competes in, though without Layup's sportsbook-aggregation layer.

Broad incumbents

• DraftKings: DraftKings is one of the two largest US online sportsbooks and a flagship integration partner of Layup. It is a broad incumbent: any first-party "save winnings" or responsible-gaming savings feature from DraftKings would directly threaten Layup's value proposition.
• Jackpocket: Jackpocket is the leading US digital lottery courier app, letting users buy official state lottery tickets via mobile. It shares Layup's mobile-first, prize-driven consumer engagement model and operates in adjacent state-regulated prize mechanics.
• Action Network: Action Network is a sports betting media, data, and analytics platform with tracking and odds tools. It targets the same US sports-bettor persona as Layup and competes for the same users' wallets of time and data.
• FanDuel: FanDuel is the other dominant US OSB and another flagship Layup integration. It is a broad incumbent comparable both as a data source for Layup and as a potential future competitor building in-house player-retention tooling.

Direct peers

• Pikkit: Pikkit is a sports betting tracking and social app that aggregates bets across sportsbooks for users. It overlaps with Layup's read-only multi-sportsbook aggregation and bet-tracking functionality, though it does not offer a savings wallet.
• Plink: Plink is a mobile app that rounds up purchases and combines the savings with prize draws. Like Layup, it overlays a prize-linked rewards mechanic on top of consumer savings, making it a closely comparable consumer fintech / sweepstakes hybrid.
• Long Game: Long Game is a prize-linked savings app that rewards users who save regularly with chances to win cash and prizes. It is the closest direct peer to Layup because both combine automated savings behavior with a sweepstakes/rewards mechanic, differentiating from standard neobanks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sweeps