Aston Martin F1 Team

What Aston Martin F1 Team does

Aston Martin Aramco Formula One Team (legal entity AMR GP Limited) is a privately held Formula One racing constructor that returned to the FIA F1 World Championship in 2021 after a 61-year absence, having previously competed in 1959-1960 under the Aston Martin Lagonda brand. The team is owned under the controlling stake of Executive Chairman Lawrence Stroll and operates from the AMR Technology Campus in Silverstone, UK, with a secondary office at Aston Martin Lagonda's Gaydon headquarters. Current drivers are Fernando Alonso and Lance Stroll, with Adrian Newey serving as Managing Technical Partner & Team Principal and Andy Cowell as Group CEO.

The core technology platform is the F1 car itself, prepared for the 2026 regulation reset with fully active front and rear aerodynamics, the first in-house gearbox and hydraulics system developed at Silverstone since 2004, the Honda RA626H 1.6L V6 turbo hybrid power unit, regenerative braking capable of harvesting 8.5 MJ per lap, and Aramco's ProForce+ 100% sustainable fuel. Adjacent products include the Aston Martin Aramco Esports Team (F1 Sim Racing World Championship), the Driver Academy, the I / AM fan membership program with I / AM DROPS limited collaborations, the AMR Network technology partner platform, the wholly-owned engineering services subsidiary Aston Martin Performance Technologies (AMPT), and the Make A Mark ESG initiative.

The revenue model is anchored by multi-tier corporate sponsorships (Title Partner Aramco, Principal Partner Maaden, Technical Partner Honda, AI Cloud Partners CoreWeave and Cohere, and 30+ Official Partners across technology, automotive, and lifestyle sectors) plus F1 commercial rights and prize money distributed by championship position, with secondary contribution from merchandise sales through shop.astonmartinf1.com, licensing, and digital/esports content. The customer base is split between enterprise sponsors seeking brand association with the Aston Martin luxury marque and a global fan community engaged through I / AM membership and 22 annual Grand Prix events.

Name

Aston Martin F1 Team

Legal name

AMR GP Limited

Website

https://www.astonmartinf1.com

Company type

Private

Founded year

1922

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Aston Martin F1 Team is a privately held Formula One racing constructor competing in the FIA World Championship, returning to F1 in 2021 and operating from the AMR Technology Campus in Silverstone, UK. It serves global fans via the I/AM membership program and corporate sponsors across technology, automotive, and lifestyle sectors.

Ownership category

akta.pro rank

Product category

Motorsport / Formula One Racing

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Motorsports Teams (F1, NASCAR, IndyCar, Rally, MotoGP, etc.) (MPAKABAB)

akta.pro secondary industries

Motorsports Fan Engagement & Membership Programs (Series/Team-Owned) (MPAKAGAI), Motorsports & Racing Experiences (THAJAFAF), Motorsports Teams & Entrants (Factory & Independent) (MPAKAGAB)

Keywords

• Formula One racing
• Motorsport sponsorship
• Race team merchandise
• Fan membership program
• Motorsport engineering

Headquarters

HQ city

Silverstone

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Sponsorship and Partnership Revenue: The team generates revenue through multi-tiered sponsorship arrangements including a Title Partner (Aramco), Principal Partner (Maaden), Technical Partner (Honda), AI Cloud Partner (CoreWeave), and numerous official partners across technology, automotive, lifestyle, and financial sectors. Partners receive branding on the car, team apparel, event activations, and hospitality.
2. Formula One Prize Money and Commercial Rights: Revenue from Formula One Management's commercial rights pool, distributed based on championship finishing positions. Additional income from promotional activities tied to the global F1 calendar.
3. Merchandise and Licensing: Sale of official team merchandise through the online store (shop.astonmartinf1.com) including replica team kit, apparel, accessories, and limited-edition collaborations. I / AM membership offers 10% discount on first orders.
4. Esports and Digital Content: The Aston Martin Aramco Esports Team competes in the F1 Sim Racing World Championship, generating revenue through esports sponsorship and digital content partnerships.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Aston Martin F1 Team competes in the FIA Formula One World Championship, designing, building, and racing its own Formula One cars. The team generates revenue through corporate sponsorship and partnerships, official merchandise sales, fan engagement via the I/AM membership program, and technology development at the AMR Technology Campus. It also operates an esports team, a driver academy, and the I/AM THREE SIXTY fan experience platform.

Product overview

Aston Martin Aramco Formula One Team is a Formula 1 racing team that operates as a multi-faceted motorsport organization. The core product is the Formula One racing team competing in the FIA F1 World Championship. Supporting the racing operation are several interconnected programs: the I / AM fan membership club (including I / AM THREE SIXTY engagement program), the Aston Martin Aramco Esports Team competing in the F1 Sim Racing World Championship, the Driver Academy for developing next-generation racing talent, the AMR Network connecting technology partners, and the Make A Mark ESG initiative. The team's activities are supported by the state-of-the-art AMR Technology Campus in Silverstone, UK.

Differentiator

Problem solved

Functional benefit

Brands

• I / AM: A fan membership club providing exclusive access, content, and experiences for Aston Martin F1 supporters
• AMR Technology Campus
• Aston Martin Aramco Driver Academy

Products and services

• Aston Martin Aramco Formula One Team The team's core offering: competing in the FIA Formula One World Championship with the AMR25 race car, providing brand association, hospitality, and technology exposure to corporate sponsors and partners.
• I / AM Membership Free official fan membership program providing exclusive content, behind-the-scenes access, competitions, and race-day perks to Aston Martin F1 fans worldwide.
• Aston Martin Aramco Esports Team Official esports team competing in Formula One esports competitions, enabling digital fan engagement and gaming partnerships.
• Aston Martin Aramco Driver Academy Driver development program that identifies, trains, and progresses young racing talent toward Formula One.
• I / AM THREE SIXTY Immersive 360-degree fan experience platform offering behind-the-scenes content, virtual access, and interactive insights into the team's operations.
• Official Aston Martin F1 Merchandise Official team apparel, driver wear, accessories, and lifestyle products sold through the Aston Martin F1 online store, with licensing partnerships expanding product reach.

Quantifiable outcome

• 2023 season: 280 points and 8 podiums - highest-ever team tally
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

35 partnerships are on record, tiered flagship, core and minor.

• AramcoflagshipStrategic or Co-development PartnerTitle Partner and global integrated energy and chemicals company. Aramco provides exclusive 100% sustainable fuel (ProForce+) for the team's F1 operations and serves as the primary naming partner (Aston Martin Aramco Formula One Team). The partnership includes joint STEM initiatives like Generation 3 program and collaborations with Silverstone Museum.
• MaadencoreStrategic or Co-development PartnerPrincipal Partner and sustainable mining champion with global presence. Maaden collaborates on content series like 'Driven to Greatness' featuring driver challenges and has activated helmet takeovers at races.
• HondaflagshipTechnology or IntegrationTechnical Partner and works power unit supplier. Develops and supplies the Honda RA626H 1.6L V6 turbocharged power unit with hybrid energy recovery system for 2026 season. Partnership celebrated at Tokyo launch event in January 2026.
• CoreWeavecoreTechnology or IntegrationAI Cloud Partner providing cutting-edge AI infrastructure and software to power the team's computational requirements including simulation and aerodynamic development.
• CoherecoreTechnology or IntegrationAI Cloud Partner providing enterprise AI capabilities. Cohere contributes to the AMR Network Technology Forum discussions on AI ecosystems and data processing for F1 telemetry.
• CognizantcoreTechnology or IntegrationOfficial Partner providing technology services. Cognizant participates in AMR Network forum and contributes to media discussions on AI and digital transformation for the team.
• ValvolinecoreTechnology or IntegrationOfficial Lubricant Partner supplying leading-edge lubricants including transmission fluid, engine oil, brake fluid, and coolant for the 2026 F1 car to aid performance and reliability.
• PirellicoreTechnology or IntegrationOfficial Tyre Supplier providing P Zero tyres for all race events. Sole supplier for F1 as per championship regulations.
• PUMAcoreGTM or Marketing PartnerOfficial Partner and team kit supplier providing driver race suits, team apparel, and fan merchandise. Supplier of 'Velvet Collection' fanwear line.
• BreitlingminorGTM or Marketing PartnerTiming partner providing official timepieces and timing-related branding presence at race events.
• GlenfiddichminorGTM or Marketing PartnerOfficial Partner and whisky brand that hosts I / AM After Hours events such as the New York season launch event with Glenfiddich.
• BOSSminorGTM or Marketing PartnerOfficial Partner providing team apparel and lifestyle clothing for non-racing activities.
• CelsiusminorGTM or Marketing PartnerOfficial Partner and beverage brand that hosts Run Club events at Grand Prix weekends (e.g., Miami GP). Partnership focused on active lifestyle positioning.
• CoinbaseminorGTM or Marketing PartnerOfficial Partner and cryptocurrency exchange platform.
• ServiceNowcoreTechnology or IntegrationOfficial Partner providing workflow automation and digital transformation services. ServiceNow participates in AMR Network Technology Forum discussions on operational excellence.
• ZscalercoreTechnology or IntegrationOfficial Partner and cloud security provider. Zscaler contributes to AMR Network Technology Forum discussions on enterprise security and AI ecosystems.
• ArmcoreTechnology or IntegrationOfficial Partner and chip architecture company participating in AMR Network Technology Forum discussions on computing and AI applications.
• Eight SleepminorGTM or Marketing PartnerOfficial Partner and smart sleep technology company contributing to athlete performance and recovery focus.
• CognitioncoreTechnology or IntegrationOfficial Partner providing AI engineering solutions. Featured in AMR Network Portraits series discussing the engineering mindset connecting their world to F1.
• JCBminorGTM or Marketing PartnerOfficial Partner and construction equipment manufacturer.
• CoinpaymentsminorGTM or Marketing PartnerOfficial Partner and cryptocurrency payment processing platform.
• PepperstoneminorGTM or Marketing PartnerOfficial Partner and online trading platform.
• Velocity BlackminorGTM or Marketing PartnerOfficial Partner and luxury membership club.
• ElemisminorGTM or Marketing PartnerOfficial Partner and skincare brand.
• Krown ProduceminorGTM or Marketing PartnerOfficial Partner and produce company. Collaborated with Lance Stroll on special-edition helmet for Canadian Grand Prix.
• Atlas AirminorGTM or Marketing PartnerOfficial Partner and air freight company. Activated partnership through Miami Dolphins collaboration with Lance Stroll.
• PublicminorGTM or Marketing PartnerOfficial Partner and investing platform.
• TikTokminorGTM or Marketing PartnerOfficial Partner and social media platform with content collaboration including Lance Stroll's channel.
• Financial TimesminorGTM or Marketing PartnerOfficial Partner and media outlet providing content and thought leadership coverage.
• Regent Seven Seas CruisesminorGTM or Marketing PartnerOfficial Partner and luxury cruise line.
• Morrison FoersterminorImplementation/ SI/ Consulting PartnerOfficial Partner and law firm providing legal services.
• OakleyminorGTM or Marketing PartnerOfficial Partner and eyewear brand.
• AquameminorGTM or Marketing PartnerOfficial Partner and water brand.
• DPK RacingcoreStrategic or Co-development PartnerOfficial team of FA Alonso Kart chassis and strategic partner for the Driver Academy. Partnership leverages Fernando Alonso's karting expertise and DPK's global network to identify and nurture young motorsport talent from the earliest stages.
• The Aleto FoundationminorStrategic or Co-development PartnerPartnership launched in 2023 to provide a leadership programme for young ethnic minority students, supporting the team's Make A Mark ESG initiatives.

Scale indicators5 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Mercedes-AMG Petronas Formula One Team: Works factory team competing in the FIA F1 World Championship with a similar sponsor-stack model (Title Partner Petronas), works engine partner, and global B2B partnership portfolio. Direct on-track competitor with comparable commercial structure.
• Scuderia Ferrari F1 Team: Iconic OEM-affiliated F1 factory team competing for Constructors' championships. Comparable as a luxury-brand-integrated racing operation with deep commercial sponsor and merchandise revenue streams.
• McLaren Racing: Closely comparable private F1 team with a similar partner-driven revenue model (Title Partner OKX/Gulf), works towards championships, and operates its own Technology Campus. Direct on-track competitor and most relevant recent private-market comp.
• Oracle Red Bull Racing: Title-winning F1 factory team with works Honda (now Ford) power unit partnership, multiple tier-one sponsors, and advanced aerodynamics campus. Direct benchmark for the team's championship ambitions.
• BWT Alpine F1 Team: Factory-backed F1 team (Renault Group) competing with a similar mid-pack-to-front-running trajectory and large OEM parent. Comparable scale, sponsorship structure, and technology campus footprint.
• Williams Racing: Privately held F1 team operating from a UK engineering campus, competing in the same Constructors' championship with a similar sponsor-portfolio monetization model. Relevant peer for private-market F1 team economics.
• MoneyGram Haas F1 Team: Privately owned F1 team with a Title Partner naming-rights structure and B2B-focused sponsor portfolio. Comparable as a privately capitalized, technology-partner-driven F1 operation.
• Visa Cash App Racing Bulls (RB F1 Team): F1 sister team to Red Bull Racing, competing in the same Constructors' championship with a tech-startup-influenced sponsor mix (Visa, Cash App). Comparable on track and as a digitally focused F1 commercial model.

Emerging players

• Audi F1 Project (Sauber): Works-factory F1 team transitioning to Audi ownership and works power unit status from 2026. Direct on-track competitor in the same regulatory era as Aston Martin's Honda works partnership.
• Andretti Global: Multi-series motorsport organization pursuing F1 entry with an OEM (Cadillac/GM) partner. Comparable as a private motorsport operator leveraging technology partnerships and a global sponsor ecosystem to expand into top-tier racing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/AstonMartinF1
• YouTubeyoutube.com/AstonMartinF1
• Facebookfacebook.com/AstonMartinF1
• Instagraminstagram.com/astonmartinf1

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aston Martin F1 Team