Adsolut Media
Adsolut Media is a Mumbai-headquartered programmatic AdTech platform founded in 2016 that operates a unified publisher marketplace connecting digital publishers with global DSP and SSP demand, using AI-driven header bidding and yield optimization across display, video, CTV/OTT, native, and audio formats.
- Company typePrivate
- Founded2016
- HeadquartersMumbai, India
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Adsolut Media does
Adsolut Media is an India-based programmatic AdTech company founded in 2016 by Kush Rohra and Aksh Chhetija in Mumbai. It operates a unified publisher-advertiser marketplace that connects digital publishers with global demand sources via integrations with leading DSPs (Google Display & Video 360, Mediamath, Amazon DSP) and SSPs (Google Ad Manager 360, Pubmatic, Vdopia, Smaato, RevX, Sovrn). Its core technology stack includes the Adsolut Bidder header bidding adapter (distributed via Prebid.org and Pubmatic OpenWrap), a real-time analytics platform, an AI-driven yield maximization engine using an impression broadcast mechanism, and the Playstream first-party data platform supporting private marketplace deals.
The company's product surface spans display, video (in-app, outstream, CTV/OTT, Live TV), native, and audio programmatic formats, supplemented by managed ad operations services and ad quality/fraud detection. Revenue is generated primarily through publisher revenue share (marketplace commission), programmatic deal fees across CPM/CPC/CPCV pricing models, and professional services for managed ad operations. Customer segments include publishers of all sizes (ranging from marquee Indian media brands such as Voot, ABP Group, NDTV, News18, and Gaana to regional portals), advertisers buying through integrated DSPs, and DSP/SSP partners accessing the publisher inventory.
Distribution combines a self-serve publisher console (console.adsolut.in) with high-touch managed onboarding, and the company serves publishers across India, MENA, US & Canada, the United Kingdom, and Southeast Asia, with a Vietnam office supporting international operations. The legal entity is Adsolut Media Private Limited, registered in Maharashtra, India, with no disclosed institutional investor participation, no M&A activity, and only a single small funding round on record ($30,000 in June 2024). Compliance posture covers GDPR, CCPA, and COPPA, enabling US and EU advertiser onboarding.
Adsolut Media firmographics
Firmographics- Name
- Adsolut Media
- Legal name
- Adsolut Media Private Limited
- Website
- https://adsolut.in
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Adsolut Media is a Mumbai-headquartered programmatic AdTech platform founded in 2016 that operates a unified publisher marketplace connecting digital publishers with global DSP and SSP demand, using AI-driven header bidding and yield optimization across display, video, CTV/OTT, native, and audio formats.
- Ownership category
- akta.pro rank
Adsolut Media industry classification
Industry- Product category
- Programmatic Advertising Platform
- NAICS
- Other Services Related to Advertising (541890)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Programmatic Display & Video (DSP/RTB) (BPAFACAC)
- akta.pro secondary industries
- Programmatic Display & Retargeting (DSP) (MPAAACAE), Marketing Technology, AdTech & MarTech Services (BPAFAAAN)
Keywords
Where Adsolut Media is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices3 records
Markets served
Adsolut Media business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Publisher Revenue Share: Adsolut generates revenue by sharing advertising revenue with publishers. The platform enables publishers to monetize their inventory through various ad formats and accesses global demand sources.
- Programmatic Deals: Revenue generated from programmatic ad campaigns including IO-based campaigns, open auction, and private marketplace deals. Supports CPM, CPC, CPCV pricing models.
- Managed Ad Operations Services: Ad operation specialists provide optimizing solutions to publisher partners, enabling them to maintain healthy yield on their properties.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels2 records
Adsolut Media product offering
Product offeringCore offering
Adsolut Media operates a unified programmatic advertising marketplace that connects digital publishers with global demand sources (DSPs, SSPs, ad exchanges, and trading desks). The platform uses AI-driven optimization and an impression broadcast mechanism to monetize publisher inventory across display, video, native, audio, CTV/OTT, and header bidding formats, while advertisers access premium inventory through PMPs, IO-based campaigns, and open auctions. Publishers integrate via a proprietary API and a self-serve console, with managed ad operations and real-time analytics offered as supporting services.
Product overview
Adsolut Media is an India-based AdTech platform offering a unified intelligent advertising ecosystem with multiple integrated products and modules. The core platform consists of Adsolut Bidder (header bidding adapter), Analytics (real-time reporting), Yield Maximization (AI-driven optimization), Ad Quality (fraud detection), Premium Demand Partners, Private Marketplace, and CTV/OTT monetization. Supporting modules include Managed Ad Operations, Expert Support, and various programmatic campaign types (Programmatic Deals, IO Based, Open Auction, Fully Managed Header Bidding). The platform integrates with leading DSPs (Display & Video 360, Mediamath, Amazon DSP) and SSPs (Google Ad Manager 360, Pubmatic, Smaato, RevX, Sovrn) through Prebid.org, enabling publishers to monetize across display, video, native, audio, and connected TV formats with AI-powered yield optimization and real-time analytics.
Differentiator
Problem solved
Functional benefit
Brands
- Adsolut Bidder: Prebid adapter for display and video environments, available on Prebid.org and Pubmatic OpenWrap
- AdsolutIntellect
- Playstream
Products and services
- Adsolut Bidder Header bidding adapter compatible with Display and Video environments; available on Prebid.org and through Pubmatic OpenWrap to maximize revenue from each ad request through competitive bidding.
- Analytics Real-time reporting platform that tracks data at a granular level with multiple data points displayed graphically for easy statistics understanding.
- Yield Maximization AI-driven platform using real-time intelligence to detect highest performing advertisers on each request, using an impression broadcast mechanism instead of traditional waterfall setup to deliver high CPMs and fill rates.
- Ad Quality Non-intrusive high quality ads using stringent measures; automated detection and blocking of fraudulent and malicious ads in real-time, with publisher controls to block undesirable advertisers and content categories.
- Private Marketplace Inventory packages and deal enablement opening larger inventory packages to multiple agencies, resulting in higher ad engagements and premium brand enablement.
- CTV and OTT Connected TV and OTT monetization platform reaching highly engaged audiences; connects multiple demand from a single tag with global demand, high CPM, smooth player integration and cross-device support.
- Managed Ad Operation Ad operation specialists available at all times to provide optimization solutions to publisher partners, enabling them to maintain healthy yield on their property.
- Playstream First party data platform offering unique inventory access; advertisers can buy through PMPs and private deals across multiple screens, with access to a dedicated in-app advertisers pool.
- Programmatic Deals Inventory available on leading DSPs and SSPs with access to Playstream First Party data and integrated DMP connections for programmatic ad campaigns.
- IO Based Ad Campaigns Media buying on CPM, CPC, and CPCV models with third party trackers accepted, real-time analytics and demographic/GEO targeting.
- Open Auction Enables DSPs to exchange for buying as per targeting requirements.
- Fully Managed Header Bidding Platform End-to-end support on a managed platform combining programmatic display with unique search demand from Yahoo! Bing Network, server-side tech, and third party partner integration.
Quantifiable outcome
- 100% fill rate for display inventory
- +1 more outcomes
Companies that use Adsolut Media
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
Adsolut Media technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability5 records
Feature6 records
Adsolut Media partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- GooglecoreGoogle is listed as a trusted partner and advertiser on the Adsolut platform. Their logo appears in the Partners that trust Adsolut section. Google Ad Manager 360 (AdX) integration available through SSP partnerships.
- PubmaticcorePubmatic is listed as a partner with OpenWrap integration available. Pubmatic OpenWrap integration enables seamless header bidding implementation.
- XandrcoreXandr is listed as a partner providing demand to the Adsolut platform. As a demand source, they help enable access to premium advertisers.
- AmazoncoreAmazon DSP integration available. Amazon is listed as both an advertiser partner and technology integration partner.
- OutbraincoreOutbrain is listed as a partner providing video demand to the platform. Known for content recommendation and native advertising solutions.
- RevXcoreRevX is an SSP partner integrated with the platform providing access to their exchange and demand sources.
- SmaatocoreSmaato SSP integration available on the platform. Provides mobile and in-app advertising inventory access.
- SovrncoreSovrn SSP partner integrated with the platform providing access to their advertising exchange.
- VdopiacoreVdopia SSP integration available. Known for video advertising solutions and programmatic platform.
- Index ExchangecoreIndex Exchange is listed as a partner SSP providing programmatic advertising exchange services.
- FraudlogixcoreFraudlogix is listed as a partner providing fraud detection and brand safety solutions for ad campaigns.
- altBalajiminoraltBalaji is listed as a partner publisher on the platform, providing content inventory for monetization.
- Eros NowminorEros Now is listed as a partner publisher providing OTT content inventory for monetization through the platform.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Adsolut Media competitors and assessment
Company assessmentDirect peers
- PubMatic: Global SSP with header bidding wrapper (OpenWrap), programmatic auction infrastructure, and premium demand integrations. Directly comparable as a publisher-side programmatic monetization platform serving similar demand sources and offering similar auction mechanics.
- Magnite (formerly Rubicon Project): Independent sell-side advertising platform focused on programmatic header bidding, CTV/OTT monetization, and omnichannel ad serving. Direct competitor in publisher monetization with overlapping formats and demand-side integrations.
- Sovrn: SSP and programmatic exchange with header bidding solutions and publisher monetization tools. Listed as a partner of Adsolut and competes in the same publisher-side programmatic space with similar auction and yield management capabilities.
- Index Exchange: Global independent ad exchange providing programmatic supply-side infrastructure and header bidding integrations. Direct competitor in supply-path optimization and publisher yield management.
- Smaato: Mobile-first SSP with in-app, header bidding, and programmatic monetization capabilities. Listed as Adsolut's partner and directly comparable in mobile/in-app video inventory and demand integrations.
- Xandr (Microsoft): Programmatic platform offering SSP and curation capabilities within Microsoft Advertising. Listed as a partner of Adsolut and competes in supply-side monetization, particularly for premium demand curation.
- Vdopia: Video-focused programmatic SSP with in-app video, outstream, and CTV monetization capabilities. Listed as Adsolut's partner and a direct competitor in video ad formats and demand integration.
- RevX: Programmatic monetization platform focused on app developers and publishers, with header bidding and demand optimization. Listed as Adsolut's partner and serves a comparable publisher-side programmatic role.
- Outbrain: Native advertising and content discovery platform providing monetization solutions to publishers. Listed as Adsolut's partner and competes in native ad formats and content-driven monetization.
Broad incumbents
- Google Ad Manager (AdX): Google's dominant ad exchange and ad server with header bidding wrapper (GPT/EB), real-time auctions, and demand connectivity across DV360. Operates broadly in programmatic and represents both an integration partner and a powerful incumbent competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Adsolut Media social profiles
Digital presenceAdsolut Media compliance and trust
Trust signalCompliance4 records
Adsolut Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Adsolut Media leadership team
Management profileNumber of profiles
Profiles2 records
Adsolut Media funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Adsolut Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Adsolut Media
What does Adsolut Media do?
Adsolut Media operates a unified programmatic advertising marketplace that connects digital publishers with global demand sources (DSPs, SSPs, ad exchanges, and trading desks). The platform uses AI-driven optimization and an impression broadcast mechanism to monetize publisher inventory across display, video, native, audio, CTV/OTT, and header bidding formats, while advertisers access premium inventory through PMPs, IO-based campaigns, and open auctions. Publishers integrate via a proprietary API and a self-serve console, with managed ad operations and real-time analytics offered as supporting services.
Is Adsolut Media a public or private company?
Adsolut Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Adsolut Media founded?
Adsolut Media was founded in 2016. It employs 11 to 50 people.
Where is Adsolut Media based?
Adsolut Media is headquartered in Mumbai, India, in the Asia region.
How does Adsolut Media make money?
Three revenue lines are on record. Publisher Revenue Share is the primary driver. The others are programmatic Deals and managed Ad Operations Services.
Who are Adsolut Media's main competitors?
Direct peers on record are PubMatic, Magnite (formerly Rubicon Project), Sovrn, Index Exchange, Smaato, Xandr (Microsoft), Vdopia, RevX and Outbrain. Google Ad Manager (AdX) is listed as a broad incumbent.
Does Adsolut Media have an API?
Yes. Adsolut operates a proprietary application programming interface (API) through which publishers connect to the platform. Publishers are required to connect to Adsolut via this API. The API is used for transmitting advertising creatives, tracking data, ad tags, and other relevant information for ad serving. SDK or client library language not specified. Developer documentation is at adsolut.in/terms-of-service.
What industry is Adsolut Media in?
Adsolut Media's product category is Programmatic Advertising Platform. Its primary akta.pro industry code is BPAFACAC, Programmatic Display & Video (DSP/RTB), with a secondary code of MPAAACAE, Programmatic Display & Retargeting (DSP). Its NAICS code is 541890 and its SIC code is 7310.