Khel Now

What Khel Now does

Khel Now is a digital sports media platform founded in 2015 that provides real-time cricket scores, multi-sport news coverage, fantasy tips, and match analysis to a global audience of sports enthusiasts. Its core product is a web-based content hub at khelnow.com covering cricket, football (including dedicated FIFA World Cup 2026 coverage), WWE wrestling, kabaddi, badminton, basketball, tennis, hockey, motorsports, UFC, MMA, and other disciplines, supported by native iOS and Android mobile applications, an English and Hindi bilingual editorial surface, and a YouTube channel (Khel Now TV) producing match watchalongs and analysis video. The underlying technology is a standard content publishing platform with live score pages, player and tournament statistic archives, and SEO-optimized article templates, without any disclosed proprietary AI or ML components.

The company is incorporated as Agnificent Platform Technologies Pte. Ltd., a Singapore-registered private limited company, and operates editorial and commercial functions from New Delhi, India, with a headcount in the 51-100 range. Its go-to-market is product-led and digital-first: organic SEO, social media (X/Twitter), YouTube, and app-store distribution acquire users without a paywall. Revenue is generated almost exclusively through digital advertising, including display banners and sponsored content on the website; no subscription or premium tier is offered, and no enterprise customers, partnerships, or named advertisers are disclosed. Total disclosed equity funding to date is approximately $850,000 across two early-stage rounds in 2016-2017 (Anglian Omega Network and Indochine International), making the company a small, self-funded-style digital media operator with limited disclosed financial momentum despite active content operations.

Name

Khel Now

Legal name

Agnificent Platform Technologies Pte. Ltd.

Website

https://khelnow.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Khel Now is a digital sports media platform that delivers real-time cricket scores, multi-sport news, fantasy tips, and match analysis to sports enthusiasts worldwide via its website, iOS and Android apps, a Hindi edition, and a YouTube channel.

Ownership category

akta.pro rank

Product category

Sports Media and Digital Content

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

akta.pro primary industry

Generalist Live Streaming Platforms (Multi-Category) (MPACACAA)

akta.pro secondary industry

B2B Sports Digital Syndication & White-Label Streaming Services (MPAKAOAJ)

Keywords

• Sports news
• Live cricket scores
• Sports media platform
• Fantasy sports tips
• Multi-sport coverage

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Digital Advertising: The primary revenue model appears to be advertising-supported free content. The website displays advertisements including banner ads and sponsored content. The platform attracts high traffic through sports news, live scores, and match coverage, monetizing through display advertising and potentially native/sponsored content partnerships.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Khel Now is a digital sports media platform that delivers real-time live cricket scores with ball-by-ball commentary, breaking sports news, match schedules, player statistics, and fantasy sports tips across cricket, football (including FIFA World Cup), WWE wrestling, kabaddi, badminton, basketball, and 40+ other sports. Content is distributed through a website, native iOS and Android mobile applications, a bilingual Hindi section, and a YouTube video channel (Khel Now TV). The platform is free to users and monetized through digital advertising.

Product overview

Khel Now is a sports media platform offering a unified news and live score tracking experience across web, mobile apps, and YouTube. The core platform (Khel Now Website/App) provides real-time cricket scores, live match commentary, FIFA World Cup coverage, breaking sports news, and match schedules across 40+ sports. The product portfolio includes the main English platform, Khel Now TV (YouTube channel for video content), Khel Now Hindi (regional language version), and native iOS/Android mobile applications. The platform aggregates sports content including cricket, football, wrestling (WWE), kabaddi (PKL), and various other sports disciplines.

Differentiator

Problem solved

Functional benefit

Products and services

• Khel Now Website Sports news portal and live score tracking platform providing real-time updates on cricket, football, FIFA World Cup, and other sports including wrestling, kabaddi, badminton, basketball, gaming, athletics, tennis, hockey, motorsports, UFC, golf, MMA, and more. Features live cricket scores, match commentary, team/player statistics, breaking news, and match schedules. Targeted at sports enthusiasts globally.
• Khel Now Mobile App (iOS) Native iOS mobile application for accessing live sports news, cricket scores, and sports updates on iPhone. Available on the Apple App Store. Targeted at sports enthusiasts seeking mobile access to real-time match data and sports news.
• Khel Now Mobile App (Android) Native Android mobile application for accessing live sports news, cricket scores, and sports updates. Available on Google Play Store. Targeted at Android users seeking on-the-go access to sports content.
• Khel Now TV YouTube channel featuring sports-related video content including match watchalongs, sports news updates, and gaming content. Includes show titles like 'Sports Passport' and live watchalong streams for major matches. Targeted at sports fans seeking video-based sports discussions and match analysis.
• Khel Now Hindi Hindi language version of the Khel Now sports news platform providing sports news, cricket updates, FIFA World Cup coverage, and fantasy cricket tips in Hindi. Targeted at Hindi-speaking sports enthusiasts in India.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cricbuzz: Cricbuzz is the dominant Indian cricket live-score and news platform owned by Times Internet. It is a direct competitor to Khel Now on cricket content, ball-by-ball commentary, and mobile app engagement, and serves the same sports-fan audience with an advertising-supported model.
• Sportskeeda: Sportskeeda is an India-headquartered multi-sport digital media platform covering cricket, football, WWE, esports, and more. It directly overlaps with Khel Now's product (web + apps), audience (Indian sports fans), and revenue model (digital advertising).
• CricTracker: CricTracker is an Indian cricket-focused digital media site offering news, live scores, fantasy tips, and analysis. It directly competes with Khel Now's cricket vertical for the same sports-fan reader and ad dollar, with a similar SEO-led content model.
• NDTV Sports: NDTV Sports is the sports vertical of India's NDTV news network, providing cricket, football, and multi-sport coverage to a large English-language Indian audience. It competes with Khel Now on editorial sports coverage and digital advertising inventory.
• Insidesport: Insidesport is an Indian sports business and news media platform covering cricket, football, kabaddi, and emerging leagues. It competes with Khel Now on sports news, league business coverage, and audience of Indian sports enthusiasts.

Broad incumbents

• ESPNcricinfo: ESPNcricinfo is the global leader in cricket coverage and is part of the Disney/ESPN ecosystem. It competes directly with Khel Now in cricket news, live scores, and editorial depth, and serves the same English-language Indian cricket audience at a larger scale and brand strength.
• Hindustan Times - Sports: Hindustan Times Sports is the sports section of one of India's largest English news dailies, covering cricket, football, and other sports. It competes with Khel Now for sports news traffic and digital ad revenue within the same Indian audience.
• Times of India - Sports: Times of India Sports is the sports vertical of India's largest English news network (BCCL), covering cricket, football, tennis, and more. It competes with Khel Now on the same English-language Indian sports news audience at significantly larger scale.

Emerging players

• Sportstiger: Sportstiger is an India-focused multi-sport digital platform offering live scores, news, and video content. It is a smaller but directly comparable competitor to Khel Now, targeting the same sports-fan segment with similar content formats.
• FanCode: FanCode (Dream Sports-owned) is an Indian sports content and commerce platform with live scores, news, statistics, and merchandise. It overlaps with Khel Now on live scores and sports content, with stronger monetization through commerce and Dream11 synergies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/khelnow
• Facebookfacebook.com/khelnowfootball
• LinkedInlinkedin.com/company/khel-now

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Khel Now