What Supersonic does

Supersonic is a Brazilian Conversion Rate Optimization (CRO) agency founded in 2013 by Rafael Damasceno and Filipe Reis as the first consultancy in Brazil dedicated exclusively to CRO. The company operates a full-service model covering diagnostics, hypothesis development, interface design, copywriting, A/B testing, and conversion audits, applied to websites, landing pages, and mobile apps. Its core methodology combines digital analytics, user research, technical checkups, and statistically rigorous A/B testing, with supporting services in mobile optimization, personalization, customer retention, and CRO training.

The business serves a diversified client base of more than 100 companies spanning e-commerce, SaaS, B2B, financial services, retail, and media, including named customers such as Samsung, TOTVS, XP Investimentos, Globo, Banco Pan, Banco Inter, Drogaria Araujo, RD Station, ContaAzul, Rock Content, and Samba Tech. Pricing is quote-based, structured as multi-year professional services engagements, with no public pricing disclosures. The company is headquartered in Belo Horizonte (BH-TEC technology park) with a regional office in São Paulo (Distrito Adtech), and operates internationally in the US, Canada, and Europe.

In 2024, Supersonic was acquired by Etus, a technology and marketing holding company, becoming the CRO and Analytics arm within Etus's broader full-funnel Growth services offering. The company maintains a content and thought-leadership presence via the "Ciência da Conversão" blog, the first Portuguese-language CRO publication, with 25,000+ newsletter subscribers and 62+ speaking engagements at major Brazilian marketing and innovation events.

Name

Supersonic

Legal name

Supersonic

Website

https://supersonic.ag

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Supersonic is a Brazilian CRO agency, founded in 2013 and acquired by Etus in 2024, providing full-service conversion rate optimization, A/B testing, mobile optimization, and interface design to over 100 enterprise and mid-market clients across Brazil, the US, Canada, and Europe.

Ownership category

akta.pro rank

Product category

Conversion Rate Optimization Services

SIC

Services-Advertising (7310)

akta.pro primary industry

Conversion Rate Optimization (CRO) & Landing Page Optimization (BPAFACAH)

Keywords

• Conversion rate optimization
• A/B testing services
• E-commerce CRO
• Landing page optimization
• Digital experience optimization

Headquarters

HQ city

Belo Horizonte

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. CRO Professional Services: Full-service CRO consulting engagements including A/B testing programs, landing page design, and conversion audits. Services are delivered as professional services with customized proposals based on client needs and scope.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Supersonic is a full-service Conversion Rate Optimization (CRO) agency that helps businesses increase the percentage of website, landing page, and app visitors who become customers. Its core deliverable is a full-service CRO and A/B Testing Program covering diagnostics, hypothesis development, design, development, and statistically validated testing, with specialized offerings for e-commerce, mobile optimization, personalization, retention, audits, and CRO training.

Product overview

Supersonic is a specialized CRO (Conversion Rate Optimization) agency offering a comprehensive portfolio of services focused on optimizing websites, landing pages, and digital interfaces to increase conversion rates. The core offerings include a full-service CRO Program for E-commerce, a CRO and A/B Testing Program, CRO Audit services, and Page/Site Design services. Supporting tools include an ROI Calculator. The company also provides specialized services such as Mobile Optimization, Personalization, Customer Retention optimization, and CRO Training. All improvements are validated through rigorous A/B testing with high statistical rigor, applying scientific methodologies based on psychology, neuromarketing, and data analytics.

Differentiator

Problem solved

Functional benefit

Products and services

• Programa de CRO para E-commerce (E-commerce CRO Program) Full-service CRO program designed for online retailers, optimizing product pages, checkout flows, mobile experience, and category pages to lift conversion rates and revenue.
• Programa de CRO e Testes A/B (CRO and A/B Testing Program) Comprehensive CRO and A/B testing engagement in which Supersonic partners with client teams to identify opportunities, design variants, and execute statistically rigorous A/B tests that deliver continuous conversion improvements across digital properties.
• Auditoria de CRO (CRO Audit) Diagnostic audit that produces a documented list of issues preventing conversion across a client's digital interfaces, paired with prioritized recommendations for improvement.
• Design de Páginas e Sites (Page and Site Design) Conversion-focused design service for landing pages and full website redesigns, where each interface element is planned using Supersonic's scientific methodology to maximize conversion performance for SMEs through Fortune 500 clients.
• Otimização Mobile (Mobile Optimization) Mobile conversion optimization service using Supersonic's proprietary methodology to lift conversion rates on mobile websites and apps.
• Personalização (Personalization) Personalization service that adapts page content to different user personas to increase conversion rates.
• Retenção de Clientes (Customer Retention Optimization) Retention optimization service that improves customer retention rates and increases Lifetime Value through upsells.
• Treinamento de CRO e Cultura de Experimentos (CRO Training and Experimentation Culture) Training and enablement program that embeds with client Growth or CRO teams to build internal experimentation processes and upskill them on efficient CRO techniques.
• Calculadora de ROI (ROI Calculator) Interactive tool that helps prospects model the potential revenue impact of CRO work based on their traffic, conversions, and average order value.

Quantifiable outcome

• ContaAzul increased annual revenue by R$2 million+ through CRO optimization
• +7 more outcomes

Named customers20 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• EtusflagshipStrategic or Co-development Partner · 1 January 2024In 2024, Supersonic was acquired by Etus, a technology and marketing holding company redefining 'high performance' in digital. With Supersonic managing interface creation/optimization and Analytics services, Etus now offers truly complete Growth services, accelerating results for clients from initial digital strategy through customer acquisition and retention improvement.

Scale indicators14 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Invesp: Established CRO consultancy offering conversion rate optimization, A/B testing, and UX services to enterprise clients globally. Comparable in methodology emphasis, client tier (enterprise), and full-service delivery model.
• Conversion Sciences: US-based CRO agency focused on data-driven experimentation and conversion audits. Comparable in scientific methodology positioning, enterprise client targeting, and emphasis on statistically rigorous A/B testing.
• Conversion.com: Brazilian CRO agency founded by Pedro Sobral, widely regarded as Supersonic's closest domestic competitor. Operates with the same full-service CRO, A/B testing, and landing page optimization model targeting enterprise Brazilian and Latin American clients.
• Wider Funnel: Canadian-based CRO agency with a proprietary LIFT Model methodology, serving enterprise clients across North America and Europe. Direct competitor in the rigorous A/B testing, full-service CRO engagement model and similar enterprise positioning.
• Epimind: Brazilian growth marketing and CRO consultancy offering A/B testing and conversion optimization for enterprise clients in LATAM. Direct regional competitor with similar service catalog and enterprise client base.
• The Good Agency: Brazilian growth marketing agency that combines performance media, CRO, and analytics — closely mirroring the integrated Growth services positioning Supersonic is building toward inside the Etus holding.

Broad incumbents

• Optimizely: Large experimentation and digital experience platform offering A/B testing, personalization, and feature experimentation as part of a broader martech suite. Competes indirectly by enabling in-house CRO programs that reduce demand for agency-led services.

Emerging players

• VWO (Visual Website Optimizer): Conversion optimization and A/B testing platform with an experimentation-first product that competes for the same client wallet share. Represents the in-house tooling alternative Supersonic competes against; relevant as a competitive benchmark rather than a service peer.
• AB Tasty: European-origin experimentation and personalization platform with a growing agency partner ecosystem. Comparable in A/B testing and personalization offerings but distributes via SaaS plus partner agencies rather than direct CRO consulting.

Others

• Etus (parent): Technology and marketing holding company that acquired Supersonic in 2024 to complete its Growth services stack. Included as an ecosystem participant rather than a competitor; relevant for understanding Supersonic's strategic positioning and cross-sell opportunities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Supersonic