Speaking Roses

What Speaking Roses does

Speaking Roses (legal entity: Speaking Roses Global, Inc.) is a privately held, direct-to-consumer e-commerce company founded in 2003 and headquartered in Layton, Utah. The company sells preserved real roses that are customized with personalized messages, photos, logos, names, or dates printed directly onto the petals, marketed as gifts that retain natural beauty and scent without watering or sunlight. Its product portfolio is organized around occasion collections (Romance, Wedding, Funeral, Happy Birthday, Anniversary, Petals) and three shape formats (Round, Heart, Square), with extensive size and SKU variation spanning single-rose entries (~ $29.44) up to premium multi-rose arrangements such as the 17-rose Magnaro Bloom (~$750.80).

The company's core technology is a patented preservation and direct petal-printing process developed over 20+ years, which the source material describes as the only commercially viable method for printing on real preserved flower petals without damaging natural integrity or color vibrancy. Roses are sourced from South America, preserved, and customized through this proprietary pipeline. Distribution is exclusively through the company's own Shopify storefront (speakingroses.com), which supports US dollars, Australian dollars, and South African rand with explicit country selection.

Speaking Roses generates revenue through one-time unit purchases by individual consumers, with no subscription, contract, or recurring billing model in place. Marketing relies on earned media (NBC, FOX, WSJ, Forbes, ABC, CNN, E! Entertainment, Ellen, the Oscars), celebrity endorsements from figures such as Tom Cruise, Ellen DeGeneres, Dustin Hoffman, and Steve Martin, plus email newsletter capture and blog content. The company has 11–50 employees, filed a $500,000 SEC exempt securities offering in January 2023 with $200,000 already sold, and operates with no disclosed institutional investors, parent organization, M&A activity, or wholesale channel relationships.

Name

Speaking Roses

Legal name

Speaking Roses Global, Inc.

Website

https://speakingroses.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Personalized Preserved Floral Gifts

NAICS

Florists (4593)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Indoor Plants, Faux Florals & Botanical Décor Retail (CRAIACAG)

akta.pro secondary industry

Flowers, Gifts & Specialty Occasion Marketplaces (CRAFABAN)

Keywords

• Preserved roses
• Personalized flowers
• Custom floral gifts
• Eternal roses
• Printed rose petals

Headquarters

HQ city

Layton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: Speaking Roses generates revenue through direct-to-consumer sales of personalized preserved rose products via their e-commerce platform. Products are sold as one-time purchases with various price points ranging from budget-friendly single roses to premium multi-rose luxury arrangements. The company offers customization options and multiple product tiers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Speaking Roses sells real preserved roses with personalized messages, images, logos, names, or dates printed directly onto the petals using a proprietary patented process. The roses are sourced from South America, preserved to retain natural beauty and scent, and sold through the company's Shopify storefront as lasting keepsake gifts for romance, weddings, birthdays, anniversaries, and funeral occasions.

Product overview

Speaking Roses is a direct-to-consumer e-commerce company offering preserved real roses that last virtually forever with natural beauty and scent. The core product is personalized petal printing technology that prints messages, images, logos, names, and dates directly onto real rose petals. The product portfolio is organized across multiple collections (Romance, Wedding, Happy Birthday, Anniversary, Funeral) and three primary shape categories (Round, Heart, Square). Products range from single roses (Luxara Uno, Sovelle XXS, Solo Bloom) to multi-rose arrangements (Luxara Cua with 4 roses, Magnaro Bloom with 17 roses). Size variants exist within each product line (Amoura HS/HM/ML/HL for hearts; Sovelle OXS/OOS/OOM/MOO/MLO/LLO for squares). The company sources roses from South America and uses a patented preservation and printing process developed over 20+ years.

Differentiator

Problem solved

Functional benefit

Brands

• Romance Collection: Preserved roses for romantic occasions including Valentine's Day and expressions of love
• Wedding Collection
• Funeral Collection
• Happy Birthday Collection
• Anniversary Collection
• Petals Collection

Products and services

• Romance Collection

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Teleflora: Floral delivery network focused on hand-arranged bouquets from local florists. Operates in the same gifting occasions as Speaking Roses but with a delivery-network model rather than proprietary preserved-rose products.
• FTD Companies: Established floral delivery network connecting consumers to local florists. Competes in the same romance, sympathy, and occasion-gifting categories as Speaking Roses but focuses on fresh-cut flowers through a partner-florist model rather than proprietary preserved products.
• Edible Arrangements: Large-scale gifting retailer selling fruit arrangements and gourmet gifts. Competes for the same occasion-gifting dollars (birthday, anniversary, romance, sympathy) though in a different product category — relevant benchmark for gifting DTC scale and unit economics.
• 1-800-Flowers: Large incumbent floral and gift retailer selling fresh-cut flowers, preserved roses, and personalized gifts across multiple occasions. Overlaps with Speaking Roses on romance, anniversary, and sympathy gifting, but operates as a broad marketplace across many gift categories.

Direct peers

• Venus ET Fleur: Luxury preserved rose brand selling eternity roses in hat boxes for romance, anniversaries, and weddings. Closest direct competitor to Speaking Roses, also targeting premium personalized gifting with preserved florals and similar ASPs ($100–$500+).
• The Bouqs Co. Online DTC florist delivering farm-to-door fresh flower arrangements. Direct e-commerce competitor with subscription and one-time gifting models, overlapping customer segments (romance, birthday, anniversary) with Speaking Roses.
• ProFlowers: Online floral and gift retailer offering fresh-cut arrangements and plants with a similar DTC e-commerce motion. Overlaps on birthday, anniversary, romance, and sympathy occasions with comparable mid-tier pricing.
• From You Flowers: Online florist aggregating local florists for same-day delivery. Competes directly on romance, birthday, anniversary, and sympathy occasions with similar product positioning and price tiers.

Emerging players

• BloomsyBox: Subscription-based DTC florist delivering fresh bouquets on recurring schedules. Competes for romance and gifting spend, with a subscription model that drives more frequent purchase than Speaking Roses' one-off occasion model.
• Floracracy: DTC floral brand enabling personalized design-driven bouquets. Overlaps with Speaking Roses on the personalized gifting narrative, though using fresh florals rather than preserved/printed roses.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/speakingroses
• LinkedInlinkedin.com/company/speaking-roses-international

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Speaking Roses