Treepoints

What Treepoints does

Treepoints is a London-based certified Social Enterprise, founded in 2020 and incorporated as Treepoints Ltd in the United Kingdom, that operates a sustainability platform enabling businesses and individuals to measure, reduce, and offset their environmental impact through tree planting, carbon offsetting, and plastic recycling. The company positions itself around transparency and project verification, with a stated 50% profit-reinvestment model and a published transaction ledger and risk matrix framework intended to counter greenwashing. Its customer base spans SMBs, startups, and a small number of enterprises across self-storage, e-commerce, fragrance, skincare, lifestyle, beverages, fashion, and youth non-profits, with named logos including Big Yellow Self Storage, Allies of Skin, Wilton London, Stakester, Yugen, Native Youth, Kankan, and Noughtaf.

The platform is built around three integrated products delivered off a shared infrastructure: (1) a developer-facing public API that embeds tree planting, carbon offsetting, and plastic recycling into customer workflows such as sales, deliveries, and invoice payments, with progress reporting; (2) a native Shopify app on the Shopify App Store that lets e-commerce merchants automatically plant trees or offset carbon per sale through a low-configuration installation; and (3) recurring business subscription plans for ongoing offsetting. Underlying technology is described as APIs and data-driven methods rather than proprietary AI/ML, with differentiation resting on the curated portfolio of verified carbon projects, integration ease, and transparency artifacts. Distribution combines direct enterprise sales, self-serve on Shopify, and a referral scheme, supported by content marketing and Instagram presence.

Commercially, Treepoints earns revenue through usage-based API fees, per-transaction fees on the Shopify app, recurring monthly business subscriptions, and a referral program; pricing is not publicly disclosed and enterprise tiers require sales contact. The company is privately held, raised £150,000 (approximately €178,000 / $199,000) in seed funding in February 2022 led by Charlotte Street Capital with backing from Olympic triathletes Alistair and Jonny Brownlee, and operates with a small core team (CEO/co-founder Anthony Collias, co-founder Jacob Wedderburn-Day, and lead engineer Luke Garbutt). Cumulative reported outcomes are 447,174 trees planted, 9,263,835 kg of CO2 offset, and 107,036 plastic bottles recycled, alongside a stated ambition to plant 67 million trees in the UK within five years.

Name

Treepoints

Legal name

Treepoints Ltd

Website

https://treepoints.green

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Treepoints is a London-based certified Social Enterprise that operates a sustainability platform enabling businesses to plant trees, offset carbon, and recycle plastic via an API, a Shopify app, and recurring subscriptions.

Ownership category

akta.pro rank

Product category

Carbon Offsetting & Sustainability Software

NAICS

Support Activities for Forestry (11531), Support Activities for Forestry (115310)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Agricultural Services (700)

akta.pro primary industry

Ecosystem Service Valuation, Monitoring, Reporting & Verification (MRV) (AFAMAMAG)

akta.pro secondary industries

Tree Planting & Establishment Services (Manual/Mechanized) (AFAMACAE), Forest Health Surveys & Risk Assessment (Tree Hazard, Mortality) (AFAMAEAI)

Keywords

• Carbon offsetting platform
• Tree planting services
• Sustainability API
• Plastic recycling platform
• Climate action software

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain

Revenue model

1. API Integration Services: Revenue generated from businesses integrating Treepoints API into their workflows to plant trees, offset carbon, and recycle plastic as part of their operations (e.g., per sale, delivery, invoice paid)
2. Shopify App: Revenue from Shopify merchants using the app to automatically plant trees or offset carbon for every transaction, likely transaction-based per order
3. Business Subscriptions: Monthly subscription plans offering flexible business packages for carbon offsetting, tree planting, and plastic recycling - recurring revenue model with tiered options
4. Referral Scheme: Users can receive benefits (price reductions, additional features, upgrades) when recommending new customers who purchase Treepoints products, incentivizing organic growth

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Treepoints is a sustainability-as-a-service platform that helps businesses measure, reduce, and offset their environmental impact through tree planting, carbon offsetting, and plastic recycling. It delivers this via a developer-facing API, a native Shopify app for e-commerce stores, and monthly business subscription plans, enabling companies to embed verified climate action into everyday workflows such as sales, deliveries, and invoice payments.

Product overview

Treepoints operates as a unified sustainability platform that helps businesses and individuals take climate action through tree planting, carbon offsetting, and plastic recycling. The platform offers three integrated pathways: (1) the Treepoints API for developers who want to embed sustainability features into their own workflows; (2) the Treepoints Shopify App for e-commerce merchants to automatically plant trees or offset carbon per sale; and (3) Business Subscriptions offering monthly plans for ongoing climate impact. All three products connect to the same underlying platform, allowing clients to track and showcase their environmental impact through verified climate projects worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Treepoints API A public API that lets developers embed tree planting, carbon offsetting, and plastic recycling into business workflows such as sales, deliveries, and invoice payments, with progress reporting. Designed for enterprise and mid-market businesses wanting custom sustainability integration.
• Treepoints Shopify App A native Shopify App Store application that automatically plants trees or offsets carbon for every sale made on a connected Shopify store, configured with minimal setup. Designed for e-commerce SMB merchants seeking plug-and-play sustainability at checkout.
• Treepoints Business Subscriptions Monthly recurring subscription packages that let businesses consistently plant trees, offset carbon, and recycle plastic as part of their ongoing operations, with impact reporting and showcase pages. Designed for businesses seeking a long-term, managed sustainability commitment rather than per-transaction integrations.

Quantifiable outcome

• 447,174 trees planted and counting
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• ShopifycoreTechnology or IntegrationShopify is the platform provider for Treepoints' Shopify app integration, enabling e-commerce stores on the Shopify platform to automatically plant trees or offset carbon for every sale through a simple app installation.
• The Big Yellow Self Storage CompanyminorOthersPartner logo displayed on Treepoints website indicating customer relationship for carbon offsetting and sustainability services.
• Wilton LondonminorOthersPartner logo displayed on Treepoints website indicating customer relationship for fragrance brand sustainability integration.
• Allies of SkinminorOthersPartner logo displayed on Treepoints website indicating skincare brand customer using carbon offsetting services.
• StakesterminorOthersPartner logo displayed on Treepoints website indicating e-commerce customer using sustainability integration.
• Native YouthminorOthersPartner logo displayed on Treepoints website indicating youth organization customer for climate action initiatives.
• YugenminorOthersPartner logo displayed on Treepoints website indicating lifestyle brand customer using environmental impact services.
• KankanminorOthersPartner logo displayed on Treepoints website indicating beverage brand customer using sustainability integration.
• NoughtafminorOthersPartner logo displayed on Treepoints website indicating fashion brand customer using environmental impact services.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Wren: Wren is a US-based subscription carbon offsetting platform for individuals, with a published impact ledger and monthly subscription model. It is comparable to Treepoints in subscription product structure and transparency-led positioning, though Wren skews consumer while Treepoints skews B2B.
• Ecologi: Ecologi is a UK-based climate action platform offering subscription-based tree planting and carbon offsetting for individuals and businesses, with a strong brand and large verified-project portfolio. It is Treepoints' closest UK-headquartered competitor, serving overlapping SMB and mid-market customer segments with similar subscription and per-transaction models.
• Treedom: Treedom is an Italy-based platform that lets businesses and individuals fund tree planting projects and track each tree via GPS and photo updates. It overlaps directly with Treepoints on tree-planting-as-a-service, impact reporting, and B2B partnerships.
• Cloverly: Cloverly provides a carbon offsetting API that lets businesses calculate emissions and purchase credits programmatically across e-commerce, logistics, and travel. It is a direct API-first competitor to Treepoints, targeting the same per-transaction and developer integration use cases.
• Pachama: Pachama is a marketplace and API for nature-based carbon credits, using satellite data and ML to verify forestry projects. It competes directly with Treepoints in the B2B carbon offset API category, with a stronger enterprise orientation and significant venture backing.
• Klima (Milky Way): Klima (now part of Milky Way) is a German-based carbon offsetting app and platform offering subscription and one-off offset purchases plus tree-planting projects. It competes directly with Treepoints on B2B and consumer subscription climate action, with stronger consumer brand recognition in Europe.
• Patch: Patch is a US-based API platform that enables businesses to embed high-quality carbon offsetting into their products and checkout flows, with a curated portfolio of vetted projects. It is the closest direct competitor to Treepoints' API offering, serving the same B2B use cases (per-transaction offsetting, e-commerce integration) with comparable developer-first positioning.
• Offset Earth: Offset Earth is a UK-based subscription carbon offsetting service for individuals and small businesses. It overlaps with Treepoints' subscription offering and sustainability mission framing, though its product is consumer-led rather than developer/API-led.

Emerging players

• Tentree: Tentree is a Canadian apparel brand that plants trees per product sold and partners with businesses on sustainability initiatives. It represents a consumer-brand approach to per-transaction tree planting that parallels Treepoints' Shopify app offering but from the seller (brand) side rather than the platform side.
• Mossy Earth: Mossy Earth is a UK/Europe-based nature restoration membership platform funding rewilding and reforestation projects. It is an adjacent peer with overlapping tree-planting outcomes and a subscription model, but it is member-funded rather than API/developer-distributed like Treepoints.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/treepoints.green/?hl=en
• Xx.com/_treepoints

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Treepoints