GuestFlip
GuestFlip Ltd is a Cyprus-headquartered SaaS company providing online reputation management software for hotels, aggregating reviews from 50+ platforms and generating AI-assisted responses for over 100 hotels globally via room-based subscriptions.
- Company typePrivate
- Founded2018
- HeadquartersAthens, Greece
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What GuestFlip does
GuestFlip Ltd is a privately held SaaS company that provides online reputation management software for hotels and hotel groups. Founded in 2018 and incorporated in Cyprus, the company operates a cloud-based platform that aggregates guest reviews from over 50 platforms — including Booking.com, TripAdvisor, Google, and Expedia — into a single dashboard and generates AI-assisted response suggestions, sentiment analysis, and competitive benchmarking. The platform supports 9 languages and is distributed globally across representative offices in Cyprus, Greece, the UK, Bulgaria, South Africa, Ethiopia, Turkey, and the USA. Customer base spans more than 100 hotels and hotel groups, with a public newsletter audience exceeding 51,000 hoteliers.
The product is built around two integrated modules: a core Online Reputation Management platform covering review aggregation, AI-generated response drafting, competitive analysis, and OTA ranking improvement, and an add-on Guest Surveys module that provides a drag-and-drop survey builder, PMS-integrated guest data import, and real-time negative-feedback alerts. Underlying capabilities include natural language processing for sentiment and topic classification, generative AI for contextual response drafting, and anomaly detection for escalating emerging issues. Distribution is direct and sales-led, anchored on demo requests followed by personalized quotes, with a 14-day free trial available for self-serve evaluation. No partner, reseller, or marketplace channel is in use.
GuestFlip generates revenue through recurring room-count-based subscriptions on annual or biannual auto-renewing billing cycles, with basic plans starting at €50 per month and pricing scaling with property size. The company is founder-led (Stratos Botis as CEO and Aris P. as CTO), operates with 1–10 employees, and has raised a single disclosed seed round of $225,045 from Metavallon VC in March 2019, otherwise operating as a bootstrapped, capital-efficient business.
GuestFlip firmographics
Firmographics- Name
- GuestFlip
- Legal name
- GuestFlip Ltd
- Website
- https://guestflip.io
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- GuestFlip Ltd is a Cyprus-headquartered SaaS company providing online reputation management software for hotels, aggregating reviews from 50+ platforms and generating AI-assisted responses for over 100 hotels globally via room-based subscriptions.
- Ownership category
- akta.pro rank
GuestFlip industry classification
Industry- Product category
- Hotel Reputation Management Software
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Reputation Management & Guest Feedback (THALACAK)
- akta.pro secondary industry
- Guest Experience & Engagement (CRM, Messaging, Loyalty) (THALACAF)
Keywords
Where GuestFlip is headquartered
LocationHeadquarters
- HQ city
- Athens
- HQ country
- Greece
- HQ region
- Europe
Offices8 records
Markets served
GuestFlip business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription - Room-Based Pricing: Monthly or annual subscription fees based on hotel size (number of rooms). Basic plans start at €50 per month with pricing increasing based on property size. Subscriptions auto-renew on annual or biannual billing cycles.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Basic plan starting from €50 per month |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
GuestFlip product offering
Product offeringCore offering
GuestFlip is a cloud-based SaaS platform that helps hotels monitor guest reviews from 50+ online platforms (including Booking.com, TripAdvisor, Google, and Expedia) in a unified dashboard, automatically respond to reviews using AI-generated contextual suggestions, conduct competitive benchmarking, and collect in-stay and post-stay guest feedback through customizable surveys. The platform serves individual hotels and hotel groups globally through a subscription model priced by property size.
Product overview
GuestFlip is a unified hotel reputation management SaaS platform comprising two integrated modules: Online Reputation Management (the core platform for aggregating reviews from 50+ channels, generating AI-powered response suggestions, and conducting competitive analysis) and Guest Surveys (a supplementary module for building custom feedback surveys with a drag-and-drop builder, automatically importing guest data from PMS systems, and redirecting respondents to online review platforms). The platform operates on a subscription model with pricing based on hotel room count, includes a 14-day free trial, and supports 9 languages.
Differentiator
Problem solved
Functional benefit
Products and services
- Online Reputation Management Cloud-based platform that aggregates guest reviews from 50+ online sources (Booking.com, TripAdvisor, Google, Expedia and regional sites), generates AI-powered contextual response suggestions, performs competitive benchmarking, and provides analytics to help hotels climb OTA rankings. Designed for individual hotels and hotel groups seeking centralized reputation management.
- Guest Surveys Visual drag-and-drop survey builder that lets hotels design custom guest feedback surveys, import guest data automatically via PMS integration, trigger real-time alerts on negative responses, and generate performance reports by department and room. Built for hotel operators wanting in-stay and post-stay feedback to address issues proactively.
Quantifiable outcome
- Hotels respond to 50% more reviews than before using automated response suggestions
- +2 more outcomes
Companies that use GuestFlip
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
GuestFlip technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature6 records
GuestFlip partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
GuestFlip competitors and assessment
Company assessmentDirect peers
- ReviewPro (Shiji Group): Long-established hotel reputation management and guest experience platform, now part of Shiji Group. Direct competitor to GuestFlip with broader PMS/CRS distribution and an enterprise customer base.
- TrustYou: Hotel review data and reputation management platform serving hotels and chains globally. Closely comparable in core use case (review aggregation, survey, analytics) and customer type (hotels and groups).
- Customer Alliance: Berlin-based hotel review management and guest survey platform with strong European hotel footprint. Closely comparable in target market and product scope.
- Revinate: Hospitality CRM and reputation management platform for hotels, combining guest feedback, surveys, and email marketing. Competes head-on with GuestFlip's ORM + Guest Surveys combination.
- GuestRevu: Hotel guest feedback, review management, and benchmarking platform widely used by European independent hotels and groups. Direct SME-focused competitor in the same niche.
Emerging players
- BirdEye: Multi-vertical review and reputation management platform with similar AI response and survey features. Adjacent competitor that overlaps with GuestFlip on the multi-location review aggregation use case.
- Mara Solutions: Hotel-specific AI text analytics and review response platform with overlapping AI-response and sentiment capabilities, but a narrower product surface than GuestFlip.
Broad incumbents
- Booking.com Connectivity Partner tools: OTA that controls a major share of hotel review data and is increasingly offering reputation/insight tools to properties — a powerful platform incumbent that can either integrate with or compete against niche vendors like GuestFlip.
- Tripadvisor (Business): Owner of one of the largest hotel review platforms globally; its business/owner tools are an incumbent alternative that any reputation platform — GuestFlip included — must integrate with or compete against.
- Medallia (Hospitality): Enterprise experience management platform with a hospitality vertical that offers guest feedback, sentiment, and analytics at much larger customers. Indirect but increasingly relevant competitive threat to mid-market hotel groups.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
GuestFlip social profiles
Digital presenceGuestFlip financial estimates
Financial estimateRevenue estimate
Valuation estimate
GuestFlip leadership team
Management profileNumber of profiles
Profiles2 records
GuestFlip funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GuestFlip M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GuestFlip
What does GuestFlip do?
GuestFlip is a cloud-based SaaS platform that helps hotels monitor guest reviews from 50+ online platforms (including Booking.com, TripAdvisor, Google, and Expedia) in a unified dashboard, automatically respond to reviews using AI-generated contextual suggestions, conduct competitive benchmarking, and collect in-stay and post-stay guest feedback through customizable surveys. The platform serves individual hotels and hotel groups globally through a subscription model priced by property size.
Is GuestFlip a public or private company?
GuestFlip is a private company. It is classified as venture growth investor backed and is currently operating.
When was GuestFlip founded?
GuestFlip was founded in 2018. It employs 1 to 10 people.
Where is GuestFlip based?
GuestFlip is headquartered in Athens, Greece, in the Europe region.
How does GuestFlip make money?
One revenue line is on record: subscription - Room-Based Pricing.
Who are GuestFlip's main competitors?
Direct peers on record are ReviewPro (Shiji Group), TrustYou, Customer Alliance, Revinate and GuestRevu. Emerging players are BirdEye and Mara Solutions. Broad incumbents are Booking.com Connectivity Partner tools, Tripadvisor (Business) and Medallia (Hospitality).
Does GuestFlip have an API?
No public API is recorded for GuestFlip.
What industry is GuestFlip in?
GuestFlip's product category is Hotel Reputation Management Software. Its primary akta.pro industry code is THALACAK, Reputation Management & Guest Feedback, with a secondary code of THALACAF, Guest Experience & Engagement (CRM, Messaging, Loyalty). Its SIC code is 7372.