What Mo does

Mo is a London-based SaaS company that builds a cloud-based employee engagement and recognition platform, sold primarily to enterprise and mid-market HR, C-suite, and management buyers across verticals including hospitality, education, healthcare, manufacturing, energy, childcare, and technology/finance. The platform is delivered via web and native iOS/Android apps and combines seven modules: a centralized social feed ('Moments'), automated milestone tracking synced with HRIS systems, lightweight peer-appreciation rituals ('Boosts'), a manager-nudge engine ('Assistant'), peer-to-peer awards and nominations, a real-time analytics dashboard ('Insights'), and a flexible rewards catalog with budget controls. The product is differentiated by deep, native integrations into Slack, Microsoft Teams, SharePoint, and HRIS platforms; ISO 27001 and GDPR-compliant enterprise-grade security; and a stated 'never charge reward fees' pricing stance versus reward-transaction competitors.

Mo monetizes through bespoke annual SaaS subscriptions priced per organization, with no publicly disclosed tiers and no apparent channel/reseller model — all sales flow through direct enterprise field motions anchored on 'Book a demo' and 'Speak to an expert' calls-to-action, supplemented by product-led growth via free mobile app downloads and G2/Capterra review-driven trust signals. In January 2026, Mo was acquired by UKG (Ultimate Kronos Group) and now operates as 'UKG Mo,' with the culture-building product positioned to extend UKG's HCM and workforce management suite.

Name

Mo

Legal name

Mo

Website

https://mo.work

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

251–500 employees

Short description

Mo is a London-based SaaS platform that provides employee engagement, recognition, milestone automation, and rewards tools to enterprise and mid-market organizations across multiple verticals, sold via bespoke annual subscriptions and now operating as UKG Mo following UKG's January 2026 acquisition.

Ownership category

akta.pro rank

Product category

Employee Engagement and Recognition Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Remote Access, Virtual Workspaces & Digital HQ (BPAMAMAL)

Keywords

• Employee recognition software
• Employee engagement platform
• Culture management software
• Peer-to-peer recognition
• Employee rewards platform

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Mo operates on a SaaS subscription model with per-seat or organization-wide licensing. Pricing is bespoke and competitive, tailored to organization size and requirements. The company emphasizes they 'never charge reward fees' on top of subscription costs.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Mo provides a cloud-based employee engagement and recognition SaaS platform that helps organizations make invisible work visible through peer-to-peer recognition, automated milestone celebrations, manager nudges, peer nominations, and flexible rewards. The platform is delivered via web and mobile apps, integrates with Slack, Microsoft Teams, SharePoint, and HRIS systems, and is sold to enterprise and mid-market customers on a bespoke subscription basis.

Product overview

Mo is a unified culture building platform that combines employee recognition, rewards, engagement, and communication tools into a single integrated system. The platform consists of seven core modules: Moments (automated milestone tracking), Boosts (peer appreciation rituals), Assistant (manager nudges), Awards and Nominations (peer-to-peer recognition), Insights (reporting and analytics), and Rewards (flexible reward distribution). These modules work together as a centralised social feed where teams share, recognise, and celebrate achievements, all synced with HRIS systems for automated triggers and supported by integrations with Microsoft Teams, Slack, and SharePoint.

Differentiator

Problem solved

Functional benefit

Brands

• Moments: Platform feature that celebrates what matters to teams by sharing moments.
• Boosts
• Assistant
• Awards and Nominations
• Insights

Products and services

• Mo Platform Unified culture building platform that makes invisible work visible and empowers managers to turn everyday moments into lasting impact; a centralised hub for showcasing culture through sharing, recognising, and celebrating. Targets HR, C-suite, and management teams in enterprise and mid-market organizations.
• Moments Automated milestone management module that syncs with HR systems (HRIS) to trigger timely prompts for birthdays, work anniversaries, and welcomes, enabling teams to share and celebrate important moments.
• Boosts Lightweight, consistent ritual tool that helps teams create appreciation habits like 'Friday Wins' or 'Monday Shoutouts' that embed gratitude into everyday work without top-down mandates.
• Assistant Smart engagement tool that nudges busy managers to show appreciation consistently through timely prompts, guidance, and built-in templates, addressing the core failure mode of manager-led recognition programs.
• Awards and Nominations Peer-to-peer recognition tool that highlights achievement through nominations, enabling employees to recognise colleagues for values-aligned behaviour.
• Insights Analytics and reporting dashboard that provides real-time visibility into recognition activity, engagement metrics, and cultural health across the organisation.
• Rewards Flexible rewards platform offering hundreds of global brands, cash-based recognition, company swag, and bonus days off with strict budget controls by team or location, with no reward transaction fees on top of subscription.

Quantifiable outcome

• Employee turnover reduced by 37% (from 68% to 43%) at Crowne Plaza
• +4 more outcomes

Named customers9 records

Segments12 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature8 records

Partnerships

Two partnerships are on record, tiered core.

• SlackcoreTechnology or IntegrationMo integrates with Slack, allowing recognition and engagement efforts to be embedded directly into existing Slack workflows. Employees can give and receive recognition without leaving their primary communication tool.
• Microsoft TeamscoreTechnology or IntegrationMo integrates with Microsoft Teams, enabling recognition and engagement activities within the Teams interface. Integrations with HRIS systems are also supported through the Microsoft ecosystem.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Bonusly: Bonusly is a peer-to-peer employee recognition and rewards platform serving SMB and mid-market customers with a similar social-feed, points-based model. It competes head-to-head with Mo on recognition mechanics, reward catalogs, and Slack/Teams integrations.
• WorkTango: WorkTango combines employee recognition with engagement surveys and action planning in a single platform, directly mirroring Mo's combined recognition + Insights analytics positioning. It targets mid-market and enterprise HR teams and competes on similar outcomes metrics.
• Kudos: Kudos is an employee recognition and culture platform with peer-to-peer shoutouts, milestones, and analytics. It targets a similar enterprise and mid-market customer base as Mo and overlaps directly on feature set including reward programs and engagement reporting.
• Achievers: Achievers is a global employee recognition platform with strong enterprise penetration, a large global reward network, and deep HCM/Teams/Slack integrations. It is the most direct large-scale competitor to Mo in the enterprise recognition category.
• Reward Gateway: Reward Gateway is an employee engagement, recognition, and benefits platform with a strong UK and EMEA footprint, overlapping directly with Mo's geographic and customer-segment focus. Both sell SaaS recognition plus a global reward marketplace into HR teams.
• Culture Amp: Culture Amp is an employee engagement and performance platform combining surveys, recognition, and performance reviews. It overlaps with Mo on engagement analytics and culture-building and competes for HR buyer mindshare at mid-market and enterprise.

Emerging players

• Lattice: Lattice started in performance management and has expanded into engagement surveys, recognition, and analytics, partially overlapping with Mo's engagement + Insights offerings. It is an emerging adjacent competitor for the same HR buyer.

Broad incumbents

• Workhuman: Workhuman (formerly Globoforce) is a broad incumbent in social recognition with a large enterprise customer base and a global reward network. It competes with Mo for large multinational recognition deals and offers a wider portfolio including milestones and analytics.
• Microsoft Viva Glint: Microsoft Viva Glint is Microsoft's enterprise engagement survey and analytics offering bundled into the Microsoft 365/Viva ecosystem. It directly competes with Mo's Insights analytics positioning and is pre-integrated into Teams — a key Mo integration partner.
• Workday Peakon Employee Voice: Workday Peakon Employee Voice is an enterprise engagement and listening platform owned by Workday, sold as part of the broader Workday HCM suite. It is a broad incumbent competitor that benefits from bundle-led GTM against best-of-breed players like Mo.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Mo.Work.Channel
• LinkedInlinkedin.com/company/moworkhq
• Xx.com/moworkhq
• Facebookfacebook.com/moworkhq

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mo