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Obviously

Full company profile

uuid0004vqp

Namestring
Obviously
Legal namestring
Obviously Social, LLC
Websiteurl
obvious.ly
Company typeenum
Private
Founded yearint
2013
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
101–250
akta.pro rankint
HeadquartersNew York, United States
HQ citystring
New York
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
influencer marketing services, creator network management, brand ambassador programs, UGC content creation, social media marketing
Industry1 code
1Influencer & Creator Marketing
CodeBPAFAAAGPrimaryYes
NAICS code2 codes
  • Advertising Agencies54181
  • Other Services Related to Advertising541890
SIC code2 codes
  • Services-Advertising Agencies7311
  • Services-Advertising7310
Product category
Influencer Marketing Services
Social media profiles2 records
GTM motion2 records

Each record includes

Type, Description, Source

Revenue model2 records
1Influencer Marketing Services
TypeProfessional Services
Description

Full-service agency providing end-to-end influencer marketing campaigns including creator network development, content production, campaign management, and analytics. Revenue generated through project fees, retainer agreements, and campaign-based pricing for enterprise clients.

obvious.ly
2Creator Fee Programs
TypeProfessional Services
Description

Typical 90-day LinkedIn influencer programs costing $20,000 to $60,000 in creator fees per program

techbullion.com
Marketing channels7 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Personnel, Operations, Marketing or Sales, Technology or R&D
Pricing details1 tier
190-day LinkedIn influencer programs
ModelOtherBilling cadenceMulti-year contract
Notes

Typical programs cost $20,000 to $60,000 in creator fees

techbullion.com
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

Obviously is a full-service influencer marketing agency that builds exclusive, brand-specific creator networks and runs end-to-end influencer campaigns across Instagram, TikTok, YouTube, LinkedIn, and other social platforms. Offerings include campaign strategy, creator identification and vetting, content production, paid amplification, ambassador programs, seeding, and UGC repurposing for commerce channels (including Amazon storefronts). The agency supports this work with proprietary AI-driven dashboards, brand safety monitoring, and competitive intelligence analytics.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 8 values shown
  • 152,562+ influencer collaborations completed
+7 more records
Product overview1 text field

Obviously is a full-service influencer marketing agency and technology platform. The core offering consists of a proprietary technology platform including the Studio Dashboard for real-time campaign monitoring and analytics, and Share of Influence for competitive intelligence. The service portfolio includes Quick-Turn Content (48-hour turnaround), Always-On Ambassador Programs, Seeding and Custom Boxes, UGC for Commerce, and Creator-Driven Commerce. Platform-specific services cover Instagram, TikTok, and YouTube influencer marketing. The company also offers industry-specific solutions including Technology & Services, Retail, Lifestyle, Healthcare, and other verticals. The platform has executed over 152,000 influencer collaborations generating 5.1 billion+ organic impressions and 425,000+ unique content pieces.

Product and service1 record
1Studio Dashboard
Scale indicator7 records

Each record includes

Type, Value, Description, Source

Partnership2 partners
1VML
Strategic tierCoreTypeStrategic or Co-development Partner
Description

Obviously is identified as 'a VML company' throughout its website. VML is a global creative agency that owns Obviously as part of its portfolio of marketing and technology services.

obvious.ly
2LinkedIn
Strategic tierMinorTypeChannel Partner/ Reseller/ Distributor
Description

Obviously runs LinkedIn influencer programs for AI and SaaS companies, leveraging LinkedIn as a platform for B2B influencer marketing to enterprise professionals and C-suite executives.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
1CreatorIQ
TypeEmerging player
Description

Enterprise creator marketing platform providing influencer discovery, CRM, campaign management, and analytics. Comparable to Obviously's Studio Dashboard and Share of Influence technology layer, and increasingly competes for the same enterprise SaaS-style budgets.

2Upfluence
TypeEmerging player
Description

Influencer marketing platform with discovery, outreach, and analytics capabilities, plus agency services. Comparable on the technology/CRM layer that competes with Obviously's Studio Dashboard.

3Aspire (formerly AspireIQ)
TypeEmerging player
Description

Influencer marketing platform and managed services provider for enterprise and mid-market brands. Comparable in offering both technology tooling and agency services, mirroring Obviously's hybrid model.

4Open Influence
TypeDirect peer
Description

Data-driven influencer marketing agency serving global brands with end-to-end campaign management. Direct agency peer to Obviously with similar Fortune 500 client focus and full-service delivery model.

5IZEA Worldwide
TypeEmerging player
Description

Public company offering influencer marketing software plus managed services across social platforms. Comparable in influencer campaign execution, content licensing, and analytics, though more platform-and-self-serve oriented than Obviously's full-service model.

6HireInfluence
TypeDirect peer
Description

Full-service influencer marketing agency offering end-to-end campaign management, content creation, and creator strategy. Directly comparable to Obviously in service scope (strategy, casting, execution, reporting) and enterprise client focus.

7Ogilvy (WPP)
TypeBroad incumbent
Description

Global creative agency network and Obviously's sister company within WPP. Comparable as a broad incumbent that includes influencer marketing within a wider portfolio of advertising, PR, and digital services for enterprise clients.

8VML (WPP)
TypeBroad incumbent
Description

Global brand and customer experience agency within WPP that houses Obviously. Closely comparable as a broad incumbent offering integrated marketing, creative, and technology services — the parent context in which Obviously operates and cross-sells.

9The Influencer Marketing Factory
TypeDirect peer
Description

Full-service influencer marketing agency providing campaign strategy, talent sourcing, content production, and analytics. Overlaps with Obviously in platform coverage (TikTok, Instagram, YouTube) and mid-to-large brand target market.

10Vamp (Creator Marketplace)
TypeEmerging player
Description

Creator marketplace and campaign platform focused on performance-driven influencer marketing. Comparable in creator sourcing and campaign execution, particularly for commerce-driven campaigns similar to Obviously's UGC for Commerce offering.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat6 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers20 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment6 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI capability6 records

Each record includes

Type, Description, Source

AI maturity
App detail

Has app

Feature5 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles4 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds1 record

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors1 record

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Obviously

Influencer Marketing Servicesobvious.ly

Obviously firmographics

Firmographics
Name
Obviously
Legal name
Obviously Social, LLC
Website
https://obvious.ly
Company type
Private
Founded year
2013
Operating status
Operating
Headcount range
101–250 employees
Ownership category
akta.pro rank

Obviously industry classification

Industry
Product category
Influencer Marketing Services
NAICS
Advertising Agencies (54181), Other Services Related to Advertising (541890)
SIC
Services-Advertising Agencies (7311), Services-Advertising (7310)
akta.pro primary industry
Influencer & Creator Marketing (BPAFAAAG)

Keywords

  • Influencer marketing services
  • Creator network management
  • Brand ambassador programs
  • UGC content creation
  • Social media marketing

Where Obviously is headquartered

Location

Headquarters

HQ city
New York
HQ country
United States
HQ region
North America

Offices1 record

Markets served

Obviously business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

  1. Influencer Marketing Services: Full-service agency providing end-to-end influencer marketing campaigns including creator network development, content production, campaign management, and analytics. Revenue generated through project fees, retainer agreements, and campaign-based pricing for enterprise clients.
  2. Creator Fee Programs: Typical 90-day LinkedIn influencer programs costing $20,000 to $60,000 in creator fees per program

Pricing tiers

ModelBillingPrice
OtherMulti-year contract90-day LinkedIn influencer programs

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Obviously product offering

Product offering

Core offering

Obviously is a full-service influencer marketing agency that builds exclusive, brand-specific creator networks and runs end-to-end influencer campaigns across Instagram, TikTok, YouTube, LinkedIn, and other social platforms. Offerings include campaign strategy, creator identification and vetting, content production, paid amplification, ambassador programs, seeding, and UGC repurposing for commerce channels (including Amazon storefronts). The agency supports this work with proprietary AI-driven dashboards, brand safety monitoring, and competitive intelligence analytics.

Product overview

Obviously is a full-service influencer marketing agency and technology platform. The core offering consists of a proprietary technology platform including the Studio Dashboard for real-time campaign monitoring and analytics, and Share of Influence for competitive intelligence. The service portfolio includes Quick-Turn Content (48-hour turnaround), Always-On Ambassador Programs, Seeding and Custom Boxes, UGC for Commerce, and Creator-Driven Commerce. Platform-specific services cover Instagram, TikTok, and YouTube influencer marketing. The company also offers industry-specific solutions including Technology & Services, Retail, Lifestyle, Healthcare, and other verticals. The platform has executed over 152,000 influencer collaborations generating 5.1 billion+ organic impressions and 425,000+ unique content pieces.

Differentiator

Problem solved

Functional benefit

Products and services

  • Studio Dashboard

Quantifiable outcome

  • 152,562+ influencer collaborations completed
  • +7 more outcomes

Companies that use Obviously

Customer profile

Named customers20 records

Segments6 records

Ideal customer profiles3 records

Obviously technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature5 records

Obviously partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered core and minor.

  • VMLcoreStrategic or Co-development PartnerObviously is identified as 'a VML company' throughout its website. VML is a global creative agency that owns Obviously as part of its portfolio of marketing and technology services.
  • LinkedInminorChannel Partner/ Reseller/ DistributorObviously runs LinkedIn influencer programs for AI and SaaS companies, leveraging LinkedIn as a platform for B2B influencer marketing to enterprise professionals and C-suite executives.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Obviously competitors and assessment

Company assessment

Emerging players

  • CreatorIQ: Enterprise creator marketing platform providing influencer discovery, CRM, campaign management, and analytics. Comparable to Obviously's Studio Dashboard and Share of Influence technology layer, and increasingly competes for the same enterprise SaaS-style budgets.
  • Upfluence: Influencer marketing platform with discovery, outreach, and analytics capabilities, plus agency services. Comparable on the technology/CRM layer that competes with Obviously's Studio Dashboard.
  • Aspire (formerly AspireIQ): Influencer marketing platform and managed services provider for enterprise and mid-market brands. Comparable in offering both technology tooling and agency services, mirroring Obviously's hybrid model.
  • IZEA Worldwide: Public company offering influencer marketing software plus managed services across social platforms. Comparable in influencer campaign execution, content licensing, and analytics, though more platform-and-self-serve oriented than Obviously's full-service model.
  • Vamp (Creator Marketplace): Creator marketplace and campaign platform focused on performance-driven influencer marketing. Comparable in creator sourcing and campaign execution, particularly for commerce-driven campaigns similar to Obviously's UGC for Commerce offering.

Direct peers

  • Open Influence: Data-driven influencer marketing agency serving global brands with end-to-end campaign management. Direct agency peer to Obviously with similar Fortune 500 client focus and full-service delivery model.
  • HireInfluence: Full-service influencer marketing agency offering end-to-end campaign management, content creation, and creator strategy. Directly comparable to Obviously in service scope (strategy, casting, execution, reporting) and enterprise client focus.
  • The Influencer Marketing Factory: Full-service influencer marketing agency providing campaign strategy, talent sourcing, content production, and analytics. Overlaps with Obviously in platform coverage (TikTok, Instagram, YouTube) and mid-to-large brand target market.

Broad incumbents

  • Ogilvy (WPP): Global creative agency network and Obviously's sister company within WPP. Comparable as a broad incumbent that includes influencer marketing within a wider portfolio of advertising, PR, and digital services for enterprise clients.
  • VML (WPP): Global brand and customer experience agency within WPP that houses Obviously. Closely comparable as a broad incumbent offering integrated marketing, creative, and technology services — the parent context in which Obviously operates and cross-sells.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Obviously social profiles

Digital presence

Obviously financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Obviously leadership team

Management profile

Number of profiles

Profiles4 records

Obviously funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Obviously M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Obviously

What does Obviously do?

Obviously is a full-service influencer marketing agency that builds exclusive, brand-specific creator networks and runs end-to-end influencer campaigns across Instagram, TikTok, YouTube, LinkedIn, and other social platforms. Offerings include campaign strategy, creator identification and vetting, content production, paid amplification, ambassador programs, seeding, and UGC repurposing for commerce channels (including Amazon storefronts). The agency supports this work with proprietary AI-driven dashboards, brand safety monitoring, and competitive intelligence analytics.

Is Obviously a public or private company?

Obviously is a private company. It is classified as corporate owned and is currently operating.

When was Obviously founded?

Obviously was founded in 2013. It employs 101 to 250 people.

Where is Obviously based?

Obviously is headquartered in New York, United States, in the North America region.

How does Obviously make money?

Two revenue lines are on record. Influencer Marketing Services are the primary driver. The others are creator Fee Programs.

Who are Obviously's main competitors?

Emerging players on record are CreatorIQ, Upfluence, Aspire (formerly AspireIQ), IZEA Worldwide and Vamp (Creator Marketplace). Direct peers are Open Influence, HireInfluence and The Influencer Marketing Factory. Broad incumbents are Ogilvy (WPP) and VML (WPP).

Does Obviously have an API?

No public API is recorded for Obviously.

What industry is Obviously in?

Obviously's product category is Influencer Marketing Services. Its primary akta.pro industry code is BPAFAAAG, Influencer & Creator Marketing. Its NAICS code is 54181 and its SIC code is 7311.

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Live signals
CloutedObviously AlternativesClouted published a comparative guide identifying eight alternatives to the influencer marketing agency Obviously, categorizing them by specific operational needs such as distribution, creator management, and enterprise governance. The article details platforms including Viral Nation, GRIN, Aspire, CreatorIQ, Upfluence, Modash, and Later Influence, highlighting their distinct capabilities in areas like UGC, affiliate tracking, and self-service discovery.TechBullionBest B2B LinkedIn Influencer Marketing Agencies for Tech Companies in 2026LinkedIn has become the primary B2B influencer marketing platform for technology companies, with individual creator accounts consistently outperforming company pages in reaching enterprise professionals, department heads, and C-suite executives aligned with AI and SaaS buyer profiles. The article profiles six specialized agencies—Clickstrike, Refine Labs, Cherry Lane, TopRank Marketing, NinjaPromo, and Obviously—that run LinkedIn influencer programs for AI and SaaS companies, with typical 90-day programs costing $20,000 to $60,000 in creator fees. The guide also identifies high-performing LinkedIn content formats for AI companies, including data-backed insight posts, extended personal use posts, and short-form video from practitioners.Pulse 2.0RWS Acquires Obviously GroupRWS, a global AI solutions company listed on AIM, has acquired Obviously Group Limited for initial cash consideration of £16.5 million with up to £23.5 million in deferred contingent consideration, bringing total potential consideration to £40 million. Obviously Group is a London-based integrated platform for enterprise intellectual property and brand integrity management that helps clients track brand assets, identify threats including counterfeits and copycats, and quantify commercial impact of infringement. The acquisition is part of RWS's strategic pivot toward becoming a technology-first business, combining Obviously's AI-driven brand monitoring and enforcement intelligence with RWS's existing patent-focused IP business and localization capabilities to create what RWS describes as the first unified Global Brand Guardianship platform.AiThorityRWS Acquires Obviously Group LimitedRWS, a global AI solutions company, has acquired Obviously Group Limited for an initial cash consideration of £16.5 million, with potential additional deferred consideration of up to £23.5 million tied to profit targets, bringing total potential consideration to £40 million. Obviously operates an integrated platform enabling enterprise clients to manage, protect and enforce their intellectual property and brand integrity across multiple sectors including media, technology, financial services, pharmaceuticals and sport. The acquisition combines Obviously's brand tracking and enforcement technology with RWS's existing patent and localization capabilities to create what RWS calls a unified 'Global Brand Guardianship' platform.TipranksRWS Moves to Buy AI-Driven IP Platform Obviously in Deal Worth Up to £40mRWS Holdings has reached an agreement in principle to acquire Obviously Group, a UK-based AI-enabled IP and brand management platform launched in 2024, in a deal worth up to £40m. The acquisition would add a loss-making but fast-growing enterprise-focused business with around 30 staff to RWS's Protect segment and expand its total addressable market by approximately £2bn through entry into trademark and brand protection solutions. The deal would enable RWS to offer patents, trademarks and brand services on a single AI-enabled platform, enhancing its positioning as an end-to-end "global brand guardianship" provider and supporting its strategy to pivot towards a technology-first business.BusinessCloudRWS agrees £40m swoop for IP tech firm ObviouslyRWS agreed in principle to acquire IP tech firm Obviously for £40m, paying £16.5m upfront and £23.5m earnout tied to EBITDA targets through 2029. Obviously, which generates £2.5m annually, will join RWS's Protect segment under CEO Lewis Whiting.Business Wire BlogRWS Acquires Obviously Group LimitedRWS acquired Obviously Group Limited, a platform for managing and enforcing IP and brand integrity, for £16.5 million in cash plus up to £23.5 million in deferred contingent consideration. The combined platform, called Global Brand Guardianship, integrates Obviously's technology with RWS's patent and localization capabilities. Obviously will join RWS's Protect segment.CityAMRWS to acquire UK AI platform in £40m dealRWS agreed to acquire UK AI platform Obviously for £40m, with £16.5m cash and up to £23.5m earn-out. The deal aims to expand RWS's offerings to brand protection and IP management. A final decision is pending.openPR.comTop Companies and Competitive Dynamics in the Marketing Technology MarketThe marketing technology market is projected to reach $1550.28 billion by 2030, driven by AI adoption, real-time customer insights, and omnichannel demand, with a 21.4% CAGR. In March 2023, UK-based communication firm WPP plc acquired US advertising company Obviously Inc. to expand its marketing technology offerings, particularly in influencer marketing. Also in March 2023, Microsoft Corporation launched Dynamics 365 Copilot, an AI assistant for marketers powered by GPT-3 technology.AwiseeThe 4 Leading Celebrity Influencer Marketing Agencies (Reviews)This article reviews and ranks four leading celebrity influencer marketing agencies—Awisee (Stockholm), Obviously and SEM Nexus (both New York), and Confluencr (Mumbai)—evaluating them on metrics including pricing, talent network, strategy, execution quality, and reporting transparency based on 2026 industry benchmarks. The piece covers broader industry trends such as the shift toward authenticity-driven partnerships over scripted endorsements, platform diversification across Instagram, TikTok, and YouTube, and the adoption of performance-based pricing models over flat rate cards. It also discusses regulatory compliance requirements under the FTC and global bodies like the CMA, advising brands on vetting celebrities, managing reputational risk, and aligning celebrity fit with brand goals to maximize ROI.