Veggi
Veggi is a Brazilian vegan food-delivery platform founded in 2020 in Florianópolis, aggregating plant-based restaurants for vegan consumers and distinguishing itself from generalist delivery apps through vertical specialization.
- Company typePrivate
- Founded2018
- HeadquartersFlorianópolis, Brazil
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Veggi does
Veggi is a Brazilian food-delivery platform founded in 2020 and headquartered in Florianópolis, positioned as the first vegan delivery platform in Brazil. The company serves vegan and plant-based consumers by aggregating vegan restaurant supply onto a dedicated vertical marketplace, distinguishing itself from generalist delivery apps such as iFood or Rappi through category specialization. Veggi operates with 11-50 employees and has been headquartered in Brazil since founding.
The company has funded platform development and Brazilian market expansion through three documented capital events between July 2021 and September 2022: acceptance into WOW Aceleradora, an equity crowdfunding round of approximately USD $186,315 facilitated by CapTable in June 2022, and a subsequent raise of approximately USD $177,266 in September 2022, bringing cumulative disclosed funding to roughly $363K. CapTable-stated use of funds was directed toward platform technology enhancements and marketing to expand reach across Brazil.
Veggi's business model follows a standard two-sided delivery marketplace structure, intermediating between vegan restaurants and end consumers. The company has not disclosed specific take rates, pricing tiers, or revenue figures in available sources. Limited cumulative funding, a small employee base, and concentration in the Brazilian vegan vertical indicate an early-stage operation with constrained geographic and category reach at present.
Note on source data integrity: The firmographic record and 2022 CapTable funding article consistently describe Veggi as a Brazilian vegan delivery platform. Separately, the website content scraped from the associated domain describes a Vietnamese football streaming service (Xoilac TV), which appears unrelated to the Veggi business described in firmographic and news sources. The analytical outputs above are grounded in the firmographic and funding-news sources for the Brazilian vegan delivery business.
Veggi firmographics
Firmographics- Name
- Veggi
- Legal name
- Xoilac TV
- Website
- https://veggi.io
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Veggi is a Brazilian vegan food-delivery platform founded in 2020 in Florianópolis, aggregating plant-based restaurants for vegan consumers and distinguishing itself from generalist delivery apps through vertical specialization.
- Ownership category
- akta.pro rank
Veggi industry classification
Industry- Product category
- Online Food Delivery
- NAICS
- Mobile Food Services (72233), Special Food Services (7223)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Restaurant Meal Delivery Platforms & Aggregators (AFAIAMAA)
- akta.pro secondary industries
- Restaurant Meal & Prepared Food Delivery (CRAFAFAB), Frozen Plant-Based & Vegetarian Meals (CRADADAF)
Keywords
Where Veggi is headquartered
LocationHeadquarters
- HQ city
- Florianópolis
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Veggi business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel
Revenue model
- Advertising: The platform generates revenue through advertising displayed on the website and during streams. The service is provided free to users, with the business model relying on ad impressions and viewership metrics to attract advertisers targeting the large Vietnamese football fan audience.
- Affiliate/Marketing Revenue: The platform partners with and promotes linked sports betting and gambling sites (vsbet30.com), generating affiliate referral revenue from user clicks and sign-ups to external gambling platforms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free access to all live streams and content |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Veggi product offering
Product offeringCore offering
Veggi operates an online vegan food delivery platform in Brazil, connecting consumers with vegan restaurants and food sellers. The platform enables customers to discover and order plant-based meals for home delivery, serving as Brazil's first dedicated vegan delivery service.
Product overview
Veggi is a vegan delivery app operating in Brazil. Based on the available source (a 2022 news article from hyperlatam), the company raised USD $185K through an equity crowdfunding round facilitated by CapTable, with plans to enhance platform technology and expand across Brazil. No additional product details, feature descriptions, or product portfolio information are available in the provided source data.
Differentiator
Problem solved
Functional benefit
Products and services
- Veggi Vegan Delivery Platform Online vegan food delivery marketplace that aggregates vegan restaurants and plant-based food sellers across Brazil, allowing consumers to browse, order, and receive plant-based meals at home.
Quantifiable outcome
- Over 1 million daily visits as of 2018
Companies that use Veggi
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Veggi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Veggi partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor.
- ColatvminorColatv is a linked streaming platform that provides backup links for football streaming. It is part of the Xoilac network of linked sports media sites, offering HD streaming quality, fast loading speeds, and continuously updated match schedules and standings.
- RakhoitvminorRakhoitv is a notable free football streaming channel linked to Xoilac, known for stable streaming without lag and Vietnamese-language commentary with early link updates before matches.
- CakhiatvminorCakhiatv is a high-quality football streaming platform linked to Xoilac, offering no advertisements and comprehensive coverage including betting odds, match analysis, and highlights.
- SocoliveminorSocolive supports streaming of multiple European and Asian leagues with Full HD quality, including match schedules, standings, results, and 24-hour sports news.
- SaoketvminorSaoketv provides multiple exciting leagues and matches for free in HD quality, along with video highlights and daily online results.
- VaoroitvminorVaoroitv is a multi-platform football streaming site with stable operation and multiple backup links. Supports Full HD streaming with fast livescore updates and breaking sports news.
- vsbet30.comminorExternal sports betting/gambling platform advertised on Xoilac TV website, generating affiliate referral revenue from user clicks and sign-ups.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Veggi competitors and assessment
Company assessmentDirect peers
- AllPlants: UK-based plant-based ready-meal delivery brand. Comparable as a vertically integrated vegan meal delivery operator and a useful benchmark for category economics and brand-building in plant-based delivery.
- James Delivery: Brazilian restaurant delivery platform competing in the same geographic and category space as Veggi. Comparable delivery-aggregator model targeting Brazilian consumers, useful for benchmarking traction.
- Vejo: Brazilian plant-based food brand that has expanded into meal delivery. Most direct comparable as a Brazil-based vegan-focused food company with delivery and DTC channels, sharing the same consumer target as Veggi.
- Daily Harvest: US plant-based DTC meal delivery brand. Comparable subscription-based delivery model and target consumer (health/plant-forward eaters), providing a benchmark for scale economics in the category.
Broad incumbents
- iFood: Brazil's dominant restaurant meal delivery platform and the most direct benchmark for Veggi. While iFood is generalist (not vegan-only), it controls the supply, logistics, and consumer demand that Veggi must compete with or aggregate from.
- Rappi: Latin American multi-vertical delivery super-app operating across Brazil. Comparable business model (restaurant delivery aggregator) and a key competitor for vegan restaurant partnerships and end-consumer orders.
- Uber Eats Brazil: Global delivery entrant operating in Brazil with broad restaurant selection. Provides a benchmark for delivery-platform unit economics and the consumer-experience bar Veggi must meet.
Emerging players
- Thrive Market: Online membership-based retailer specializing in organic and plant-forward groceries in the US. Comparable as an online plant-focused food distributor and an indicator of where a category-specialist platform can scale.
- Lizza: Brazilian plant-based food brand with retail and DTC presence. Comparable as a Brazil-based vegan CPG brand exploring online distribution, representing a potential partner, supplier, or adjacent competitor to Veggi's marketplace model.
Regional players
- Foodza: Brazilian online food marketplace with delivery across multiple cities. Comparable regional delivery-aggregator footprint and a relevant peer for benchmarking Veggi's geographic-expansion playbook in Brazil.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights4 records
Customer concentration
Veggi social profiles
Digital presenceVeggi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Veggi leadership team
Management profileNumber of profiles
Profiles1 record
Veggi funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Veggi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Veggi
What does Veggi do?
Veggi operates an online vegan food delivery platform in Brazil, connecting consumers with vegan restaurants and food sellers. The platform enables customers to discover and order plant-based meals for home delivery, serving as Brazil's first dedicated vegan delivery service.
Is Veggi a public or private company?
Veggi is a private company. It is classified as venture growth investor backed and is currently operating.
When was Veggi founded?
Veggi was founded in 2018. It employs 11 to 50 people.
Where is Veggi based?
Veggi is headquartered in Florianópolis, Brazil, in the Latin America region.
How does Veggi make money?
Two revenue lines are on record. Advertising is the primary driver. The others are affiliate/Marketing Revenue.
Who are Veggi's main competitors?
Direct peers on record are AllPlants, James Delivery, Vejo and Daily Harvest. Broad incumbents are iFood, Rappi and Uber Eats Brazil. Emerging players are Thrive Market and Lizza. Foodza is listed as a regional player.
Does Veggi have an API?
No public API is recorded for Veggi.
What industry is Veggi in?
Veggi's product category is Online Food Delivery. Its primary akta.pro industry code is AFAIAMAA, Restaurant Meal Delivery Platforms & Aggregators, with a secondary code of CRAFAFAB, Restaurant Meal & Prepared Food Delivery. Its NAICS code is 72233 and its SIC code is 2000.