Fauna

What Fauna does

Fauna ApS is a Danish health-tech startup headquartered in Aarhus that operates a digital pet health book platform connecting pet owners with veterinary clinics. The company's core product is a mobile application (iOS and Android) that replaces the physical paper health booklet traditionally used for dogs and cats, presenting a chronological timeline of vaccinations, consultations, and health documents accessible to the entire household. The platform integrates natively with two dominant Danish veterinary practice management systems, Provet Cloud and Vettigo, enabling automatic delivery of consultation notes and vaccination certificates from clinic to pet-owner app, and includes an OCR capability that converts owner-uploaded photos of legacy documents into verified digital records. On the consumer side, Fauna operates a freemium model with a free 'Basis' tier (limited to 3 uploads) and a 'Premium' subscription at 199 DKK/year (discounted to 99 DKK/year for members of partner canine organizations), without auto-renewal. On the B2B side, Fauna sells tiered monthly subscriptions to veterinary clinics ranging from Solo (249 DKK/month, 1 user) to Enterprise (custom pricing, 11+ users), with a 4-week free trial and direct integration into existing clinic workflows.

The company's distribution relies heavily on three core strategic partnerships with major Danish canine organizations — Dansk Kennel Klub (DKK), Danmarks civile Hundeførerforening (DcH), and Danmarks Jægerforbund — which have officially approved Fauna as valid vaccination documentation for dog shows, competitions, and hunting events, and promote it to their members at a 50% Premium discount. Fauna has additionally integrated with the DcH-affiliated Klubmodul platform to digitize competition result books. The company is backed by institutional Danish supporters including Innovationsfonden, Erhvervshusene, Trifork (via Trifork Labs), and INCUBA Startup Community, and was developed in collaboration with Aarhus Universitet through The Kitchen incubator. The current operating scope is Denmark-only, with no disclosed geographic expansion, and the company remains at an early stage with 1-10 employees and a single disclosed equity funding round of approximately $105,271 from the Keystones network in November 2024.

Name

Fauna

Legal name

Fauna ApS

Website

https://faunaapp.dk

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Fauna is a Danish Aarhus-based startup that operates a digital pet health-book mobile app and a B2B software platform for veterinary clinics, replacing physical health records with a shared digital timeline that integrates directly with Provet Cloud and Vettigo.

Ownership category

akta.pro rank

Product category

Veterinary Practice Management Software

NAICS

Veterinary Services (54194)

akta.pro primary industry

Veterinary EMR/EHR & Clinical Workflow (HLAMAMAB)

akta.pro secondary industries

Veterinary Client Engagement & Marketing (CRM, Reminders, Portals) (HLAMAMAE), Online Booking, Intake & Digital Front Door (Forms, Consent, Waitlist) (HLAMAGAD)

Keywords

• Digital pet health records
• Veterinary clinic software
• Pet health mobile app
• Vaccination tracking software
• Veterinary practice management

Headquarters

HQ city

Aarhus

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Premium Pet Owner Subscription: Annual subscription model for pet owners offering premium features including unlimited document uploads, vaccination records, and health checks. Standard price 199 DKK/year, discounted to 99 DKK/year for members of partner organizations (DKK, DcH, Danmarks Jægerforbund). Subscription does not auto-renew.
2. Veterinary Clinic Software Subscription: Tiered monthly subscription for veterinary clinics with plans ranging from Solo (249 DKK/month, 1 user) to Enterprise (custom pricing, 11+ users). Includes 4-week free trial. Supports consumption-based or license-based billing models.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Fauna provides a digital pet health book platform consisting of a mobile app for pet owners that consolidates pet health records, vaccination certificates and consultation notes into a shared timeline, plus B2B software for veterinary clinics that integrates with Provet Cloud and Vettigo practice management systems to automatically deliver records from clinic to pet owner. The platform serves Danish pet owners (B2C freemium app) and Danish veterinary clinics (B2B tiered subscription) with official endorsement from DKK, DcH and Danmarks Jægerforbund for use at events and competitions.

Product overview

Fauna is a Danish health tech company offering a digital pet health book platform with two main product lines: (1) Fauna App for pet owners (free Basis tier + paid Premium subscription at 199 DKK/year, or 99 DKK/year for partner organization members), providing a digital health record timeline, vaccination tracking, document storage, and family sharing; and (2) Fauna for Veterinary Clinics, a B2B software solution with tiered pricing (Solo 249 DKK/month, Lille 449 DKK/month, Mellem 749 DKK/month, Stor 999 DKK/month, Enterprise custom pricing) that integrates directly with Provet Cloud and Vettigo practice management systems to automatically send health data to pet owners' apps.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 29 minutes daily saved on unnecessary documentation (analogous to human healthcare)
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature7 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Dansk Kennel Klub (DKK)coreStrategic or Co-development PartnerOfficial partnership where DKK approves Fauna as valid vaccination documentation for dog shows, training, and competitions. DKK promotes Fauna to members with 50% discount on Premium subscription.
• Danmarks civile Hundeførerforening (DcH)coreStrategic or Co-development PartnerFauna digitizes DcH's physical result books, integrated with Klubmodul. DcH promotes Fauna to members with 50% discount on Premium subscription. Free digital result book access for all DcH members.
• Danmarks JægerforbundcoreStrategic or Co-development PartnerDanmarks Jægerforbund approves Fauna as valid vaccination documentation for hunting dog events and tests. DJ promotes Fauna to members with 50% discount on Premium.
• Provet CloudcoreTechnology or IntegrationTechnical integration allowing veterinary clinics using Provet Cloud to send vaccination records, consultation notes and documents directly to pet owners' Fauna app.
• VettigocoreTechnology or IntegrationTechnical integration allowing veterinary clinics using Vettigo to send vaccination records, consultation notes and documents directly to pet owners' Fauna app.
• INCUBA Startup CommunityminorStrategic or Co-development PartnerFauna is part of the INCUBA Startup Community in Aarhus, providing office space and startup ecosystem support.
• K9BminorStrategic or Co-development PartnerK9B ( canine organization) approves Fauna as valid documentation for their events.
• Aarhus UniversitetminorStrategic or Co-development PartnerFauna developed in collaboration with Aarhus University research through The Kitchen incubator.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• PetDesk: UK-based pet care management app connecting pet owners with veterinary clinics, with appointment booking, reminders, and health record features. Highly comparable business model to Fauna: dual B2C/B2B SaaS, owner-side app, clinic-side engagement tools, similar PMS integration strategy.
• VitusVet: Veterinary client engagement and pet health record platform that lets owners access records, request appointments, and receive reminders from their vet. Direct competitor along the same clinic-to-owner digital health book axis as Fauna.
• PetsApp: Veterinary client communication platform enabling chat, booking, and digital records sharing between clinics and pet owners. Comparable dual-sided SaaS targeting the same clinic workflow modernization as Fauna.

Broad incumbents

• ezyVet: Cloud veterinary practice management software used by clinics globally with broader workflow (scheduling, EMR, billing). Overlaps with Fauna where PMS vendors offer owner-facing record features or integrations; comparable in the clinic software category but broader in scope.
• IDEXX Laboratories: Large incumbent in veterinary diagnostics and practice management software (Cornerstone, DVMAX). Broader portfolio than Fauna but its PMS offerings and pet-owner engagement modules could compete with or be integrated into Fauna's proposition.

Emerging players

• Pawprint: UK digital pet health passport app focused on vaccination and health certificates for owners. Comparable to Fauna's B2C health-book function with similar document/verification use cases, though less clinic-side integration.
• Airvet: Tele-vet and pet care engagement platform serving both pet owners and clinics in North America. Adjacent to Fauna in digitizing vet–owner interactions but adds tele-health consultations as a distinct vertical.
• Vetster: On-demand tele-veterinary marketplace connecting pet owners with licensed vets. Overlaps Fauna in the pet-owner digital health stack but is tele-consult-led rather than records-led.
• PetPace: Smart-collar health monitoring for pets that generates continuous health data and integrates with vet workflows. Comparable to Fauna in building pet health data timelines, though device-led rather than documentation-led.

Others

• Provet Cloud: Cloud veterinary practice management software provider and Fauna's direct integration partner in Denmark. Listed as an ecosystem/OTHERS peer since it is also a potential competitor if it launched an owner-facing portal; for now it functions as upstream platform enabling Fauna's clinic data flow.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/faunaapp.dk
• LinkedInlinkedin.com/company/fauna-app
• Instagraminstagram.com/faunaapp.dk

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fauna