Vettigo
Vettigo is a cloud-based veterinary practice management SaaS platform, operated by Denmark's MIBIT ApS, serving Danish and Norwegian veterinary clinics with patient records, scheduling, invoicing, lab integrations, and AI voice-to-text journaling through partner integrations.
- Company typePrivate
- Founded2005
- HeadquartersSvendborg, Denmark
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Vettigo does
Vettigo is a cloud-based veterinary practice management software product operated by MIBIT ApS, a private Danish company founded in 2005 by Michael Bruus and headquartered in Svendborg, Denmark. The platform was developed in 2014 in response to a request from a group of veterinarians and provides client and patient registration, graphical medical journals with dental charts and photos, a flexible calendar with color-coded appointments, automated SMS and email reminders, invoicing with accounting integration, prescription management, and laboratory equipment integration. The system is browser-based and accessible from any internet-connected device, supporting both in-clinic and mobile/home-visit workflows used by mobile veterinarians and multi-practitioner hospitals.
Vettigo serves veterinary clinics across Denmark and Norway, ranging from solo practitioners (e.g., Hestetandklinikken, Karina Larsens Dyrlægepraksis) to multi-veterinarian practices (e.g., Byens Dyreklinik, Skejby Dyreklinik, Dyrlæge Niels Guss), with the company stating that more than half of Danish veterinary clinics use the platform. Its core technology is a cloud-based SaaS platform architected around a dense integration fabric that connects to accounting systems (e-conomic), laboratory equipment (Idexx, Zoetis, Triolab, CPNordic, Lifetest), marketing (Mailchimp), workforce management (SameSystem), BI (Plecto), and automated supplier price feeds (Kruuse, Royal Canin, Hill's, VIF, Nomeco, VetPharm, Eldorado). An AI voice-to-text journaling feature is layered on through four external partners (Vetz AI, Vetnio, CoVet, Vetmonitor) rather than an in-house model.
The business model is recurring subscription with tiered per-user pricing from 710 DKK/month (1 user) to 2,390 DKK/month (6+ users), billed quarterly, supplemented by one-time setup fees for data migration (5,600 DKK) and lab equipment integration (1,200 DKK), optional on-site training (4,200 DKK plus travel), SMS usage charges, and a 45 DKK/month lab integration add-on. Distribution is direct-to-clinic via the Danish-language website (vettigo.dk) with a 14-day free demo, supported by Vettigo Academy training courses and a Danish-speaking support team that answers 97% of calls within 20 seconds. The company is privately held with no disclosed external funding and operates with a team of approximately six employees.
Vettigo firmographics
Firmographics- Name
- Vettigo
- Legal name
- MIBIT ApS
- Website
- https://vettigo.dk
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Vettigo is a cloud-based veterinary practice management SaaS platform, operated by Denmark's MIBIT ApS, serving Danish and Norwegian veterinary clinics with patient records, scheduling, invoicing, lab integrations, and AI voice-to-text journaling through partner integrations.
- Ownership category
- akta.pro rank
Vettigo industry classification
Industry- Product category
- Veterinary Practice Management Software
- akta.pro primary industry
- Veterinary EMR/EHR & Clinical Workflow (HLAMAMAB)
- akta.pro secondary industries
- Online Booking, Intake & Digital Front Door (Forms, Consent, Waitlist) (HLAMAGAD), Revenue Cycle, Payments & Financing (Payments, Subscriptions, BNPL, Claims Support) (HLAMAGAE)
Keywords
Where Vettigo is headquartered
LocationHeadquarters
- HQ city
- Svendborg
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Vettigo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Subscription - User-Based Tiers: Monthly subscription fees based on number of users at the clinic. Tiered pricing from 1 user (710 DKK/month) up to 6+ users (2,390 DKK/month). Subscription is billed quarterly (every 3 months).
- One-Time Setup Fees: One-time fees for data migration from previous systems (5,600 DKK) and lab equipment setup (1,200 DKK). In-person training available for 4,200 DKK plus travel.
- SMS Usage: SMS reminder functionality is charged per usage as an add-on to the base subscription. Email functionality is included in the subscription.
- Laboratory Integration Add-on: Monthly fee for laboratory equipment integration (45 DKK/month for lab integration).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | 1 user clinic: 710 DKK/month |
| Subscription | Multi-year contract | 2 users clinic: 1,030 DKK/month |
| Subscription | Multi-year contract | 3-5 users clinic: 1,840 DKK/month |
| Subscription | Multi-year contract | 6+ users clinic: 2,390 DKK/month |
| One time/ perpetual license | Pay-as-you-go | One-time setup: Data transfer from previous system 5,600 DKK |
| One time/ perpetual license | Pay-as-you-go | One-time setup: Lab equipment integration 1,200 DKK |
| One time/ perpetual license | Pay-as-you-go | On-site training: 4,200 DKK + travel |
| Subscription | Multi-year contract | Lab integration add-on: 45 DKK/month |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Vettigo product offering
Product offeringCore offering
Vettigo is a cloud-based veterinary practice management software that lets Danish veterinary clinics manage client and patient records, appointments, medical journals, prescriptions, invoicing, and laboratory integration from any internet-connected device. The system is sold as a tiered monthly subscription per user, with optional add-ons for AI voice-to-text journal documentation, SMS reminders, and laboratory equipment integration, plus one-time fees for data migration and on-site training.
Product overview
Vettigo is a unified cloud-based veterinary practice management system developed by MIBIT ApS. The core product encompasses client/patient registration, appointment scheduling, medical journals, invoicing, and accounting integration. AI-powered journal documentation is available as an integrated add-on through third-party AI partners (Vetz AI, Vetnio, CoVet, Vetmonitor). An extensible integration platform connects with laboratory equipment, accounting systems, pet food/medicine suppliers, and business analytics tools. The product is accessible online from any device, supporting both clinic and home-visit workflows.
Differentiator
Problem solved
Functional benefit
Products and services
- Vettigo Veterinary Practice Management System Cloud-based veterinary practice management software for Danish veterinary clinics, providing a fully integrated client and patient registry, flexible color-coded calendar with appointment reminders, graphical medical journals with drawings, dental charts and photos, electronic prescription management, laboratory and accounting integrations, and tiered per-user subscription licensing.
Quantifiable outcome
- 97% of support calls answered within 20 seconds
- +3 more outcomes
Companies that use Vettigo
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles2 records
Vettigo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration19 records
AI capability3 records
Feature8 records
Vettigo partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- Vetz AIcoreAI voice-to-text journaling partner integrated with Vettigo. Provides AI-powered speech-to-text functionality for veterinary journal documentation.
- VetniocoreAI voice-to-text journaling partner integrated with Vettigo. Provides AI-powered speech-to-text functionality for veterinary journal documentation.
- CoVetcoreAI voice-to-text journaling partner integrated with Vettigo. Provides AI-powered speech-to-text functionality for veterinary journal documentation.
- VetmonitorcoreAI voice-to-text journaling partner integrated with Vettigo. Provides AI-powered speech-to-text functionality for veterinary journal documentation.
- Zoetis Vetscan FusecoreLaboratory equipment integration for seamless data transfer of test results directly into patient records.
- Idexx VetLab StationcoreLaboratory equipment integration for seamless data transfer of test results directly into patient records.
- e-conomiccoreAccounting system integration for seamless transfer of invoices and financial data to preferred bookkeeping system.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Vettigo competitors and assessment
Company assessmentDirect peers
- IDEXX Animana: Cloud-based veterinary practice management software from global veterinary diagnostics leader IDEXX, active across Europe including the Nordics. Competes directly with Vettigo for Danish veterinary clinics with similar full-suite features (EMR, scheduling, invoicing, lab integrations).
- ezyVet: Cloud veterinary practice management platform now owned by IDEXX, serving general, specialty, and emergency practices globally. Direct competitor to Vettigo in cloud-native PMS, with comparable feature set and integrations to Idexx lab equipment.
- Hippo Manager: Cloud-based veterinary practice management software with EMR, scheduling, billing, and lab integrations. Competes directly with Vettigo in the SMB and independent veterinary clinic segment with a subscription model.
- AVImark: Long-established on-premise and cloud veterinary practice management system from Covetrus (formerly Henry Schein Animal Health). Competes with Vettigo in the broader veterinary PMS category, particularly among larger clinics.
- RoboVet: Veterinary practice management software widely used in the UK and Europe, offering EMR, scheduling, and lab integrations. Direct competitor to Vettigo in the European veterinary PMS market with similar clinic-segment focus.
- ProVet Cloud: Nordic-origin cloud veterinary practice management system, now part of the IDEXX family. Closest geographic and product peer to Vettigo, with strong presence in Scandinavia and similar cloud-first, multi-device positioning.
Emerging players
- Digitail: Cloud-based veterinary practice management system with integrated AI features including SOAP-note generation. Emerging peer to Vettigo in cloud veterinary PMS with AI-enabled documentation, directly competing for clinics evaluating AI journaling integrations.
- BetterVet: Mobile-first veterinary services and software platform focused on in-home care workflows. Emerging peer to Vettigo's mobile/home-visit veterinary segment, addressing a similar need for anywhere-access practice management.
Broad incumbents
- IDEXX Cornerstone: Veterinary practice management software from IDEXX, one of the most widely used PMS platforms globally. Competes with Vettigo as a broader incumbent with deeper Idexx lab integration and a larger enterprise feature set.
Regional players
- Dyreklinikken Data (Danish PMS): Historical Danish veterinary practice management software serving the Danish market. Regional peer to Vettigo, particularly relevant as the legacy system Vettigo customers frequently migrate from.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Vettigo social profiles
Digital presenceVettigo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vettigo leadership team
Management profileNumber of profiles
Profiles1 record
Vettigo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vettigo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vettigo
What does Vettigo do?
Vettigo is a cloud-based veterinary practice management software that lets Danish veterinary clinics manage client and patient records, appointments, medical journals, prescriptions, invoicing, and laboratory integration from any internet-connected device. The system is sold as a tiered monthly subscription per user, with optional add-ons for AI voice-to-text journal documentation, SMS reminders, and laboratory equipment integration, plus one-time fees for data migration and on-site training.
Is Vettigo a public or private company?
Vettigo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Vettigo founded?
Vettigo was founded in 2005. It employs 1 to 10 people.
Where is Vettigo based?
Vettigo is headquartered in Svendborg, Denmark, in the Europe region.
How does Vettigo make money?
Four revenue lines are on record. Subscription - User-Based Tiers are the primary driver. The others are one-Time Setup Fees, SMS Usage and laboratory Integration Add-on.
Who are Vettigo's main competitors?
Direct peers on record are IDEXX Animana, ezyVet, Hippo Manager, AVImark, RoboVet and ProVet Cloud. Emerging players are Digitail and BetterVet. IDEXX Cornerstone is listed as a broad incumbent. Dyreklinikken Data (Danish PMS) is listed as a regional player.
Does Vettigo have an API?
No public API is recorded for Vettigo.
What industry is Vettigo in?
Vettigo's product category is Veterinary Practice Management Software. Its primary akta.pro industry code is HLAMAMAB, Veterinary EMR/EHR & Clinical Workflow, with a secondary code of HLAMAGAD, Online Booking, Intake & Digital Front Door (Forms, Consent, Waitlist).