Radiance Holdings

What Radiance Holdings does

Radiance Holdings is a Lakewood, Colorado-based holding company that owns and operates two complementary franchise brands in the beauty and wellness sector: Sola Salons, a salon studio rental concept serving independent beauty professionals, and Woodhouse Spas, a luxury day spa franchise. The company is privately held under TSG Consumer Partners, which acquired Radiance Holdings in December 2022, and operates from a corporate headquarters at 300 Union Blvd, Ste 600 with 101-250 employees. The portfolio model is structured around building scale in fragmented services categories through franchising rather than operating company-owned retail at scale.

Sola Salons, founded in 2004 in Denver and acquired by Radiance in 2017, runs the dominant salon suite rental franchise concept in North America with 750+ locations across the U.S. and Canada serving more than 20,000 independent hairdressers, estheticians, nail technicians, and massage therapists. The platform provides fully equipped, turnkey studio suites that professionals rent under a subscription/recurring model, eliminating the overhead and capital risk of independent salon ownership. Woodhouse Spas, founded in 2001 and acquired in 2020, operates 87-90+ luxury day spa franchise locations offering customized skin treatments, massage, facials, waxing, and nail services in a "mood care" environment, with franchise investments ranging from $1.48M to $2.7M per location and 2024 average franchised gross sales of $2.51M per FDD disclosure.

Radiance generates revenue through a mix of initial franchise fees and ongoing royalties from franchisees, plus recurring rental income from Sola suite occupants, and pursues growth via new franchise unit signings, geographic expansion into major U.S. metros (San Francisco, Los Angeles, New York City, Phoenix), and selective brand acquisitions. Distribution is primarily through dedicated franchise sales websites (solafranchising.com, ownawoodhouse.com) supported by PR-driven franchise development marketing. Leadership is anchored by CEO Ben Jones (appointed May 2024), CFO Bob Bell (ex-WellBiz Brands), CDO Keith Sizemore (ex-McDonald's, appointed November 2025), and CTO Chris Lavoie (ex-Planet Fitness), with both brands consistently ranking #1 in their respective categories on the Entrepreneur Franchise 500.

Name

Radiance Holdings

Legal name

Radiance Holdings

Website

https://weareradianceholdings.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

Radiance Holdings is a Lakewood, Colorado-based PE-backed holding company that owns two franchise platforms in beauty and wellness: Sola Salons (750+ salon suite rental locations serving 20,000+ independent beauty professionals across North America) and Woodhouse Spas (87-90+ luxury day spa franchise locations).

Ownership category

akta.pro rank

Product category

Beauty and Wellness Franchise Services

NAICS

Real Estate Property Managers (53131), Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Salon Suites & Chair Rental (Independent Stylists) (HSALAAAN)

akta.pro secondary industry

Destination Spas & Spa Resorts (HSALAFAC)

Keywords

• Beauty franchise brands
• Salon suite rentals
• Luxury day spa franchise
• Franchise development services
• Wellness franchise portfolio

Headquarters

HQ city

Lakewood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Franchise Fees and Royalties: Revenue from initial franchise fees and ongoing royalty payments from franchisees operating Sola Salons and Woodhouse Spas locations.
2. Salon Suite Rentals: Real estate rental model where independent beauty professionals rent studio suites within Sola Salons locations. Provides recurring rental income with minimal staffing requirements.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Radiance Holdings operates and supports a portfolio of beauty and wellness franchise brands, primarily Sola Salons (a salon suite rental franchise offering turnkey studios to independent beauty professionals) and Woodhouse Spas (a luxury day spa franchise offering customized massage, skin, facial, waxing, and nail treatments). Its core offering to franchisees is the right to operate under these established brands, combined with operational support, training, and real estate/site strategy.

Product overview

Radiance Holdings operates a collection of premier brands in the beauty, wellness and self-care sector. The portfolio consists of two complementary franchise brands: Sola Salons (a salon suite rental model providing independent beauty professionals with turnkey studio environments, serving hairdressers, estheticians, nail techs, massage therapists and other professionals) and Woodhouse Spas (a luxury day spa franchise offering fully customized treatments in a serene 'mood care' environment). Both brands enable entrepreneurs to build businesses in the beauty and wellness industry while Radiance Holdings provides franchise support, operational excellence, and expansion strategies.

Differentiator

Problem solved

Functional benefit

Brands

• Sola Salons: Salon suite franchise offering turnkey studios to independent beauty professionals including hairdressers, estheticians, nail techs, and massage therapists. Founded in 2004, operating 730+ locations in the U.S. and Canada serving 20,000+ independent beauty professionals.
• Woodhouse Spas

Products and services

• Sola Salons A salon studio franchise offering independent beauty professionals (hairdressers, estheticians, nail technicians, massage therapists) fully-equipped, turnkey salon suites for rent. Franchisees (and the brand) earn revenue by renting studios to beauty professionals who run their own client-facing businesses inside Sola's real estate.
• Woodhouse Spas A luxury day spa franchise offering customized treatments including skin treatments, massage therapies, facials, waxing, and nails in a serene "mood care" environment. Franchisees operate individual locations serving premium wellness consumers.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Beauty Changes LivesminorStrategic or Co-development Partner · 17 October 2023Sola Salons partnered with nonprofit organization Beauty Changes Lives to support education and career development for beauty professionals in the industry.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Phenix Salon Suites: Phenix Salon Suites is a direct competitor to Sola Salons, operating a franchise-based salon suite rental model serving independent beauty professionals across the U.S. Both companies monetize by renting turnkey studios to hairdressers, estheticians, and other beauty professionals.
• Salon Lofts: Salon Lofts operates a salon suite rental franchise that competes directly with Sola Salons. Both provide independent beauty professionals with private, fully-equipped studios under a recurring rental model.
• My Salon Suite: My Salon Suite is a salon suite franchise rental concept directly comparable to Sola Salons, offering private studios to independent beauty professionals on a membership-based rental model.
• Hand & Stone Massage and Facial Spa: Hand & Stone is a franchised massage and facial spa chain competing directly with Woodhouse Spas in the membership-based day spa category, offering similar wellness services at scale across North America.
• Massage Heights: Massage Heights is a franchised wellness spa brand offering massage and skin care services, comparable to Woodhouse Spas' day spa franchise model and recurring-revenue membership structure.
• Spavia Day Spa: Spavia is a luxury day spa franchise offering massage, skin care, and body treatments in a premium environment — a direct franchise competitor to Woodhouse Spas' 'mood care' luxury positioning.
• Salon Republic: Salon Republic operates a salon suite rental concept with comparable economics to Sola Salons, serving independent beauty professionals through franchise and corporate locations.

Broad incumbents

• WellBiz Brands: WellBiz Brands is a franchise holding company operating beauty/wellness brands including Drybar, Elements Massage, and Amazing Lash Studio — directly comparable as a portfolio franchise platform in beauty and wellness, and the former employer of Radiance's CFO.

Emerging players

• Amazing Lash Studio: Amazing Lash Studio is a franchised beauty brand focused on eyelash extension services, part of WellBiz Brands' portfolio. It is comparable as a beauty franchise concept under a multi-brand PE-backed holding company structure.
• Blo Blow Dry Bar: Blo Blow Dry Bar is a franchised blow-out bar concept operating in the beauty services category; comparable to Sola/Woodhouse as a franchised beauty services brand under multi-unit consumer PE ownership.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/radiance-holdings-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Radiance Holdings