CareCrown
CareCrown (FriendsIndeed, LLC) is a Nashville-based B2B SaaS platform that automates caregiver rewards, recognition, and performance tracking for non-medical home care agencies via mobile apps and integrations with WellSky, AxisCare, and Rosemark.
- Company typePrivate
- Founded2022
- HeadquartersNashville, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What CareCrown does
CareCrown, operated by FriendsIndeed, LLC, is a Nashville-based B2B SaaS company founded in 2022 that builds a mobile workforce engagement platform for non-medical home care agencies. The product automates caregiver rewards and recognition based on measurable performance behaviors — on-time clock-ins, attendance, client feedback, training completion, referrals, and milestone achievements — by integrating with three incumbent home care scheduling platforms (WellSky, AxisCare, Rosemark) and surfacing real-time performance data through a Manager Mode dashboard. The mobile application (iOS and Android) uses a treasure-chest gamified points mechanic redeemable as cash bonuses; an automated SMS system surveys clients after every 10 shifts and converts 5-star ratings into caregiver points and agency Google reviews, while a referral module tracks hires without manual intervention.
CareCrown firmographics
Firmographics- Name
- CareCrown
- Legal name
- FriendsIndeed, LLC
- Website
- https://carecrownapp.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- CareCrown (FriendsIndeed, LLC) is a Nashville-based B2B SaaS platform that automates caregiver rewards, recognition, and performance tracking for non-medical home care agencies via mobile apps and integrations with WellSky, AxisCare, and Rosemark.
- Ownership category
- akta.pro rank
Where CareCrown is headquartered
LocationHeadquarters
- HQ city
- Nashville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
CareCrown business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Others
Revenue model
- SaaS Subscription - Per Caregiver Pricing: CareCrown operates on a subscription model where pricing is based on the number of caregivers employed at the agency. The company offers discounts for annual and multi-year contract terms. Agencies set their own reward budget, and CareCrown handles the administration and redemption of points.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Per caregiver subscription with volume-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
CareCrown product offering
Product offeringCore offering
CareCrown is a mobile and desktop SaaS platform that helps home care agencies automate caregiver rewards and recognition based on performance behaviors such as on-time clock-ins, positive client feedback, training completion, referrals, shift pickups, and tenure milestones. The platform integrates with scheduling systems (WellSky, AxisCare, Rosemark) to automatically track caregiver activities and dispense redeemable experience points, while a Manager Mode dashboard gives agencies real-time visibility into team performance.
Product overview
CareCrown is a unified workforce engagement and rewards platform designed for home care agencies. The core CareCrown App serves as the central platform, integrating scheduling platform data (WellSky, AxisCare, Rosemark) to automatically track caregiver performance and dispense reward points. Manager Mode provides the administrative dashboard for monitoring team performance. The platform includes modules for client feedback automation, caregiver referral tracking, and milestone rewards (birthdays and work anniversaries). A white-glove onboarding service supports client implementation.
Differentiator
Problem solved
Functional benefit
Products and services
- CareCrown App
- White Glove Onboarding Service
Quantifiable outcome
- 49% reduction in caregiver turnover
- +6 more outcomes
Companies that use CareCrown
Customer profileNamed customers7 records
Segments1 record
Ideal customer profiles1 record
CareCrown technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature7 records
CareCrown partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- WellSkycoreWellSky is a scheduling platform integrated with CareCrown. The integration allows automatic tracking of caregiver activities, clock-ins/clock-outs, and performance data synchronization between systems.
- AxisCarecoreAxisCare is a scheduling platform that CareCrown integrates with. The partnership enables CareCrown to track caregiver performance metrics including punctuality and attendance data, streamlining operations for home care agencies using AxisCare.
- RosemarkcoreRosemark is a scheduling platform integrated with CareCrown, allowing seamless data synchronization between the two systems for agencies using Rosemark for scheduling management.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
CareCrown competitors and assessment
Company assessmentBroad incumbents
- AxisCare: AxisCare is a scheduling and home care agency software vendor integrated with CareCrown, with the scale and customer footprint to add caregiver recognition functionality in-house.
- Kudos: Kudos is an employee recognition and engagement platform used across industries. It targets the same HR-led culture and retention outcomes that CareCrown delivers, just without CareCrown's home care specializations and integrations.
- WellSky: WellSky is a leading scheduling and care management platform for home care agencies and a CareCrown integration partner. As a broad incumbent, it could expand its own engagement and recognition features and commoditize CareCrown's layer.
- WorkTango: WorkTango provides employee recognition, rewards, and feedback tools for mid-market and enterprise organizations, making it a broad incumbent alternative for agencies evaluating CareCrown.
- Deputy: Deputy is a workforce management and shift scheduling platform used by hourly workforces; it overlaps with CareCrown's shift-pickup, clock-in tracking, and performance visibility features.
- Bonusly: Bonusly is a peer-to-peer employee recognition and rewards platform serving businesses broadly; it competes for the recognition-and-rewards budget that CareCrown targets within home care agencies.
- When I Work: When I Work is a shift scheduling and employee communication platform for hourly teams with adjacent functionality to CareCrown's scheduling-integrated engagement and recognition tools.
Emerging players
- Homebase: Homebase is a scheduling, time tracking, and team communication app primarily for small business hourly workforces, with overlap on clock-in and shift-pickup behaviors that CareCrown rewards.
Direct peers
- Viventium: Viventium provides HR, payroll, and employee engagement software purpose-built for home care, home health, and behavioral health agencies — making it the closest direct competitor to CareCrown's workforce engagement offering for the same vertical buyer.
- OnShift: OnShift delivers scheduling, shift-fill, and employee engagement software to senior care and home care providers, overlapping directly with CareCrown's retention, recognition, and shift-pickup capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
CareCrown social profiles
Digital presenceCareCrown financial estimates
Financial estimateRevenue estimate
Valuation estimate
CareCrown leadership team
Management profileNumber of profiles
Profiles2 records
CareCrown funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CareCrown M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CareCrown
What does CareCrown do?
CareCrown is a mobile and desktop SaaS platform that helps home care agencies automate caregiver rewards and recognition based on performance behaviors such as on-time clock-ins, positive client feedback, training completion, referrals, shift pickups, and tenure milestones. The platform integrates with scheduling systems (WellSky, AxisCare, Rosemark) to automatically track caregiver activities and dispense redeemable experience points, while a Manager Mode dashboard gives agencies real-time visibility into team performance.
Is CareCrown a public or private company?
CareCrown is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CareCrown founded?
CareCrown was founded in 2022. It employs 1 to 10 people.
Where is CareCrown based?
CareCrown is headquartered in Nashville, United States, in the North America region.
How does CareCrown make money?
One revenue line is on record: saaS Subscription - Per Caregiver Pricing.
Who are CareCrown's main competitors?
Broad incumbents on record are AxisCare, Kudos, WellSky, WorkTango, Deputy, Bonusly and When I Work. Homebase is listed as an emerging player. Direct peers are Viventium and OnShift.
Does CareCrown have an API?
No public API is recorded for CareCrown.