Rosemark
Rosemark (Shoshana Technologies, Inc.) is a founder-owned, cloud-based home care management software provider serving non-medical home care agencies in the U.S. and Canada with scheduling, EVV, billing, payroll, and caregiver mobile tools since 2002.
- Company typePrivate
- Founded2002
- HeadquartersAnn Arbor, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Rosemark does
Rosemark (legal entity Shoshana Technologies, Inc.) is a privately held, founder-owned software company headquartered in Ann Arbor, Michigan, that has built and operated a cloud-based home care management platform since 2002 (with marketing claims of 35+ years of healthcare and home care industry experience). The platform serves non-medical home care agencies in the United States and Canada, with a primary focus on independent and franchise operators such as Visiting Angels and Interim HealthCare locations. Rosemark is described as the first company to design operational software specifically for the non-medical home care vertical.
The core product is the Rosemark System, offered in three subscription tiers (Starter, Standard, Enterprise) priced by time scheduled or by client, with usage-based add-ons for EVV telephony events and SMS messaging. The product suite includes a GPS-enabled caregiver mobile app (the Rosemark Caregiver App, relaunched October 2024), caregiver scheduling tools with skills matching, customizable care plans, electronic visit verification (EVV) with native integrations to state-approved aggregators (Sandata, HHAeXchange, Netsmart/Tellus, ProviderOne), billing and payroll modules (with two-way QuickBooks Desktop and Online integration), credentials and compliance tracking, a multi-agency dashboard, a Report Hub, customer and family portals, CRM tools, and a facilities management module. Compliance posture includes HIPAA-compliant data handling and alignment with 21st Century Cures Act EVV requirements across multiple states.
Go-to-market is consultative and direct: a sales-led motion with personalized consultations and tailored demos, paired with an extensive content marketing engine (a categorized blog, webinar library, email nurture, and social channels) and a self-service Starter tier for new agencies. The company does not use third-party resellers and maintains direct customer relationships supported by a dedicated Customer Success team. Rosemark is bootstrapped, with no external institutional funding identified; ownership is held by four individuals including President Tom Voiles, Chief Technology Architect Bill Dargel, and consultant/owner Linda Teaman, supported by a small distributed team of 1-10 employees across multiple U.S. states.
Rosemark firmographics
Firmographics- Name
- Rosemark
- Legal name
- Shoshana Technologies, Inc.
- Website
- https://rosemarksystem.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rosemark (Shoshana Technologies, Inc.) is a founder-owned, cloud-based home care management software provider serving non-medical home care agencies in the U.S. and Canada with scheduling, EVV, billing, payroll, and caregiver mobile tools since 2002.
- Ownership category
- akta.pro rank
Rosemark industry classification
Industry- Product category
- Home Care Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Care Navigation, Referral & Digital Front Door Platforms (HLALABAH)
- akta.pro secondary industries
- Patient Engagement, Education & Messaging Platforms (portal/CRM integrated) (HLALABAJ), Remote Adherence Monitoring & Smart Dispenser Services (HSABALAI)
Keywords
Where Rosemark is headquartered
LocationHeadquarters
- HQ city
- Ann Arbor
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Rosemark business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Software Subscriptions: Monthly or annual subscription-based pricing for home care management software with three tiers (Starter, Standard, Enterprise). Pricing based on time scheduled or by client. Optional month-to-month or discounted annual agreement.
- EVV Telephony Services: Per-event pricing for EVV clock in/clock out and check-in events through telephony services, billed monthly in arrears
- SMS Text Messaging: Optional SMS text messaging service charged per segment (160 characters), maximum 10 segments per message
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Entry-level plan with essential EVV functionality including the Rosemark Caregiver App, basic scheduling, and limited features |
| Subscription | Monthly | Mid-tier plan with expanded features including telephony EVV option, enhanced reporting, and up to 3GB file storage |
| Subscription | Monthly | Enterprise plan with full-featured solution for established agencies requiring advanced capabilities |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Rosemark product offering
Product offeringCore offering
Rosemark provides cloud-based home care management software for non-medical home care agencies. The platform handles caregiver scheduling, electronic visit verification (EVV), care plan management, multi-payor billing (Medicaid, VA, private pay, long-term care insurance, workers' compensation), payroll integration, and compliance reporting. It is sold as a subscription SaaS platform with companion iOS/Android caregiver mobile apps, offered in three tiers (Starter, Standard, Enterprise).
Product overview
Rosemark is a cloud-based home care management software platform developed by Shoshana Technologies, launched in 2002. The platform is offered in three tiers: Starter (entry-level), Standard (mid-tier with expanded features), and Enterprise (full-featured with multi-agency capabilities). The product portfolio centers on the core Rosemark System with integrated modules including Electronic Visit Verification (EVV) via the Rosemark Caregiver App or telephony, caregiver scheduling tools, care plans, billing and payroll (with QuickBooks integration), credentials and compliance tracking, facilities management, the Report Hub for analytics, caregiver and family portals, integrated job applications, and CRM tools. The platform integrates with state-approved EVV aggregators (Sandata, HHAeXchange, NetSmart/Tellus, ProviderOne) for Medicaid compliance, third-party payroll providers (Paychex, ADP, Paychoice), and supports billing across Medicaid, VA, long-term care insurance, and workers' compensation payers.
Differentiator
Problem solved
Functional benefit
Products and services
- Rosemark System Cloud-based home care management software offered in three subscription tiers (Starter, Standard, Enterprise). Provides scheduling, EVV, billing, payroll, care plans, CRM, reporting, and compliance tools for non-medical home care agencies.
- Rosemark Caregiver App GPS-enabled iOS and Android mobile application allowing caregivers to clock in/out with GPS verification, accept or refuse shift offers, view schedules and care plans, record tasks and travel time, and receive notifications. Available in multiple languages.
- Electronic Visit Verification (EVV) EVV tools meeting federal 21st Century Cures Act and state Medicaid requirements. Supports multiple verification methods including mobile app with GPS and telephony, with integrations to state-approved aggregators (Sandata, HHAeXchange, NetSmart, ProviderOne).
- Caregiver Scheduling Tools Scheduling module with color-coded calendars, daily/weekly/biweekly/monthly scheduling patterns, real-time collaborative scheduling, instant overtime scenario viewing, and skills-based caregiver-client matching.
- Care Plans Module Customizable care plan creation and management tool with real-time field assessments, task recording at client interactions, prompts based on individual care plans, and change-of-condition reporting.
- Billing and Payroll Module Billing and payroll tools supporting electronic Medicaid billing (837p and 837i), VA forms (CMS-1500 and UB-04), long-term care insurance, workers compensation, and QuickBooks integration. Includes customizable payroll reports tracking multiple pay rates, overtime, travel time, and mileage.
- Credentials and Compliance Tracking Module for tracking caregiver credentials including professional licenses, TB test compliance, CPR certification, auto insurance, training compliance, and authorized hours with automatic expiration reminders.
- Facilities Management Tool enabling caregivers to clock in once for shifts at senior communities, view assigned ADL tasks for multiple clients, record task completion or refusal, and clock back out. Designed for adult day facilities, assisted living, and nursing homes.
- Report Hub Reporting and analytics module providing billing and payroll reports, hours exports, task reports, KPI monitoring, shift activity tracking, referral statistics, and gross margin analysis via pivot tables.
- Multi-Agency Dashboard Dashboard for tracking data across multiple offices on one screen, enabling location-specific data analysis and multi-agency operational oversight for franchise and multi-location operators.
- EVV Telephony Services Per-event telephony-based EVV clock in/clock out and check-in service, billed monthly in arrears for agencies and caregivers without smartphone access.
- SMS Text Messaging Service Optional SMS text messaging service for caregiver-agency communication, charged per segment (160 characters), with a maximum of 10 segments per message.
Quantifiable outcome
- Over 99% uptime reliability
- +1 more outcomes
Companies that use Rosemark
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Rosemark technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature5 records
Rosemark partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, strategic, preferred and minor.
- Sandata TechnologiescoreEVV integration partner providing state aggregator connectivity for Medicaid billing compliance. Sandata is one of the primary EVV aggregators that Rosemark integrates with to meet federal and state EVV requirements.
- HHAeXchangecoreState EVV aggregator integration partner enabling Rosemark customers to meet Medicaid billing requirements in states where HHAeXchange serves as the approved aggregator.
- Netsmart (formerly Tellus)coreEVV integration partner, formerly Tellus, providing state aggregator connectivity for Medicaid billing. Featured in news about Georgia home care agencies and EVV compliance.
- Activated Insights (formerly HCP)strategicHome care benchmarking and training partner providing caregiver/consumer surveys, Best of Home Care awards, RN-developed training courses, and recruitment/retention tools for Rosemark customers.
- CareCrownstrategicCaregiver recruitment and retention solution using game theory and competition. Integrated directly inside Rosemark mobile app. Reports 34% improvement in caregiver attendance and 41% decrease in turnover.
- corecubedpreferredWebsite design and marketing partner providing outsourced marketing department services including digital marketing, content creation, and referral sales tools for home care agencies.
- Home Care Association of America (HCAOA)strategicNational trade organization representing home care agencies. HCAOA advocates for members on key issues affecting home care industry at state and federal levels.
- Polsinelli (POSH Solutions)minorNational law firm with home-based care practice providing M&A, licensing, compliance, and legal support. POSH online subscription platform offers compliance forms and resources.
- QuickBookscoreTwo-way integration with QuickBooks Desktop and Online versions for seamless billing and payroll processing. Export invoices and timesheet data directly to QuickBooks.
- PaychexcoreThird-party payroll provider integration. Rosemark exports payroll data files and CSV spreadsheets compatible with Paychex for payroll processing.
- Visiting AngelsstrategicNational home care franchise network using Rosemark across multiple franchise locations. Featured as a key customer and partner network.
- Interim HealthCareminorNational home care franchise network serving as a customer of Rosemark.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Rosemark competitors and assessment
Company assessmentDirect peers
- AlayaCare: AlayaCare is a cloud-based home care software platform offering scheduling, EVV, billing, and clinical documentation for personal care and home health agencies in North America. It is a direct competitor to Rosemark with overlapping feature set and similar vertical SaaS positioning.
- CareVoyant: CareVoyant is a home care and home health software platform offering scheduling, clinical documentation, billing, and EVV. It targets similar agency customers as Rosemark and competes on multi-payor billing and integrated workflows.
- HHAeXchange: HHAeXchange is both a state EVV aggregator that Rosemark integrates with and a direct provider of home care agency management software. It competes head-to-head with Rosemark in EVV-compliant scheduling, billing, and Medicaid workflow software for personal care and home health agencies.
- Cubhub: Cubhub is a home care software provider offering scheduling, EVV, billing, and clinical documentation primarily for private-duty and Medicaid home care agencies. It overlaps Rosemark on target customer (non-medical home care agencies) and billing/EVV compliance workflows.
- Aaniie (formerly HomeTrak): Aaniie (rebranded from HomeTrak) is a home care management software vendor serving personal care, home health, and hospice agencies. It directly competes with Rosemark on scheduling, EVV, billing, and CRM for small and mid-market home care providers.
- AxisCare: AxisCare is a home care management software vendor competing directly with Rosemark in scheduling, EVV, billing, and CRM for non-medical home care agencies. Its go-to-market and feature set closely mirror Rosemark's SMB/mid-market positioning.
Broad incumbents
- Brightree (WellSky): Brightree, now under WellSky, is a leading home health and hospice software incumbent. While it focuses more on skilled home health and hospice than Rosemark's non-medical personal care center, it competes at the high end of multi-payor home health billing and EVV workflows.
- MatrixCare: MatrixCare (now part of ResMed/WellSky) is a broader long-term/post-acute care software incumbent covering skilled nursing, senior living, and home care. It is a comparable for the multi-payor billing and EVV workflows Rosemark offers, though its center of gravity is facility-based providers.
- WellSky (ClearCare): WellSky acquired ClearCare, the largest direct competitor to Rosemark in personal/home care software. It is a broad healthcare software incumbent offering home care as part of a larger portfolio across hospice, skilled nursing, and hospitals, competing with Rosemark on Personal Care and home health features while leveraging far larger scale.
Others
- Sandata Technologies: Sandata is a state EVV aggregator that Rosemark integrates with for Medicaid billing compliance. Although primarily a technology partner, Sandata also sells adjacent agency software in some markets, making it an ecosystem participant worth tracking as both partner and partial competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Rosemark social profiles
Digital presenceRosemark compliance and trust
Trust signalCompliance2 records
Rosemark financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rosemark leadership team
Management profileNumber of profiles
Profiles6 records
Rosemark funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rosemark M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rosemark
What does Rosemark do?
Rosemark provides cloud-based home care management software for non-medical home care agencies. The platform handles caregiver scheduling, electronic visit verification (EVV), care plan management, multi-payor billing (Medicaid, VA, private pay, long-term care insurance, workers' compensation), payroll integration, and compliance reporting. It is sold as a subscription SaaS platform with companion iOS/Android caregiver mobile apps, offered in three tiers (Starter, Standard, Enterprise).
Is Rosemark a public or private company?
Rosemark is a private company. It is classified as management employee owned and is currently operating.
When was Rosemark founded?
Rosemark was founded in 2002. It employs 11 to 50 people.
Where is Rosemark based?
Rosemark is headquartered in Ann Arbor, United States, in the North America region.
How does Rosemark make money?
Three revenue lines are on record. Software Subscriptions are the primary driver. The others are EVV Telephony Services and SMS Text Messaging.
Who are Rosemark's main competitors?
Direct peers on record are AlayaCare, CareVoyant, HHAeXchange, Cubhub, Aaniie (formerly HomeTrak) and AxisCare. Broad incumbents are Brightree (WellSky), MatrixCare and WellSky (ClearCare). Sandata Technologies is listed as an others.
Does Rosemark have an API?
No public API is recorded for Rosemark.
What industry is Rosemark in?
Rosemark's product category is Home Care Management Software. Its primary akta.pro industry code is HLALABAH, Care Navigation, Referral & Digital Front Door Platforms, with a secondary code of HLALABAJ, Patient Engagement, Education & Messaging Platforms (portal/CRM integrated). Its NAICS code is 518 and its SIC code is 7372.