xBloom
xBloom designs smart specialty coffee machines (Studio and Original) paired with proprietary NFC-encoded xPods, serving home coffee enthusiasts across 50+ countries through direct e-commerce, a subscription service, and a marketplace of 110+ roaster partners.
- Company typePrivate
- Founded2021
- HeadquartersWalnut Creek, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What xBloom does
xBloom, operated under parent company TBDx Inc (Delaware-incorporated, operational HQ in Benicia, California), designs and sells smart specialty coffee brewing machines for the premium home market. Its hardware lineup comprises the xBloom Studio — a premium machine that won the 2025 iF Gold Award — and the xBloom Original, a metal-bodied unit priced at $799 in Galaxy Black or Cloud Silver. The core technological differentiator is the xPods single-serve system, which pairs NFC-encoded recipe data with proprietary brew-parameter control (pour number, grind size, ground-to-water ratio, temperature, pattern, pause, and vibration) accessible through the xBloom mobile app in Quick Mode and Get Created Mode. The company extends beyond hardware into a curated specialty coffee and tea marketplace supplied by 110+ global roaster partners, a recurring subscription service with a 15% first-order and 5% ongoing discount, and the Infinity Glassware Series launched in 2025 (5-in-1 Brewing Set, Carafe, Tasting Cup).
The business model combines one-time hardware sales with recurring consumables and accessory revenue, sold primarily through direct-to-consumer e-commerce at xbloom.com with shipping to the US, Canada, 25 EU countries plus the UK, and Australia. Distribution is supported by a Tilburg, Netherlands logistics center serving as the EU OSS and GDPR compliance entity. Marketing relies on organic social channels (Instagram, Discord, YouTube, TikTok, Facebook), earned media coverage (Time, Fast Company, Yanko Design), design-award credibility, and a referral and rewards program offering 5,000 points per machine referral. The company has raised $15 million in two funding rounds completed in September 2022, led by Shunwei Capital and Source Code Capital with UpHonest Capital, and claims 100,000+ users across 50+ countries.
xBloom is led by co-founder and CEO Richard Xu and operates with a small team of 11-50 employees. Its primary customer segments are specialty coffee enthusiasts seeking professional-grade pour-over quality at home and premium home-appliance consumers willing to invest in technology-forward lifestyle products. Competitive positioning rests on the integration of automated brewing precision, a curated roaster marketplace, and design-led hardware rather than on AI/ML capabilities — the automation layer is mechanical execution of user- or roaster-defined recipes rather than learned-model behavior.
xBloom firmographics
Firmographics- Name
- xBloom
- Legal name
- TBDx Inc
- Website
- https://xbloom.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- xBloom designs smart specialty coffee machines (Studio and Original) paired with proprietary NFC-encoded xPods, serving home coffee enthusiasts across 50+ countries through direct e-commerce, a subscription service, and a marketplace of 110+ roaster partners.
- Ownership category
- akta.pro rank
xBloom industry classification
Industry- Product category
- Consumer Coffee Appliances
- NAICS
- Coffee and Tea Manufacturing (311920)
- SIC
- Electric Housewares & Fans (3634)
- akta.pro primary industry
- Coffee, Espresso & Tea Appliances Retail (CRACADAC)
Keywords
Where xBloom is headquartered
LocationHeadquarters
- HQ city
- Walnut Creek
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
xBloom business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Hardware Sales: Sale of specialty coffee brewing machines (Studio and Original models). One-time purchase model with premium pricing positioning.
- Coffee & Tea Products: Sale of xPods (single-serve), whole bean coffee, and tea products. Repeat purchase consumption model.
- Subscription Service: Coffee subscription service offering 15% off first order and 5% on every order after. Build Your Own Box and Exclusive Subs options.
- Accessories & Glassware: Sale of Infinity Glassware Series, paper filters, carafes, tasting cups, drinkware, and merchandise.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | xBloom Original Machine |
| Subscription | Monthly | Coffee Subscription |
| Unit Pricing | Pay-as-you-go | xPods (Single-serve) |
| Unit Pricing | Pay-as-you-go | Infinity Glassware Series |
| Unit Pricing | Pay-as-you-go | Paper Filters |
| Unit Pricing | Pay-as-you-go | Tea Products |
| Unit Pricing | Pay-as-you-go | Coffee Products |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
xBloom product offering
Product offeringCore offering
xBloom designs, manufactures, and sells smart specialty coffee machines (the Studio and Original models) that automate professional-grade pour-over brewing at home. The machines work with proprietary xPods single-serve pods sourced from 110+ global roasters and are paired with the Infinity Glassware Series accessories and the xBloom mobile app for recipe customization. A marketplace layer also distributes specialty coffee and tea from third-party roasters alongside a recurring coffee subscription service.
Product overview
xBloom is a specialty coffee technology company offering a platform of coffee machines and accessories. The core product lineup consists of two coffee machines: the Studio (premium) and Original (entry-level specialty), both compatible with xPods single-serve coffee pods. The company has expanded into the Infinity Glassware Series, a pour-over brewing accessory collection including the 5-in-1 Brewing Set, Tasting Cup, and Carafe. The xBloom App enables brewing customization through Quick Mode and Get Created Mode, allowing users to control recipe parameters. The marketplace offers specialty coffees and teas from 110+ global roaster partners, available through direct purchase or subscription. The product ecosystem is supported by accessories including premium paper filters.
Differentiator
Problem solved
Functional benefit
Companies that use xBloom
Customer profileSegments3 records
Ideal customer profiles2 records
xBloom technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature5 records
xBloom partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- 110+ Global RoasterscorexBloom partners with over 110 global roasters and suppliers to source specialty coffee beans for xPods and whole bean products. Partners include various specialty coffee roasters worldwide.
- Verve Coffee RoastersminorVerve Coffee Roasters supplies Cascara Coffee Cherry Tea through xBloom marketplace.
- Passenger CoffeeminorPassenger supplies Liang Family Green Tea (Long Jing #43) through xBloom marketplace.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
xBloom competitors and assessment
Company assessmentDirect peers
- Nespresso (Nestlé): Nespresso pioneered the proprietary single-serve pod/capsule model and the razor/razorblade consumable flywheel that xBloom replicates with xPods. It is the most directly comparable business model and recurring-revenue benchmark for xBloom's xPod ecosystem.
- Fellow Products: Fellow is a design-led premium home coffee equipment brand (Stagg EKG kettles, Ode grinders, Aiden brewer) targeting the same design-conscious, specialty-coffee enthusiast consumer as xBloom, with overlapping go-to-market and aesthetics.
- Breville: Breville is the dominant premium home espresso and coffee equipment maker (Bambino, Barista Express, Oracle). It is the closest direct peer to xBloom's premium home coffee-brewing machine positioning, including prosumer-grade automation and a similar price band.
- De'Longhi: De'Longhi is a global leader in home espresso machines (including the La Specialista and Magnifica lines). It competes in the same premium home coffee equipment category as xBloom, with similar price points and an established retail/distribution footprint.
- Jura: Jura specializes in premium super-automatic espresso machines, targeting affluent consumers seeking one-touch specialty-grade coffee at home — a very similar value proposition to xBloom's "automatic recipe execution" pitch.
Others
- Hario: Hario is the Japanese maker of the iconic V60 pour-over dripper and coffee servers — the manual specialty-coffee equipment xBloom is automating. Closely comparable from a customer and aesthetic perspective even if not a direct machine competitor.
Broad incumbents
- Mr. Coffee / Hamilton Beach (premium lines): Mr. Coffee and Hamilton Beach offer mass-market drip and single-serve home coffee machines that anchor the affordable end of the home brewing category — useful as a comparison for how xBloom must justify its premium price tag.
- Keurig (Keurig Dr Pepper): Keurig is the largest single-serve pod-coffee brand in North America and competes on the same "convenient, automated home brew" promise as xBloom. It is a broader incumbent serving a much more mainstream price tier.
Emerging players
- La Marzocco: La Marzocco is the prestige espresso machine maker historically aimed at cafés but increasingly moving into home (Linea Mini, GS3). It targets the same prosumer specialty-coffee enthusiast and represents aspirational positioning xBloom's premium Studio tier competes against.
- Ratio Coffee: Ratio Coffee makes premium automatic pour-over coffee machines (Ratio Eight, Ratio Six) directly targeting specialty-coffee enthusiasts who want café-quality results at home — a narrower but very adjacent positioning to xBloom's automated recipe-execution pitch.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
xBloom social profiles
Digital presencexBloom financial estimates
Financial estimateRevenue estimate
Valuation estimate
xBloom leadership team
Management profileNumber of profiles
Profiles1 record
xBloom funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
xBloom M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about xBloom
What does xBloom do?
xBloom designs, manufactures, and sells smart specialty coffee machines (the Studio and Original models) that automate professional-grade pour-over brewing at home. The machines work with proprietary xPods single-serve pods sourced from 110+ global roasters and are paired with the Infinity Glassware Series accessories and the xBloom mobile app for recipe customization. A marketplace layer also distributes specialty coffee and tea from third-party roasters alongside a recurring coffee subscription service.
Is xBloom a public or private company?
xBloom is a private company. It is classified as venture growth investor backed and is currently operating.
When was xBloom founded?
xBloom was founded in 2021. It employs 11 to 50 people.
Where is xBloom based?
xBloom is headquartered in Walnut Creek, United States, in the North America region.
How does xBloom make money?
Four revenue lines are on record. Hardware Sales are the primary driver. The others are coffee & Tea Products, subscription Service and accessories & Glassware.
Who are xBloom's main competitors?
Direct peers on record are Nespresso (Nestlé), Fellow Products, Breville, De'Longhi and Jura. Hario is listed as an others. Broad incumbents are Mr. Coffee / Hamilton Beach (premium lines) and Keurig (Keurig Dr Pepper). Emerging players are La Marzocco and Ratio Coffee.
Does xBloom have an API?
No public API is recorded for xBloom.
What industry is xBloom in?
xBloom's product category is Consumer Coffee Appliances. Its primary akta.pro industry code is CRACADAC, Coffee, Espresso & Tea Appliances Retail. Its NAICS code is 311920 and its SIC code is 3634.