What InterparkTour does

InterparkTour (rebranded under the NOL platform) is a South Korean online travel agency operated by Nol Universe Co., Ltd. (주)놀유니버스, headquartered in Seongnam-si, Gyeonggi-do. The platform aggregates bookings across six core modules: international and domestic flights, overseas and domestic hotels, overseas package tours, and tour/attraction tickets. Underlying technology is a self-service web and mobile booking platform with price-comparison search across airlines and accommodation providers, supplemented by an AI-powered itinerary planner delivered through a partnership with Triple.guide. The platform exposes additional travel-services rails including travel insurance (NOL Care), eSIM/USIM provisioning, overseas car rental comparison, and duty-free shopping benefits with Hyundai, Shinsegae, Lotte, and Shilla. The company holds Korean tourism-business registration (제2024-000024호) and corporate registration 824-81-02515, with CEO Lee Cheol-woong (이철웅) as representative director.

The business model is a marketplace commission structure: Nol Universe explicitly acts as a communication-sales broker (통신판매중개자), not the direct seller of inventory, and earns transaction fees and commissions on bookings routed through the platform. A secondary revenue stream comes from promotional and marketing partnerships (tourism boards, duty-free operators, Don Quijote, Eastar Jet, insurance/SIM/car-rental partners) surfaced via in-platform exhibitions and NOLDAY promotional events. Distribution runs direct-to-consumer through nol.interpark.com and mobile, supported by phone-based sales channels (1588-3443 tours, 1544-1555 tickets) and a global-facing site (world.nol.com). The customer base is individual Korean travelers seeking competitive pricing for domestic and outbound travel, segmented horizontally across flight, lodging, package, and activity use cases.

Name

InterparkTour

Legal name

(주)놀유니버스

Website

https://interparktour.com

Company type

Private

Founded year

1999

Operating status

Operating

Short description

NOL InterparkTour is a South Korean online travel agency operated by Nol Universe Co., Ltd., aggregating bookings for individual travelers across international and domestic flights, hotels, package tours, and attraction tickets via a marketplace commission model with integrated AI trip planning.

Ownership category

akta.pro rank

Product category

Online Travel Services

NAICS

Travel Agencies (561510), All Other Travel Arrangement and Reservation Services (561599)

akta.pro primary industry

Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA)

akta.pro secondary industries

Tours, Activities & Experiences Booking Marketplaces (THALAFAF), Hotel & Accommodation Booking Platforms (THALAFAB), Destination & Local Services Marketplaces (Transfers, Guides, City Passes) (THALAFAK)

Keywords

• Online travel booking
• Flight reservation
• Hotel accommodation
• Tour packages
• Travel marketplace

Headquarters

HQ city

Seocho

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Operations, Personnel, Technology or R&D, Others

Revenue model

1. Travel booking transaction fees and commissions: Marketplace/online travel agency model. Nol Universe (주)놀유니버스 acts as a communication sales broker (통신판매중개자), not the direct seller of products. Revenue generated from transaction fees and commissions on bookings made through the platform for flights, accommodations, packages, and activities.
2. Promotional/marketing partnerships: Revenue from promotional partnerships with tourism boards (Macau, Guam), retailers (Don Quijote), and other travel service providers featured on the platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

InterparkTour operates a B2C online travel marketplace that lets individual Korean consumers search, compare, and book flights, overseas and domestic hotel accommodations, tour packages, attraction tickets, and overseas package tours through the NOL platform. The company acts as a communication sales broker (통신판매중개자), earning commissions on bookings made through its platform rather than selling its own travel products directly. Ancillary travel services including travel insurance, eSIM/USIM data, overseas car rentals, and duty-free shopping benefits are integrated into the booking experience.

Product overview

InterparkTour (NOL 인터파크투어) is a comprehensive online travel platform operated by Nol Universe Co., Ltd., offering a multi-module travel booking ecosystem. The platform provides six core booking services: international/domestic flight tickets, overseas/domestic hotel accommodations, tour packages and attraction tickets, and overseas package tours. The portfolio includes both standalone booking modules and bundled offerings. Additionally, the platform features AI-powered trip planning through its AI Planner (AI플래너) integrated with Triple, promotional programs including NOLDAY special deals (up to 70% discount), NOL Festival events, and a VIP membership benefits program. The platform has been unified under the NOL brand ecosystem, combining travel and ticketing services into a single integrated experience.

Differentiator

Problem solved

Functional benefit

Brands

• NOL: Integrated travel platform offering flights, hotels, tours, and tickets
• Triple

Products and services

• Air Tickets (항공) Flight booking service covering international and domestic routes, with price comparison and search functionality across airlines. Targeted at Korean travelers booking outbound and inbound flights.
• Overseas Hotels (해외숙소) International hotel and accommodation booking service covering destinations worldwide, offering up to 58% discount when bundled with flight purchase. Targeted at Korean outbound travelers.
• Domestic Hotels (국내숙소) Domestic accommodation booking service for travelers within South Korea, offering various hotel and lodging options nationwide. Targeted at Korean domestic travelers.
• Tours and Attraction Tickets (투어/입장권) Tour packages and attraction admission tickets for various destinations, offering bundled experiences and entry passes. Targeted at travelers seeking activities and sightseeing at their destination.
• Overseas Package Tours (해외패키지) Pre-packaged international travel bundles including flights and accommodations for destinations in Southeast Asia, Europe, Japan, and Guam/Saipan regions. Targeted at Korean travelers seeking all-in-one overseas trip packages.
• Domestic Activities (국내놀거리) Domestic entertainment and leisure activities in South Korea featuring local experiences and attractions. Targeted at Korean consumers seeking activities and events within the country.

Quantifiable outcome

• Up to 70% travel benefits through NOLDAY campaigns
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature1 record

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Macau Tourism Board (마카오 관광청)minorGTM or Marketing PartnerCo-branded promotional exhibition featuring Macau as a travel destination. Part of the special package travel recommendations on the platform.
• Guam Tourism Board (괌 관광청)minorGTM or Marketing PartnerCo-branded promotional exhibition for Guam tourism. Featured in the special package travel section alongside other destinations.
• Don Quijote (돈키호테)minorGTM or Marketing PartnerJapanese discount retailer partnership offering exclusive shopping benefits. Customers can receive up to 17% discount at Don Quijote stores in Japan.
• Meicheng (메칭엔)minorGTM or Marketing PartnerTravel benefits provider partnership featured in the platform's special promotions section.
• Pindirect (핀다이렉트)minorGTM or Marketing PartnerTravel-related service provider partnership featured in promotional campaigns.
• Hyundai, Shinsegae, Lotte, Shilla Duty-Free (현대, 신세계, 롯데, 신라)minorGTM or Marketing PartnerPartnership with major Korean duty-free retailers providing exclusive shopping benefits for overseas travelers. Customers can access duty-free shopping benefits through the platform.
• Triple (트리플)coreTechnology or IntegrationAI-powered travel planning integration. Triple.guide provides AI Planner functionality on the NOL platform, enabling customized travel schedule creation. The partnership includes co-marketing through the interpark_tour_mainmenu campaign.
• Eastar Jet (이스타항공)minorChannel Partner/ Reseller/ DistributorKorean low-cost carrier offering domestic flight specials exclusively featured on the NOL platform as part of promotional campaigns.
• eSIM/USIM ProvidersminorChannel Partner/ Reseller/ DistributorPartnership providing global data connectivity. Offers eSIM and USIM services with 5 days free for travelers, integrated as a travel essential benefit.
• Overseas Car Rental PartnersminorChannel Partner/ Reseller/ DistributorGlobal car rental booking service comparison. Partners provide worldwide car rental reservations at competitive rates for overseas travelers.
• Travel Insurance PartnersminorChannel Partner/ Reseller/ DistributorTravel insurance enrollment covering accidents, baggage loss, delays. Integrated as part of NOL Care travel protection benefits.

Scale indicators1 record

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Booking.com: Largest global OTA by GMV, with significant Korean outbound traffic and accommodation inventory overlap. Competes on hotel booking but operates as part of a much broader portfolio.
• Expedia: Global incumbent OTA with overlapping flight, hotel, and package offerings targeting Korean outbound travelers as part of a broader worldwide portfolio.

Emerging players

• Klook: Asia-focused tours, activities, and attractions booking platform competing with InterparkTour's TNA (tours/attraction tickets) module across Korea, Japan, and Southeast Asia.

Direct peers

• KAYAK: Meta-search and price comparison platform competing with InterparkTour's flight/hotel price-comparison features; drives Korean outbound travelers searching for deals.
• Skyscanner: Flight meta-search engine used heavily by Korean outbound travelers. Comparable to InterparkTour's flight booking module on price comparison and discovery.
• Tripadvisor: Operates tours/attractions booking and hotel meta-search, directly comparable to InterparkTour's tour tickets and attraction module; influences Korean travel discovery and booking.
• Myrealtrip: South Korea's largest homegrown OTA, offering flights, hotels, packages, and activities to Korean consumers. Direct competitor in the same customer base and product categories as InterparkTour/NOL.
• Trip.com: Global OTA with major Korean operations offering flights, hotels, and packages. Directly competes for Korean outbound travelers across all product categories InterparkTour serves.
• Agoda: Asia-focused OTA owned by Booking Holdings, strong in Korean outbound hotel and package bookings to Southeast Asia and Japan — directly overlapping with InterparkTour's strongest regional destinations.

Regional players

• Traveloka: Leading Southeast Asian OTA offering flights, hotels, and activities across the same ASEAN destinations (Vietnam, etc.) that InterparkTour serves for Korean outbound travelers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about InterparkTour