What Integrity Roofing & Painting does

Integrity Roofing & Painting, LLC is a privately held, veteran-owned roofing and painting contractor founded in 1994 and headquartered in Colorado Springs, Colorado. The company provides residential and commercial roof installation, repair, and replacement across multiple roofing systems (asphalt shingle, metal, cedar, slate, and tile), alongside interior and exterior painting, gutter installation, and storm-damage restoration services. It operates three physical branches in Colorado Springs (CO), the Denver metro/Centennial (CO), and Austin (TX), supported by a showroom, field project managers, and a customer service office.

The company's core business model centers on insurance restoration: when hailstorms or wind events damage residential roofs, Integrity guides homeowners through the insurance claims process — from inspection and documentation through adjuster meetings and supplemental claims — acting as the policyholder's advocate. Pricing for insurance-covered work is governed by Xactimate, the industry-standard pricing software, while non-insurance jobs are quote-based following free inspections. The firm markets directly to consumers via local SEO, a content-heavy blog, organic social media (Facebook, YouTube, Instagram), online review management, and a referral rewards program.

Revenue is generated one-time per project (roof replacement, repair, painting, or gutter installation), with a substantial portion flowing through homeowner insurance carriers. The company holds premium manufacturer certifications (GAF Master Elite, Owens Corning Preferred Platinum, CertainTeed Master Roofing Company) that enable enhanced warranties, and maintains a BBB A+ accreditation and Colorado Roofing Association membership. In December 2021, the company raised $450,000 via an SEC Regulation D exempt securities offering from 12 accredited investors. The firm remains founder-led by managing members Jerry and Teresa, with no institutional or private equity backing identified.

Name

Integrity Roofing & Painting

Legal name

Integrity Roofing & Painting, LLC

Website

https://integrityroofingandpainting.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Integrity Roofing & Painting is a veteran-owned, private roofing and painting contractor serving Colorado Springs, Denver, and Austin, specializing in insurance-claim-driven storm-damage restoration, roof replacement, painting, and gutter installation for residential and commercial customers.

Ownership category

akta.pro rank

Product category

Residential Roofing Services

NAICS

Roofing Contractors (23816), Roofing Contractors (238160)

SIC

Asphalt Paving & Roofing Materials (2950)

akta.pro primary industry

Storm & Hail Exterior Restoration (Roof/Siding/Gutters) (HSAPAKAM)

akta.pro secondary industries

Insurance Claims Estimation, Documentation & Managed Repair (HSAPAOAL), Roof Installation & Replacement (HSAPAKAA), Roof Repair & Leak Remediation (HSAPAKAB), Storm, Wind & Hail Damage Roof Repair (Emergency/Tarping) (HSAGAKAI)

Keywords

• Residential roofing services
• Commercial roofing installation
• Storm damage restoration
• Insurance claims assistance
• Exterior painting services

Headquarters

HQ city

Colorado Springs

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Roofing Services Revenue: Revenue is generated from residential and commercial roofing installation, repair, and replacement services. Services are sold directly to homeowners and businesses, with a significant portion of revenue flowing through insurance claims (insurance restoration contractor model). Customers pay deductibles, and the company bills insurance carriers directly for covered work.
2. Painting Services Revenue: Interior and exterior painting services provided to homeowners, often as an add-on to roofing projects. Also frequently covered under insurance claims when part of storm damage restoration (e.g., painting all sides of a house following hail damage).
3. Gutter Installation Revenue: Gutter installation services (box style, half round, K-style, sectional, seamless gutters, gutter guards) sold as standalone services or bundled with roofing projects.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Integrity Roofing & Painting installs, repairs, and replaces residential and commercial roofing systems in asphalt shingle, metal, cedar, slate, and tile, and provides interior/exterior painting and gutter installation. A large share of its work is insurance-driven storm damage restoration, in which the company inspects the roof, meets the adjuster, documents damage, and bills the homeowner's insurance carrier while the homeowner pays only the deductible. The company serves Colorado Springs, Denver, and Austin from three offices using certified crews.

Product overview

Integrity Roofing & Painting operates as a residential and commercial roofing contractor offering a comprehensive suite of roofing and related services. The company provides roof installation, repair, replacement, and restoration services across multiple roofing material categories including asphalt shingle (GAF and Owens Corning products), metal roofing (aluminum, steel, copper), cedar, slate, and tile roofing. Beyond roofing, the company offers interior/exterior painting services and gutter installation. The company specializes in insurance restoration work following storm damage, helping homeowners navigate the insurance claims process. As an insurance restoration contractor, they work with major shingle manufacturers (GAF, Owens Corning) and maintain certifications including GAF Master Elite Roofing Contractor and Owens Corning Preferred Platinum Contractor status.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Roofing Roof installation, repair, and replacement services for residential properties across asphalt, metal, cedar, slate, and tile roofing systems, bundled with interior and exterior painting as needed. Targeted at homeowners in Colorado Springs, Denver, and Austin.
• Commercial Roofing Roofing installation, repair, and replacement for commercial buildings across multiple roofing material categories, sold to commercial property owners and managers in the same three metros.
• Metal Roofing Metal roofing installation in aluminum, steel, copper, standing seam, and corrugated profiles, marketed for durability, hail resistance, and a 50–70 year lifespan to homeowners seeking a long-life roof.
• Roof Replacement Complete roof replacement for asphalt and metal roofs, restoring homes to pre-storm condition with all major shingle brands in regionally available colors. Often completed in 1–2 days.
• Roof Repairs Targeted roof repair services ranging from inexpensive temporary fixes to larger permanent repairs, including leak detection and diagnostic inspections for homeowners with localized roof problems.
• Storm Damage Restoration Storm damage assessment and restoration services covering hail, wind, snow, and ice damage, plus emergency roof repair with response within hours of contact.
• Asphalt Shingle Roofing Asphalt shingle roofing installation including 3-tab, architectural, and luxury shingles from GAF (as Master Elite Roofing Contractors) and Owens Corning (as Preferred Contractors), with gutter services to protect the home.
• Cedar Roofing Natural and synthetic cedar roofing installation, including cedar shake to asphalt shingle transitions and cedar roof maintenance, for homeowners seeking a wood-shake look.
• Slate Roofing Natural and synthetic slate roofing installation with a 50–100+ year lifespan, marketed for fire resistance and aesthetic variety to high-end homeowners.
• Tile Roofing Clay, concrete, and synthetic tile roofing installation with a 50–100 year lifespan, positioned for energy efficiency and fire resistance.
• Painting Services Interior and exterior painting services to improve home appearance, offered standalone or as part of insurance restoration projects that include full-house repainting.
• Gutter Installation Gutter installation in box style, half round, K-style, sectional, seamless, and gutter guard configurations, sold standalone or bundled with roofing projects.
• Insurance Claims Assistance End-to-end support for homeowner insurance claims including inspection, documentation, adjuster meetings, and claim supplemental support for storm damage restoration projects.

Quantifiable outcome

• Roof replacement often completed in 1–2 days
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• GAFcoreTechnology or IntegrationIntegrity Roofing and Painting is certified as a GAF Master Elite Roofing Contractor — a designation earned by only a select group of roofing companies. This certification allows the company to offer GAF's premium roofing products (asphalt shingles, architectural shingles, luxury shingles, 3-tab shingles) and provide enhanced warranties backed by GAF to homeowners.
• Owens CorningcoreTechnology or IntegrationIntegrity Roofing and Painting is an Owens Corning Preferred Platinum Contractor, enabling them to install Owens Corning roofing products (asphalt shingles,Colors) and offer Owens Corning-backed warranties. The Platinum Contractor status represents the highest tier of contractor certification from Owens Corning.
• Better Business Bureau (BBB)coreOthersAccredited Business with an A+ Rating from the BBB. This accreditation requires compliance with BBB standards for trustworthiness, honest advertising, and transparency.
• Colorado Roofing AssociationminorOthersMember of the Colorado Roofing Association, an industry trade organization supporting professional standards in roofing across Colorado.
• Platte Canyon ChamberminorOthersActive member of the Platte Canyon Chamber of Commerce, indicating local community engagement and business presence in the Colorado Springs / Platte Canyon area.
• Wounded Warrior ProjectminorOthersThe company has partnered with or supports the Wounded Warrior Project, a nonprofit serving veterans. The company is veteran-owned and operated and has participated in veteran-focused initiatives such as the Roof Deployment Project.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Aspen Contracting: National insurance restoration roofing contractor specializing in storm damage repair across multiple states. Directly comparable business model: insurance claims advocacy, multi-market residential roofing, and hail/wind restoration focus.
• Bone Dry Roofing: Multi-state residential and commercial roofing franchise with strong storm damage restoration focus. Directly comparable in service mix (roofing, gutters, insulation) and multi-market GTM, with similar insurance restoration positioning.

Regional players

• MHI Roofing: Regional residential and commercial roofing contractor serving multiple U.S. markets. Comparable mid-sized service mix including storm damage restoration and insurance claims support, though operating in different geographies.
• Baker Roofing Company: Mid-sized regional roofing contractor based in the Southeast U.S. offering residential and commercial roofing, repairs, and gutter services. Comparable in service mix and mid-market scale but geographically distinct from Integrity's CO/TX footprint.
• Peak Roofing & Construction: Regional residential and commercial roofing contractor with insurance restoration focus. Comparable in service scope (roofing, gutters, storm damage) and mid-market scale, though operating in different U.S. regions.

Broad incumbents

• Tecta America Corporation: Largest commercial roofing contractor in the U.S., offering installation, repair, and maintenance across all major roof systems. Overlaps on commercial roofing but operates at much larger scale and is less focused on residential insurance restoration.
• Erie Construction: National residential exterior remodeling company offering roofing, siding, windows, and doors. Comparable in residential exterior multi-trade offering and direct-to-consumer model, though broader scope and larger scale.
• CentiMark Corporation: National commercial and industrial roofing contractor with extensive service network. Comparable as a roofing services competitor in shared markets but tilted toward larger commercial accounts rather than residential storm restoration.
• Power Home Remodeling: Large national residential exterior remodeler offering roofing, windows, siding, and doors. Comparable multi-trade residential exterior model and direct-to-consumer sales motion, though at substantially larger scale.
• Roofing Corp of America: PE-backed national residential roofing consolidator acquiring regional roofers across the U.S. Operates at a much larger scale but directly competes for storm restoration work and serves as both competitor and potential acquirer in the same hail-belt markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/IntegrityRoofingandPainting
• Facebookfacebook.com/IntegrityRAP
• Instagraminstagram.com/integrityroofingus
• LinkedInlinkedin.com/company/integrity-roofing-and-painting

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Integrity Roofing & Painting